prolog.
To those who make it happen

Part 1.
Make it

The era of 'job creation' rather than 'start-up'
: People who do inexplicable things

PD who fell for the makeup team
: The struggles of creating content without a production team

I'm not an editor, I'm just talking about what I actually do.
: Confessions about the 90% of work that is invisible

The language of planning becomes clearer the less you say it
: The paradox of production costs

[I'm curious about the content creation process!]

Between the red pen and the authority
: What happens when someone says “try it”

About the quick choices of content planners who don't even know the taste
: Remember the 15-minute rule

References are not collected separately.
: The planner's bean sprout theory

Just increase it by 10 won
: It may seem small, but it changes everything in the end.

Finding possibilities in shaky angles
: Because imperfection sometimes shines brighter

Everyone talks, but no one knows
: It rises with affection that has been quietly gathered.

Part 2.
I find it

Making people look at the same place
: What the planner learned and the temperature of people

We don't rehearse
: "Good Morning Shin Yongsan": The Birth of a "Project That Works"

The goal was data, but what I was holding onto was a face.
: Working as a planner and finding my true driving force

Why meet haenyeo in a beauty brand?
: Behind the scenes of a human documentary production

The rhythm of the records in the planner's notes
: Ideas may disappear, but records remain.

Colleagues Beyond the Cloud
: The process of becoming a team beyond outsourcing

No time to get bored
: Three Secret Techniques for Having Fun at Work

[I wonder how to get a job without getting rejected!]

Be the one who laughs the loudest
: This isn't just a fuss

Things that tremble slightly in a corner of my heart
: Growing my own weirdness into a seed of planning

Part 3.
I will continue

So that the spirit of the heart does not disappear
: How to maintain a working mind temperature

Experience is a number, but karma is a result.
: A Record of Sense, Failure, Body and Language

[I'm curious about the techniques for writing good proposals!]

Your job changes your wardrobe
: 'PD-ness' is evident in attitude and silhouette.

Respect all the craftsmen in the world
: People who create quality work

It's okay to be crazy about one thing
: Confessions of an office worker who lives entirely devoted to his main job

A person who just raises his hand
: Why are you willing to choose something complex and cumbersome?

The real shortcut taught by slowness
: Developing an eye for good content

The process of becoming a voice
: From the on-site “Hi, Q!” to the voices of the world

A Planner's Career Change: Two Perspectives
: Muscles on the scene and time for brands

The Attitude of a Planner Living in the AI ​​Era
: The speed at which machines make things, the temperature at which people keep things

“Just try anything.
Let’s start from there!”
How do you create K-content that 160,000 subscribers love?
Amorepacific HERA YouTube Planning PD's Current Content Planning Methods

"Opening this book will surely make your heart race, eager to create new content." - Producer Kim So-jung of "Sa-nae View Industry"

One day, a video of suspicious-looking people was uploaded to the YouTube channel of a representative Korean beauty brand company that was posting advertisements highlighting the cool and sophisticated looks of global stars.
A variety of content has been uploaded, including revealing the daily lives of makeup artists who take out their pouches from their desks and prepare for the day before getting down to work, and interviewing researchers as hosts to share interesting behind-the-scenes stories related to cosmetics research that are difficult to access on a regular basis.
Their expressions and actions are somehow awkward, but we keep looking at them, and we laugh and sympathize with their blunt words because they are just ordinary office workers who commute to work every day, just like us.
As videos with a human touch began to be uploaded to Amorepacific HERA YouTube, comments like “This is fun,” “Is this the official channel?”, and “The atmosphere is great, I want to join the company too” began to pour in, and the number of views increased.
Although it was a rare experiment on YouTube, a company where brand image is important, the channel received a silver play button in just two years, drawing an enthusiastic response from subscribers with its genuine and cheerful planning.
And at the center of it all was content planner Han Da-hye.
In this day and age where similar content is pouring out from various platforms like YouTube, Instagram, and TikTok, a book has been published that thoroughly explains the secrets of so-called "exploding" projects that grow fandoms through word of mouth.
In the content industry, where it is difficult to thrive and easy to fail, a planner with 13 years of experience has walked his own path without losing focus on the rapidly changing trends. The book, "Planning to Become Success," which contains the know-how accumulated through trial and error in the field, has been published by Changbi Education's new book brand, "Chaekgit."

“A good planner is someone who makes people dance!”
Develop your senses with a delicate eye
Everything you need to know about planning insights that deliver results with compelling, compelling appeal.

"The Plan That Works" is a detailed and honest account of the struggles of a one-man producer who, while producing TV programs at CJ ENM, ended up planning and directing the Hera YouTube channel at Amorepacific.
Part 1 explains the meaning of content planning, and Part 2 reveals the process of putting together a plan from A to Z to realize intangible ideas in the content production field.
Part 3 covers how to maintain a sharp sense in everyday life and how to survive as an irreplaceable content planner in the AI ​​era.

A planner is a delicate designer who reads the context of society, grasps what the public wants, and connects people, stories, and emotions.
We create various forms of content, including text, photos, and videos (reels, shorts), while thinking about how to convey the message in a way that will accurately reach people's hearts.
So, rather than being a technician who handles editing techniques, a planner is closer to someone who uses technology to make something happen.
However, these abilities are difficult to prove with a resume or portfolio.
This is because the abilities of a planner, such as 'the ability to construct a story that moves people', 'the sense to discover and bring out the charm of the cast', 'the knack for creating maximum effect with a small budget', and 'the ability to persuade members of the organization and collaborate and communicate with external experts', are difficult to explain in numbers or items.
And yet, the people who make all of this a reality on the ground every day are the planners of today's era.

“A planner is someone who puts together a puzzle that can never be completed.
“In the creative world, where putting together one piece requires another, and finding a new piece requires another, if you keep searching for something, at some point you will discover that a beautiful picture has been completed.” (From “The Language of Planning Becomes Vivid in Less,” p. 50)

Make anything happen
The joys and delights of work as told by a solo planner

Nowadays, everyone must become a planner.
Rather than becoming a cog in a tightly-knit organization, there is a growing trend of people wanting to create and directly express their own unique values.
For those who want to expand their inner senses into marketable content, those who want to create special projects that people will voluntarily participate in, and those who want to showcase their own unique ideas but are lost as to where to start, this book presents specific methods for creating "my own content."

If you consistently practice the author's habits, such as the 'planner's bean sprout theory' that waters inspiration little by little every day and develops a sparkling sense, 'parallel planning' that nurtures creativity by handling multiple plans simultaneously, the '15-minute decision rule' that solidifies the planner's inner strength with quick decision-making and execution skills, and 'making a wanna-do list' that presses the excitement button in boring daily life, you will find yourself itching to plan new content before you know it.
This is the moment when the sleeping ‘content hunter within me’ wakes up.

Let's read this record of encouragement dedicated to all planners who make things 'happen', until our small senses become content.
For those who want to find direction at the beginning of a project that feels daunting, this book will surely serve as a solid starting point.

“There are special stories hidden inside you.
Discover stories, carefully craft them, and decide when it's time to bravely share them with the world.
Even if it's not perfect, or rather, because it's not perfect, it can be more attractive.
Embrace your own weirdness and see the world from your own quirky perspective.
“Because a project that starts from that perspective will truly become special and long-lasting content.” (From “Things that tremble subtly in a corner of the heart: Growing my own strangeness into the seed of a project” on page 168)