02 INTRO

08 EDITOR'S LETTER

12 SWEET MEMORIES
Memories and nostalgia surrounding Disney animated characters shared by members of various generations

18 EXPERIENCE THE FANDOM
D23, Disney's official fan club, is a media and membership-based community for core Disney fans.

24 DISNEY SPIRITS
Creatively-minded fans and creators with a special affection for the Disney brand

40 HERITAGE VILLAGE
The headquarters of the Walt Disney Company, located south of Burbank, California, USA.

46 TIME-HONORED ARCHIVES
The Walt Disney Archives, which houses a wide range of materials including publications, home videos, live action, and promotional materials, and Suite 3H, a restored space that housed founder Walt Disney's office.

50 OPINION: JENNIFER LEE
Jennifer Lee, Chief Creative Officer of Walt Disney Animation Studios, discusses the importance of discovering creative storytellers and Walt Disney Animation Studios' vision.

56 ANIMATION CHRONICLE
A look at Walt Disney Animation Studios' feature-length animations, categorized by period, and six representative works that satisfied both critical acclaim and box office success.

68 HISTORICAL TREASURES
The Animation Research Library houses an extensive collection of original short and feature-length animation artwork from Walt Disney Animation Studios.

74 BEYOND THE FLOW
A specialized production system within Walt Disney Animation Studios, built to create a coherent world based on narrative.

88 OPINION: KEESEUNG YANG
YouTube channel Theme Park Buff creator Yang Ki-seung discusses the secrets to Disney Parks' growth and the complex guest experience achieved through systematic design and management.

94 THE MAGIC LAND
Disney Parks has been maximizing guests' extraordinary experiences through meticulously crafting space design, service, and technology.

106 BEHIND THE ATTRACTION
A Disney park attraction that blurs the lines between the real world and the media world, allowing guests to immerse themselves in a story.

114 CITIZEN OF DISNEYLAND
Guests who visited Disneyland in Anaheim and Paris share their memories of Disneyland.

118 MICKEY, THE STORY OF A MOUSE
Mickey Mouse, the eternal host of the Disney world

126 INTERVIEW: CAROL CHOI, SOYOUN KIM
Carol Choi, who is spearheading the original content strategy for the Asia-Pacific region, and Kim So-yeon, CEO of The Walt Disney Company Korea, discuss the future direction of Disney+ local content production.

130 PARTNERS
Directors, producers, and actors who have collaborated with Disney+ to present their works amidst the changing media industry.

138 BRAND STORY
The history of the Walt Disney Company, which has established itself as a proper noun for the world's most famous media group and entertainment company for over a century.

144 LEGENDS
A look at the brand's growth journey through the words and footsteps of three leaders who demonstrated impressive leadership and legendary figures known as "Disney Legends."

154 HIGHLIGHTS
The Walt Disney Company's record-breaking figures, accumulated over many years by Walt Disney's brilliant imagination as a driving force, and the fascinating story that completes the Disney world.

167 OUTRO

■ Issue Introduction

This is the ninety-seventh magazine, “B.”

If I were to pick the word I've heard most often since last year and now that the new year has just begun, dopamine is the first word that comes to mind.
The reason one type of hormone is so talked about is probably because both the supply and demand of the content market are tilted toward pursuing fun and excitement.
The current content market is soon being called the 'attention economy' or 'addiction economy.'
It is common to see consumption patterns that involve quickly consuming a lot of things in order to experience them and stamp their seal of approval rather than slowly exploring their essence.
Given this situation, many industries based on creativity are becoming entertainment.
We live in an age where everything—fashion, makeup, news, knowledge—must be turned into toys.
Play is a skill, a context, and a value.

Disney is a model brand when it comes to the topic of 'entertainment'.
Disney is often described as a kingdom of stories, a media giant, and a super IP company, but if you were to sum up their century-long history in one word, it would be entertainment.
Founder Walt Disney once defined entertainment this way:
“We have always tried to follow the fundamental concept that there is great entertainment in the discovery of knowledge.
If you think about it the other way around, great entertainment always offers wisdom, humanity, and enlightenment.” If Walt Disney is right, then the entertainment Disney wants to deliver is far from the dopamine mentioned above.
Longtime Disney fans often associate Disney entertainment with values ​​like positivity, courage, optimism, joy, and a sense of life.

Among them, ‘happiness’ is a very important keyword to Disney.
Disney describes its business as “creating happiness by providing premium entertainment for people of all ages.”
Happiness is a difficult word to interpret and there are doubts about its existence, but Disney has a remarkable ability to make the concept tangible.
Among the many nuances of happiness, the happiness produced by Disney is closer to a state of feeling safe rather than a state of fullness.
In Disney Parks, where Disney animation, movies, musicals, and everything else are integrated, people are cut off from any elements that evoke negative emotions.
Being uplifted by positive emotions and feeling that the world is worth living in, reorganizing life with good memories and recollections.
This is kind of a mantra that works at Disney.

This happiness starts with classic animations like Mickey Mouse, The Little Mermaid, Aladdin, and The Lion King, and expands to content acquired by Pixar, Marvel, and Star Wars, acting as the engine of the vast Disney universe.
Soundtracks, books, related merchandise, theme parks, and more all serve as tools to recreate and reproduce happiness.
The virtuous cycle they designed also operates in an interesting way throughout an individual's life cycle.
This is the case for people who first encountered Disney content as children, became somewhat cynical during adolescence, and then revisited their memories as college students, or for adults who had not been particularly interested in Disney until they had children or grandchildren.
In this tightly woven worldview, like a net, we will eventually intersect with the Disney brand, and at that intersection, each person's image of the Disney brand will be different.
I believe that this universal yet highly personal brand experience is the secret to Disney's success over its 100-year history.

Editor-in-Chief Park Eun-seong