02 Intro
12 Publisher's Note
16 Market
- Carbonated water products are classified by carbonation content, flavor type, capacity, etc.
22 Opinions
- Kim Eun-gu, food buyer at Shinsegae Department Store
26 Comments
- Images of San Pellegrino collected through Instagram
28 Versus
- A carbonated water brand comparable to San Pellegrino depending on its usability.
34 Cocktail
- A beverage menu sold commercially mixed with San Pellegrino carbonated water
38 Italian Sparkling Water
- San Pellegrino's appearance at a local Italian restaurant
46 Opinion
- Fashion designer Choi Beom-seok
50 Design
- Unique bottle design, a symbol of San Pellegrino
54 Brand to brand
- Another item that brightens up the dining table atmosphere
62 Opinions
- Italian chef Santino Sortino
66 Gourmet
- The chef's ingredients that enhance the taste of food and reach the pinnacle of gastronomy.
82 B's Cut
- Italian Cuisine
Images capturing the harmony of Italian food culture
92 Brand Story
- The first to sell carbonated water in bottles and called it Dining Water
The story of San Pellegrino, which opened new horizons
102 Events
- The World's 50 Best Restaurants, sponsored by San Pellegrino and known as the Oscars of the culinary world.
104 Pairing
- A special combination of San Pellegrino and wine recommended by the world's leading sommeliers.
106 Nestle
- Nestlé, the parent company, diversified its portfolio by acquiring San Pellegrino.
108 Interview
An interview with San Pellegrino headquarters about the brand's values, spirit, and future direction.
110 Facts
Size and brand share of the global carbonated water market
112 Figures
- Figures that can help you understand the overall production and operation of San Pellegrino
114 From the Editor in Chief
- San Pellegrino's core values ​​as told by the editor
116 Outro

Magazine 《B》 is an ad-free monthly magazine that introduces one well-balanced brand from around the world each month, discovered from JOH's perspective.
A serious yet readable magazine for everyone interested in brands, from brand executives contemplating new business ventures to those seeking to develop a sense of branding.