02 Intro

12 Publisher's Note

16 Comments
Impressions and reviews of Vitra found on social media and websites

24 Opinions
Christina Schmitz, CEO of design shop Scandium

28 Shops
Positions
Shops of various characters selling Vitra

36 Lineup
Office System
Vitra Office Systems product range
Home Collection
Product area of ​​Vitra Home Collection

44 Opinions
Furniture exhibition space aA Design Museum CEO Kim Myeong-han

48? Brand to Brand
VS
Comparison between Vitra products and products of other brands

58?Opinion
Patrick Seguin, head of a gallery specializing in design furniture and architecture

62 Collage
A personal user space that brings together furniture from different brands into one.

76 User Choice
Premium Brands
Another premium living design brand recommended by Vitra users

82 Opinion
Jonathan Kim, Korea Branch Manager of interior design consulting firm SL+A

86 Environment
Details
Analysis of the characteristics of Vitra Office Systems
Office Furniture
Offices that connect work culture with Vitra furniture

104 Vitra Scene

116 Brand Story
Vitra started out as a European distributor of American design furniture and has evolved into a leading brand in contemporary design.

124 Album
Vitra's testing process in pictures

126 Campus
Vitra Campus reflects Vitra's design approach philosophy

128 Communications
Vitra's marketing approach through publications, exhibitions, lectures, and store layouts.

132 Businesses
Furniture brands that operate in the same design business as Vitra.

134 Timeline
A Look at the History of the Furniture Industry, Alongside Major Design Trends

136 Quotes
A collection of comments from Chairman Rolf Fehlbaum

138 Figures
Global furniture market status and Vitra-related figures

142 From the Editor in Chief

144 Outro