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Magazine B (Monthly): July [2014]
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Description
Book Introduction
The twenty-eighth issue of the magazine B is about Google.
This is a brand that needs no introduction as it is already well known to the public through search boxes on computer screens and smartphones.
Google's brand value is strong.
Google's flagship service, Gmail, has over 425 million users (as of 2012), and in the 2014 brand value rankings released by market research firm Millward Brown, it ranked first, beating out Apple and IBM.
Google's philosophy of "Don't be evil" has created an IT ecosystem based on mutual growth, resulting in an open platform that anyone can utilize.
Magazine B met with seven executives from seven key departments that make up Google at its headquarters in the United States.
Common questions were asked about Google's philosophy, the source of its creativity, and its influence, followed by various questions about the ultimate goal of Google Search and the reason for acquiring Android.
It also sheds light on the so-called "Google Generation" who are directly or indirectly influenced by Google, and examines Google as a brand by including the perspectives of experts on engineering, advertising, human resources, and work environment, which are the major axes for understanding the Google brand.
This is a brand that needs no introduction as it is already well known to the public through search boxes on computer screens and smartphones.
Google's brand value is strong.
Google's flagship service, Gmail, has over 425 million users (as of 2012), and in the 2014 brand value rankings released by market research firm Millward Brown, it ranked first, beating out Apple and IBM.
Google's philosophy of "Don't be evil" has created an IT ecosystem based on mutual growth, resulting in an open platform that anyone can utilize.
Magazine B met with seven executives from seven key departments that make up Google at its headquarters in the United States.
Common questions were asked about Google's philosophy, the source of its creativity, and its influence, followed by various questions about the ultimate goal of Google Search and the reason for acquiring Android.
It also sheds light on the so-called "Google Generation" who are directly or indirectly influenced by Google, and examines Google as a brand by including the perspectives of experts on engineering, advertising, human resources, and work environment, which are the major axes for understanding the Google brand.
index
P.02_Intro
Using Google Maps, we explored the past and present of Google, which started in a garage in Silicon Valley and has become a giant company representing Silicon Valley.
P.28_Lineup
We've divided the services currently offered by Google into operating systems, webmail, entertainment, and social networking services.
You can feel the power of Google that makes you use other services naturally through one service.
P.30_Impressions
Google users consume Google in different ways.
Depending on the different consumption patterns, the impression of Google also changes.
P.36_Symbiosis
We asked users of specific Google services about alternatives or complementary options they use.
P.44_Activate Google
I learned a lot about Google using Google's main services.
Locations / Services / Network / Culture
P.64_Google Generation
Google, which wields the greatest power in the current Internet environment, can be seen as creating a new generation that is directly or indirectly influenced by it.
It would be safe to call them the 'Google Generation'.
P.90_G-Words
The Google-related language, derived from the Google name, has a special meaning in that it is created and utilized primarily by Google users.
P.92_Creators
Google's services are also used as tools by artists to create new works.
We heard from them about the significance and background of their work.
P.110_Campus
We take a tour of Google's campus, considered one of the most creative companies in the world.
The rather serious appearance reminds me of a university campus.
Inside, you'll find Google employees focused on building the world's best services.
P.120_Brand Story
Google started out as a search engine developed by two young Stanford graduates, Larry Page and Sergey Brin.
Entering Silicon Valley in 1999, we have introduced various user-centered services.
We have achieved remarkable growth over the past 15 years and are reshaping the IT ecosystem.
Interviews / Quotes by Founders / Google Family / From Noogler to Googler
P.150_Outro
Google is right in front of many people's eyes and in their hands.
Digging into every aspect of one's life,
It's a big but small business.
Using Google Maps, we explored the past and present of Google, which started in a garage in Silicon Valley and has become a giant company representing Silicon Valley.
P.28_Lineup
We've divided the services currently offered by Google into operating systems, webmail, entertainment, and social networking services.
You can feel the power of Google that makes you use other services naturally through one service.
P.30_Impressions
Google users consume Google in different ways.
Depending on the different consumption patterns, the impression of Google also changes.
P.36_Symbiosis
We asked users of specific Google services about alternatives or complementary options they use.
P.44_Activate Google
I learned a lot about Google using Google's main services.
Locations / Services / Network / Culture
P.64_Google Generation
Google, which wields the greatest power in the current Internet environment, can be seen as creating a new generation that is directly or indirectly influenced by it.
It would be safe to call them the 'Google Generation'.
P.90_G-Words
The Google-related language, derived from the Google name, has a special meaning in that it is created and utilized primarily by Google users.
P.92_Creators
Google's services are also used as tools by artists to create new works.
We heard from them about the significance and background of their work.
P.110_Campus
We take a tour of Google's campus, considered one of the most creative companies in the world.
The rather serious appearance reminds me of a university campus.
Inside, you'll find Google employees focused on building the world's best services.
P.120_Brand Story
Google started out as a search engine developed by two young Stanford graduates, Larry Page and Sergey Brin.
Entering Silicon Valley in 1999, we have introduced various user-centered services.
We have achieved remarkable growth over the past 15 years and are reshaping the IT ecosystem.
Interviews / Quotes by Founders / Google Family / From Noogler to Googler
P.150_Outro
Google is right in front of many people's eyes and in their hands.
Digging into every aspect of one's life,
It's a big but small business.
GOODS SPECIFICS
- Date of issue: July 2, 2014
- Page count, weight, size: 160 pages | 170*240*20mm
- ISBN13: 9788998415525
- ISBN10: 8998415526
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