★★★ Highly recommended by cognitive psychologist Kim Kyung-il ★★★
★★★ Korea's representative leader that office workers want to emulate★★★
★★★ A must-read for anyone who wants to do a good job ★★★

“If CEO Jo Jun-ho were my boss,
“I would gladly have chosen the life of a working person.” _Kim Kyung-il (psychologist)

President Cho Jun-ho, who is called the role model for Korean office workers,
Life wisdom learned through 40 years of work

A book titled “Attitude Toward Work” has been published, containing the work philosophy of former CEO Cho Jun-ho, who started out as a rank-and-file employee and rose to become CEO of LG Corp. and is considered a role model for Korean office workers.
This book, "Attitudes Toward Work," is filled with wisdom and insights gleaned from 40 years of experience in management. It begins with the fundamental question, "How should we view work?" and realistically addresses a variety of topics facing office workers, including leadership, communication, adaptability to change, and organizational management.

In this book, CEO Cho Jun-ho says, “The most important lesson I’ve learned over the decades of working in organizations is that attitude ultimately determines everything.”
Indeed, CEO Cho Jun-ho, looking back on his journey from rank-and-file employee to CEO, confesses that he has experienced countless times that a consistent attitude and sincerity have greater power than outstanding ability.
And I completed this book with the belief that the traces of Jo Jun-ho's adventures, which involved countless challenges, bumps, breaks, and then getting back up again, would be of some help to juniors who are walking the same path as me.
His story, which shows the principles and attitudes of work that do not change with the passage of time, makes us nod along with the rave reviews of cognitive psychologist Professor Kim Kyung-il, who said, “If I had a workplace with a person like this as my boss, I would want to work there without asking any questions.”

Through our work, we prove our worth, contribute to the world, and discover meaning in life.
Therefore, your attitude towards work becomes your attitude towards life.
If you want to experience the joy of accomplishment as a working person and prove your worth through work, you must read this book.
Because it will be a special opportunity that will bring about overwhelming growth beyond talent and luck.

For a moment, it felt like I had been hit hard on the head with something.
Until then, I vaguely thought that if I reported a problem, the higher-ups would make a decision and then move various organizations to solve it.
But that wasn't it.
I realized that even if I identified the cause, decided on a specific request, and then asked for support, no one, not even the CEO, could solve my problem.
--- p.26

Changing the world is difficult, but you can change your own actions.
If you continue to change your behavior, it becomes a habit, and if it becomes a habit, it becomes a skill, and if you build up skills, you can achieve results, and if you achieve results, your destiny will change.
--- p.33

Sometimes when I meet and talk with retired colleagues, I hear similar complaints.
In the past, everyone was interested in what he had to say and responded quickly, but now, not only is no one interested in what he has to say, but as soon as he voices his opinion, opposing opinions pour in, making it difficult to adapt.
Let's think about it.
Is it true that this person used to express only correct opinions, but now he's thinking wrongly? No.
He is just discovering his true self after the power he had during his time in office has disappeared.
--- p.39

I believe we have reached a point where the saying, "a position makes a man" no longer holds true.
In these times of rapid technological and environmental change, the saying, "People create jobs," is even more clear.
Because the leader's ability and judgment can make a huge difference in performance.
--- p.72~73

Whether you're a leader or a latecomer, the best defense is to make it clear to your opponents that if you mess with me, you won't be safe either.
In other words, if you are the industry leader, you can draw the line in advance and declare that you will punish anyone who goes beyond this, and then clearly demonstrate through a demonstration case that you have the will and ability to keep this declaration, making it difficult for competitors to attack.
--- p.98

The way you work in your current business or job has been chosen from the past to the present based on various assumptions about the environment, and is considered to be the optimal way to achieve results.
If we fundamentally change some or all of those assumptions, a completely different way of working may become a better option.
In this case, the performance improvement effect is not just 5%, but can also be 30%, 50%, or even 100% or more.
--- p.124

Many leaders try to apply innovative ideas to their businesses, but fail to achieve significant results.
But even among these, there are special leaders who have repeatedly succeeded in making innovative attempts.
These projects appear to be pursued with confidence and repeatedly succeed despite the high level of uncertainty.
It feels like there's something special about them that allows them to find a path to success in uncertainty.
I think one of its unique qualities is its ability to effectively conduct a variety of small-scale technical and marketing experiments.
--- p.155~156

When people ask me about the qualities of a leader, I put sincerity and honesty first.
It seems like the world favors the clever and flexible, but I believed that if I had integrity and stood by my principles, people would come to support me at crucial times.
--- p.186

I believe that the most important criterion for judging whether one is a good leader is 'responsibility for the group.'
A leader of a group, large or small, must be willing to step up and lead, but must also feel responsible for the group's survival and prosperity.
--- p.211~212

The real challenge, I think, is neither a life without failure nor a life of just working hard.
It is the strength to hold on until the end, even when no one acknowledges it and even when I doubt myself.
As my favorite expression, "complete work," suggests, I took full responsibility for any given task, and with that attitude, I held onto a position where others had failed. Based on that experience, I was able to lead LG Group's key strategies.

--- p.251