Prologue: Even though our beginnings may be different, we can all start a business.

Chapter 1.
Why do I want to start a business?
1.
When you can't go back to work
2.
What do I want, money or freedom?
3.
If only I could earn 500,000 won.
Entrepreneurship that starts from a realistic need
4.
How to Overcome Fear: Why It's More Effective Than You Think
5.
There is a world that only those who have begun know.
* Mentor's Note: Can an ordinary person like me start a business?

Chapter 2.
What startup idea is right for me?
1.
How to Use Me as Material: Turning Experiences, Skills, and Narratives into Startup Ideas
2.
Where do good items come from?
3.
Exploring no-capital, low-capital startup models
4.
Online vs. Offline vs. Hybrid Startups
5.
Should I sell value or technology?
* Mentor's Note: I don't have a specific item.
So does that mean I shouldn't start a business?

Chapter 3.
Translating your ideas into business plans
1.
Who are your customers? Creating personas
2.
What problem is that customer having?
3.
What solutions can I offer?
4.
Competitor Analysis and Differentiation Strategy
5.
Market research, how should I do it?
6. What is MVP?
7.
Organizing Your Ideas into a One-Page Business Plan
* Mentor's Note: I have a vague idea, but can I write a business plan?

Chapter 4.
Support systems for entrepreneurs and how to use them
1.
A guide to government-supported programs available for startups
2.
Small but substantial local government small business
3.
Practical In-Kind Support: How to Use Space, Training, and Mentoring
4.
For-Profit vs. Non-Profit Business Startup Structure
5.
The Difference Between Elimination and Selection: It All Comes Down to Documents
6.
Interviews and pitching: How much should I prepare?
7.
Benefits of Women-Owned Enterprises and Show Venture Certification
* Mentor's Note: Government-funded projects, should I try them too? They seem too difficult.

Chapter 5.
Creating your own brand and marketing execution skills
1.
The Essence of Branding: Defining Yourself
2.
Create your own brand name and slogan
3.
Customer Branding Strategies: Emotional vs. Informational vs. Practical
4. Content Strategy by Social Media Channel: Where Are Customers Waiting?
5.
Marketing Blueprint: Awareness -> Trust -> Purchase Flow
6.
The moment customers trust your content: Authenticity and Continuity
7.
Building Brand Fans: From Regulars to Advocates
* Mentor's Note: I think you're too small a business to build a brand.
Do you still need it?

Chapter 6.
How does it work?
1.
Structures, not ideas, sell.
2.
My Business Model Summary: Revenue and Costs
3.
How to calculate sales, fixed costs, and variable costs
4.
Price psychology and packaging strategies that drive customers to open their wallets.
5.
Operational Strategies by Customer Type: B2B, B2C, B2G
6.
Creating an operating system that can be run alone
7.
Expansion Strategies for Solo Businesses: Outsourcing vs. Collaboration vs. Fixed Staffing
* Mentor's Note: Is running a business alone really possible? It seems too complicated.


Chapter 7.
There's no such thing as a failure-free startup, but preparation is possible.
1.
Why do most startups fail within three years?
2.
Realistic funding and start-up cost strategies
3.
When to Pivot: Hold vs. Change Direction
4.
How to Recover from Emotional Exhaustion and Burnout
5.
The Key to Sustainable Entrepreneurship: Team
* Mentor's words: I'm so scared of failure.
I don't have the courage to start.

While the number of female entrepreneurs is rapidly increasing, few are actually remaining in the market and creating sustainable models.
Especially for women who have to balance childcare and work, starting a business is a task that is always put off until “later.”
"Women's Startups: Starting Small" starts from that very point.
Two female entrepreneurs and a startup mentor share their honest account of how to take the first step within the constraints of time, capital, and experience, and how small beginnings can grow into a full-fledged business.
This book is not a grand success story, but a practical entrepreneurship notebook from people who have overcome reality.


Solid insights that give you the confidence to start small
The authors threw themselves fiercely from the very first moment of their startup.
"Why do I want to do this?", "Where are my current choices leading?" To answer these questions, two female entrepreneurs overcame the barriers of reality every day, and one startup mentor discovered the essence through the trial and error of countless entrepreneurs.
The message they convey is simple yet profound.

“Entrepreneurship doesn’t start with a grand leap, but with the smallest action possible today.”

Even for shaky beginner entrepreneurs,
Anyone who hesitates in front of a new path
You will find scenes in this book that resemble yourself.
And finally you will ask yourself:

“Why am I starting this? And where do I want to go?”
This book is the most realistic and solid mentoring for women entrepreneurs, giving them the courage and direction to answer that question.