How do people think, learn, and remember?
 |
Description
Book Introduction
- A word from MD
-
Now, persuasion is done through 'brain science'.In the end, what moves us is the ‘brain’.
The answer to moving the other person's mind and actions also lies in that person's brain.
By studying the 12 mechanisms of focus, influence, memory, and learning, we scientifically unravel the techniques that make the other person's brain remember your story and choose you at the crucial moment.
March 17, 2020. Self-Development PD Park Jeong-yoon
“No matter how many times you say it, it won’t work
Because you don’t know what’s in the other person’s head!”
At the decisive moment, I can move the opponent as I wish.
12 Dangerous and Perfect Mechanisms of Persuasion
Despite the countless conversational skills books hitting the shelves every year, we still struggle to connect with people.
The reason is simple.
This is because ‘science’ has a stronger influence than ‘conversation’ in communication between people.
Of course, it is important to learn excellent speaking skills and conversational skills that create likability and trust.
But more importantly, use strategies that allow your opponent to focus completely on you.
The strategy to deeply imprint 'me' on the other person and make them remember me for a very long time does not start from conversational methods, but from the 'mechanism of brain science'.
No matter how excellent your speaking skills and extensive knowledge are, if the other person has no interest, there is nothing to be gained from it.
The answer to what people react passionately to, in what situations they are willing to open up, what they remember for a long time and what deeply affects them lies not in me, but in their "other brain."
This book explores twelve mechanisms that exist in the human mind: focus, influence, memory, and learning.
This provides a fascinating insight into how powerful persuasive power, capable of captivating people in an instant, is created at a crucial moment.
If you want to be persuasive, the answer lies with the other person, not with me.
Rather than honing my own abilities, I need to make the other person's abilities stand out.
You have to open the other person's brain and find out how he or she best understands, remembers, and cares about you.
This book will be the wisest sherpa to guide you along that path.
Because you don’t know what’s in the other person’s head!”
At the decisive moment, I can move the opponent as I wish.
12 Dangerous and Perfect Mechanisms of Persuasion
Despite the countless conversational skills books hitting the shelves every year, we still struggle to connect with people.
The reason is simple.
This is because ‘science’ has a stronger influence than ‘conversation’ in communication between people.
Of course, it is important to learn excellent speaking skills and conversational skills that create likability and trust.
But more importantly, use strategies that allow your opponent to focus completely on you.
The strategy to deeply imprint 'me' on the other person and make them remember me for a very long time does not start from conversational methods, but from the 'mechanism of brain science'.
No matter how excellent your speaking skills and extensive knowledge are, if the other person has no interest, there is nothing to be gained from it.
The answer to what people react passionately to, in what situations they are willing to open up, what they remember for a long time and what deeply affects them lies not in me, but in their "other brain."
This book explores twelve mechanisms that exist in the human mind: focus, influence, memory, and learning.
This provides a fascinating insight into how powerful persuasive power, capable of captivating people in an instant, is created at a crucial moment.
If you want to be persuasive, the answer lies with the other person, not with me.
Rather than honing my own abilities, I need to make the other person's abilities stand out.
You have to open the other person's brain and find out how he or she best understands, remembers, and cares about you.
This book will be the wisest sherpa to guide you along that path.
- You can preview some of the book's contents.
Preview
index
Preface: Communication is not a conversation, it's a science.
Chapter 1 Focus on One Thing: Between Listening and Reading
01 The Secret History of Reading
02 Cannot understand two sounds at the same time
03 Bipartite reading?
04 Important points to convey to everyone
Be wary of all textual material. Distribute reference materials after the presentation. Focus on the presenter. Provide a wide range of options.
Chapter 2: Combine the Two: Between Sight and Hearing
01 Listen with your eyes, read with your ears: The McGurk Effect
02 Hearing and vision without bottlenecks
03 Interpretation
04 Understanding
05 Is all this really necessary?
06 Important points to convey to everyone
Improve your approach to interpretation, understanding, and learning. │Use (primarily) images only in your flyers. │Create meaningful traffic. │Keep the Attenborough Effect in mind.
Chapter 3: Breaking Predictions While Maintaining Consistency: Between Space and Memory
01 Working memory vs. procedural memory vs. declarative memory
02 The gateway to memory, the hippocampus
03 A Powerful Guide, a Map in Your Head
04 The brain fights to stay one step ahead
05 Bring me to a familiar place
06 Important points to convey to everyone
When to be consistent vs. when to break consistency│Use context clues actively│Don't fall in love with scroll bars│Don't go over the horizontal line│There are times when you absolutely must break the boredom.
Chapter 4 How We Learn: Between Context and State
01 Context-dependent learning
02 State-dependent learning
03 Finding Independence
04 Goodbye, home stadium!
05 Important points to convey to everyone
Connect the training and real-world contexts precisely. Practice in a constantly changing environment. Use your senses actively. Plant a light switch. Be wary of state dependence when studying.
Chapter 5: Finding the Brain That Works Well: The Secrets of Super Taskers
01 Filters of Concentration
02 Rear Attention Network VS Front Attention Network
03 Multitasking is an illusion, task switching is
04 The Fearful Reality of Task Switching
05 Practice doesn't make you a great multitasker.
06 The Path of the Super Tasker
07 Important points to convey to everyone
Don't invite multitasking. Don't put your goals at the end of the line. Why work on a computer? The illusion that some things will be delivered. Don't leave things unfinished.
Create and interleave 6-chunks
01 Meet the Accessor and the Orderer
02 Meet the orderer and accessor
03 What is the price?
04 Unexpected chunk
05 Practice unpredictability with interleaving
06 Things to Know for Excellent Interleaving
07 Important points to convey to everyone
Learn first, then interleave. Choose mock runs and track growth. Only do this when performance is unpredictable. Deliberate practice vs. interleaving. Breaking down unintended chunks takes time and effort.
Chapter 7: How to Create the Best Error Notes: Between Error and Prediction
01 Error Alert
02 Fight or Run
03 An existence without errors
04 A being full of errors
05 One last important thing
06 Important points to convey to everyone
Create a culture of error. Use misunderstandings to foster learning. Identify error patterns and develop your own alternatives. Shortcuts to trigger feedback and error alerts. Intentionally demonstrate error analysis skills.
Chapter 8: The Conductor in Your Head Decides: Between Review, Perception, and Recall
01 The Three Horsemen of Memory
02 Metaphor
03 Go back to the beginning again
04 Important points to convey to everyone
Ensure ample opportunity to recall knowledge and information. Open-book tests don't lead to deep memory. Use flashcards with recall and feedback. Employ recall after meetings. If learning and recall aren't your goals, focus on recognition!
Chapter 9: The Double-Edged Sword, the Ignition Effect: Between Concepts, Expectations, and Strategy
01 What happened?
02 Back to the starting point
03 Don't put all your eggs in one basket
04 Important points to convey to everyone
Overcome first impressions│Is everyone looking in the same direction│Encourage warm-ups│Embrace blind evaluations│Deploy cognitive strategies
Create a landmark with Chapter 10 stories
01 Why are stories more memorable?
02 Story… Ki?
03 Understand your opponent's level
04 Important points to convey to everyone
Open the door with a story│The first story lasts forever│Freedom is a nightmare for beginners│Encourage people to share their stories│Control the level of your story
Chapter 11 How Stress Helps the Brain: Between Emotions and Feelings
01 Feelings create emotional ups and downs
02 It's not the phenomenon, but the interpretation that matters.
03 Raise the curtain on the stress battle story
04 When neurons disappear, everything disappears.
05 Important points to convey to everyone
Elicit emotional changes in your partner. Tense them, deflect them, and explode them. Connect diverse emotions to knowledge and memory. Safety comes first. Use physical and mental stress relief techniques.
Chapter 12: Disperse, Disperse, Disperse!: Between Practice and Forgetting
01 Prevent the emergence of the forgetting curve
02 Ideal Schedule for Distributed Practice
03 Record your performance and growth levels.
04 Important points to convey to everyone
Practice and learn differently! Don't save review for last minute. Don't strive for perfection. Combine this with other strategies.
Chapter 1 Focus on One Thing: Between Listening and Reading
01 The Secret History of Reading
02 Cannot understand two sounds at the same time
03 Bipartite reading?
04 Important points to convey to everyone
Be wary of all textual material. Distribute reference materials after the presentation. Focus on the presenter. Provide a wide range of options.
Chapter 2: Combine the Two: Between Sight and Hearing
01 Listen with your eyes, read with your ears: The McGurk Effect
02 Hearing and vision without bottlenecks
03 Interpretation
04 Understanding
05 Is all this really necessary?
06 Important points to convey to everyone
Improve your approach to interpretation, understanding, and learning. │Use (primarily) images only in your flyers. │Create meaningful traffic. │Keep the Attenborough Effect in mind.
Chapter 3: Breaking Predictions While Maintaining Consistency: Between Space and Memory
01 Working memory vs. procedural memory vs. declarative memory
02 The gateway to memory, the hippocampus
03 A Powerful Guide, a Map in Your Head
04 The brain fights to stay one step ahead
05 Bring me to a familiar place
06 Important points to convey to everyone
When to be consistent vs. when to break consistency│Use context clues actively│Don't fall in love with scroll bars│Don't go over the horizontal line│There are times when you absolutely must break the boredom.
Chapter 4 How We Learn: Between Context and State
01 Context-dependent learning
02 State-dependent learning
03 Finding Independence
04 Goodbye, home stadium!
05 Important points to convey to everyone
Connect the training and real-world contexts precisely. Practice in a constantly changing environment. Use your senses actively. Plant a light switch. Be wary of state dependence when studying.
Chapter 5: Finding the Brain That Works Well: The Secrets of Super Taskers
01 Filters of Concentration
02 Rear Attention Network VS Front Attention Network
03 Multitasking is an illusion, task switching is
04 The Fearful Reality of Task Switching
05 Practice doesn't make you a great multitasker.
06 The Path of the Super Tasker
07 Important points to convey to everyone
Don't invite multitasking. Don't put your goals at the end of the line. Why work on a computer? The illusion that some things will be delivered. Don't leave things unfinished.
Create and interleave 6-chunks
01 Meet the Accessor and the Orderer
02 Meet the orderer and accessor
03 What is the price?
04 Unexpected chunk
05 Practice unpredictability with interleaving
06 Things to Know for Excellent Interleaving
07 Important points to convey to everyone
Learn first, then interleave. Choose mock runs and track growth. Only do this when performance is unpredictable. Deliberate practice vs. interleaving. Breaking down unintended chunks takes time and effort.
Chapter 7: How to Create the Best Error Notes: Between Error and Prediction
01 Error Alert
02 Fight or Run
03 An existence without errors
04 A being full of errors
05 One last important thing
06 Important points to convey to everyone
Create a culture of error. Use misunderstandings to foster learning. Identify error patterns and develop your own alternatives. Shortcuts to trigger feedback and error alerts. Intentionally demonstrate error analysis skills.
Chapter 8: The Conductor in Your Head Decides: Between Review, Perception, and Recall
01 The Three Horsemen of Memory
02 Metaphor
03 Go back to the beginning again
04 Important points to convey to everyone
Ensure ample opportunity to recall knowledge and information. Open-book tests don't lead to deep memory. Use flashcards with recall and feedback. Employ recall after meetings. If learning and recall aren't your goals, focus on recognition!
Chapter 9: The Double-Edged Sword, the Ignition Effect: Between Concepts, Expectations, and Strategy
01 What happened?
02 Back to the starting point
03 Don't put all your eggs in one basket
04 Important points to convey to everyone
Overcome first impressions│Is everyone looking in the same direction│Encourage warm-ups│Embrace blind evaluations│Deploy cognitive strategies
Create a landmark with Chapter 10 stories
01 Why are stories more memorable?
02 Story… Ki?
03 Understand your opponent's level
04 Important points to convey to everyone
Open the door with a story│The first story lasts forever│Freedom is a nightmare for beginners│Encourage people to share their stories│Control the level of your story
Chapter 11 How Stress Helps the Brain: Between Emotions and Feelings
01 Feelings create emotional ups and downs
02 It's not the phenomenon, but the interpretation that matters.
03 Raise the curtain on the stress battle story
04 When neurons disappear, everything disappears.
05 Important points to convey to everyone
Elicit emotional changes in your partner. Tense them, deflect them, and explode them. Connect diverse emotions to knowledge and memory. Safety comes first. Use physical and mental stress relief techniques.
Chapter 12: Disperse, Disperse, Disperse!: Between Practice and Forgetting
01 Prevent the emergence of the forgetting curve
02 Ideal Schedule for Distributed Practice
03 Record your performance and growth levels.
04 Important points to convey to everyone
Practice and learn differently! Don't save review for last minute. Don't strive for perfection. Combine this with other strategies.
Detailed image
Into the book
Despite the countless books on conversation techniques being published, we still fail to win people over.
The reason is simple.
Because communication between people requires 'science', not conversation.
If you want to become a master of persuasion, you need to develop a deep understanding of what people respond to, what they learn and remember best, and in what situations they most dramatically change their minds and take action.
--- From "Communication is not a conversation, it is a science"
If you have ten pieces of information you want to convey, forcing people to memorize all ten of them will be a failure.
Let one know two, and let two know three.
Do you have a lot of things you want to show off in your room? The best way to do this isn't to describe them all, but to simply turn on a light to brighten up your room.
The person who knows how to plant that light switch in people's heads will succeed.
--- From "How We Learn"
We try to collect as much information as possible.
So, we try to multitask to get more done in a given amount of time.
Multiplayer is considered a capable person.
But our brains have a very hard time accepting more than two streams of information simultaneously.
As a neuroscientist who studies and teaches brain science, my advice is simple: "Focus on one thing!"
--- From "Focus on One Thing"
By replacing text with images on your slides, your audience will more likely perceive you as a well-prepared, knowledgeable, and capable professional.
My liking for you also increases.
No kidding! Scientific studies are constantly being published, and it's true.
--- From "Combine the Two"
Have you ever noticed that most traffic lights on the street are installed at the same height? When people can accurately predict where information is likely to occur, they spend less time and energy interpreting it.
Assume that not all road signs are mounted on poles of the same height.
How difficult would driving be if we had to pay attention to the height of each road sign!
The reason is simple.
Because communication between people requires 'science', not conversation.
If you want to become a master of persuasion, you need to develop a deep understanding of what people respond to, what they learn and remember best, and in what situations they most dramatically change their minds and take action.
--- From "Communication is not a conversation, it is a science"
If you have ten pieces of information you want to convey, forcing people to memorize all ten of them will be a failure.
Let one know two, and let two know three.
Do you have a lot of things you want to show off in your room? The best way to do this isn't to describe them all, but to simply turn on a light to brighten up your room.
The person who knows how to plant that light switch in people's heads will succeed.
--- From "How We Learn"
We try to collect as much information as possible.
So, we try to multitask to get more done in a given amount of time.
Multiplayer is considered a capable person.
But our brains have a very hard time accepting more than two streams of information simultaneously.
As a neuroscientist who studies and teaches brain science, my advice is simple: "Focus on one thing!"
--- From "Focus on One Thing"
By replacing text with images on your slides, your audience will more likely perceive you as a well-prepared, knowledgeable, and capable professional.
My liking for you also increases.
No kidding! Scientific studies are constantly being published, and it's true.
--- From "Combine the Two"
Have you ever noticed that most traffic lights on the street are installed at the same height? When people can accurately predict where information is likely to occur, they spend less time and energy interpreting it.
Assume that not all road signs are mounted on poles of the same height.
How difficult would driving be if we had to pay attention to the height of each road sign!
--- From "Break the predictions while maintaining consistency"
Publisher's Review
★★★ A sensational masterpiece by a Harvard-educated neuroscientist.
★★★ Recommended lectures from 150 universities around the world
★★★ Rave reviews from global media outlets including [The New York Times], [The Economist], [The Times], and TED!
“The moment you turn it on, the other person’s thoughts and actions change immediately.
“Find the fatal switch!”
Until now, no one knew about it, so we only stuck to the obvious conversational methods.
The Secrets of Persuasion Hidden in Human Learning, Memory, and Brain Stimulation
The author of this book, Dr. Jared Cooney-Horvath, is a neuroscientist who studies human learning, memory, and brain stimulation.
He gained a reputation as a young scholar in the field of brain science while teaching at Harvard University and Harvard Medical School, and is currently conducting active research and lecturing at over 150 schools, including the University of Melbourne.
In particular, he has garnered significant attention from CEOs and businesspeople around the world for his insightful writings and lectures on how brain science is transforming interpersonal communication.
He says in this book:
"Do you want to communicate successfully? Do you want to impress someone with your presence? Do you want to exert a captivating influence on someone? The answers to these questions are all in his head.
“Find the mechanism by which he best understands and remembers you.”
If you want to beat out fierce competitors and become the person chosen by others, you must understand how others think, learn, and remember.
Knowing that, you can flip a switch in the other person's head that strengthens their perception of you.
It's a switch that, as soon as you turn it on, makes more things about you shine brightly in the other person's mind.
Dr. Horvath says:
“The second thing is knowing your opponent well.
“First, the other person must know you well.”
Yes, that's right.
Outstanding persuasiveness and influence are not something I convey to others.
It depends on what kind of persuasion and influence the other person chooses.
Do you want to manipulate others to your will? Do you want to make them yours? Then find the amazing switch that will make them choose you!
Furthermore, Dr. Horvath encourages us to explore the true meaning of 'knowing someone' through this book.
Because all work and life is ultimately determined by ‘knowledge of people.’
This book tells a fascinating story about how people think, learn, and remember.
It conveys a surprising message about what people react passionately to, what they are fascinated by, and what kind of people they open their hearts to.
This is why Dr. Horvath and this book have been cited countless times in global media such as [The New York Times], [The Economist], [The Times], BBC, ABC, etc.
Do you want to win someone over? Do you want to open their heart? Enter their mind and explore through this book.
“Give up all strategies and expectations of using your opponent.
“Let the other person use me, that is the only answer!”
Recommended by 150 universities worldwide
A Harvard-educated star neuroscientist's delightful knowledge and insights into humanity.
How can I help others get to know me better? How can I make them willing to choose me? It's simple.
You just have to be an excellent teacher to your opponent.
In many aspects of life, we are always acting as teachers, teaching something.
Whether it's showing off your golf swing in front of a gallery, explaining to your son how to catch a baseball with a glove, or briefing your colleagues during a morning meeting about a new idea or product concept that came to you the night before, it's all about striving to be a better teacher.
Excellent teachers are always chosen by students.
And great teachers teach in ways that help students learn best.
When I convey my thoughts, knowledge, strategies, insights, philosophies, and sincerity in a way that students can best receive, I can always be an excellent teacher.
Become an excellent teacher and maintain strong trust and a lasting bond with your students.
This book contains useful methods, techniques, and strategies that will make you an excellent teacher.
It presents a wealth of fascinating brain science and psychology experiments on the secrets to becoming a popular choice anytime, anywhere.
Harvard University scholar Professor Todd Rose strongly recommends this book, saying:
“Don’t read this book.
This book is an experience!”
The key to everything is in our heads.
Step into the amazing world that exists within us through this book!
★★★ Recommended lectures from 150 universities around the world
★★★ Rave reviews from global media outlets including [The New York Times], [The Economist], [The Times], and TED!
“The moment you turn it on, the other person’s thoughts and actions change immediately.
“Find the fatal switch!”
Until now, no one knew about it, so we only stuck to the obvious conversational methods.
The Secrets of Persuasion Hidden in Human Learning, Memory, and Brain Stimulation
The author of this book, Dr. Jared Cooney-Horvath, is a neuroscientist who studies human learning, memory, and brain stimulation.
He gained a reputation as a young scholar in the field of brain science while teaching at Harvard University and Harvard Medical School, and is currently conducting active research and lecturing at over 150 schools, including the University of Melbourne.
In particular, he has garnered significant attention from CEOs and businesspeople around the world for his insightful writings and lectures on how brain science is transforming interpersonal communication.
He says in this book:
"Do you want to communicate successfully? Do you want to impress someone with your presence? Do you want to exert a captivating influence on someone? The answers to these questions are all in his head.
“Find the mechanism by which he best understands and remembers you.”
If you want to beat out fierce competitors and become the person chosen by others, you must understand how others think, learn, and remember.
Knowing that, you can flip a switch in the other person's head that strengthens their perception of you.
It's a switch that, as soon as you turn it on, makes more things about you shine brightly in the other person's mind.
Dr. Horvath says:
“The second thing is knowing your opponent well.
“First, the other person must know you well.”
Yes, that's right.
Outstanding persuasiveness and influence are not something I convey to others.
It depends on what kind of persuasion and influence the other person chooses.
Do you want to manipulate others to your will? Do you want to make them yours? Then find the amazing switch that will make them choose you!
Furthermore, Dr. Horvath encourages us to explore the true meaning of 'knowing someone' through this book.
Because all work and life is ultimately determined by ‘knowledge of people.’
This book tells a fascinating story about how people think, learn, and remember.
It conveys a surprising message about what people react passionately to, what they are fascinated by, and what kind of people they open their hearts to.
This is why Dr. Horvath and this book have been cited countless times in global media such as [The New York Times], [The Economist], [The Times], BBC, ABC, etc.
Do you want to win someone over? Do you want to open their heart? Enter their mind and explore through this book.
“Give up all strategies and expectations of using your opponent.
“Let the other person use me, that is the only answer!”
Recommended by 150 universities worldwide
A Harvard-educated star neuroscientist's delightful knowledge and insights into humanity.
How can I help others get to know me better? How can I make them willing to choose me? It's simple.
You just have to be an excellent teacher to your opponent.
In many aspects of life, we are always acting as teachers, teaching something.
Whether it's showing off your golf swing in front of a gallery, explaining to your son how to catch a baseball with a glove, or briefing your colleagues during a morning meeting about a new idea or product concept that came to you the night before, it's all about striving to be a better teacher.
Excellent teachers are always chosen by students.
And great teachers teach in ways that help students learn best.
When I convey my thoughts, knowledge, strategies, insights, philosophies, and sincerity in a way that students can best receive, I can always be an excellent teacher.
Become an excellent teacher and maintain strong trust and a lasting bond with your students.
This book contains useful methods, techniques, and strategies that will make you an excellent teacher.
It presents a wealth of fascinating brain science and psychology experiments on the secrets to becoming a popular choice anytime, anywhere.
Harvard University scholar Professor Todd Rose strongly recommends this book, saying:
“Don’t read this book.
This book is an experience!”
The key to everything is in our heads.
Step into the amazing world that exists within us through this book!
GOODS SPECIFICS
- Date of issue: March 20, 2020
- Page count, weight, size: 400 pages | 516g | 152*223*30mm
- ISBN13: 9791158511746
- ISBN10: 1158511744
You may also like
카테고리
korean
korean
![ELLE 엘르 스페셜 에디션 A형 : 12월 [2025]](http://librairie.coreenne.fr/cdn/shop/files/b8e27a3de6c9538896439686c6b0e8fb.jpg?v=1766436872&width=3840)
