Why I Do This 2
 |
Description
Book Introduction
'Is this what I'm doing now really what I want?' 'Why can't I enjoy my commute to work even though I've joined the company I wanted?' 'How can I protect myself and work in my own way?' The fundamental and valuable questions that will change your life, captivating 40 million readers worldwide! Why do you come to work? We don't work solely for money, fame, or higher positions. Everyone has their own basis, reason, belief, and purpose for doing something. Even people who openly say they 'work for a paycheck' always have a reason for doing this job, of all things, to get a paycheck. In this book, Simon Sinek helps us find out for ourselves, by asking the question, "Why?", "Why do I do this?", and "What is my purpose in this world?" Once you discover your "why," you'll find partners who can help you achieve your goals, gain clear criteria for making choices and decisions, and shine brightly in the world through outstanding performance. Not only does this provide an incredible sense of accomplishment to the individual, it also leads to social contribution. The book contains specific instructions to help anyone find their own "why." Readers will be able to vividly and indirectly experience the "Why?" workshop process that Simon Sinek and his team conducted with various people and organizations around the world, including Microsoft, MARS, Intel, 3M, and U.S. government agencies, and summarize their own "Why?" in one sentence. |
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Preview
index
Foreword to the Korean Edition | For those of you who long for a heart-pounding morning again
For the readers of this book | If you want to apply the Golden Circle to your actual work and life
Prologue | Everyone Has Their Own "Why?"
Chapter 1.
Start with 'Why?' and your results will be different - the one question that will change your work, your organization, your company.
How is 'why' actually used?
Finding the right talent for your organization
Chapter 2.
How to Discover Your "Why" - The One Sentence That Will Make Your Life Special
Step 1.
Collect and share stories
Step 2.
Find the theme
Step 3.
Drafting and Refining the "Why?" Declaration
Chapter 3.
The Personal "Why?" Discovery Process - A Methodology for Those Who Want to Find Their Own "Why?"
Find a partner
Partner Section
Where to start
Story Collection
The importance of small things
Share your story
Find a theme
Drafting the 'Why?' Declaration
Refining the "Why?" Manifesto
Friend practice
Take your time and refine it
Chapter 4.
The Group's "Why?" Discovery Process - A Methodology for Those Who Want to Discover the Mission of Their Organization or Company
The 'why' of the nest
The 'why' of the entire organization and the 'why' of the nest
How should an individual's 'why?' interact with the 'why?' of the nest and the organization?
Finding 'Why?' through stories
Preparing for the 'Why?' Discovery Process
Chapter 5.
The Group's "Why" Discovery Process - What Everyone Who Conducts the "Why" Discovery Process Needs to Know
Step 1.
Background Information 140
Step 2.
The Process of Discovering 'Why?' 147
Step 3.
Drafting the "Why?" Declaration 165
Chapter 6.
Define 'How' - What to Do After Knowing 'Why?'
'How' is my strength
'How' as a filter
Company Values vs. How
Practice 'Why' with 'How'
How to derive the process
Group case
Chapter 7.
Choosing - How to Put Your Beliefs into Practice
How to Share Your Personal 'Why?'
How to Share Your Group's "Why?"
Hosting a 'Why?' Sharing Workshop
Practice 'Why?'
Let the 'why' live
Split: When a company's "why" becomes blurred
How to avoid splits
Be an inspirational person
Appendix 1 | Frequently Asked Questions
Appendix 2 | Tips for Partners Discovering Their Personal "Why?"
Appendix 3 | Tips for Facilitators Discovering the Group's "Why?"
For the readers of this book | If you want to apply the Golden Circle to your actual work and life
Prologue | Everyone Has Their Own "Why?"
Chapter 1.
Start with 'Why?' and your results will be different - the one question that will change your work, your organization, your company.
How is 'why' actually used?
Finding the right talent for your organization
Chapter 2.
How to Discover Your "Why" - The One Sentence That Will Make Your Life Special
Step 1.
Collect and share stories
Step 2.
Find the theme
Step 3.
Drafting and Refining the "Why?" Declaration
Chapter 3.
The Personal "Why?" Discovery Process - A Methodology for Those Who Want to Find Their Own "Why?"
Find a partner
Partner Section
Where to start
Story Collection
The importance of small things
Share your story
Find a theme
Drafting the 'Why?' Declaration
Refining the "Why?" Manifesto
Friend practice
Take your time and refine it
Chapter 4.
The Group's "Why?" Discovery Process - A Methodology for Those Who Want to Discover the Mission of Their Organization or Company
The 'why' of the nest
The 'why' of the entire organization and the 'why' of the nest
How should an individual's 'why?' interact with the 'why?' of the nest and the organization?
Finding 'Why?' through stories
Preparing for the 'Why?' Discovery Process
Chapter 5.
The Group's "Why" Discovery Process - What Everyone Who Conducts the "Why" Discovery Process Needs to Know
Step 1.
Background Information 140
Step 2.
The Process of Discovering 'Why?' 147
Step 3.
Drafting the "Why?" Declaration 165
Chapter 6.
Define 'How' - What to Do After Knowing 'Why?'
'How' is my strength
'How' as a filter
Company Values vs. How
Practice 'Why' with 'How'
How to derive the process
Group case
Chapter 7.
Choosing - How to Put Your Beliefs into Practice
How to Share Your Personal 'Why?'
How to Share Your Group's "Why?"
Hosting a 'Why?' Sharing Workshop
Practice 'Why?'
Let the 'why' live
Split: When a company's "why" becomes blurred
How to avoid splits
Be an inspirational person
Appendix 1 | Frequently Asked Questions
Appendix 2 | Tips for Partners Discovering Their Personal "Why?"
Appendix 3 | Tips for Facilitators Discovering the Group's "Why?"
Detailed image
Into the book
I nodded at the advice: “Do what you love,” “Find your happiness,” and “Be passionate.”
But soon doubts began to creep in.
'That's all true.
But what, how, should I do differently on Monday?' I had no idea what, or how, to change right away.
--- From "If you want to apply the Golden Circle to your actual work and life"
'Why?' gives me a much deeper understanding of what motivates and inspires me.
What drives the activities of any organization or the career of an individual is purpose, a cause, or a belief.
Why does our company exist? Why did I get up this morning? And why does it even matter?
--- From "Everyone has their own 'why?'"
Starting with "Why?" can inspire others to buy your stuff, collaborate with you, and share your vision.
You will never have to buy a lottery ticket again, or rely on intuition to make decisions and take actions.
From now on, you will work with purpose and as intended.
We can use "Why?" to conduct great interviews, recruit great team members who are aligned with the organization, and motivate team members.
If you are an entrepreneur, use 'why?' to determine the direction of a new business.
Or you can lead an entire company.
Companies can use "Why?" to guide their marketing campaigns and transform their corporate culture.
One tool, many uses
--- From "If you start with 'Why?', the result is different"
As the process progresses, there will be one or two pieces that appear to shine brighter than the others.
Pieces that feel bigger and more important, shining so brightly that I find myself pointing with my finger and saying, “That’s me.”
That's me
"Hey." or "That's us.
It's a piece that makes you say, "This is what our team looks like."
That theme becomes the foundation for writing your 'why?' statement.
--- From "How to Discover 'Why?'"
When we were conducting a group "why" discovery process in a small division of a global company, we were getting calls from other departments in the company asking if we could work there.
In this way, the tail can wag the body.
A small group of motivated and engaged employees can have a positive impact on the entire organization.
--- From "The Why of Groups? The Discovery Process"
Participants will likely have particularly strong emotional reactions to the conversation.
We have seen many tough businessmen with tears in their eyes.
Because it gives you a chance to pause and reflect on how your work has fundamentally changed the human experience.
--- From "The Group's Why? Discovery Process"
'Why?' is the driving force behind everything I do, whether it be my purpose, my cause, or my belief.
The 'how' is the action we take when we become our natural best selves and put the 'why' into practice.
'What' is the concrete embodiment of 'why', and is what we actually do every day.
As with the 'why' statement, the 'how' should not express aspiration.
'How' is not about expressing who we want to be.
'How' describes how we actually act, what we actually do, when we are at our best.
It should be an action we can take every day to create an environment where we can thrive.
--- From "Define 'How'"
'Why?' is the driving force behind everything I do, whether it be my purpose, my cause, or my belief.
The 'how' is the action we take when we become our natural best selves and put the 'why' into practice.
"What" is the concrete embodiment of "why" and is what we actually do every day.
But soon doubts began to creep in.
'That's all true.
But what, how, should I do differently on Monday?' I had no idea what, or how, to change right away.
--- From "If you want to apply the Golden Circle to your actual work and life"
'Why?' gives me a much deeper understanding of what motivates and inspires me.
What drives the activities of any organization or the career of an individual is purpose, a cause, or a belief.
Why does our company exist? Why did I get up this morning? And why does it even matter?
--- From "Everyone has their own 'why?'"
Starting with "Why?" can inspire others to buy your stuff, collaborate with you, and share your vision.
You will never have to buy a lottery ticket again, or rely on intuition to make decisions and take actions.
From now on, you will work with purpose and as intended.
We can use "Why?" to conduct great interviews, recruit great team members who are aligned with the organization, and motivate team members.
If you are an entrepreneur, use 'why?' to determine the direction of a new business.
Or you can lead an entire company.
Companies can use "Why?" to guide their marketing campaigns and transform their corporate culture.
One tool, many uses
--- From "If you start with 'Why?', the result is different"
As the process progresses, there will be one or two pieces that appear to shine brighter than the others.
Pieces that feel bigger and more important, shining so brightly that I find myself pointing with my finger and saying, “That’s me.”
That's me
"Hey." or "That's us.
It's a piece that makes you say, "This is what our team looks like."
That theme becomes the foundation for writing your 'why?' statement.
--- From "How to Discover 'Why?'"
When we were conducting a group "why" discovery process in a small division of a global company, we were getting calls from other departments in the company asking if we could work there.
In this way, the tail can wag the body.
A small group of motivated and engaged employees can have a positive impact on the entire organization.
--- From "The Why of Groups? The Discovery Process"
Participants will likely have particularly strong emotional reactions to the conversation.
We have seen many tough businessmen with tears in their eyes.
Because it gives you a chance to pause and reflect on how your work has fundamentally changed the human experience.
--- From "The Group's Why? Discovery Process"
'Why?' is the driving force behind everything I do, whether it be my purpose, my cause, or my belief.
The 'how' is the action we take when we become our natural best selves and put the 'why' into practice.
'What' is the concrete embodiment of 'why', and is what we actually do every day.
As with the 'why' statement, the 'how' should not express aspiration.
'How' is not about expressing who we want to be.
'How' describes how we actually act, what we actually do, when we are at our best.
It should be an action we can take every day to create an environment where we can thrive.
--- From "Define 'How'"
'Why?' is the driving force behind everything I do, whether it be my purpose, my cause, or my belief.
The 'how' is the action we take when we become our natural best selves and put the 'why' into practice.
"What" is the concrete embodiment of "why" and is what we actually do every day.
--- From "Define 'How'"
Publisher's Review
TED Talk [How great leaders inspire action] 40 million views!
Translated and published in 20 languages worldwide!
Simon Sinek, the world's greatest motivational speaker, provides clear answers to the concerns of 40 million readers.
Why do you come to work, and for what purpose? We don't work solely for money, fame, or higher positions.
Everyone has their own basis, reason, belief, and purpose for doing something.
Even people who openly say they 'work for a paycheck' always have a reason for doing this job, of all things, to get a paycheck.
Simon Sinek preaches the importance of this 'why' in his first book, 'Why Do I Do This?'
The reason many businesses and individuals fail and fail to achieve success is because they don't ask themselves "why" before starting something.
We always worry about 'how' and 'what', but we don't think about 'why', which is the root of our thoughts and actions.
The few people who have pondered the question 'why?' have achieved outstanding results.
Examples include Steve Jobs, who had a reason to create innovative products, Martin Luther King, Jr., who had a reason to eliminate racial discrimination, and Bill Gates, who had a reason to provide personal computers to every home.
Once you discover your own unique "why" for yourself and your organization, you can find partners who can help you achieve your goals, develop clear criteria for making choices and decisions, and achieve outstanding results to make your presence felt in the world.
Not only does this provide an incredible sense of accomplishment to the individual, it also leads to social contribution.
Leaders around the world agreed with Simon Sinek's views and gave him enthusiastic support.
However, readers who have encountered Simon Sinek's books and lectures have all asked this question.
“I fully understand why I need to find my own ‘why.’
But how can we apply “Why Do I Do This?” to our personal careers, teams, businesses, and organizations?
Simon Sinek's second book, Why Do I Do This? 2: Find Your Why, addresses this question.
This book contains specific guidelines to help readers discover their own "why?"
Readers will gain clear answers to the following questions, along with the expertise Simon Sinek and his team have gained through conducting "Why?" workshops with diverse people and organizations around the world.
· How can I find the 'why', the unique reason why I and my team exist in this world?
· How will I share my and our 'why' with my team?
· How do we empower our teams and organizations to make choices, act, and achieve results based on their "why?"
· What should I do if what I'm doing now doesn't align with my 'why?'?
《Why I Do What I Do 2: Find Your Why》 is a direct sequel to the previous work, 《Why I Do What I Do》, and teaches you how to apply Simon Sinek's insights to the field to find inspiration in your work and life, and to inspire those around you.
“What makes a high-performing organization different?”
Organizations that consistently achieve outstanding results by focusing on one direction have a clear "why."
A concrete and complete guide to discovering your business, organization, and team's reason for being!
The people the author has met so far are very diverse, including entrepreneurs, individual employees, self-employed people, and teams within large corporations.
This book condenses the author's experience accumulated over the past 25 years in the process of discovering "why."
This book is designed to help readers discover the "why" of individuals, teams, and companies.
ㆍChapter 1 is a highly compressed summary of the concept of 'why?'
You may realize that knowing your 'why' can be helpful in some ways.
ㆍChapter 2 outlines the entire process of discovering 'why?'
ㆍChapter 3 guides you step-by-step through the process of finding your personal 'why.'
For those who want to find the "why" of their entire team or company, it will be helpful to first understand their own "why" through Chapter 3 when proceeding with the group's "why" discovery process.
Chapter 4 covers what to prepare before you begin to seriously discover the "why" of your team, company, or group of people working together.
ㆍChapter 5 follows Chapter 4 and introduces how to lead the group's entire "why" discovery process.
ㆍChapter 6 focuses on the 'how', or the actions we need to take to put 'why' into practice.
If 'why' is the destination, 'how' is the path taken to reach the destination.
ㆍChapter 7 explains how to share 'Why?' with others and how to practice 'Why?' and live accordingly.
Everyone deserves to wake up in the morning with excitement, go to work with a sense of mission, and play a vital role in achieving a greater cause, and end the day feeling fulfilled.
We must lead our lives meaningfully and proactively.
To enjoy this right, we must find out 'why?'
If we know our own "why" and the "why" of the organization we belong to, our lives will be enriched beyond compare.
If your commute is miserable, if life feels listless for no reason, if you regret a day you spent wasting away before going to bed, I strongly recommend that you explore the "why" in this book.
Whether you're a freshman just starting out in life, a team leader, or a CEO representing a company.
This book will help you and your colleagues achieve long-term success and fulfillment.
Translated and published in 20 languages worldwide!
Simon Sinek, the world's greatest motivational speaker, provides clear answers to the concerns of 40 million readers.
Why do you come to work, and for what purpose? We don't work solely for money, fame, or higher positions.
Everyone has their own basis, reason, belief, and purpose for doing something.
Even people who openly say they 'work for a paycheck' always have a reason for doing this job, of all things, to get a paycheck.
Simon Sinek preaches the importance of this 'why' in his first book, 'Why Do I Do This?'
The reason many businesses and individuals fail and fail to achieve success is because they don't ask themselves "why" before starting something.
We always worry about 'how' and 'what', but we don't think about 'why', which is the root of our thoughts and actions.
The few people who have pondered the question 'why?' have achieved outstanding results.
Examples include Steve Jobs, who had a reason to create innovative products, Martin Luther King, Jr., who had a reason to eliminate racial discrimination, and Bill Gates, who had a reason to provide personal computers to every home.
Once you discover your own unique "why" for yourself and your organization, you can find partners who can help you achieve your goals, develop clear criteria for making choices and decisions, and achieve outstanding results to make your presence felt in the world.
Not only does this provide an incredible sense of accomplishment to the individual, it also leads to social contribution.
Leaders around the world agreed with Simon Sinek's views and gave him enthusiastic support.
However, readers who have encountered Simon Sinek's books and lectures have all asked this question.
“I fully understand why I need to find my own ‘why.’
But how can we apply “Why Do I Do This?” to our personal careers, teams, businesses, and organizations?
Simon Sinek's second book, Why Do I Do This? 2: Find Your Why, addresses this question.
This book contains specific guidelines to help readers discover their own "why?"
Readers will gain clear answers to the following questions, along with the expertise Simon Sinek and his team have gained through conducting "Why?" workshops with diverse people and organizations around the world.
· How can I find the 'why', the unique reason why I and my team exist in this world?
· How will I share my and our 'why' with my team?
· How do we empower our teams and organizations to make choices, act, and achieve results based on their "why?"
· What should I do if what I'm doing now doesn't align with my 'why?'?
《Why I Do What I Do 2: Find Your Why》 is a direct sequel to the previous work, 《Why I Do What I Do》, and teaches you how to apply Simon Sinek's insights to the field to find inspiration in your work and life, and to inspire those around you.
“What makes a high-performing organization different?”
Organizations that consistently achieve outstanding results by focusing on one direction have a clear "why."
A concrete and complete guide to discovering your business, organization, and team's reason for being!
The people the author has met so far are very diverse, including entrepreneurs, individual employees, self-employed people, and teams within large corporations.
This book condenses the author's experience accumulated over the past 25 years in the process of discovering "why."
This book is designed to help readers discover the "why" of individuals, teams, and companies.
ㆍChapter 1 is a highly compressed summary of the concept of 'why?'
You may realize that knowing your 'why' can be helpful in some ways.
ㆍChapter 2 outlines the entire process of discovering 'why?'
ㆍChapter 3 guides you step-by-step through the process of finding your personal 'why.'
For those who want to find the "why" of their entire team or company, it will be helpful to first understand their own "why" through Chapter 3 when proceeding with the group's "why" discovery process.
Chapter 4 covers what to prepare before you begin to seriously discover the "why" of your team, company, or group of people working together.
ㆍChapter 5 follows Chapter 4 and introduces how to lead the group's entire "why" discovery process.
ㆍChapter 6 focuses on the 'how', or the actions we need to take to put 'why' into practice.
If 'why' is the destination, 'how' is the path taken to reach the destination.
ㆍChapter 7 explains how to share 'Why?' with others and how to practice 'Why?' and live accordingly.
Everyone deserves to wake up in the morning with excitement, go to work with a sense of mission, and play a vital role in achieving a greater cause, and end the day feeling fulfilled.
We must lead our lives meaningfully and proactively.
To enjoy this right, we must find out 'why?'
If we know our own "why" and the "why" of the organization we belong to, our lives will be enriched beyond compare.
If your commute is miserable, if life feels listless for no reason, if you regret a day you spent wasting away before going to bed, I strongly recommend that you explore the "why" in this book.
Whether you're a freshman just starting out in life, a team leader, or a CEO representing a company.
This book will help you and your colleagues achieve long-term success and fulfillment.
GOODS SPECIFICS
- Date of issue: May 24, 2018
- Page count, weight, size: 280 pages | 445g | 152*225*19mm
- ISBN13: 9791160573091
- ISBN10: 1160573093
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카테고리
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