'Just by not doing anything'
The power of growth accumulates!
Escape from the hell of 20 failures,
Settled in a paradise where you can earn hundreds of millions of won just by breathing
The turbulent life story of a young entrepreneur

People usually try to think rationally and sensibly, and they believe they should.
To those who don't, they usually sarcastically say, "That's weird," or "Does that make sense?"
In fact, the author of this book also grew up receiving this kind of education.
I received the most sensible and reasonable home education from my parents, and I grew up watching them do that.
But at some point, I realized that rationality and common sense become shackles for those who dream of success.
In some ways, to be successful, you must be irrational, illogical, and unconventional.

Input usually refers to putting information or knowledge into the head, and output refers to the results that are obtained when they are outputted.
So, when we think of input, we usually think of static images like studying or learning, and output is considered to be the somewhat dynamic result created from that.
But my opinion is just the opposite.
Input is about experiencing things through sweating in the field, putting them into practice in real life, and repeating the experience of failure and success.
And the resulting enlightenment, wisdom, and know-how are the true output.
These outputs will then change the next input.
Now that you've figured something out, you can input in a more efficient and smarter way.
Then, the cost-effectiveness will gradually increase, and at some point, you will reach the point where you can ‘see ten by seeing one.’

--- pp.33-34

For example, if you input 100, only 10 or 20 will be output, and even 0.5 may come out.
From our perspective, it's really unfair.
I tried hard, but the results didn't seem proportional, so it seemed like my efforts were in vain and I wasted my time.
This is where the point of disappointment and frustration arises.
This is because you think, 'Hey, I put 100 in this and it only came out as 0.5? Why are you doing this?'


But in fact, 99.5 doesn't disappear without meaning.
It begins to accumulate in my unconscious, seeping into small habits, and soon becomes the starting point of an explosive, large output.
If this process is repeated, at some point, a surprising result will be produced where 100 will pop out even if only 0.5 is entered.
The 'capable people' we see are not great people.
They are just people who have endured overwhelming input that seems boring and reckless.

--- pp.37-38

Everyone wants success and a better life, but the process isn't always endlessly difficult and painful.
Once you start seeing some results, Mate's Law kicks in and operations become easier, requiring less energy while still achieving greater results.
Of course, in order to achieve this state, one's attitude itself must be an 'attitude restaurant' that is active and positive, and a 'patience restaurant' that can endure even difficult and challenging times.
It won't be easy, but it's not impossible.
It is no exaggeration to say that this is a necessary condition to get on the wave of the rich getting richer and the poor getting poorer that dominates this world.

--- p.98

Instead of saying, "Come to Deodingle to study," it was more like, "Come to Deodingle to knit," or "Come to Deodingle to watch a movie."
It was a complete paradigm shift that transformed study cafes into spaces where people could satisfy their tastes and pursue their hobbies.
Ultimately, as we opened the doors to Dudingle and began marketing, we were not confident, wondering, "Will there really be customers?"
Moreover, it was questionable whether law school or civil service exam preparation students who were really studying hard would come to the Ddingle, which had white desks.


But my expectations were completely off the mark.
The first four clients who signed up at once were all preparing for law school.
When I first heard that someone had made a tentative payment, I was suspicious that they might have made a mistake and made the payment.
From this point on, I began to have confidence in the possibility of Dudingle's success, and today, we are achieving the unimaginable record of having over 40 branches.
--- p.118

When a director posts on his blog about his struggles, concerns, achievements, and passion for children, he is promoting his philosophy and values ​​and branding himself.
By seeing the director's photos and hearing his story, parents come to understand the values ​​and philosophy of the academy and become strong fans of the brand.


One director I consulted writes about his parenting story on his academy blog.
Of course, this is not the main point, but it is a very good point to understand the brand of the director.
Wouldn't we be able to trust the director who educates children while also having a difficult time raising them, just like any other mother?
--- p.154

In fact, the places currently under management are Daechi-dong and Junggye-dong in Seoul, Bundang in Gyeonggi-do, Suseong-gu in Daegu, and Yongho-dong in Busan.
All of these are school districts with excellent academies.
Even parents living in Eunma Apartments, which can be said to be in the heart of Gangnam, Seoul, are inquiring about sending their children to the school.
At this point, there is no need to fear the school district at all.
You can be confident that 'academy marketing + branding', which has already been proven numerous times, can be achieved.


Everyone would agree that 'nothing in this world is easy.'
But just because it's not easy doesn't mean there's no way or secret.
It's all about how immersive you can be, how overwhelming it can be, and how much of a positive influence you can have on the good people around you and how you can put your resolutions into action.

--- p.193

Although we may think that we are in complete control of our lives, the people around us actually have a huge impact on our life path.
This is especially true when it comes to the academy business, which involves doing business with a small number of people.
So, the more important part is philosophy and culture.
If you can keep this in mind and consistently develop your instructors, you can expect a very positive outlook.

--- p.225