Fast mover
 |
Description
Book Introduction
“The days of being 100% satisfied are over.
“Challenge 150% beyond prediction with artificial intelligence!”
Samsung, Microsoft, Naver… Active at the forefront of the AI industry
Professor Kim Jae-yeop's Survival Strategy for the AI Era
AI is no longer an option, it is a necessity.
Video editing completed with the click of a button, plans written by AI, and code generated with real-time error corrections—changes that were unimaginable just six months ago have become a part of our daily lives.
With the emergence of generative AI, including ChatGPT, and many workers feeling anxious about job loss, Professor Jaeyeop Kim, who has led digital innovation for nearly 20 years at Microsoft, Nokia, and Samsung Electronics, presents a new image of an expert in the AI era through "Fast Mover."
The author, who is currently a full-time professor in the Department of Industrial Design at Hongik University and is in charge of designing Naver Search's generative AI search service, asserts that "AI is not something to be feared, but a tool that amplifies expertise," and emphasizes that "we must now become 'fast movers' who collaborate with AI to produce overwhelming results that go beyond 100% to 150%."
This book, based on the author's experience and insights at the forefront of the AI industry, shares tips on how to become a fast mover who creates unprecedented value.
In this book, readers will learn how to use AI as a tool to enhance expertise and how to develop unique human competitiveness that differentiates them from AI.
“Challenge 150% beyond prediction with artificial intelligence!”
Samsung, Microsoft, Naver… Active at the forefront of the AI industry
Professor Kim Jae-yeop's Survival Strategy for the AI Era
AI is no longer an option, it is a necessity.
Video editing completed with the click of a button, plans written by AI, and code generated with real-time error corrections—changes that were unimaginable just six months ago have become a part of our daily lives.
With the emergence of generative AI, including ChatGPT, and many workers feeling anxious about job loss, Professor Jaeyeop Kim, who has led digital innovation for nearly 20 years at Microsoft, Nokia, and Samsung Electronics, presents a new image of an expert in the AI era through "Fast Mover."
The author, who is currently a full-time professor in the Department of Industrial Design at Hongik University and is in charge of designing Naver Search's generative AI search service, asserts that "AI is not something to be feared, but a tool that amplifies expertise," and emphasizes that "we must now become 'fast movers' who collaborate with AI to produce overwhelming results that go beyond 100% to 150%."
This book, based on the author's experience and insights at the forefront of the AI industry, shares tips on how to become a fast mover who creates unprecedented value.
In this book, readers will learn how to use AI as a tool to enhance expertise and how to develop unique human competitiveness that differentiates them from AI.
- You can preview some of the book's contents.
Preview
index
prolog
Beyond the ordinary 100%, into an era of overwhelming 150%.
Ⅰ.
Fast Movers: The New Experts of the AI Era
How AI Extends Human Creativity
Technology may change, but the essence remains the same.
Who produces 150% results?
An expert's eye, seeing the invisible
The Power of Intuition: The Moment You Seize Opportunity
Differentiation created by depth of experience
II.
Question the Obvious: Critical Thinking
Critical Thinking to Solve Challenging Problems
Innovation begins with inconvenience.
Focus on people, not technology
The more correct answers there are, the more important the power of judgment becomes.
The Key to Creativity: Thinking Big
III.
Adapt quickly and flexibly: Elastic Mind
A fast mover who flexibly crosses fields
Win through collaboration
Code success with failure data
The art of rapid execution and agile application
How to communicate to increase innovation
IV.
Evolve as You Run: Experimental Insights
A powerful tool for unleashing creativity
How to Develop Problem-Solving Skills with Role-Playing Prototypes
Discovering the Moment of Innovation Through Prototyping
Changing Times, Evolving Expertise
Your unique story becomes your competitive edge.
V.
The future of humanity seen from the forefront of technology
How to Turn Uncertainty into Opportunity
Even in this cutting-edge era, analog time is necessary.
People Creating New Standards in the New Normal Era
From one idea to changing the world
Current State of the Generative AI Market
Epilogue
Fast Movers, Those Who Challenge Limits
supplement.
Voices from the AI Field
Beyond the ordinary 100%, into an era of overwhelming 150%.
Ⅰ.
Fast Movers: The New Experts of the AI Era
How AI Extends Human Creativity
Technology may change, but the essence remains the same.
Who produces 150% results?
An expert's eye, seeing the invisible
The Power of Intuition: The Moment You Seize Opportunity
Differentiation created by depth of experience
II.
Question the Obvious: Critical Thinking
Critical Thinking to Solve Challenging Problems
Innovation begins with inconvenience.
Focus on people, not technology
The more correct answers there are, the more important the power of judgment becomes.
The Key to Creativity: Thinking Big
III.
Adapt quickly and flexibly: Elastic Mind
A fast mover who flexibly crosses fields
Win through collaboration
Code success with failure data
The art of rapid execution and agile application
How to communicate to increase innovation
IV.
Evolve as You Run: Experimental Insights
A powerful tool for unleashing creativity
How to Develop Problem-Solving Skills with Role-Playing Prototypes
Discovering the Moment of Innovation Through Prototyping
Changing Times, Evolving Expertise
Your unique story becomes your competitive edge.
V.
The future of humanity seen from the forefront of technology
How to Turn Uncertainty into Opportunity
Even in this cutting-edge era, analog time is necessary.
People Creating New Standards in the New Normal Era
From one idea to changing the world
Current State of the Generative AI Market
Epilogue
Fast Movers, Those Who Challenge Limits
supplement.
Voices from the AI Field
Detailed image
Into the book
The barrier to entry for professional expertise has been significantly lowered, as AI can now significantly implement the fluent copywriting of professional writers, the sophisticated visual work of designers, and the complex coding work of developers.
In this situation, we are faced with new questions.
“Can AI really solve everything?”
“Are experts no longer of value?”
“What skills should I have in the AI era?”
To answer these questions, we met with experts from various fields who are actively using AI in their work.
They viewed AI as an opportunity, not something to be feared, and were quickly understanding and applying it to produce amazing results.
These experts can be called 'fast movers' in one word.
They are the ones who use AI as a tool to amplify their expertise, creating overwhelming results that go beyond 100% and even 150%, thereby leading the way in creating new, unprecedented value in the world.
They represent a new era of professionalism.
--- pp.5-6, from “Beyond the Ordinary 100%, Towards an Era of Overwhelming 150%”
True competitiveness in the AI era comes from the ability to leverage the results provided by AI to make better decisions.
Acquiring these capabilities requires understanding the potential of AI, accurately identifying its limitations, and having the insight to address them.
Just because technology advances doesn't mean everything will be automatically solved.
Rather, paradoxically, as AI development accelerates, human-specific judgment and creativity will become more important.
Competitiveness in this era lies not in competing with AI, but in amplifying one's creative potential through AI.
Fast movers leverage AI's strengths to the fullest, while also recognizing its limitations and exploring possibilities beyond them.
As the pace of technological advancement accelerates, the role of these fast movers becomes increasingly crucial. Rather than competing with AI, they must leverage AI to elevate their expertise and deliver 150% higher results.
This is what a fast mover leading the AI era looks like.
--- p.23, from “How AI Expands Human Creativity”
Teams that excelled in projects using generative AI didn't blindly follow the AI's suggestions.
They first reexamined the nature of the problem they were trying to solve.
Together, we evaluated how well the solutions proposed by AI addressed the fundamental problem.
Furthermore, I constantly pondered whether the solution was feasible in reality, whether there were any side effects, and whether there were any better alternatives.
Creative integration is the process of combining and reinterpreting selected elements in new ways.
This means reconfiguring existing elements to create completely new value.
What is important here is the ability to connect knowledge and experience from different fields.
For example, applying game design principles to educational solutions or integrating traditional craft techniques into modern product design.
Students who excel add their own experiences and insights to the ideas presented by the AI.
One student incorporated his barista experience into a basic cafe kiosk UI suggested by AI.
The ordering process has been reconstructed to reflect the actual coffee brewing sequence and customer service method.
This has evolved into an intuitive interface that allows customers to easily customize their drinks to suit their tastes.
--- pp.97-98, from “Focus on People, Not Technology”
True competitiveness comes not from special abilities or a flashy resume, but from an attitude of constant challenge and not being afraid of failure.
Even if you fail, the attitude of enjoying the process itself and using it as a learning opportunity enables continuous growth.
So I always emphasize.
Failure is not the opposite of success, but rather an inevitable process for growth.
Not being afraid of failure is not a matter of courage.
It is a systematic approach that recognizes failure as a single piece of data, derives meaningful insights from it, and uses it as a foundation for the next challenge.
Just as programmers analyze error code to create better algorithms, we can use our experiences of failure to write better code that leads to success.
This is the true meaning of coding success with data from failure.
--- pp.138-139, from "Coding Success with Failure Data"
As technology advances, the value of fast movers shines even brighter.
Just as stars in the night sky shine brighter in the darkness, their capabilities are clearly revealed amidst the rapid changes of the AI era. While AI analyzes information and identifies patterns, fast movers gain deep insights through experience and produce results that surpass expectations. While AI pursues efficiency, these individuals discover new possibilities through bold experimentation and challenges.
The core competencies of fast movers we explore in this book—"critical thinking," "elastic mind," and "experimental insight"—are growth tools anyone can learn and practice. Through this process of questioning the taken for granted in the AI era, adapting flexibly to a rapidly changing environment, and creatively solving unprecedented problems, we can grow into the exceptional professionals our times demand.
In this situation, we are faced with new questions.
“Can AI really solve everything?”
“Are experts no longer of value?”
“What skills should I have in the AI era?”
To answer these questions, we met with experts from various fields who are actively using AI in their work.
They viewed AI as an opportunity, not something to be feared, and were quickly understanding and applying it to produce amazing results.
These experts can be called 'fast movers' in one word.
They are the ones who use AI as a tool to amplify their expertise, creating overwhelming results that go beyond 100% and even 150%, thereby leading the way in creating new, unprecedented value in the world.
They represent a new era of professionalism.
--- pp.5-6, from “Beyond the Ordinary 100%, Towards an Era of Overwhelming 150%”
True competitiveness in the AI era comes from the ability to leverage the results provided by AI to make better decisions.
Acquiring these capabilities requires understanding the potential of AI, accurately identifying its limitations, and having the insight to address them.
Just because technology advances doesn't mean everything will be automatically solved.
Rather, paradoxically, as AI development accelerates, human-specific judgment and creativity will become more important.
Competitiveness in this era lies not in competing with AI, but in amplifying one's creative potential through AI.
Fast movers leverage AI's strengths to the fullest, while also recognizing its limitations and exploring possibilities beyond them.
As the pace of technological advancement accelerates, the role of these fast movers becomes increasingly crucial. Rather than competing with AI, they must leverage AI to elevate their expertise and deliver 150% higher results.
This is what a fast mover leading the AI era looks like.
--- p.23, from “How AI Expands Human Creativity”
Teams that excelled in projects using generative AI didn't blindly follow the AI's suggestions.
They first reexamined the nature of the problem they were trying to solve.
Together, we evaluated how well the solutions proposed by AI addressed the fundamental problem.
Furthermore, I constantly pondered whether the solution was feasible in reality, whether there were any side effects, and whether there were any better alternatives.
Creative integration is the process of combining and reinterpreting selected elements in new ways.
This means reconfiguring existing elements to create completely new value.
What is important here is the ability to connect knowledge and experience from different fields.
For example, applying game design principles to educational solutions or integrating traditional craft techniques into modern product design.
Students who excel add their own experiences and insights to the ideas presented by the AI.
One student incorporated his barista experience into a basic cafe kiosk UI suggested by AI.
The ordering process has been reconstructed to reflect the actual coffee brewing sequence and customer service method.
This has evolved into an intuitive interface that allows customers to easily customize their drinks to suit their tastes.
--- pp.97-98, from “Focus on People, Not Technology”
True competitiveness comes not from special abilities or a flashy resume, but from an attitude of constant challenge and not being afraid of failure.
Even if you fail, the attitude of enjoying the process itself and using it as a learning opportunity enables continuous growth.
So I always emphasize.
Failure is not the opposite of success, but rather an inevitable process for growth.
Not being afraid of failure is not a matter of courage.
It is a systematic approach that recognizes failure as a single piece of data, derives meaningful insights from it, and uses it as a foundation for the next challenge.
Just as programmers analyze error code to create better algorithms, we can use our experiences of failure to write better code that leads to success.
This is the true meaning of coding success with data from failure.
--- pp.138-139, from "Coding Success with Failure Data"
As technology advances, the value of fast movers shines even brighter.
Just as stars in the night sky shine brighter in the darkness, their capabilities are clearly revealed amidst the rapid changes of the AI era. While AI analyzes information and identifies patterns, fast movers gain deep insights through experience and produce results that surpass expectations. While AI pursues efficiency, these individuals discover new possibilities through bold experimentation and challenges.
The core competencies of fast movers we explore in this book—"critical thinking," "elastic mind," and "experimental insight"—are growth tools anyone can learn and practice. Through this process of questioning the taken for granted in the AI era, adapting flexibly to a rapidly changing environment, and creatively solving unprecedented problems, we can grow into the exceptional professionals our times demand.
--- pp.234-235, from "Fast Movers, People Who Challenge Limits"
Publisher's Review
“AI’s turbulent times, beyond the ordinary 100%
Become a fast mover who creates 150% excellence!”
Samsung, Microsoft, Naver… Active at the forefront of the AI industry
Professor Kim Jae-yeop's Survival Strategy for the AI Era
The advent of generative AI is revolutionizing the corporate work environment.
Even non-experts can now use AI to produce results that are 80% of the level of experts.
So, what kind of competitive edge do we need? In today's world, where anyone can easily utilize AI, how can we highlight our unique abilities? We all need new challenges that transcend our existing expertise.
In this book, author Jaeyeop Kim, a full-time professor in the Department of Industrial Design at Hongik University and the overall designer of Naver Search's generative AI search service, presents specific methods for becoming a true expert in the age of artificial intelligence, based on his experience and insights gained at the forefront of the AI industry.
He also emphasizes that we must become "fast movers" who utilize AI as a tool for innovation, going beyond the ordinary 100% and creating a 150% that surpasses expectations.
This book presents vivid examples of fast movers who are actively working in the field with this strategy, along with three core competencies to become like them: 'critical thinking,' 'elastic mind,' and 'experimental insight.'
From Compound Collective's "AI Point of View" project to Blurblr's AI model agency, we detail how leaders in their fields leverage these three core competencies to achieve 150% performance.
Fast Mover is a practical guide for all professionals preparing for the AI era.
It will provide practical help, especially to developers, designers, planners, marketers, and others who are experiencing the changes brought about by AI and want to enhance their expertise in their fields.
Through the author's 15 years of field experience and the insights of global experts, you can learn how to leverage AI as a tool for professional development, discover opportunities in an uncertain future, and cultivate unique human competitive advantages that differentiate you from AI.
Strategic Weapons of Fast Movers Leading the AI Era
Critical Thinking, Elastic Mind, Experimental Insights
The core of "Fast Mover" is the practical know-how of experts leading the AI era.
From Compound Collective's "AI Point of View" project to Blurblr's AI model agency, we guide you through concrete strategies for becoming a fast mover through vivid examples from leaders in each field.
In particular, it details how the three core competencies—critical thinking, elastic mind, and experimental insight—help achieve 150% performance through trial and error and innovation cases from the actual product development process, such as smart TVs, AI speakers, and self-driving cars.
Another feature of the book is its in-depth interviews with global AI experts.
Through insights from experts at the forefront of technological innovation, including Microsoft's AI Assistant team and Google's AI Research team, we present the present and future of AI technology, as well as the direction we should take.
They are all fast movers who question what seems obvious, adapt flexibly to rapidly changing environments, and discover new possibilities through experimentation and experience.
★ Core Competency 1.
Critical Thinking: Questioning the Obvious
While existing searches simply list information matching keywords, Naver's generative AI search service 'Cue' identifies the user's intent and provides optimal information tailored to the context.
It also returns accurate search results for natural language queries like “Find me a Nordic-style table lamp under 200,000 won that can be shipped today.”
This is the result of questioning the existing concept of 'search' and deeply considering what users truly want.
★ Core Competency 2.
Elastic Mind: Adapt flexibly to rapidly changing environments.
Microsoft's AI speaker development process clearly demonstrates the importance of elastic mind.
Initially, feedback was provided only through voice and light, but problems arose where users had difficulty properly recognizing the AI's responses.
The development team focused on the natural way humans interact and introduced a method in which the AI speaker physically responds to the user as if conversing with a person.
This is an example of breaking away from the existing framework and responding flexibly to environmental changes.
★ Core Competency 3.
Experimental Insight: Discover new possibilities through experimentation and experience.
Compound Collective's 'AI Point of View' project demonstrates how an experimental approach can drive innovation.
We generated over 200,000 AI video clips and selected only 0.5% of them to use.
The seemingly unproductive process of massive creation and patient selection actually increased the quality of the work.
This is the result of bold experiments that are not afraid of failure and the insights gained in the process.
In this way, experimental insights allow us to discover unexpected opportunities for innovation through trial and error.
“The true winners of the AI era are humans who grow alongside technology!”
The Secret of People Achieving 150% Performance in the AI Era
"Fast Mover" isn't just a guide to AI utilization; it's a comprehensive strategy for becoming a leading expert in the AI era. It offers concrete growth strategies not only for practitioners like developers, designers, planners, and marketers who are experiencing the changes brought about by AI firsthand, but also for leaders contemplating digital transformation in their organizations and young people preparing for a new era.
The author argues that “we must learn to grow with technology, not just use it,” and that to emerge as true winners in the AI upheaval, we must overcome vague fears about AI and discover new opportunities for innovation.
Just as the Industrial Revolution enabled us to overcome the limitations of physical labor, the author predicts that the AI revolution will dramatically expand our cognitive abilities and creativity.
Historically, every era of technological revolution has had pioneers who were unafraid of change and seized new opportunities.
Fast Movers will serve as a timely guide, offering concrete direction for those aspiring to become pioneers in the AI era.
Become a fast mover who creates 150% excellence!”
Samsung, Microsoft, Naver… Active at the forefront of the AI industry
Professor Kim Jae-yeop's Survival Strategy for the AI Era
The advent of generative AI is revolutionizing the corporate work environment.
Even non-experts can now use AI to produce results that are 80% of the level of experts.
So, what kind of competitive edge do we need? In today's world, where anyone can easily utilize AI, how can we highlight our unique abilities? We all need new challenges that transcend our existing expertise.
In this book, author Jaeyeop Kim, a full-time professor in the Department of Industrial Design at Hongik University and the overall designer of Naver Search's generative AI search service, presents specific methods for becoming a true expert in the age of artificial intelligence, based on his experience and insights gained at the forefront of the AI industry.
He also emphasizes that we must become "fast movers" who utilize AI as a tool for innovation, going beyond the ordinary 100% and creating a 150% that surpasses expectations.
This book presents vivid examples of fast movers who are actively working in the field with this strategy, along with three core competencies to become like them: 'critical thinking,' 'elastic mind,' and 'experimental insight.'
From Compound Collective's "AI Point of View" project to Blurblr's AI model agency, we detail how leaders in their fields leverage these three core competencies to achieve 150% performance.
Fast Mover is a practical guide for all professionals preparing for the AI era.
It will provide practical help, especially to developers, designers, planners, marketers, and others who are experiencing the changes brought about by AI and want to enhance their expertise in their fields.
Through the author's 15 years of field experience and the insights of global experts, you can learn how to leverage AI as a tool for professional development, discover opportunities in an uncertain future, and cultivate unique human competitive advantages that differentiate you from AI.
Strategic Weapons of Fast Movers Leading the AI Era
Critical Thinking, Elastic Mind, Experimental Insights
The core of "Fast Mover" is the practical know-how of experts leading the AI era.
From Compound Collective's "AI Point of View" project to Blurblr's AI model agency, we guide you through concrete strategies for becoming a fast mover through vivid examples from leaders in each field.
In particular, it details how the three core competencies—critical thinking, elastic mind, and experimental insight—help achieve 150% performance through trial and error and innovation cases from the actual product development process, such as smart TVs, AI speakers, and self-driving cars.
Another feature of the book is its in-depth interviews with global AI experts.
Through insights from experts at the forefront of technological innovation, including Microsoft's AI Assistant team and Google's AI Research team, we present the present and future of AI technology, as well as the direction we should take.
They are all fast movers who question what seems obvious, adapt flexibly to rapidly changing environments, and discover new possibilities through experimentation and experience.
★ Core Competency 1.
Critical Thinking: Questioning the Obvious
While existing searches simply list information matching keywords, Naver's generative AI search service 'Cue' identifies the user's intent and provides optimal information tailored to the context.
It also returns accurate search results for natural language queries like “Find me a Nordic-style table lamp under 200,000 won that can be shipped today.”
This is the result of questioning the existing concept of 'search' and deeply considering what users truly want.
★ Core Competency 2.
Elastic Mind: Adapt flexibly to rapidly changing environments.
Microsoft's AI speaker development process clearly demonstrates the importance of elastic mind.
Initially, feedback was provided only through voice and light, but problems arose where users had difficulty properly recognizing the AI's responses.
The development team focused on the natural way humans interact and introduced a method in which the AI speaker physically responds to the user as if conversing with a person.
This is an example of breaking away from the existing framework and responding flexibly to environmental changes.
★ Core Competency 3.
Experimental Insight: Discover new possibilities through experimentation and experience.
Compound Collective's 'AI Point of View' project demonstrates how an experimental approach can drive innovation.
We generated over 200,000 AI video clips and selected only 0.5% of them to use.
The seemingly unproductive process of massive creation and patient selection actually increased the quality of the work.
This is the result of bold experiments that are not afraid of failure and the insights gained in the process.
In this way, experimental insights allow us to discover unexpected opportunities for innovation through trial and error.
“The true winners of the AI era are humans who grow alongside technology!”
The Secret of People Achieving 150% Performance in the AI Era
"Fast Mover" isn't just a guide to AI utilization; it's a comprehensive strategy for becoming a leading expert in the AI era. It offers concrete growth strategies not only for practitioners like developers, designers, planners, and marketers who are experiencing the changes brought about by AI firsthand, but also for leaders contemplating digital transformation in their organizations and young people preparing for a new era.
The author argues that “we must learn to grow with technology, not just use it,” and that to emerge as true winners in the AI upheaval, we must overcome vague fears about AI and discover new opportunities for innovation.
Just as the Industrial Revolution enabled us to overcome the limitations of physical labor, the author predicts that the AI revolution will dramatically expand our cognitive abilities and creativity.
Historically, every era of technological revolution has had pioneers who were unafraid of change and seized new opportunities.
Fast Movers will serve as a timely guide, offering concrete direction for those aspiring to become pioneers in the AI era.
GOODS SPECIFICS
- Date of issue: January 31, 2025
- Page count, weight, size: 268 pages | 414g | 140*210*17mm
- ISBN13: 9791168342576
- ISBN10: 1168342570
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