Chapter 1: Let's Run a Profitable Social Media Platform
01 Let's start with proper understanding of SNS.
1.
taste
2.
communication
3.
network
02 Various SNS platforms
1.
Text-centric platform
1) X (formerly Twitter)
2) Naver Blog
3) Brunch Story
2.
Visual-centric platform
1) Instagram
2) Facebook
3.
Video-centric platform
1) YouTube
2) TikTok
4.
Community-centric platform
1) Naver Cafe & Band
2) Meeting platform
03 How to monetize using social media
1.
Revenue provided by the platform itself
2.
Affiliate Marketing
3.
Direct sales
4.
Content Creation
04 Which platform should I start with?
1.
Platform Operation Cases
2.
The operating method I recommend
05 The Emergence of AI and a New Era of Social Media Operations
1. SNS is evolving with AI.
2. Changes in AI and SNS Operation
1) What is AI?
2) The relationship between AI and SNS operation
3) AI-Changed SNS Monetization Strategy
3.
Why Leverage AI Now
Chapter 2: SNS Operation: Planning is Required
01 Apply marketing planning and strategy to social media operations.
1. Planning SNS operation
1) 3C analysis
2) STP strategy
02 [3C Analysis 1] Self-Analyzing: Establishing Concepts and Themes
1.
Identify your strengths and likes
2.
Understanding your tendencies and preferences
3.
Understanding the experience
4.
Organizing my appearance
03 [3C Analysis 2] Competitor Analysis: Benchmarking Other Accounts
1.
Selection of competitors
2.
Competitor Detail Analysis
3.
Competitors' strengths and weaknesses
04 [3C Analysis 3] Analyzing Customers: Identifying Target Characteristics
1.
Customer Analysis
2.
Persona settings
05 [STP Strategy 1] Discovering Niche Markets through Topic Segmentation
1.
mind map
2.
Category segmentation
3.
Content segmentation
06 [STP Strategy 2] Setting Goals and Developing Strategies
1.
Focus and differentiation strategy
2.
Strategies by Account Size
07 [STP Strategy 3] Positioning Yourself the Way You Want to Appear
1.
Positioning Map
2.
Setting up your self-persona
08 Social Media Strategy Practice Using ChatGPT
1.
Summarizing Your Self-Analysis: Deriving Your Own Social Media Concept
2.
Summarizing Competitor Analysis: Identifying Your Unique Differentiating Points
3.
Identifying Your Target Audience: Creating Personas
4.
Content Strategization: Organizing Categories and Content Formats
5.
Branding Sentences and Introductions: A Sentence That Describes Me
Chapter 3: Strategies for Attracting, Converting, Revisiting, and Building Fans
01 Understand the customer journey and customer experience.
02 How to attract users: Top exposure and keywords
1.
Top exposure
2.
Keywords
1) Keyword type
2) Keyword Tool
3) Check the top exposure of the content
03 How to Convert Visitors into Customers: Creating Persuasive Content
1.
What is content?
2.
Effective content composition
04 How to Make People Return: Post Consistently
1.
Customer retention
2.
Consistent content creation
1) Consistency is a necessary element
2) Consistency maintenance device
05 How to Build a Network and Fans: Branding and Personal Branding
1.
Branding
2.
Personal Branding
3.
network
4.
Pan
5. SNS platform connection structure
06 Directly execute customer acquisition, conversion, repeat visits, and fan creation with AI.
1.
Drawing the Customer Journey
2.
Organize keywords and content titles
3.
Creating conversion-driven content
4.
Create a one-week content calendar
5.
Creating a branding statement and introduction
Chapter 4: The Basics of Social Media Marketing, Naver Blog
01 Why You Should Start Marketing with Naver Blog
1.
Naver Blog Advantages
2.
Examples of using Naver Blog
02 Creating a Naver Blog Customers Can Trust
1.
Setting up your profile
2.
Decorating your blog
1) Decorating your PC blog
2) Decorating your mobile blog
03 Understanding the Naver Blog Algorithm, Focusing on Keywords
1.
Blog algorithm
1) UGC quality evaluation system
2) C-Rank
3) DIA
2.
Blog activity index
3.
Good documents, bad documents
04 Creating blog content optimized for Naver
1.
How to apply keywords
2.
Readability
3.
Rich resources
05 Creating content with Smart Editor
1.
Smart Editor
2.
Publish content
06 How to expand your network and communicate with your neighbors
1.
neighbors, neighbors
2.
Increase your neighbors
3.
Communicate with your neighbors
07 Checking the Performance of Your Content and Account: Using Blog Statistics
1.
Visit Analysis
2.
User Analytics
3.
ranking
4.
Blog average data
08 Naver Universe: Utilizing Naver Services 200%
1.
cafe
2.
Ad Post
3.
Influencer
4.
Blog Market
5.
Premium Content
6.
Expert
09 Creating Naver Blog Content with ChatGPT
1.
Planning your own blog content
2.
Creating structure and composition of the text
3.
Writing and proofreading the text
4.
Final inspection and Naver upload
Chapter 5: Instagram, a must-have
01 Why Instagram is an Essential Marketing Platform
1.
Instagram Advantages
2.
Examples of using Instagram
02 Setting up an Instagram profile that turns customers into followers
1.
profile
2.
Setting up a professional account
03 Understanding Instagram's Algorithm Based on Your Taste
1.
signal
2.
Feed & Stories
3.
Explore & Reels
4.
search
5.
What you need for optimization
04 Creating Content with Instagram Emotion & Exposure Strategies
1.
Content Planning
2.
Content creation
1) Feed
2) Caption
3) Create reels
4) Create stories and highlights
05 How to Use Instagram Tags to Spread Your Content
1.
Hashtag
2.
Tags
06 How to Increase Followers and Connect
1.
How to increase followers
2.
Various communication methods
07 Check User Reactions: Using Instagram Insights
1.
Explore the Instagram Professional Dashboard
2.
Post Insights
08 Spreading Your Content with Instagram Ads
1.
Advertising planning
2.
Advertising: Promote Your Instagram Posts
1) Goal setting
2) Target definition
3) Budget and period
4) Advertisement Review
3.
Ad Optimization
09 Planning and Producing Reels Content with ChatGPT and AI
1.
Idea generation and planning
2.
Script writing and script production
3.
Video production
4.
Developing a Content Posting Strategy
5.
Performance Analysis and Reporting
Chapter 6: The Most Powerful Social Network, YouTube
01 Why YouTube is Essential for Marketing
1.
YouTube Advantages
2.
Examples of using YouTube
02 Creating a YouTube Channel that Turns Viewers into Customers
1.
Create and customize your YouTube channel
1) Create a YouTube channel
2) Customize YouTube Studio
3) YouTube Studio content
03 Understanding the YouTube Algorithm: Focusing on Interests
1.
How the algorithm works
2.
Algorithm recommendations
04 Creating YouTube Content That the Algorithm Spreads
1.
Content Planning
2.
10 Essential Elements for Content Creation
05 Increasing Views: How to Get Your Content Selected by Users
1.
View count increase process
2.
How to increase views
1) Metadata: Describe your channel and content to the algorithm.
2) Click-through rate: Create thumbnails that make content playable.
3) Average Viewing Duration: Creating Content That Provokes Empathy and Interest
06 How to Increase Subscribers and Engage
1.
Increase your subscriber base
2.
Various communication methods
07 Analyze Viewer Behavior: YouTube Creative Studio
1.
Channel Analysis
1) Overview
2) Content
3) Viewership
4) Trend
08 Generate various revenue streams with one YouTube account
1.
advertising revenue
2.
YouTube Premium Revenue
3.
Super Chat, Super Sticker, Super Thanks
4.
Channel Membership
5.
Product Section
6.
Shorts advertising revenue
7.
Paid PPL, endorsements, sponsorships
09 Creating YouTube Content with ChatGPT
1.
Planning
2.
Create click-worthy titles, thumbnails, and hashtags
3.
Creating Subtitles and Editing Videos: Using Brew & Capcut
4.
Accelerate channel growth by creating shorts
5.
Creating a repeatable video production routine

Social media marketing requires planning and strategy.

Many people want to use social media as a marketing and branding tool, but they feel lost and unable to do so consistently.
Because if you start without a plan, you will quickly lose direction.
Running social media as a marketing tool for monetization requires planning from the beginning.
You need to design your content to understand why you're creating it, what you want to convey, and who you want to connect with. Successful social media marketing requires proper planning and strategy.

This book explains how to build a successful social media platform by applying the analytical and strategic methods used in marketing to social media operations.
Explains how to set goals, find concepts, and position yourself through self-, competitor-, and customer-analysis.
This explains in detail how to apply this to major social media platforms such as Naver Blog, Instagram, and YouTube to build marketing, branding, and monetization models.
It contains concepts necessary for actual operation, as well as planning and strategies for operation.

Each chapter provides a workbook so that you can practice the book's contents directly.

Leverage ChatGPT to Manage Your Social Media

Generative AI has now become our creative partner, creating content.
AI can help with many aspects of social media operations, including content creation, including idea planning, writing, editing, and image production, as well as performance analysis, brand building, and monetization strategies.

This book explains how to apply ChatGPT and AI to SNS operation with prompt examples so that even beginners can easily operate SNS.

Practical blog, Instagram, and YouTube marketing strategies

We explained how to operate Naver Blog, Instagram, and YouTube, which are the core SNS platforms for marketing.

We've detailed how to utilize social media as a marketing and monetization tool, including how to find content keywords, strategies for high exposure to attract visitors, content composition that encourages visits and repeat visits, networking and fan development, and monetization methods using social media.

Self-marketing and branding anyone can do

If you want to do marketing and branding, you must use social media.
We've provided detailed explanations, from platform planning to operation methods and performance analysis, to help people and small business owners who need to promote their products or businesses use social media to promote their content and engage in self-marketing and branding.
Additionally, it explained how individuals, such as office workers and N-jobbers, can use SNS as a monetization tool by sharing their talents and tastes.