Famous
 |
Description
Book Introduction
What is the essence of branding? "Famous" provides a clear answer to this question.
Author Kim Yu-jin emphasizes that branding should go beyond simply putting a product on the market and should center around the goal of becoming famous.
This book systematically unravels the essential strategies and tactics required to build a brand, generously sharing the secrets of how to create a brand that leaves a deep impression on customers.
『Famous』 is not simply a theoretical book.
The author begins with the unique and powerful phrase "Single it," and then introduces specific methods for how a brand can firmly establish itself in the minds of customers.
From detailed elements like fonts, colors, and skins to ways to stimulate customer emotions and elevate your brand, we present practical strategies that leverage every element of your brand to differentiate yourself from competitors.
This book will be an essential guide, especially for those who are just starting a brand or looking to revamp an existing brand.
Drawing on his extensive field experience and exceptional insight, the author clearly explains how brands can be loved and remembered by customers.
If you want to make your brand truly 'famous', you must read 'Famous'.
This book will take your brand to the next level.
Take your first step to becoming famous with 『Famous』.
Author Kim Yu-jin emphasizes that branding should go beyond simply putting a product on the market and should center around the goal of becoming famous.
This book systematically unravels the essential strategies and tactics required to build a brand, generously sharing the secrets of how to create a brand that leaves a deep impression on customers.
『Famous』 is not simply a theoretical book.
The author begins with the unique and powerful phrase "Single it," and then introduces specific methods for how a brand can firmly establish itself in the minds of customers.
From detailed elements like fonts, colors, and skins to ways to stimulate customer emotions and elevate your brand, we present practical strategies that leverage every element of your brand to differentiate yourself from competitors.
This book will be an essential guide, especially for those who are just starting a brand or looking to revamp an existing brand.
Drawing on his extensive field experience and exceptional insight, the author clearly explains how brands can be loved and remembered by customers.
If you want to make your brand truly 'famous', you must read 'Famous'.
This book will take your brand to the next level.
Take your first step to becoming famous with 『Famous』.
- You can preview some of the book's contents.
Preview
index
Preface | Foreword
Soldering - Soldering the customer's brain
BRANDR: It comes to mind when you have to use a soldering iron
3 Ways to Make Your Brand Stand Out
Making the Invisible Visible - Sato Ooki's 'Mouse'
Making a strong impression - Levitating water ribs
Eat the Makguksu in a 'bang bang' motion
Image combination techniques for genius thinking
The color is darker than the text.
Let's not just call a color - Green vs. 'Good' Green
What brand comes to mind when you think of 31?
Hermes' font is noble
The trifecta of font, color, and skin
Becoming a Unique and Irreplaceable Brand
Don't do, don't do, don't do!
So, we need to reflect
Patagonia's "Don't Buy" Strategy
Soju is 'shake it'
A dirty world that only remembers first place
The first slot machine technique to create
The keyword that completes uniqueness: "the most"
It's a rib restaurant, but they don't have rice?
Concept - Design a style
De-sign, drawing a line in your thoughts
What kind of water do you use?
What customers buy is not the product.
If you ask what the concept is,
The first principle of creating a concept
Director Bong Joon-ho, the world-renowned god of mise-en-scène
It's not a notebook, it's a book
What is the difference between a product and a work of art?
Concept flower, packaging
Pain Relief - Painkillers Over Vitamins
How to pass the civil service exam?
Make your customers lazy
Made to help you
The fastest way to promote your brand
Humans believe only what they see.
A brand should be a refrigerator.
Narrow your target
This wine goes well with tuna sashimi.
Please show me how it works
Nike shows the future
Instinct - Understanding the Human Mind
Starbucks calls your name
Hospitality is synonymous with domination.
At Subway, the customer is truly king.
Please help me show off
Floating strategy: Floating strategy
No fun, no branding
Consumption is ostentation
Branding Secrets to Creating Open Runs
What kind of stories do customers like?
Brands that resonate will always win.
Have you had any good experiences lately?
Likability - Creating a Human Brand
Is your brand human?
Humans feel familiar with characters
The brand's eyes, nose, and mouth
Please pray for me rather than boasting.
If you have the same hobbies, you become friends three times faster.
A human being is a 'personality', a brand is a 'brand'
Who would you vote for?
Positioning - Claim Your Brand's Territory
The area marking is clear
Positioning is about taking a place
Top-tier positioning strategy
20,000 won for a cup of Americano?
Humans like 3
New - Give the Gift of an Unforgettable Experience
Capturing the market with new uses
B = U+N+S, Revealing the Secrets of True Branding
A prerequisite for branding: advanced technology
When a person bites a dog, it makes news.
Subtract one, add one
Teach and share
OLD × HOT
convenience store that sells clothes
Rice in a wine bottle
The perfection of branding is experience
supplement
Branding is war
The Importance of Exposure and Search
Epilogue | Branding is purely my decision.
Soldering - Soldering the customer's brain
BRANDR: It comes to mind when you have to use a soldering iron
3 Ways to Make Your Brand Stand Out
Making the Invisible Visible - Sato Ooki's 'Mouse'
Making a strong impression - Levitating water ribs
Eat the Makguksu in a 'bang bang' motion
Image combination techniques for genius thinking
The color is darker than the text.
Let's not just call a color - Green vs. 'Good' Green
What brand comes to mind when you think of 31?
Hermes' font is noble
The trifecta of font, color, and skin
Becoming a Unique and Irreplaceable Brand
Don't do, don't do, don't do!
So, we need to reflect
Patagonia's "Don't Buy" Strategy
Soju is 'shake it'
A dirty world that only remembers first place
The first slot machine technique to create
The keyword that completes uniqueness: "the most"
It's a rib restaurant, but they don't have rice?
Concept - Design a style
De-sign, drawing a line in your thoughts
What kind of water do you use?
What customers buy is not the product.
If you ask what the concept is,
The first principle of creating a concept
Director Bong Joon-ho, the world-renowned god of mise-en-scène
It's not a notebook, it's a book
What is the difference between a product and a work of art?
Concept flower, packaging
Pain Relief - Painkillers Over Vitamins
How to pass the civil service exam?
Make your customers lazy
Made to help you
The fastest way to promote your brand
Humans believe only what they see.
A brand should be a refrigerator.
Narrow your target
This wine goes well with tuna sashimi.
Please show me how it works
Nike shows the future
Instinct - Understanding the Human Mind
Starbucks calls your name
Hospitality is synonymous with domination.
At Subway, the customer is truly king.
Please help me show off
Floating strategy: Floating strategy
No fun, no branding
Consumption is ostentation
Branding Secrets to Creating Open Runs
What kind of stories do customers like?
Brands that resonate will always win.
Have you had any good experiences lately?
Likability - Creating a Human Brand
Is your brand human?
Humans feel familiar with characters
The brand's eyes, nose, and mouth
Please pray for me rather than boasting.
If you have the same hobbies, you become friends three times faster.
A human being is a 'personality', a brand is a 'brand'
Who would you vote for?
Positioning - Claim Your Brand's Territory
The area marking is clear
Positioning is about taking a place
Top-tier positioning strategy
20,000 won for a cup of Americano?
Humans like 3
New - Give the Gift of an Unforgettable Experience
Capturing the market with new uses
B = U+N+S, Revealing the Secrets of True Branding
A prerequisite for branding: advanced technology
When a person bites a dog, it makes news.
Subtract one, add one
Teach and share
OLD × HOT
convenience store that sells clothes
Rice in a wine bottle
The perfection of branding is experience
supplement
Branding is war
The Importance of Exposure and Search
Epilogue | Branding is purely my decision.
Detailed image
GOODS SPECIFICS
- Date of issue: September 12, 2024
- Page count, weight, size: 350 pages | 152*225*20mm
- ISBN13: 9791198184924
- ISBN10: 1198184922
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카테고리
korean
korean
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