Preface to the Korean Edition: Master the Rules of the Money Game

Chapter 1 Money
: A future of wealth that everyone can achieve

What if your thoughts are blocking your wealth?
Three things rich people have in common
Change is opportunity

Chapter 2: The Philosophy of Wealth
: Belief that repels wealth, belief that attracts wealth

The lie that money can't buy happiness
The prejudice that the rich get richer
The illusion that there is not enough money
Making money depends on your thinking.
Let go of negative thoughts about wealth

Chapter 3: The Wealth System
Self-Made Millionaires Who Turned Value into Wealth

A new definition of wealth
The purpose and nature of money
Microeconomics and your economy are different.
Fair pricing
Everything is mental and material
The misunderstood capitalist system
Sustainable Wealth Creation

Chapter 4: The Frame of Wealth
: a person who is ruled by money, a person who rules money

The most important question in life
The rich think differently than you.
The faith of the rich and the faith of the poor
You must master your emotions to master your money.
Self-esteem increases net worth
Eliminate behavioral factors that distance you from wealth.

Chapter 5: The New Laws of Wealth
: The formula for creating wealth faster, more, and smarter

There is a separate formula for attracting wealth.
The formula all rich people follow
People who lack money and time
The rich have role models
Your credibility is directly linked to your money.
The art of monetizing potential wealth
The rich create networks
Be grateful at every moment
The Cost of Poverty Paid by the Rich

Chapter 6: Tools of the Self-Made Millionaire
: How to achieve more with less

Leverage is essential
The size of your vision is the size of your wealth.
Pareto's law
Let your money take care of you
Marketing that embraces technology and science
Start Leveraging Now
Integrate passion, work, and rest
Revenue Models Used by Top Companies
Raise the price by 10 percent right now.
A business model that continuously grows wealth
Decide what costs you are willing to cover
How to Earn and Manage More Money
You earn exactly what you're worth
Anyone can become the owner of a Ferrari

Closing the Book_Your Execution Power Creates Your Wealth

“The rich have different ideas about money than you do!”
How to Leverage to Get More, Faster, and Smarter

Because money is at the center of capitalism, the world increasingly seems to revolve around money.
Everyone wants wealth, but the gap between their actual income and the amount they need to live the way they want is so large that they often blame their circumstances on not having rich parents.
We brainwash ourselves into thinking that all conglomerates are corrupt, that it is impossible to become wealthy unless you are born with a silver spoon in your mouth, that capitalism is unfair, and that not all rich people are happy.
Is that really true? Rob Moore, author of "The Nature of Wealth," experienced the mechanisms of wealth attraction firsthand, having failed in business multiple times, gone bankrupt with a mountain of bad debt, and then started from scratch and became a millionaire in just three years.
After meeting countless billionaires and successful entrepreneurs, I discovered the core elements they had in common, which were contrary to the world's negative stereotypes, and the psychological and scientific formula for creating more, faster, and smarter wealth.
There is enough money in the global economy to make us all millionaires and have some left over.
The question is whether you can get your fair share.
In "The Nature of Wealth," he refutes every lie, exaggeration, distortion, and negative factor about money that prevents us from acquiring more wealth.
It thoroughly dispels many misconceptions and misunderstandings about wealth and presents a better perspective and stance on money.
It also provides fascinating insights into money and wealth, a topic so powerful in our society, and helps us clearly understand the connection between wealth and emotions that many people fail to recognize.

“The idea that money and happiness are separate only leads to inherited poverty!”
The decisive change that turned a penniless 20-something with no future in sight into a young millionaire in his 30s.

You may have parents or teachers around you who worked hard their entire lives but didn't make much money, had poor luck with money, were in debt, always struggling to make money, and hated investors and the system.
You could come to share their views on money.
It can't be helped, and it's not your fault.
The problem isn't that people can't make money, it's that they still don't know how to make money.
They have never learned how to make money, have never been exposed to the systems and processes of wealth, and have never earned a significant amount of money.
People who have made money respect and studied money, and already know the rules and laws of wealth.
Rob Moore went from living a life of debt, struggling with money worries and daily bad debts, to becoming a millionaire in the blink of an eye.
So his statement that, all other things being equal, you'd be happier if you owned a Ferrari than if you owned a rusty old car is quite persuasive.
The claim that 'money doesn't make you happy' is a misconception worldwide.
This is because the argument assumes that people spend money solely to pursue happiness in life.
Here's the key to turning your finances around 180 degrees.
Rob provides tools and tactics to rewire your mindset around wealth, and presents various frameworks and models.
From specific and detailed guidance on budgeting, saving, financial management, diversifying your income stream, and building a sustainable business, to creating a vision and purpose for your life, this book covers everything in insightful detail.
They provide excellent role models to seriously consider as you move forward on your chosen path and level, and help you spend quality time with your loved ones.
Wealth depends on how we use our money and how we make it work for us.

“Money is a game you can definitely win!
“Learn the rules of the game first!”

Insights from the wealthy across borders and eras, highlighted by the BBC, the Financial Times, and the Wall Street Journal.

Alibaba.com, the world's largest e-commerce platform, is out of stock.
Airbnb, a home-sharing company, does not own hotels.
Uber, a car sharing company, also doesn't have cars.
Facebook doesn't create content.
Netflix, a video streaming service company, does not own movie theaters.
How did they build their businesses and generate profits? We live in an age where anyone, anywhere in the world, can access a billion customers or followers.
What they have in common is that they adapted to new environments and quickly utilized social media and marketing platforms.
Millionaires and billionaires around the world differ in almost every way: gender, race, place of residence, upbringing, stage of activity, business model, personality, etc.
Also, 86% of the world's billionaires are self-made, without any special inheritance or DNA from their parents.


What they have in common is that they figured out the 'rules of the capitalist game' that transform the value they possess into wealth, and acted with power.
There is no two rich people who are exactly the same.
Praised by the BBC in the UK, the Financial Times, and even the Wall Street Journal, the top economic daily in the US, "The Nature of Wealth" goes far beyond its bestselling predecessor, "Leverage," and helps you draw the big picture of your life by discussing how to connect wealth with the value of life.
At the same time, it presents a roadmap that provides an at-a-glance understanding of how to create wealth with principles not only in work or business, but also in life in general.
This book, "The Nature of Wealth," contains a new wealth formula and intuitive, practical guide developed through 10 years of research and experience firsthand the rules of the money-making game, meeting thousands of people, and so on. With this book, you too can achieve a life free from money, a future free from anxiety, and a balance between work, life, and happiness.