introduction

I was a copywriter

The beginning of one's social life, the youngest / Two things an advertiser needs / The duality of satisfaction / Between packaging and advertising / Copy is 'solid' / The sense of déjà vu in the advertising production process / Before thinking 200 meters underground / An advertiser's red day / The saturation of copy / The purpose of questions / The right to choose feedback / The discovery of Good Day / A failure becomes a copywriter / Ah! Ah? Ah… / A junior copywriter to a prospective junior / A 3-year job interview review / It's fortunate that there is a shooter / Why a copywriter came to admire a writer / Our company is being sold? / Is there hope for voluntary retirement?

+1 sentences starting with the word

Ski resort / gift / vitamin / cherry blossom / holiday / summer / emoticon / walk / umbrella / neighborhood / meal / sea / socks / calendar / karaoke / prank / paper cup / coffee / happiness / talisman / pajamas / handwriting / popcorn

I became a marketer.
suddenly

I was lucky too / The era of baseball fans in their tens of millions / Please approve 22 / We need a department that handles mistakes for us / Is there a team member who turns useless questions into useful ones? / The meaning of rank / Marketing, still a bit of a gimmick for me / I heard AI is hot these days? / The possibility of deficiency / Will sampling be a win-win? / The transformation of the package is innocent / That's how you become the father of a brand

+1 A piece of insight I picked up while wandering around

Cakes / Noodles / Christmas / Private Brand Products / Pop-ups / Private Brands

To me who wants to do well in my company life

The start of a vacation, sleeping in / Cure Monday's hangover with Americano / The look and feel of my company / Freedom because it's free / The material of the window in my heart / I can live even if I make mistakes / Work-life balance is more important than salary / I wish our relationship was lonely / Cute fur instead of ugly fur / I quickly unfold the crumpled paper / In search of our (conversation) voice / Better a hungry Socrates than a full pig / Freshly made? Freshly brewed draft beer? / An idealistic and rational job change / The feeling of becoming overly immersed just because of the same sense of belonging: feeling. of. belonging.
/ I'm glad it still sparkles / The water I found on the subway / A one-man business since birth / The unbearable lightness of a drip

+1 “What do you do outside of work?”

“We’re going on a trip together as a group.” / “We’re dieting to eat well and live well.” / “We’re saying goodbye, not breaking up.” / “We’re having encounters like sea urchins.” / “We’re looking for the movie of our lives.” / “We’re updating.” / “We capture memories in photos and eat them.” / “We’re waiting for the embrace of winter.” / “Even if we don’t know the future, we make plans.” / “We germinate like plants.” / “We have meetings where we face each other.” / “I get excited imagining traveling.” / “We listen to music we like.” / “We take our time, not rushing.” / “We get drunk on runner’s high.” / “We’re going to a museum on the outskirts.” / “We’re having an experience we’ve never had before.” / “We’re going to stop for a moment and try to be cheerful.” / “We’re going out in search of an episode.” / “After the calm before the storm, we look at abstract paintings.” / “We’re coming back after smelling the Han River ramen.”

“Since I’ve used it, it’s not a bad idea to sell it!”
Writing about everyday concerns and marketing efforts

I feel confident that it would be a good time to take on a new role.
Isn't today the youngest day I've ever had?
The age when you can learn quickly is probably the most active.
Thanks to applying not only Fucidin but also oriental herbs to the wound, new skin grew and calluses formed.
- From “I was lucky too”

The first half of the book tells the story of the author's first steps as a copywriter.
The story of a person who failed to graduate from the Department of Philosophy, a philosophy student who became a copywriter, and a company that went bankrupt are stories that contain insights gained through struggling and worrying rather than the experience and cool-headedness of social life.
The author's sincerity is felt even more strongly in the records of these experiences.
That's why it gives seniors a sense of reminiscing about passion that was not calculated, and gives juniors a more realistic sense of empathy.
For those preparing for juniors, there will be vaccinations.

Rather than just renewing the front and back package design, we wanted to take a fresher approach.
As my worries continued on my way home from work, I saw three people who looked like middle school or elementary school students coming out of an unmanned supermarket carrying chicken legs. I remembered that I often ate chicken legs with my friends in elementary school.
The memories of playing a popular cell phone game while eating chicken legs and cup ramen at a convenience store after school were connected to the 'hidden picture' game inside the chicken legs.
- From “Transformation of the package is not a crime”

The second half is the author's story of living as a junior marketer.
He vividly tells stories of attaching his own creativity to existing snacks and applying copywriting experience to marketing.
The world of marketing and branding, where there is no right answer and where you have to think harder than anyone else, unfolds before your eyes.
Since the beginning of anything cannot be quick, and especially if it is the first time, it takes time, so it is not easy to feel your own growth.
However, if you keep working hard and surpass a certain level, you will find yourself developing without even realizing it, and that development will accelerate.
The author is growing like that.

“Wake up! It’s not time to change jobs yet!”
A story of struggle to continue growing without getting tired

They say we live in an era where AI replaces many human tasks.
The same goes for marketing.
But ultimately, doesn't the power to touch people's emotions and move their hearts come from uniquely human experiences? Perhaps the experience of cherishing everyday life, not being pessimistic or running away from the present, and living with a somewhat honest heart, with an eye toward the future, will be even more necessary in the AI ​​era.

“Just getting close is actually a great thing.”
“Idea like a supervisor, persuade like a senior, and execute and finish like a manager.”
“Even if I have to take the subway back, I’ll make sure to smell the Han River Ramen before I leave.”

If you're wandering around the world of marketing, unsure of where to begin, or if you've found the entrance but are confused about where your destination is or whether you're heading in the right direction, open this book.
You will encounter empathetic support and a sense of camaraderie through "Copy that catches the eye, Brand that catches the hand," a letter from the author sent from one step ahead.