
Pushing the Boundary
Description
Book Introduction
“Life becomes fun the moment you admit that you are X.”
The first essay by Fooderba, a mutant in the Instagram magazine world who survived in the shadows, has been published!
The first book of Food Bar, a curated magazine for hipsters, has been published.
The book compiles the story of Food Bar's underground content creation, which has now become a genre in itself, including the meme, "If this book is on his/her bookshelf, run away immediately."
How did this fringe figure, once known as "the weird kid who sees weird things and likes weird things," become the operator of a one-man magazine secretly adored by hipsters? The book includes reviews of the shadowy subculture content that influenced him, along with interviews with figures who have built deep fan bases, including Choi Sung, Taeho Seoul, and Ghost Club.
A 'Hipster Bingo' quiz is included as an appendix to help you gauge your own hipster power.
The first essay by Fooderba, a mutant in the Instagram magazine world who survived in the shadows, has been published!
The first book of Food Bar, a curated magazine for hipsters, has been published.
The book compiles the story of Food Bar's underground content creation, which has now become a genre in itself, including the meme, "If this book is on his/her bookshelf, run away immediately."
How did this fringe figure, once known as "the weird kid who sees weird things and likes weird things," become the operator of a one-man magazine secretly adored by hipsters? The book includes reviews of the shadowy subculture content that influenced him, along with interviews with figures who have built deep fan bases, including Choi Sung, Taeho Seoul, and Ghost Club.
A 'Hipster Bingo' quiz is included as an appendix to help you gauge your own hipster power.
- You can preview some of the book's contents.
Preview
index
Prologue → Why does this work? (I really don't know)
PART 1 Taste
'ah...
People like weird things, don't they?'
#1 The Demon of Failure
#2 Have you seen that? Oh my, that's right.
#3 I had no choice but to do it, so I had no choice but to do it.
【CURATION 1】 Drinking Mountain Dew can help you avoid annoying tasks.
#4 The Age of History: The Age of the Great Magazine
【INTERVIEW 1】 Their 'Beginning'
#5 Become a huge success by accident
#6 People see beggars, but beggars see people.
【CURATION 2】Romance is a luxury in an age of loss.
PART 2 Challenge
'For the first time, I felt like I wanted to keep doing this.'
#7 Something big happened, watch the news carefully
#8 Let's Sell Goods! (Part 1)
#9 Let's Sell Goods! (Part 2)
【CURATION 3】When throwing stones, you must always throw them together.
#10 I didn't know at the time
#11 A fluttering butterfly
#12 How We Survive
【INTERVIEW 2】 Efforts to build a fan base
【CURATION 4】If you feel uncomfortable, sit up straight.
PART 3 Personality
'Life becomes fun the moment you admit that you are X-god.'
#13 Kyo, have you ever been in love?
#14 Let's open the pop-up! (Part 1)
#15 Open the pop-up! (Part 2)
【CURATION 5】I broke up with her because she wasn't hip-hop
#16 What Happens to Irreplaceable People (Part 1)
【INTERVIEW 3】 Kwon Tae-ho, Head of Taeho Seoul
#17 What Happens to Irreplaceable People (Part 2)
#18 Oh Dae-su talks too much
【CURATION 6】 In search of a hipster mecca
PART 4 SUCCESS
'I'm suddenly proud of myself for paying my rent on time and without being late.'
#19 We have underwear and more women.
#20 Ah, when will I succeed...
Let's start with the homework first
#21 God did it
【CURATION 7】 The World's Biggest Organ Trafficker
#22 You reap what you sow
#23 Why I Write Books
#24 Pushing the Boundary
【CURATION 8】 That night, the mother pig cried so hard that she fell asleep.
Epilogue → Shocking! Food Bar Interview
INDEX
Hipster Bingo
PART 1 Taste
'ah...
People like weird things, don't they?'
#1 The Demon of Failure
#2 Have you seen that? Oh my, that's right.
#3 I had no choice but to do it, so I had no choice but to do it.
【CURATION 1】 Drinking Mountain Dew can help you avoid annoying tasks.
#4 The Age of History: The Age of the Great Magazine
【INTERVIEW 1】 Their 'Beginning'
#5 Become a huge success by accident
#6 People see beggars, but beggars see people.
【CURATION 2】Romance is a luxury in an age of loss.
PART 2 Challenge
'For the first time, I felt like I wanted to keep doing this.'
#7 Something big happened, watch the news carefully
#8 Let's Sell Goods! (Part 1)
#9 Let's Sell Goods! (Part 2)
【CURATION 3】When throwing stones, you must always throw them together.
#10 I didn't know at the time
#11 A fluttering butterfly
#12 How We Survive
【INTERVIEW 2】 Efforts to build a fan base
【CURATION 4】If you feel uncomfortable, sit up straight.
PART 3 Personality
'Life becomes fun the moment you admit that you are X-god.'
#13 Kyo, have you ever been in love?
#14 Let's open the pop-up! (Part 1)
#15 Open the pop-up! (Part 2)
【CURATION 5】I broke up with her because she wasn't hip-hop
#16 What Happens to Irreplaceable People (Part 1)
【INTERVIEW 3】 Kwon Tae-ho, Head of Taeho Seoul
#17 What Happens to Irreplaceable People (Part 2)
#18 Oh Dae-su talks too much
【CURATION 6】 In search of a hipster mecca
PART 4 SUCCESS
'I'm suddenly proud of myself for paying my rent on time and without being late.'
#19 We have underwear and more women.
#20 Ah, when will I succeed...
Let's start with the homework first
#21 God did it
【CURATION 7】 The World's Biggest Organ Trafficker
#22 You reap what you sow
#23 Why I Write Books
#24 Pushing the Boundary
【CURATION 8】 That night, the mother pig cried so hard that she fell asleep.
Epilogue → Shocking! Food Bar Interview
INDEX
Hipster Bingo
Detailed image

Into the book
As I will explain later, I am a person with a bad taste who sees things that others do not see, hears things that others do not hear, and feels intellectual vanity.
My content, which featured books that had been handpicked by no one in the school library and had a fresh, almost brand-new smell, received a passionate response from people.
'Why on earth?' It was an ironic situation, but one thing was clear.
This may be the last chance I'll ever have in my insignificant life.
With mixed feelings, I posted a similar type of post titled “Top 7 Movies That Will Give You a Bad Aftereffect After Watching Them.”
As a result, this time it received an even hotter response than before.
It was the moment when doubt turned into certainty.
'ah...
'People like strange things, don't they?' That's how Foodbar started.
--- p.25
Courage is a kind of English word.
Just as the range of experiences you can have if you can speak English expands tremendously, the number of things you can do if you have the courage to do them increases.
A cowardly Pudderba is just a cyber-phantom who makes weird stuff in the corner of his room, but a courageous Pudderba is someone who makes and sells goods, gets featured on the news, and opens pop-ups to talk to thousands of fans.
--- p.72
For the first time in my life, I successfully completed a project that I had planned entirely on my own.
It was a high level of pleasure that couldn't be compared to when I received a bonus once a month.
In particular, seeing reviews that were full of praise without a single negative comment brought tears to my eyes.
This was the first time I thought I wanted to continue doing this in the future.
--- p.115
When talking one-on-one with someone, it is possible to avoid making them feel uncomfortable.
That might actually be the right direction.
But is it really possible to avoid making someone feel uncomfortable in a one-on-ten or one-on-100 situation? Can you truly deliver an important message without making someone feel uncomfortable?
--- p.156
Becoming irreplaceable in the creative world is actually simpler than you might think.
I know this may sound like a multi-level marketing scam, but from my experience, it really is.
It's just a process of facing myself, figuring out what I'm really bad at and what I'm really good at, and applying that to my content creation.
This is ultimately the process of creating something 'my own' that no one can imitate.
The good news is that this kind of endless self-reflection and inner exploration is very likely what you, the person reading this book, are best at.
Isn't that right? That's what I did.
--- p.207
As I said at the beginning, I got lucky.
It turned out too well for my ability.
So I feel I have a duty to share this interest and attention with others.
And if you give like this, it will definitely come back to you.
When I opened the pop-up, so many of my acquaintances came to visit, and when I sold goods, they continued to share without me asking.
At times like these, my humanity, which had been at rock bottom, is filled.
If you have the skills and need help, please contact me anytime.
I will help you.
My content, which featured books that had been handpicked by no one in the school library and had a fresh, almost brand-new smell, received a passionate response from people.
'Why on earth?' It was an ironic situation, but one thing was clear.
This may be the last chance I'll ever have in my insignificant life.
With mixed feelings, I posted a similar type of post titled “Top 7 Movies That Will Give You a Bad Aftereffect After Watching Them.”
As a result, this time it received an even hotter response than before.
It was the moment when doubt turned into certainty.
'ah...
'People like strange things, don't they?' That's how Foodbar started.
--- p.25
Courage is a kind of English word.
Just as the range of experiences you can have if you can speak English expands tremendously, the number of things you can do if you have the courage to do them increases.
A cowardly Pudderba is just a cyber-phantom who makes weird stuff in the corner of his room, but a courageous Pudderba is someone who makes and sells goods, gets featured on the news, and opens pop-ups to talk to thousands of fans.
--- p.72
For the first time in my life, I successfully completed a project that I had planned entirely on my own.
It was a high level of pleasure that couldn't be compared to when I received a bonus once a month.
In particular, seeing reviews that were full of praise without a single negative comment brought tears to my eyes.
This was the first time I thought I wanted to continue doing this in the future.
--- p.115
When talking one-on-one with someone, it is possible to avoid making them feel uncomfortable.
That might actually be the right direction.
But is it really possible to avoid making someone feel uncomfortable in a one-on-ten or one-on-100 situation? Can you truly deliver an important message without making someone feel uncomfortable?
--- p.156
Becoming irreplaceable in the creative world is actually simpler than you might think.
I know this may sound like a multi-level marketing scam, but from my experience, it really is.
It's just a process of facing myself, figuring out what I'm really bad at and what I'm really good at, and applying that to my content creation.
This is ultimately the process of creating something 'my own' that no one can imitate.
The good news is that this kind of endless self-reflection and inner exploration is very likely what you, the person reading this book, are best at.
Isn't that right? That's what I did.
--- p.207
As I said at the beginning, I got lucky.
It turned out too well for my ability.
So I feel I have a duty to share this interest and attention with others.
And if you give like this, it will definitely come back to you.
When I opened the pop-up, so many of my acquaintances came to visit, and when I sold goods, they continued to share without me asking.
At times like these, my humanity, which had been at rock bottom, is filled.
If you have the skills and need help, please contact me anytime.
I will help you.
--- p.274
Publisher's Review
“People began to gather as I pushed aside the fences of the world and created my own territory.”
A Curated One-Person Webzine Survival Guide for Secretly Creative Hipsters
In an age where all kinds of trend reports are published at the end of the year, and where being even slightly different from others makes you feel self-conscious, buying a Musinsa school uniform, and going to Seongsu-dong on the weekend to play at the hot spots without knowing why seem to be the right answer, is the story of a young man in his 20s who started out as a non-mainstream person, gathered people within his own fence, and eventually became mainstream, a story of the 'non-mainstream' or a 'mainstream'?
The first essay of Fooderba, which has become a genre of subculture magazine with its unique curation such as '6 Hardcore Literature That Will Wreak Mentally Worn Out' and 'Top 7 Extremely Dangerous Lost Media Materials', has been published.
How did Puduba, an ordinary(?) non-mainstream human being nicknamed M&Ms for his rotten, fish-like eyes and cursed by God with a dog hair allergy, carve out his own territory and become an irreplaceable figure in the subculture world?
I am a person with a bad taste who sees what others do not see, hears what others do not hear, and feels intellectual vanity.
My content, which featured books that had been left unselected by anyone in the school library and seemed to have a new book smell, received an enthusiastic response from people.
'Why on earth?' It was an ironic situation, but one thing was clear.
This may be the last chance I'll ever have in my insignificant life.
With mixed feelings, I posted a similar type of post titled “Top 7 Movies That Will Give You a Bad Aftereffect After Watching Them.”
As a result, this time it received an even hotter response than before.
It was the moment when doubt turned into certainty.
'ah...
'People like strange things, don't they?' That's how Foodbar started.
_ In the text
“If this book is on his or her bookshelf, run away immediately.”
How Hipster Creators in the Shadows Create Content That Gets Chosen
“MINOR MAKES MAJOR.” Although the world may seem like it’s subsumed by minor cultures into major ones, the truth is that the shadowy forces that move the mainstream all originated from the tastes and sensibilities of the non-mainstream.
Powerful content that creates trends and moves the world always thrives not on outdated popular culture, but on the nutrients of B-movie, subculture, and otaku-disregarded non-mainstream culture.
This is why we need a keen sensitivity and sensibility toward non-mainstream subcultures.
If you're a creator, your eyes bloodshot, quietly creating something trivial and bizarre of your own somewhere, this story of Pudubar gradually expanding his own boundaries amidst anxiety will recharge you with new creative energy and confidence.
Moreover, for anyone planning content or preparing branding in a world where mainstream and non-mainstream cultures are intertwined, this book, which is a jumble of various subculture reviews, will allow you to dive into the "half-world" of the non-mainstream that you may have overlooked.
A Curated One-Person Webzine Survival Guide for Secretly Creative Hipsters
In an age where all kinds of trend reports are published at the end of the year, and where being even slightly different from others makes you feel self-conscious, buying a Musinsa school uniform, and going to Seongsu-dong on the weekend to play at the hot spots without knowing why seem to be the right answer, is the story of a young man in his 20s who started out as a non-mainstream person, gathered people within his own fence, and eventually became mainstream, a story of the 'non-mainstream' or a 'mainstream'?
The first essay of Fooderba, which has become a genre of subculture magazine with its unique curation such as '6 Hardcore Literature That Will Wreak Mentally Worn Out' and 'Top 7 Extremely Dangerous Lost Media Materials', has been published.
How did Puduba, an ordinary(?) non-mainstream human being nicknamed M&Ms for his rotten, fish-like eyes and cursed by God with a dog hair allergy, carve out his own territory and become an irreplaceable figure in the subculture world?
I am a person with a bad taste who sees what others do not see, hears what others do not hear, and feels intellectual vanity.
My content, which featured books that had been left unselected by anyone in the school library and seemed to have a new book smell, received an enthusiastic response from people.
'Why on earth?' It was an ironic situation, but one thing was clear.
This may be the last chance I'll ever have in my insignificant life.
With mixed feelings, I posted a similar type of post titled “Top 7 Movies That Will Give You a Bad Aftereffect After Watching Them.”
As a result, this time it received an even hotter response than before.
It was the moment when doubt turned into certainty.
'ah...
'People like strange things, don't they?' That's how Foodbar started.
_ In the text
“If this book is on his or her bookshelf, run away immediately.”
How Hipster Creators in the Shadows Create Content That Gets Chosen
“MINOR MAKES MAJOR.” Although the world may seem like it’s subsumed by minor cultures into major ones, the truth is that the shadowy forces that move the mainstream all originated from the tastes and sensibilities of the non-mainstream.
Powerful content that creates trends and moves the world always thrives not on outdated popular culture, but on the nutrients of B-movie, subculture, and otaku-disregarded non-mainstream culture.
This is why we need a keen sensitivity and sensibility toward non-mainstream subcultures.
If you're a creator, your eyes bloodshot, quietly creating something trivial and bizarre of your own somewhere, this story of Pudubar gradually expanding his own boundaries amidst anxiety will recharge you with new creative energy and confidence.
Moreover, for anyone planning content or preparing branding in a world where mainstream and non-mainstream cultures are intertwined, this book, which is a jumble of various subculture reviews, will allow you to dive into the "half-world" of the non-mainstream that you may have overlooked.
GOODS SPECIFICS
- Date of issue: September 17, 2025
- Page count, weight, size: 320 pages | 125*188*30mm
- ISBN13: 9791199023277
- ISBN10: 1199023272
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카테고리
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