“What is your love?”

It's a world too harsh to talk about love, but there's always a place that cries out for love.
This is the gift shop brand 'Love is Giving' that planned 'What is love?'
Launched in Busan in 2016, the brand Love Is Giving has put all the messages it has pursued into this book.

"What is Love?" is a story written by Love Is Giving and illustrated by oil pastel artist 'Ruha'.
Rather than simply promoting the values ​​of a brand, we collaborated with local independent publisher Balcony to create a children's book that everyone can read and relate to.

This book, consisting of sixteen illustrated scenes, features the main character of Love Is Giving, 'Heart Bear'.
Heart Bear, curious about what love is, goes to his friends and asks them.
“What do you think love is?” The friends happily answer, comparing love to things they each think of, such as pink, luck, hugs, and waiting.

It may be a short and simple answer, but the 'definition of love' that Heartbear's friends talk about contains values ​​that we have forgotten.
Nothing material or worldly can replace love, say Heartbear and his friends.

When I see them talking in a cute and lovely manner, I naturally start to think.
'What is love to me?'

The brand Love Is Giving left a blank space in the last chapter of this book.
The book will finally end when you fill in this blank with the name of the love you just thought of.
How about giving our answer to Heartbear with the name that filled the last chapter?