This is UX/UI design
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Description
Book Introduction
The essential textbook for UX designers in the AI era!
This book delves into the core concepts, knowledge, and processes that solidify the foundation of UX/UI, as well as UX design using generative AI.
From issue identification to UX testing, this book presents the essential capabilities for designers living in the AI era, including specific methods and limitations for utilizing generative AI in 15 key tasks.
As a director of Lightbrain's UX Consulting Group, the author has fully reflected in this book his practical experience managing numerous UX projects, ranging from PC and mobile services to automobiles, wearables, AI, and chatbots.
This book also faithfully captures the contents of dozens of UX lectures and the latest discourses delivered at leading domestic companies such as Samsung Electronics, Hyundai Motor Company, and SK Group, as well as at financial training institutes.
Through this book, you'll master the systematics of UX/UI methodology and detailed design techniques, and learn how to intelligently question and utilize generative AI to take your expertise to the next level.
This book delves into the core concepts, knowledge, and processes that solidify the foundation of UX/UI, as well as UX design using generative AI.
From issue identification to UX testing, this book presents the essential capabilities for designers living in the AI era, including specific methods and limitations for utilizing generative AI in 15 key tasks.
As a director of Lightbrain's UX Consulting Group, the author has fully reflected in this book his practical experience managing numerous UX projects, ranging from PC and mobile services to automobiles, wearables, AI, and chatbots.
This book also faithfully captures the contents of dozens of UX lectures and the latest discourses delivered at leading domestic companies such as Samsung Electronics, Hyundai Motor Company, and SK Group, as well as at financial training institutes.
Through this book, you'll master the systematics of UX/UI methodology and detailed design techniques, and learn how to intelligently question and utilize generative AI to take your expertise to the next level.
- You can preview some of the book's contents.
Preview
index
[Part 1] What is UX/UI Design?
▣ 01: UX/UI Overview
Design and UX Design
What is ___design?
___UX Design
___UX/UI Design
___The difference between UX and UI
UX/UI design field
___UI (User Interface)
___IA (Information Architecture)
___User Flow
___Interaction
___GUI(Graphic User Interface)
___service
UX methodology
___UX Methodology = Problem Solving
___Three perspectives on finding problems
___UX Methodology Process
▣ 02: What is UX?
User
Experience vs. User Experience
Experience factor
___Experience elements of the Google Maps app
Things that affect UX
The action of ___time
___Space Action
___The function of purpose
UX quality
___UX Quality Judgment
___What is good UX?
▣ 03: UX Pyramid
Useful
Reliable
Usability
Convenient
Pleasurable
Meaningful
▣ 04: UX Components
motive
action
Pain points
___Cognitive load: vague, incomprehensible, confusing
___Inefficient: Inefficient flow, unnecessary requests, incorrect information
___Inconsistency: Causes mistakes, inconsistencies in form
___Unnaturalness: mismatched expectations, staleness
Needs
___contextual
___personalization
___appropriate recommendations
___connection
___Simple input
___step reduction, automation
___Delicate features
___unique sensibility
attitude
▣ 05: UX Journey
External navigation
access
___splash
___Log in/Sign up
___Onboarding
Grant ___permissions
___quest
___check
Main activities
Additional activities
certification
Personalization
leave
[Part 2] UX/UI Design Process
▣ 01: Basic Process
▣ 02: Discover Stage
Setting goals
Related UX Analysis
Raising an issue
Desk Research
___Statistical Analysis
___Competitive Analysis
___Literature review
___Trend Survey
___VOC/WOM survey
field research
___Survey
___Field Research Plan
___ Conduct field research
___In-depth Interview
___Observation
___Card Sorting
▣ 03: Define Stage
Key Finding
___empathy
___causal relationship
___variable
___typing
UX modeling
___Persona
___Journey Map
___Affinity Diagram
Insight
▣ 04: Develop Stage
UX strategy
___Value Derivation
___Core Values
___Positioning
___Concept
___service model
Idea generation
___Idea Evaluation
___User Scenario
▣ 05: Deliver Stage
IA design
___Definition of information
___Information Architecture Design
___Navigation Design
___Search Design
___Labeling
Usage flow design
Interaction Design
___ gesture
___situation
___state change
UI Prototyping
GUI prototyping
___division
___contrast
___stress
___rhythm
UX testing
___What is usability testing?
___Target Selection
___Write a test scenario
___Test in progress
___Test Analysis
UX Guidelines
[Part 3] UX Design Using Generative AI
▣ 01: Generative AI and AI Agents
The transformation brought about by generative AI
Generative AI: The Current State of AI Agents
The Challenges We Face in the Age of Generative AI
▣ 02: Using Generative AI in UX Design
Issue identification
Heuristic evaluation
___Derivation of evaluation items (heuristics)
___Rough estimate
VOC/WOM survey
___VOC/WOM data collection
___VOC/WOM Analysis
Field Research Plan
___Research subject selection
___Research content design
Key Finding
Create a persona
Map your journey
Deriving insights
Value derivation/evaluation
Strategy/Concept Development
Idea generation/improvement
___3 Idea Generation Methods
Idea generation based on ___UX modeling
IA/Usage Flow Improvement
___Existing IA/Usage Flow Analysis
___New IA/Usage Flow Design
Scenario design
Prototyping
UX testing
___Usability Testing
___A/B testing
▣ 03: Guide to Using Generative AI
The benefits of using generative AI
Generative AI Model Evaluation
[Part 4] Latest UX Methodologies and Trends
▣ 01: Paradigm Shift
digital transformation
___[The Malaysian Government's Digital Lifestyle]
___[Changing Competition Rules]
The emergence of new problem-solving methods
Data-driven UX, AI UX
▣ 02: Agile + UX
Agile methodology
Agile UX
Post-Agile UX
___Lean UX + Design Thinking + Agile
___Agile UX + Design Sprint
___Dual Track Agile
▣ 03: Design for AI, AI UX
The Rise of AI UX and Its Necessity
___What is AI service?
The emergence of ___AI UX
___UX Leveraging the Benefits of AI
Key Features of AI UX
___Comparison with existing UX
___The Role of UX in AI Service Implementation
___The UX Journey of AI Services
___Future Outlook
AI UX Types and Representative Cases
___AI agent-driven
___Helper type
___Optimized
___Simple performative
▣ Conclusion
▣ 01: UX/UI Overview
Design and UX Design
What is ___design?
___UX Design
___UX/UI Design
___The difference between UX and UI
UX/UI design field
___UI (User Interface)
___IA (Information Architecture)
___User Flow
___Interaction
___GUI(Graphic User Interface)
___service
UX methodology
___UX Methodology = Problem Solving
___Three perspectives on finding problems
___UX Methodology Process
▣ 02: What is UX?
User
Experience vs. User Experience
Experience factor
___Experience elements of the Google Maps app
Things that affect UX
The action of ___time
___Space Action
___The function of purpose
UX quality
___UX Quality Judgment
___What is good UX?
▣ 03: UX Pyramid
Useful
Reliable
Usability
Convenient
Pleasurable
Meaningful
▣ 04: UX Components
motive
action
Pain points
___Cognitive load: vague, incomprehensible, confusing
___Inefficient: Inefficient flow, unnecessary requests, incorrect information
___Inconsistency: Causes mistakes, inconsistencies in form
___Unnaturalness: mismatched expectations, staleness
Needs
___contextual
___personalization
___appropriate recommendations
___connection
___Simple input
___step reduction, automation
___Delicate features
___unique sensibility
attitude
▣ 05: UX Journey
External navigation
access
___splash
___Log in/Sign up
___Onboarding
Grant ___permissions
___quest
___check
Main activities
Additional activities
certification
Personalization
leave
[Part 2] UX/UI Design Process
▣ 01: Basic Process
▣ 02: Discover Stage
Setting goals
Related UX Analysis
Raising an issue
Desk Research
___Statistical Analysis
___Competitive Analysis
___Literature review
___Trend Survey
___VOC/WOM survey
field research
___Survey
___Field Research Plan
___ Conduct field research
___In-depth Interview
___Observation
___Card Sorting
▣ 03: Define Stage
Key Finding
___empathy
___causal relationship
___variable
___typing
UX modeling
___Persona
___Journey Map
___Affinity Diagram
Insight
▣ 04: Develop Stage
UX strategy
___Value Derivation
___Core Values
___Positioning
___Concept
___service model
Idea generation
___Idea Evaluation
___User Scenario
▣ 05: Deliver Stage
IA design
___Definition of information
___Information Architecture Design
___Navigation Design
___Search Design
___Labeling
Usage flow design
Interaction Design
___ gesture
___situation
___state change
UI Prototyping
GUI prototyping
___division
___contrast
___stress
___rhythm
UX testing
___What is usability testing?
___Target Selection
___Write a test scenario
___Test in progress
___Test Analysis
UX Guidelines
[Part 3] UX Design Using Generative AI
▣ 01: Generative AI and AI Agents
The transformation brought about by generative AI
Generative AI: The Current State of AI Agents
The Challenges We Face in the Age of Generative AI
▣ 02: Using Generative AI in UX Design
Issue identification
Heuristic evaluation
___Derivation of evaluation items (heuristics)
___Rough estimate
VOC/WOM survey
___VOC/WOM data collection
___VOC/WOM Analysis
Field Research Plan
___Research subject selection
___Research content design
Key Finding
Create a persona
Map your journey
Deriving insights
Value derivation/evaluation
Strategy/Concept Development
Idea generation/improvement
___3 Idea Generation Methods
Idea generation based on ___UX modeling
IA/Usage Flow Improvement
___Existing IA/Usage Flow Analysis
___New IA/Usage Flow Design
Scenario design
Prototyping
UX testing
___Usability Testing
___A/B testing
▣ 03: Guide to Using Generative AI
The benefits of using generative AI
Generative AI Model Evaluation
[Part 4] Latest UX Methodologies and Trends
▣ 01: Paradigm Shift
digital transformation
___[The Malaysian Government's Digital Lifestyle]
___[Changing Competition Rules]
The emergence of new problem-solving methods
Data-driven UX, AI UX
▣ 02: Agile + UX
Agile methodology
Agile UX
Post-Agile UX
___Lean UX + Design Thinking + Agile
___Agile UX + Design Sprint
___Dual Track Agile
▣ 03: Design for AI, AI UX
The Rise of AI UX and Its Necessity
___What is AI service?
The emergence of ___AI UX
___UX Leveraging the Benefits of AI
Key Features of AI UX
___Comparison with existing UX
___The Role of UX in AI Service Implementation
___The UX Journey of AI Services
___Future Outlook
AI UX Types and Representative Cases
___AI agent-driven
___Helper type
___Optimized
___Simple performative
▣ Conclusion
Detailed image
Publisher's Review
◎ Learn core UX/UI theories and design principles with the latest examples.
◎ A step-by-step UX/UI design process from discovery to production
◎ From issue identification to testing, how to use generative AI for immediate application in 15 practical areas.
◎ The latest methodologies and trends in the digital transformation era, including Agile UX and AI UX.
◎ A step-by-step UX/UI design process from discovery to production
◎ From issue identification to testing, how to use generative AI for immediate application in 15 practical areas.
◎ The latest methodologies and trends in the digital transformation era, including Agile UX and AI UX.
GOODS SPECIFICS
- Date of issue: October 30, 2025
- Page count, weight, size: 524 pages | 188*240*22mm
- ISBN13: 9791158396374
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