Chapter 1: Service Planner

1.1 What is a service planner?
1.2 The Role of Service Planners
___Problem Definition
___Market Research
___Benchmarking
___Creating a business plan and customer journey map
___Service Planning - Determining service policies and creating storyboards
___Product Management
___Writing manuals and guides
___Marketing Planning
___test
___Service Analysis
1.3 Qualifications and capabilities required for service planners
___interest and curiosity
___Planners who must be wary of familiarity
Building a library through experience
1.4 The crisis and influence of service planners
Should ___planners also study development?
___Planner as an information hub
Where does the power of a planner come from?

Chapter 2: High-Level Planning

2.1 Service Planner's Top-Level Planning
___Why should I have a business plan?
___Design Thinking Methodology
2.2 Personas and Customer Journey Maps
___persona settings
___Customer Journey Mapping
2.3 Market Fit and Minimum Viable Product
___MVP = Product with minimum functionality ≠ Product with low completion rate
___How long will you provide MVP?
___How do I conduct a successful user test?

Chapter 3 Policy Planning

3.1 Why Planners Need Humanities Knowledge and Approach
___Service planning is not simply planning UI/UX.
___UI/UX should be made easy and convenient
___Does not comply with relevant laws and regulations
___UI/UX is a trend, but it doesn't take regional or cultural specificities into account.
___Focusing on UI/UX, we miss the forest for the trees
___UI/UX must also consider social value and positive influence.
3.2 The Need for Legal and Professional Ethics Training for Planners
3.3 Writing a Service Policy
___Things to Consider When Writing a Service Policy
___Writing a service policy
___Confirm and share service policies

Chapter 4 Screen (Detail) Planning

4.1 Correlation between the planning time and the project period
4.2 Creating a storyboard
___UI is in the practice field, UX is in the prototyping tool
___Volatility and scalability must be considered
___You must be considerate of the readers of your plan.
___Common features must be explained separately
___Processes, policies, and terminology are explained separately.
Let's face it! No plan can be perfect.
___must be constantly simulated
4.3 Planning is about rules and patterns.
4.4 Front-end and Server, API, and Admin
4.5 Components
___button
___input box
___link
___pop-up
4.6 Elements required to implement other services
___microcopy
___Dynamic generation
___motion
___Cookies, Sessions, and Cache
4.7 IA Writing and Flow Design

Chapter 5 Process Planning

5.1 Process Planning
___Things to Consider When Planning Your Membership Registration Process
___Member authentication method
___Consent of the minor's legal representative
___Drafting of Terms of Service
___Mobile Unique Identification Number
5.2 The membership registration screen should not be planned like this!
___ID and password entry requirements
___Label display
___Input box exceeds input limit
___Unverified email
___Restrict multiple clicks on the authentication button
___Data Validation Check
___Terms and Conditions and Processing of Consent Thereto
Activate the ___ button
___Required input values ​​are displayed
Provision of ___page navigation buttons
5.3 Is the login process easy?

Chapter 6: Planning the Administrator Site

6.1 Considerations when Planning an Administrator Site
___UI Structure (Grid) Design
___Authentication Processing and Authorization
___security
___Privacy Policy
___Requirements Analysis and Prioritization
6.2 Period and status values
6.3 Create a unique ID
6.4 Server and DB Tables

Chapter 7 Test

7.1 Digital Accessibility
___keyboard access
___text
___image
___color
___flicker
___Page Title
___headings
___Hidden Content
___multimedia
___timeout
___table
7.2 Dark Patterns and Ethical Design
___Interfaces or microcopy that lead to errors or mistakes
___Easy to join, but difficult to leave
___Easy provision and disclosure of personal information
___Cancel difficult payment extension
___Additional costs added
___providing false information
___One input, multiple outputs
___Ads that are difficult or impossible to close
___Disguised advertising
7.3 SEO (Search Engine Optimization)
___What is search engine optimization?
___Write meta tags
___Page URL Structure Design
___Expose at the top of search results
7.4 SMO (Social Media Optimization)
___ASO (App Store Optimization)
7.5 Considerations when Planning Global Services
___Considerations for multilingualism and localization
Considerations for ___time zones
___Considerations for terminals and resolutions
___Network and Infrastructure Considerations
7.6 Writing Test Scenarios

Chapter 8 Product Management

8.1 Product Management
___Simplicity, Priorities, and Tradeoffs
___The illusion of a horizontal organization
___1+1=2 cannot be true
___1% difference comes from experience
___Why Digital Transformation Projects Fail
___To applaud failure
___How Planners Control Distractions
8.2 Agile Scrum Development Methodology
___Waterfall methodology and agile methodology
___Running a Kanban Board
___Daily Scrum Meeting (Stand-Up Meeting)
___Sprint Retrospective
8.3 Establishing an Agile Culture
___What is the role of a leader in an agile organization?
___How to set and evaluate organizational goals in an agile organization

Chapter 9 Service Analysis

9.1 Planner's Service Analysis
9.2 Designing a Data Analysis Environment
9.3 Service Metrics and AARRR Metrics (Pirate Metrics)
___CAC and LTV
___Retention Rate
___Aha Moment
9.4 Importance and Limitations of Data Analysis

[Appendix A] 10 Reasons Why Planners Should Blog
[Appendix B] Various indicators that planners should know
___Advertising-related metrics
___Service-related indicators
___Sales-related indicators

This book covers:

- What is a service planner?
Let's take a look at who a service planner is, what their role is, and what capabilities they require.

- Top planning
We'll explore high-level planning, including commercializing ideas through design thinking, identifying target customers and personas, and creating customer journey maps.
- Policy planning
Understand the importance of service policy, learn the knowledge needed to plan service policies, and learn how to write service policies.
- Screen (detail) planning
Learn how to create a storyboard and what to keep in mind when creating one.
And learn the elements needed to implement the service.
- Process planning
Learn the process for implementing services through the membership registration and login processes.

- Manager Planning
Learn how to plan an admin site.
- test
We'll explore digital accessibility and SEO, which planners must consider when conducting tests, and also explore considerations when planning global services.
- Product Management
Learn about product management methods based on the Agile Scrum development methodology.
And you'll learn how to run a Kanban board and determine priorities.

- Service analysis
Finally, we learn about service analytics.

I hope this book will help you broaden your overall understanding of service planning and help you develop your capabilities as a planner.