Where to start with AI marketing?
Now is the time to create creative marketing!
How to Get Ahead in Generative AI Marketing Practices
A must-read for AI beginners, brand creators, and marketers!

I don't think that marketing using generative AI has only positive aspects.
I've already pointed out some problems in the book, and there may be others that haven't been revealed yet.
With the advent of generative AI, it became possible to churn out digital marketing ads like a factory.
Many people are unable to overcome this situation and are leaving new media.
If we fail to address marketing pollution, new media with less influence than they have today will undoubtedly emerge.
However, that doesn't mean we can't use generative AI in marketing.
No technology in the world has only positive aspects.
Our job is to think about how to reduce negative influences and maximize positive ones.
To do that, you need to think about creating creative marketing.
We need to let go of the directions and questioning methods we have habitually used and create our own methods.
You also need to maximize your creative side by interacting with generative AI and adding your own thoughts.
Without these efforts, marketing using generative AI cannot shine.
It's time to think about how to truly adapt to new trends.

The public's perspective is also changing.
At first, I was amazed by generative AI, but now I am not only familiar with it, but I actively use it.
So, I'm trying to accumulate knowledge related to generative AI or thinking about how to apply it.
That is, it feels close to generative AI.
For a particular field to grow, it must be readily accepted and utilized by the public.
Generative AI satisfies all of these conditions.
So, we can expect a bright outlook as not only businesses but also the general public are interested.
The characteristics of generative AI also play a big role.
Generative AI does not remain the same forever once it is created.
The game has a set of stages, but these days, updates are made so that it doesn't always provide the same content.
This adds to the immersion for the user.
Generative AI also collects more data every day and continuously evolves.
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Even though the public's preferences in the digital environment may change, the marketing environment remains the same.
This means that there is not enough time or resources to devote to content planning.
The environment remains the same, but we need more content than ever before, so we need to leverage generative AI in marketing to create more content.
Not only does generative AI create content directly, but it also generates a variety of stories at the idea level.
Generative AI can create an infinite amount of content simply by setting clear conditions, so you can use or modify the content that best matches your marketing direction to produce the final version.
Even unused ideas can develop into usable forms through more conversation.
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Corporate marketing encompasses a variety of activities.
Just thinking about digital marketing media is overwhelming.
If you consider Instagram, YouTube, blogs, and short-form media, it's already saturated.
Moreover, public reaction changes from moment to moment.
To respond to customer needs, we need to go beyond monitoring and build insights, but time is running out.
As such, marketing is a battle of time and effort.
Generative AI offers a perfect fit for these marketing characteristics.
As in the previous example, if the production period is shortened, you can focus more on digital marketing media.
You will also have the ability to analyze insights after utilizing the content.
You can also think of other ways to utilize the less expensive production costs.
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It's easy to find examples of personalization achieved through generative AI marketing.
Many businesses and brands are implementing personalization and driving performance through generative AI marketing.
Attract a large number of customers, manage them efficiently, increase the likelihood of purchase through recommendations, and use this as an opportunity to utilize various customer information.
Therefore, personalization is not an option but a necessity, and generative AI marketing is a key keyword for achieving the goal.
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GS25, a convenience store operated by GS Retail, has launched the Asukup Lemon Sparkle Highball (hereinafter referred to as Asukup Highball), which was created using generative AI in collaboration with liquor manufacturer Buruguru.
We had conversations with generative AI on various topics such as taste, alcohol content, recipe, design, product name, and price.
The fact that it was created by generative AI was enough of a marketing point and created a new customer experience.
Generative AI and branding throughout the process leading up to launch contributed significantly to marketing.
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Convenience store GS25 took on content marketing using a generative AI sound production tool.
While producing music content, we used generative AI tools to request 'K-pop idol-style lyrics that give a refreshing feeling with the theme of iced coffee.'
The marketing team went through 47 additional steps to get the final result.
Afterwards, GS25 hired a group and created music video-style marketing content.
The complex processes that would have required traditional marketing content creation have been significantly reduced with the help of generative AI marketing content.
Normally, it would take 12 weeks from planning to music production and filming, but GS25 completed the entire process in just 2 weeks.
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Like GS25, Lotte Mart used music created using a generative AI music production platform for marketing purposes.
It's the music that's broadcast in stores and creates the brand experience.
Lotte Mart used generative AI to create trendy lyrics that symbolize its own brand, and also utilized generative AI for song composition.
The album cover and music video also used images created with generative AI. This represents a more aggressive attempt at generative AI content marketing than GS25's case.
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When you ask a generative AI a question and receive an answer, you have to ask it again about the answer and add more intention.
You can narrow down your target by asking questions, and expand the topic by asking questions to get a wider range of answers.
Rather than trying to solve everything with one question, try to have a conversation.
For example, if you ask, “Write copy to promote a new food product,” generative AI will answer.
Instead of ending there, you can narrow down your target audience by saying, “How about writing copy to promote a new food-related product targeting people in their 20s or 30s?”
Or, you could broaden the scope and look at things like, “What if we emphasized the taste of the new product more?” or “What if we emphasized the competitive price range?”
By setting various selling points and having conversations like this, you can get a variety of answers.
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Applying generative AI to branding can make various processes easier.
However, some strategies are needed.
The foundation of branding is meaningful consumer experiences and forward-looking strategies.
Provide sufficient experience with the product or brand and form a positive image.
First, find and apply as many 'conditions' as possible.
If you don't set up the situation for your question in detail or explain it vaguely, your answer won't be as specific or realistic.
Set various items such as products, targets, and conditions, and continue the conversation using those keywords.

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