App Launching A to Z
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Description
Book Introduction
From beginners who say, "I have an idea, but I don't know where to start," to practitioners who want to grow as planners.
This book is the most practical guide to help you experience the entire process of app planning, development, and launch within three months.
The authors, all of whom have experience creating and launching apps as actual side projects, have compiled the entire process in one book, from ideation to market research, MVP development, UX/UI design, collaboration with designers and developers, and even app store launch.
What makes the app development process unique is that it is designed as a realistic side project that can be done after work and on weekends, rather than a large-scale company project, so that anyone can execute it.
The book is structured step-by-step: understanding IT service structure and team roles → defining problems and analyzing the market and competitors → creating and verifying a minimum viable product (MVP) → designing a business strategy and monetization model → defining requirements and planning the service structure → collaboration and project management.
Each chapter is filled with practical examples that can be applied immediately in the field, how to use collaboration tools, and how to create no-code prototypes, so even beginners can gain practical experience.
The core message this book proposes is simple.
“Even if it’s small, do it.
“The moment you launch an app, you’re already halfway there.” The experience of creating and launching an app in just three months will become your portfolio, a stepping stone for a career change, and even if it fails, it will be a valuable learning experience.
For job seekers who have never built an app before, aspiring PMs and planners interested in careers in planning, those who want to experience product planning at a startup, and above all, anyone who wants to bring their ideas to life, this book will serve as the most practical and concrete starting point.
This book is the most practical guide to help you experience the entire process of app planning, development, and launch within three months.
The authors, all of whom have experience creating and launching apps as actual side projects, have compiled the entire process in one book, from ideation to market research, MVP development, UX/UI design, collaboration with designers and developers, and even app store launch.
What makes the app development process unique is that it is designed as a realistic side project that can be done after work and on weekends, rather than a large-scale company project, so that anyone can execute it.
The book is structured step-by-step: understanding IT service structure and team roles → defining problems and analyzing the market and competitors → creating and verifying a minimum viable product (MVP) → designing a business strategy and monetization model → defining requirements and planning the service structure → collaboration and project management.
Each chapter is filled with practical examples that can be applied immediately in the field, how to use collaboration tools, and how to create no-code prototypes, so even beginners can gain practical experience.
The core message this book proposes is simple.
“Even if it’s small, do it.
“The moment you launch an app, you’re already halfway there.” The experience of creating and launching an app in just three months will become your portfolio, a stepping stone for a career change, and even if it fails, it will be a valuable learning experience.
For job seekers who have never built an app before, aspiring PMs and planners interested in careers in planning, those who want to experience product planning at a startup, and above all, anyone who wants to bring their ideas to life, this book will serve as the most practical and concrete starting point.
index
Author's Note
PART 01.
Advance preparation
Chapter 01. Understanding IT Organizations
1. Structure of the IT organization
2. Understanding the IT organization
Chapter 02. Types of IT Services
Chapter 03. Opportunities Created through IT Services
1.
Explore monetization opportunities
2.
Explore commercialization opportunities
PART 02.
Ideation of a well-founded item
Chapter 01.
Hypothesis-based problem definition
1.
Understanding the hypothesis
2.
Defining your customers
3.
Analyzing customers
Chapter 02.
Market Research/Competitor Analysis
1.
Do market research
2.
Research competitive products
Chapter 03.
Minimum Viable Product (MVP) Development
1.
Minimum Viable Product (MVP)
2.
Prototype and Validation
Note.
Using real-world no-code tools
PART 03.
Business Strategies to Survive in the Market
Chapter 01.
Establishing management strategies
1.
Understanding Business Strategy
2.
Designing a Business Model
Chapter 02.
Writing a business plan
1. Types of IR data
2. IR writing formula
3. IR Value-Add
PART 04.
App service design
Chapter 01.
Requirements definition
1.
The Importance of Requirements Definition
2.
How to gather requirements
3.
Documenting and prioritizing requirements
Chapter 02.
Service structure planning
1.
Service Flow Design
2.
Information Architecture (IA) and User Flow Chart Configuration
Chapter 03. UX/UI Planning
1. Differences between UI and UX
2.
Understanding wireframes
3.
See references
Chapter 04.
Policy Planning
1.
How to establish a service policy
2.
Policy Planning Process
Note.
Verbal Branding and UX Writing
PART 05.
Project Management
Chapter 01.
Project for Product
1.
The difference between a project and a product
2.
Key Elements of Side Project Design
3.
Team composition and team culture establishment
Chapter 02.
Project Management
1.
Understanding Project Management Methodologies
2.
Project scheduling and task management
3.
Sprint management and retrospectives
4.
Issue Management and Problem Resolution Strategies
Chapter 03.
Collaborating with designers
1.
Various design jobs
2. UX/UI Planning Perspective
3.
How to Communicate Effectively with Designers
4.
Practice: Collaboration Issues and Resolution Strategies
Chapter 04.
Collaborating with developers
1.
Various development jobs
2.
Understanding development languages and structures
3.
Planning considering technical constraints
4.
How to communicate effectively with developers
5.
Practice: Collaboration Issues and Resolution Strategies
Note.
Get the most out of your collaboration tools
1.
Organize your schedule and documents with Notion
2.
Communicating with Figma
3.
Creating Workflows with Slack and Discord
PART 01.
Advance preparation
Chapter 01. Understanding IT Organizations
1. Structure of the IT organization
2. Understanding the IT organization
Chapter 02. Types of IT Services
Chapter 03. Opportunities Created through IT Services
1.
Explore monetization opportunities
2.
Explore commercialization opportunities
PART 02.
Ideation of a well-founded item
Chapter 01.
Hypothesis-based problem definition
1.
Understanding the hypothesis
2.
Defining your customers
3.
Analyzing customers
Chapter 02.
Market Research/Competitor Analysis
1.
Do market research
2.
Research competitive products
Chapter 03.
Minimum Viable Product (MVP) Development
1.
Minimum Viable Product (MVP)
2.
Prototype and Validation
Note.
Using real-world no-code tools
PART 03.
Business Strategies to Survive in the Market
Chapter 01.
Establishing management strategies
1.
Understanding Business Strategy
2.
Designing a Business Model
Chapter 02.
Writing a business plan
1. Types of IR data
2. IR writing formula
3. IR Value-Add
PART 04.
App service design
Chapter 01.
Requirements definition
1.
The Importance of Requirements Definition
2.
How to gather requirements
3.
Documenting and prioritizing requirements
Chapter 02.
Service structure planning
1.
Service Flow Design
2.
Information Architecture (IA) and User Flow Chart Configuration
Chapter 03. UX/UI Planning
1. Differences between UI and UX
2.
Understanding wireframes
3.
See references
Chapter 04.
Policy Planning
1.
How to establish a service policy
2.
Policy Planning Process
Note.
Verbal Branding and UX Writing
PART 05.
Project Management
Chapter 01.
Project for Product
1.
The difference between a project and a product
2.
Key Elements of Side Project Design
3.
Team composition and team culture establishment
Chapter 02.
Project Management
1.
Understanding Project Management Methodologies
2.
Project scheduling and task management
3.
Sprint management and retrospectives
4.
Issue Management and Problem Resolution Strategies
Chapter 03.
Collaborating with designers
1.
Various design jobs
2. UX/UI Planning Perspective
3.
How to Communicate Effectively with Designers
4.
Practice: Collaboration Issues and Resolution Strategies
Chapter 04.
Collaborating with developers
1.
Various development jobs
2.
Understanding development languages and structures
3.
Planning considering technical constraints
4.
How to communicate effectively with developers
5.
Practice: Collaboration Issues and Resolution Strategies
Note.
Get the most out of your collaboration tools
1.
Organize your schedule and documents with Notion
2.
Communicating with Figma
3.
Creating Workflows with Slack and Discord
GOODS SPECIFICS
- Date of issue: September 25, 2025
- Page count, weight, size: 240 pages | 148*210*20mm
- ISBN13: 9791112065575
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