Smart Place Consulting Notes for Successful Stores
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Description
Book Introduction
I just changed one category
Sales doubled the next day?
The way customers find their way into stores has changed a long time ago.
If your store isn't listed in Naver search results, it's as good as non-existent.
This book reveals practical marketing strategies, including how to set up Smart Places, including business names, representative keywords, and categories, to optimize them for Naver Places, as well as creating detailed pages that enhance customer convenience, managing reviews to reassure customers, and executing efficient Place ads.
In addition, it vividly explains marketing know-how through various consulting cases, such as a Korean restaurant that missed a major keyword by a single street difference, a sandwich shop in a residential area that became a local landmark after changing its business category from sandwich to brunch, and a raw fish restaurant that doubled its sales by resetting its target customer base.
With just this one book, anyone can start effective Naver Place marketing without having to pay for expensive lectures or consulting.
Sales doubled the next day?
The way customers find their way into stores has changed a long time ago.
If your store isn't listed in Naver search results, it's as good as non-existent.
This book reveals practical marketing strategies, including how to set up Smart Places, including business names, representative keywords, and categories, to optimize them for Naver Places, as well as creating detailed pages that enhance customer convenience, managing reviews to reassure customers, and executing efficient Place ads.
In addition, it vividly explains marketing know-how through various consulting cases, such as a Korean restaurant that missed a major keyword by a single street difference, a sandwich shop in a residential area that became a local landmark after changing its business category from sandwich to brunch, and a raw fish restaurant that doubled its sales by resetting its target customer base.
With just this one book, anyone can start effective Naver Place marketing without having to pay for expensive lectures or consulting.
index
prolog
Chapter 1: What You See When You Search Through the Customer's Eyes
What sets Naver Places Marketing apart?
Why Using Only Online Marketing Agencies Will Fail
Search for your store in the Naver search bar.
The customer journey begins with a purchase decision on the website and ends with a review.
Chapter 2: The Customer Journey Begins in the Search Bar, and How Your Store Becomes the Destination
Understanding Naver Restaurant Search Patterns from a Customer Perspective
Three Keyword Analysis Principles to Avoid the False Consensus Effect
Combining keywords using keyword sounds
Measuring the scope of your main keyword trade area
First-come-first-serve seasonal keyword strategy
Chapter 3: Place Optimization Strategy to Save 5 Million Won in Consulting Fees
Naver Places Naming Principles That Determine Your Store's Fate
Why Changing Your Industry Category Increases Sales by 50 Million Won
Kill two birds with one stone: exposure and sales with Naver Place's five representative keywords.
| Special Page | Maximize your store's exposure with purpose-driven keywords based on search volume.
Naver Place Optimization
Chapter 4: Designing a Place Main Page that Penetrates the Psychology of Non-Face-to-Face Customers
Why does the grilled eel there taste more delicious?
More attention is paid to movement
The Secret to Naver's Menu Order That Captures Customers' Hearts
Thinking backwards: Z to A, not A to Z
The effect of an introductory text on a signboard that gives authority to an ordinary store.
| Special Page | Introduction Step-by-Step Guide
Chapter 5: Building a Process That Never Misses a Single Lead
Featured photo projects on Naver Places list
Naver detailed page planning to increase Naver reservation rate
Did Smart Call ARS have this feature?
This will 100% prevent no-shows on Naver reservations.
Chapter 6: Review Marketing Strategies to Engage Non-Face-to-Face Customers
The Impact of Reviews on Naver Smart Place
Why are so many Pyeongchang Hanwoo restaurants listed as the best Naver reservation sites?
Why 14,000 people left reviews
Review comments: A new stage for marketing beyond simple responses.
Chapter 7: Naver Place Ad Utilization Strategies
Why are Naver Place Ads important?
Naver Place Ads: Let Go of the Greed for Big Keyword Exposure
Optimize your costs with exposure zone settings
Optimize your costs by setting exposure time zones
Why Naver Place Ad SEO is Important
A/B Testing Strategies to Improve Ad Creative Performance
Complementary strategy using Naver local small business advertisements
Chapter 8: Tips for Targeting Niche Markets on the Naver Platform
Naver Niche Market Strategy: Using Knowledge iN Expert Answers
Word-of-mouth strategy using local mom cafes
Traffic strategy for our store to appear on TV
Chapter 9: Online Marketing Consulting Cases by Industry
A Japanese restaurant's remarkable transformation: from monthly sales of 30 million won to 80 million won.
Increase your sales by 1.5x just by changing your Naver Place settings!
A miracle that started in a small shop in Sokcho: Why did the Hongge sandwich become a famous dish?
Successful Christmas Season Promotion Strategy
Epilogue
Chapter 1: What You See When You Search Through the Customer's Eyes
What sets Naver Places Marketing apart?
Why Using Only Online Marketing Agencies Will Fail
Search for your store in the Naver search bar.
The customer journey begins with a purchase decision on the website and ends with a review.
Chapter 2: The Customer Journey Begins in the Search Bar, and How Your Store Becomes the Destination
Understanding Naver Restaurant Search Patterns from a Customer Perspective
Three Keyword Analysis Principles to Avoid the False Consensus Effect
Combining keywords using keyword sounds
Measuring the scope of your main keyword trade area
First-come-first-serve seasonal keyword strategy
Chapter 3: Place Optimization Strategy to Save 5 Million Won in Consulting Fees
Naver Places Naming Principles That Determine Your Store's Fate
Why Changing Your Industry Category Increases Sales by 50 Million Won
Kill two birds with one stone: exposure and sales with Naver Place's five representative keywords.
| Special Page | Maximize your store's exposure with purpose-driven keywords based on search volume.
Naver Place Optimization
Chapter 4: Designing a Place Main Page that Penetrates the Psychology of Non-Face-to-Face Customers
Why does the grilled eel there taste more delicious?
More attention is paid to movement
The Secret to Naver's Menu Order That Captures Customers' Hearts
Thinking backwards: Z to A, not A to Z
The effect of an introductory text on a signboard that gives authority to an ordinary store.
| Special Page | Introduction Step-by-Step Guide
Chapter 5: Building a Process That Never Misses a Single Lead
Featured photo projects on Naver Places list
Naver detailed page planning to increase Naver reservation rate
Did Smart Call ARS have this feature?
This will 100% prevent no-shows on Naver reservations.
Chapter 6: Review Marketing Strategies to Engage Non-Face-to-Face Customers
The Impact of Reviews on Naver Smart Place
Why are so many Pyeongchang Hanwoo restaurants listed as the best Naver reservation sites?
Why 14,000 people left reviews
Review comments: A new stage for marketing beyond simple responses.
Chapter 7: Naver Place Ad Utilization Strategies
Why are Naver Place Ads important?
Naver Place Ads: Let Go of the Greed for Big Keyword Exposure
Optimize your costs with exposure zone settings
Optimize your costs by setting exposure time zones
Why Naver Place Ad SEO is Important
A/B Testing Strategies to Improve Ad Creative Performance
Complementary strategy using Naver local small business advertisements
Chapter 8: Tips for Targeting Niche Markets on the Naver Platform
Naver Niche Market Strategy: Using Knowledge iN Expert Answers
Word-of-mouth strategy using local mom cafes
Traffic strategy for our store to appear on TV
Chapter 9: Online Marketing Consulting Cases by Industry
A Japanese restaurant's remarkable transformation: from monthly sales of 30 million won to 80 million won.
Increase your sales by 1.5x just by changing your Naver Place settings!
A miracle that started in a small shop in Sokcho: Why did the Hongge sandwich become a famous dish?
Successful Christmas Season Promotion Strategy
Epilogue
Detailed image
GOODS SPECIFICS
- Date of issue: April 14, 2025
- Page count, weight, size: 224 pages | 172*225*20mm
- ISBN13: 9791157833696
- ISBN10: 1157833691
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