The Lean Startup (10th Anniversary Edition)
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Description
Book Introduction
A business methodology proven through 10 years of rigorous testing, hundreds of product case studies, and thousands of iterations!
A special revised edition of "Lean Startup" commemorating its 10th anniversary. Everything has changed except the author!
* Includes examples of global companies using the Lean Canvas, including Starbucks, Meta (Facebook), and Airbnb.
In the decade since its publication, this book has synthesized and refined the concepts of a wide range of methodologies and new frameworks, including additional business modeling tools (customer factory models, customer force canvases, traction roadmaps), more sophisticated feasibility studies, design thinking, business model design, systems thinking, and behavioral design, into practical techniques.
We promise to provide readers with the opportunity to kill two birds with one stone: knowledge and entertainment, by gradually unraveling the knowledge and insights of Ash Maurya, the founder of Lean Canvas, while also telling the story of Steve, the intriguing protagonist, as if reading a novel.
Don't miss this opportunity!
※Link to the Lean Canvas template: https://www.hanbit.co.kr/store/books/look.php?p_code=B3905391687
A special revised edition of "Lean Startup" commemorating its 10th anniversary. Everything has changed except the author!
* Includes examples of global companies using the Lean Canvas, including Starbucks, Meta (Facebook), and Airbnb.
In the decade since its publication, this book has synthesized and refined the concepts of a wide range of methodologies and new frameworks, including additional business modeling tools (customer factory models, customer force canvases, traction roadmaps), more sophisticated feasibility studies, design thinking, business model design, systems thinking, and behavioral design, into practical techniques.
We promise to provide readers with the opportunity to kill two birds with one stone: knowledge and entertainment, by gradually unraveling the knowledge and insights of Ash Maurya, the founder of Lean Canvas, while also telling the story of Steve, the intriguing protagonist, as if reading a novel.
Don't miss this opportunity!
※Link to the Lean Canvas template: https://www.hanbit.co.kr/store/books/look.php?p_code=B3905391687
- You can preview some of the book's contents.
Preview
index
[PART 1 DESIGN]
CHAPTER 1: Deconstructing Ideas on a Lean Canvas
1.1 First Lean Canvas Sketch
1.2 Smoothing the Lean Canvas
*Starbucks Lean Canvas
*Meta (Facebook) Lean Canvas
*Airbnb Lean Canvas
1.3 What's next?
CHAPTER 2: Stress Testing the Idea Need Fulfillment Potential
2.1 Definition of better
2.2 The stumbling block of innovator bias
2.3 Receiving the Innovator's Gift
2.4 Stress Testing the Feasibility of Need Satisfaction Using the Innovator's Gift
2.5 Steve realizes the hammer was the problem
CHAPTER 3: Stress Testing Idea Feasibility
3.1 Fermi Estimates Instead of Financial Forecasts
3.2 Testing the feasibility of an idea using Fermi estimates
3.3 Fermi Estimation for Ideas
3.4 Reviewing the Business Model with Steve and Mary
CHAPTER 4: Stress Testing Idea Feasibility
4.1 Planning a Tow Ramp
4.2 Planning the Now-Next-After Product Launch
4.3 Steve learns a lesson about the right time and the right action.
4.4 Steve Learns About the Wizard of Oz MVP
4.5 Steve, Planning for the Now-Next-After
CHAPTER 5 Communicating Ideas Clearly and Simply
5.1 What is an elevator pitch?
5.2 Multiple worldviews on one idea
5.3 Business Model Pitch
5.4 A 10-page business model pitch deck
5.5 Steve pitches his business model to others.
[PART 2 VERIFICATION]
CHAPTER 6: Validating Ideas Using the 90-Day Cycle
6.1 90-day cycle
6.2 Preparing for the First 90-Day Cycle
6.3 Seven Habits for Effective Experimentation
6.4 Steve, Establish a System of Mutual Accountability
CHAPTER 7 STARTING YOUR FIRST 90-DAY CYCLE
7.1 Steve Holds 90-Day Cycle Kickoff Meeting
7.2 Problem/Solution Fit Tactics
7.3 Steve Holds 90-Day Planning Meeting
7.4 Mafia Proposal Campaign
7.5 Steve ponders a shortcut
7.6 Please stop with surveys and interest groups.
CHAPTER 8: Understand Your Customers Better Than They Know Themselves
8.1 What is the problem?
8.2 Focus on the Bigger Context: Tasks to be Performed
8.3 Conducting a Problem Identification Sprint
*Problem Identification Interview Metascript
*Creating a Customer Engagement Canvas
8.4 Steve reviews the results of the expanded problem identification sprint.
8.5 When will the problem identification be completed?
8.6 Altbus Team Discovers Additional Tasks to Perform
CHAPTER 9 Designing Solutions That Drive Transformation
9.1 Steve Learns About Concierge MVP
9.2 Conducting a Solution Design Sprint
9.3 MVP's 5P
9.4 Steve Challenges MVP's 5Ps
CHAPTER 10 Make Your Customers an Irresistible Mafia Offer
10.1 Case Study: iPad Mafia Proposal
10.2 Running a Proposal Delivery Sprint
10.3 Assembling the Proposal
10.4 Submitting a Proposal
*Mafia Proposal Pitch Metascript
10.5 Optimizing Proposals
10.6 Steve meets with the team to review the results of the first proposal delivery sprint.
10.7 When will the proposal submission period end?
CHAPTER 11 90-Day Cycle Review
11.1 Steve has a private meeting with Mary before the review meeting.
11.2 Preparing for the Meeting
11.3 Conducting a Meeting
*90-day cycle review meeting configuration metascript
11.4 Steve Holds 90-Day Review Meeting
[PART 3 GROWTH]
CHAPTER 12 Preparing for Launch
12.1 Altverse Team Preparing for Launch
12.2 Keeping Customer Factories Running
12.3 Running for Value Delivery
12.4 Expanding the Customer Factory Metrics Dashboard
12.5 Launching MVPs in Bundles
12.6 Altverse Team Launches Concierge MVP
CHAPTER 13 Creating Satisfied Customers
13.1 Altbus Team Learns About Behavioral Design
13.2 Satisfied Customer Loop
13.3 Altbus Team Holds 90-Day Review Meeting
CHAPTER 14 Finding Growth Rockets
14.1 Altverse Team Learns About Growth Rockets
14.2 Spaceship Growth Model
14.3 Three Types of Growth Loops
14.4 Finding Key Growth Rockets
14.5 Steve Makes Mary an Offer She Can't Refuse
CHAPTER 1: Deconstructing Ideas on a Lean Canvas
1.1 First Lean Canvas Sketch
1.2 Smoothing the Lean Canvas
*Starbucks Lean Canvas
*Meta (Facebook) Lean Canvas
*Airbnb Lean Canvas
1.3 What's next?
CHAPTER 2: Stress Testing the Idea Need Fulfillment Potential
2.1 Definition of better
2.2 The stumbling block of innovator bias
2.3 Receiving the Innovator's Gift
2.4 Stress Testing the Feasibility of Need Satisfaction Using the Innovator's Gift
2.5 Steve realizes the hammer was the problem
CHAPTER 3: Stress Testing Idea Feasibility
3.1 Fermi Estimates Instead of Financial Forecasts
3.2 Testing the feasibility of an idea using Fermi estimates
3.3 Fermi Estimation for Ideas
3.4 Reviewing the Business Model with Steve and Mary
CHAPTER 4: Stress Testing Idea Feasibility
4.1 Planning a Tow Ramp
4.2 Planning the Now-Next-After Product Launch
4.3 Steve learns a lesson about the right time and the right action.
4.4 Steve Learns About the Wizard of Oz MVP
4.5 Steve, Planning for the Now-Next-After
CHAPTER 5 Communicating Ideas Clearly and Simply
5.1 What is an elevator pitch?
5.2 Multiple worldviews on one idea
5.3 Business Model Pitch
5.4 A 10-page business model pitch deck
5.5 Steve pitches his business model to others.
[PART 2 VERIFICATION]
CHAPTER 6: Validating Ideas Using the 90-Day Cycle
6.1 90-day cycle
6.2 Preparing for the First 90-Day Cycle
6.3 Seven Habits for Effective Experimentation
6.4 Steve, Establish a System of Mutual Accountability
CHAPTER 7 STARTING YOUR FIRST 90-DAY CYCLE
7.1 Steve Holds 90-Day Cycle Kickoff Meeting
7.2 Problem/Solution Fit Tactics
7.3 Steve Holds 90-Day Planning Meeting
7.4 Mafia Proposal Campaign
7.5 Steve ponders a shortcut
7.6 Please stop with surveys and interest groups.
CHAPTER 8: Understand Your Customers Better Than They Know Themselves
8.1 What is the problem?
8.2 Focus on the Bigger Context: Tasks to be Performed
8.3 Conducting a Problem Identification Sprint
*Problem Identification Interview Metascript
*Creating a Customer Engagement Canvas
8.4 Steve reviews the results of the expanded problem identification sprint.
8.5 When will the problem identification be completed?
8.6 Altbus Team Discovers Additional Tasks to Perform
CHAPTER 9 Designing Solutions That Drive Transformation
9.1 Steve Learns About Concierge MVP
9.2 Conducting a Solution Design Sprint
9.3 MVP's 5P
9.4 Steve Challenges MVP's 5Ps
CHAPTER 10 Make Your Customers an Irresistible Mafia Offer
10.1 Case Study: iPad Mafia Proposal
10.2 Running a Proposal Delivery Sprint
10.3 Assembling the Proposal
10.4 Submitting a Proposal
*Mafia Proposal Pitch Metascript
10.5 Optimizing Proposals
10.6 Steve meets with the team to review the results of the first proposal delivery sprint.
10.7 When will the proposal submission period end?
CHAPTER 11 90-Day Cycle Review
11.1 Steve has a private meeting with Mary before the review meeting.
11.2 Preparing for the Meeting
11.3 Conducting a Meeting
*90-day cycle review meeting configuration metascript
11.4 Steve Holds 90-Day Review Meeting
[PART 3 GROWTH]
CHAPTER 12 Preparing for Launch
12.1 Altverse Team Preparing for Launch
12.2 Keeping Customer Factories Running
12.3 Running for Value Delivery
12.4 Expanding the Customer Factory Metrics Dashboard
12.5 Launching MVPs in Bundles
12.6 Altverse Team Launches Concierge MVP
CHAPTER 13 Creating Satisfied Customers
13.1 Altbus Team Learns About Behavioral Design
13.2 Satisfied Customer Loop
13.3 Altbus Team Holds 90-Day Review Meeting
CHAPTER 14 Finding Growth Rockets
14.1 Altverse Team Learns About Growth Rockets
14.2 Spaceship Growth Model
14.3 Three Types of Growth Loops
14.4 Finding Key Growth Rockets
14.5 Steve Makes Mary an Offer She Can't Refuse
Detailed image
Publisher's Review
Life is too short to spend your life making products that no one wants!
We're making more products than ever before, but most of them fail because we're wasting time, money, and effort on making the wrong ones.
What we need is a systematic process to quickly review product ideas and increase the chances of success.
This book guides you through step-by-step strategies for success.
You can learn ideas and concepts from various innovative methodologies, such as Lean Startup, Business Model Design, and Design Thinking.
Also new is a look at one entrepreneur's journey from founding a business to learning a continuous innovation framework and ultimately achieving success.
As you follow this exciting journey, you too will soon find the fastest path to success.
Now, start your startup!
Features of the Completely Revised Edition of "The Lean Startup"
Stress testing can be more effectively utilized in forming initial business models.
ㆍA completely revised problem-finding interview script to help you discover the critical issues customers are actually experiencing.
A proven process for developing products that customers actually want, not just products they think they want.
Includes the 90-day cycle, JTBD theory, 10 entrepreneurial mindsets, and the Bootstart Manifesto.
What this book covers
ㆍAn interesting story of an entrepreneur from founding to success.
ㆍHow to organize ideas using Lean Canvas
ㆍA method to verify the idea's need-fulfillment potential, feasibility, and realizability.
ㆍHow to prioritize corporate operations
How to Conduct a Proper Customer Interview
We're making more products than ever before, but most of them fail because we're wasting time, money, and effort on making the wrong ones.
What we need is a systematic process to quickly review product ideas and increase the chances of success.
This book guides you through step-by-step strategies for success.
You can learn ideas and concepts from various innovative methodologies, such as Lean Startup, Business Model Design, and Design Thinking.
Also new is a look at one entrepreneur's journey from founding a business to learning a continuous innovation framework and ultimately achieving success.
As you follow this exciting journey, you too will soon find the fastest path to success.
Now, start your startup!
Features of the Completely Revised Edition of "The Lean Startup"
Stress testing can be more effectively utilized in forming initial business models.
ㆍA completely revised problem-finding interview script to help you discover the critical issues customers are actually experiencing.
A proven process for developing products that customers actually want, not just products they think they want.
Includes the 90-day cycle, JTBD theory, 10 entrepreneurial mindsets, and the Bootstart Manifesto.
What this book covers
ㆍAn interesting story of an entrepreneur from founding to success.
ㆍHow to organize ideas using Lean Canvas
ㆍA method to verify the idea's need-fulfillment potential, feasibility, and realizability.
ㆍHow to prioritize corporate operations
How to Conduct a Proper Customer Interview
GOODS SPECIFICS
- Date of issue: June 1, 2023
- Page count, weight, size: 456 pages | 678g | 153*223*20mm
- ISBN13: 9791169211086
- ISBN10: 1169211089
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