A Detailed Amazon Seller Guidebook
 |
Description
Book Introduction
If you only read one book to become an Amazon seller, read this one!
The definitive edition of Amazon seller books, reflecting the latest Amazon policies!
The third edition, revised and expanded in May 2022, of "The Meticulous Amazon Seller Guidebook," which consistently ranks #1 in the Amazon seller category.
This book, which meticulously captures the wealth of experience and know-how accumulated through many years of trading and working as an Amazon seller, has been the most sought-after book among domestic Amazon sellers since its publication in 2018.
Based on an understanding of the Amazon marketplace, this book thoroughly covers everything a beginner needs to know to sell on Amazon, including how to sign up for membership and open a payment account, how to source and list products, marketing and promotion, product delivery, and operational management.
In addition, it provides a detailed explanation of Amazon's core competitive edge, the FBA Fulfillment by Amazon system, as well as how to promote products to increase sales.
A must-read for both beginners and those already active as sellers!
The definitive edition of Amazon seller books, reflecting the latest Amazon policies!
The third edition, revised and expanded in May 2022, of "The Meticulous Amazon Seller Guidebook," which consistently ranks #1 in the Amazon seller category.
This book, which meticulously captures the wealth of experience and know-how accumulated through many years of trading and working as an Amazon seller, has been the most sought-after book among domestic Amazon sellers since its publication in 2018.
Based on an understanding of the Amazon marketplace, this book thoroughly covers everything a beginner needs to know to sell on Amazon, including how to sign up for membership and open a payment account, how to source and list products, marketing and promotion, product delivery, and operational management.
In addition, it provides a detailed explanation of Amazon's core competitive edge, the FBA Fulfillment by Amazon system, as well as how to promote products to increase sales.
A must-read for both beginners and those already active as sellers!
index
prolog
Chapter 1
Amazon,
In the rapidly changing world of online trading,
Would you like to be my partner?
01 The rapidly changing state of online trade
E-commerce around the world | 2.
E-commerce in the United States | 3.
E-commerce in Korea
02 A brief overview of Amazon.com
1.
History from the beginning to the present | 2.
Amazon by the Numbers | 3.
Amazon's M&A
03 Amazon vs. eBay
1.
Marketplace | 2.
Exposure method | 3.
Delivery Method | 4. Customer Service Provider | 5.
Creating a Product Page | 6.
Seller Entry 029 | 7.
Payment Settlement | 8.
Seller Feedback and Product Reviews | 9.
charge
04 Amazon Fee System
1.
Amazon Seller Classification | 2.
Types of fees
Chapter 2
Amazon! I like it~
Then, shall we take the first step?
01 Things to prepare for seller registration
1.
Business registration certificate | 2.
Email | 3.
Credit Card | 4.
English name, address, display name | 5.
US Bank Account (Virtual Account) | 6.
Passport | 7.
Bank Statement
02 Creating an overseas virtual account
1.
Sign up for Peony | 2.
Sign up for World First
03 Sign up to become an Amazon seller
04 SIV
05 IPV (In Person Verification) Video Call
06 Address Verification
07 Applying TSV
08 Tax Information Interview
1.
How to Provide Personal Tax Information | 2.
How to Provide Tax Information for Corporations and Individual Businesses
09 Virtual Account Linking
1.
Linking your account with Payoneer | 2.
World First Account Linking
10 VAT Information Registration
11 Amazon Korea Store Entry Information Survey
12 Get your category approved for sale
1.
Check categories requiring approval | 2.
Category-specific approval procedures and required documents 3.
Application for category approval
13 Registering a Brand
1.
Brand Registry Policy | 2.
Benefits for Sellers When Registering a Brand | 3.
Amazon's IP Accelerator
Wow, Korea's KOTRA
14 Barcode Verification
1.
Understanding the concept | 2.
Prepare barcode
15 How to Register a Brand Name
1.
If the US trademark application is completed | 2.
If a U.S. trademark application has not been filed
CHAPTER 3
But what kind of thing
Should I sell it?
01 Understanding How to Sell on Amazon
1. RA Sales Methods and Buy Boxes | 2. PL Sales Methods and Marketing
02 Amazon Market Research
1.
Check for restricted items | 2.
Products you should not handle | 3.
Introducing a Paid Comprehensive Product Analysis Tool | 4.
Amazon Product Analysis | 5.
Price Analysis | 6.
Trend Analysis on Amazon.com - Best Sellers | 7.
Trend Analysis Outside of Amazon.com - Google Trends | 8.
Keyword search tool
CHAPTER 4
Where and how to source
Should I do it?
01 Domestic sourcing
1.
Smart Store | 2.
Public and private trade brokerage sites (e-Marketplaces) | 3.
Domestic Sourcing Exhibition | 4.
Offline wholesale market, wholesaler
02 Overseas Sourcing
1.
Alibaba.com | 2.
Other B2B sites | 3.
Overseas Exhibitions | 4. How to Use Alibaba for PL Sellers | 5. Simple Trade Knowledge for PL Sellers | 6. HS Code
Chapter 5
Once the sourcing is complete
Let's start selling
01
01 Guide to Registering Products for SEO
1.
Title / Product name | 2.
Bullet Points (Key Product Features) | 3.
Product Description (Detailed Product Description) | 4.
Image | 5.
Search term (keyword, related search term) | 6.
A new tool for creating detail pages - PickFu
02 Understanding and Setting Up Shipping Methods for FBM Sellers
1.
Understanding Shipping Policies | 2.
Shipping cost settings
03 Shipping Company Introduction for FBM & FBA Sellers
1. Korea Post K-packet for FBM shipments | 2. Door-to-Door Express for FBA shipments | 3. Samsung SDS Cello Square for FBA shipments - Express | 4. Korea Post Corporate Cargo Ocean Service for FBA shipments | 5. KW International for FBA shipments - Ocean (Air also available) 182 | 6. FBA4YOU for FBA shipments - Ocean (Air also available)
04 Product Registration
1.
Registering existing products already listed on Amazon with Sell Yours | 2.
Registering a new product on the web if it is a single product | 3.
Registering a new product online when options are available | 4.
Bulk registration using Excel files
Chapter 6
Now to the Amazon warehouse
Should I send the product?
01 Understanding Prime and FBA
02 FBA Fees
1.
Various FBA Fees | 2. Calculate Estimated FBA Fees
03 Apply for FBA and Ship
1. Apply for FBA | 2.
Create a delivery plan | 3.
Understanding Customs Clearance
CHAPTER 7
To increase sales and revenue
Promote my product
01
01 Campaign (Keyword Search Ads) Utilization
1.
Campaign Overview | 2.
Create a campaign | 3.
Check campaign settings and progress | 4.
Campaign Report
02 Deal
1.
Eligibility and Requirements | 2.
Apply
03 Digital Coupon
04 Promotion
1.
Social Media Promo Code | 2.
Percentage off & Coupon | 3.
External Marketing
CHAPTER 8
Overall operations
Let's learn A to Z
01 Understanding the Seller Central Main Screen and Main Menu
1.
Seller Central Main Screen | 2.
Catalog | 3.
Inventory | 4.
Pricing | 5.
Orders | 6.
Advertising | 7.
Stores | 8.
Growth | 9. Reports | 10.
Performance | 11.
Partner Network | 12.
B2B | 13.
Brands
02 Seller Performance
1.
Account Health | 2.
Feedback | 3.
A-to-Z Guarantee claims | 4.
Chargeback Claims
03 Order Management
1.
Product Delivery | 2.
Delivery Confirmation Processing | 3.
Track your delivery | 4.
withdraw order
04 Return/Refund Management
1.
Authorize Request | 2.
Close Request | 3.
Issue refund
05 Using the Report
1.
Payments | 2.
Business Reports | 3.
Fulfillment
06 Get help from the Selling Partner Support Team
07 Talk to customers
08 Account Suspension
09 Withdrawal of sales proceeds
1.
Peony | 2.
World First
10 Adjusted handling time for FBM sellers
1.
Download the Inventory Loader Excel Template | 2.
Download the Active Listing Report | 3.
Creating and Saving Excel Documents | 4.
File upload
11 MCF orders
1.
Understanding the System Overview | 2.
Fee | 3.
How to order
12 FBA Export
1.
Understanding the System Overview | 2. Checking Listings Eligible for FBA Export | 3.
For international MCF orders
CHAPTER 9
All settings are
Conveniently in one place
01 Set up a seller account
1.
Your Seller Profile | 2.
Going on a vacation? | 3.
Manage | 4.
Deposit Methods | 5.
Charge Methods
02 Global Account Management
03 Notification and Login Settings
04 Set return information
1.
General Setting | 2.
Resolution | 3.Manage Return Addresses | 4.
Return Program Settings
05 Your Information & Policies
06 FBA Settings (Fulfillment by Amazon Settings)
Chapter 10
For global sellers
Simple tax knowledge
01 Business Selection and Income Tax Reporting
1.
Select industry code | 2.
Simple expense ratio, standard expense ratio
02 VAT Reporting (How to Get a VAT Refund)
CHAPTER 11
What you can receive as an exporter
Let's enjoy the benefits
01 What is export?
1.
Customs clearance code | 2.
Reporter code | 3.
Export Declaration | 4.
Export declaration benefits
Useful appendix to know
01 Amazon Glossary
02 How to input K-Packet
03 Hazmat (Dangerous goods) Review
04 Paid Tool Discount Coupon
1.
Helium10 | 2.
Viral-launch | 3.
Merchantwords
05 Author's Lecture Introduction
Chapter 1
Amazon,
In the rapidly changing world of online trading,
Would you like to be my partner?
01 The rapidly changing state of online trade
E-commerce around the world | 2.
E-commerce in the United States | 3.
E-commerce in Korea
02 A brief overview of Amazon.com
1.
History from the beginning to the present | 2.
Amazon by the Numbers | 3.
Amazon's M&A
03 Amazon vs. eBay
1.
Marketplace | 2.
Exposure method | 3.
Delivery Method | 4. Customer Service Provider | 5.
Creating a Product Page | 6.
Seller Entry 029 | 7.
Payment Settlement | 8.
Seller Feedback and Product Reviews | 9.
charge
04 Amazon Fee System
1.
Amazon Seller Classification | 2.
Types of fees
Chapter 2
Amazon! I like it~
Then, shall we take the first step?
01 Things to prepare for seller registration
1.
Business registration certificate | 2.
Email | 3.
Credit Card | 4.
English name, address, display name | 5.
US Bank Account (Virtual Account) | 6.
Passport | 7.
Bank Statement
02 Creating an overseas virtual account
1.
Sign up for Peony | 2.
Sign up for World First
03 Sign up to become an Amazon seller
04 SIV
05 IPV (In Person Verification) Video Call
06 Address Verification
07 Applying TSV
08 Tax Information Interview
1.
How to Provide Personal Tax Information | 2.
How to Provide Tax Information for Corporations and Individual Businesses
09 Virtual Account Linking
1.
Linking your account with Payoneer | 2.
World First Account Linking
10 VAT Information Registration
11 Amazon Korea Store Entry Information Survey
12 Get your category approved for sale
1.
Check categories requiring approval | 2.
Category-specific approval procedures and required documents 3.
Application for category approval
13 Registering a Brand
1.
Brand Registry Policy | 2.
Benefits for Sellers When Registering a Brand | 3.
Amazon's IP Accelerator
Wow, Korea's KOTRA
14 Barcode Verification
1.
Understanding the concept | 2.
Prepare barcode
15 How to Register a Brand Name
1.
If the US trademark application is completed | 2.
If a U.S. trademark application has not been filed
CHAPTER 3
But what kind of thing
Should I sell it?
01 Understanding How to Sell on Amazon
1. RA Sales Methods and Buy Boxes | 2. PL Sales Methods and Marketing
02 Amazon Market Research
1.
Check for restricted items | 2.
Products you should not handle | 3.
Introducing a Paid Comprehensive Product Analysis Tool | 4.
Amazon Product Analysis | 5.
Price Analysis | 6.
Trend Analysis on Amazon.com - Best Sellers | 7.
Trend Analysis Outside of Amazon.com - Google Trends | 8.
Keyword search tool
CHAPTER 4
Where and how to source
Should I do it?
01 Domestic sourcing
1.
Smart Store | 2.
Public and private trade brokerage sites (e-Marketplaces) | 3.
Domestic Sourcing Exhibition | 4.
Offline wholesale market, wholesaler
02 Overseas Sourcing
1.
Alibaba.com | 2.
Other B2B sites | 3.
Overseas Exhibitions | 4. How to Use Alibaba for PL Sellers | 5. Simple Trade Knowledge for PL Sellers | 6. HS Code
Chapter 5
Once the sourcing is complete
Let's start selling
01
01 Guide to Registering Products for SEO
1.
Title / Product name | 2.
Bullet Points (Key Product Features) | 3.
Product Description (Detailed Product Description) | 4.
Image | 5.
Search term (keyword, related search term) | 6.
A new tool for creating detail pages - PickFu
02 Understanding and Setting Up Shipping Methods for FBM Sellers
1.
Understanding Shipping Policies | 2.
Shipping cost settings
03 Shipping Company Introduction for FBM & FBA Sellers
1. Korea Post K-packet for FBM shipments | 2. Door-to-Door Express for FBA shipments | 3. Samsung SDS Cello Square for FBA shipments - Express | 4. Korea Post Corporate Cargo Ocean Service for FBA shipments | 5. KW International for FBA shipments - Ocean (Air also available) 182 | 6. FBA4YOU for FBA shipments - Ocean (Air also available)
04 Product Registration
1.
Registering existing products already listed on Amazon with Sell Yours | 2.
Registering a new product on the web if it is a single product | 3.
Registering a new product online when options are available | 4.
Bulk registration using Excel files
Chapter 6
Now to the Amazon warehouse
Should I send the product?
01 Understanding Prime and FBA
02 FBA Fees
1.
Various FBA Fees | 2. Calculate Estimated FBA Fees
03 Apply for FBA and Ship
1. Apply for FBA | 2.
Create a delivery plan | 3.
Understanding Customs Clearance
CHAPTER 7
To increase sales and revenue
Promote my product
01
01 Campaign (Keyword Search Ads) Utilization
1.
Campaign Overview | 2.
Create a campaign | 3.
Check campaign settings and progress | 4.
Campaign Report
02 Deal
1.
Eligibility and Requirements | 2.
Apply
03 Digital Coupon
04 Promotion
1.
Social Media Promo Code | 2.
Percentage off & Coupon | 3.
External Marketing
CHAPTER 8
Overall operations
Let's learn A to Z
01 Understanding the Seller Central Main Screen and Main Menu
1.
Seller Central Main Screen | 2.
Catalog | 3.
Inventory | 4.
Pricing | 5.
Orders | 6.
Advertising | 7.
Stores | 8.
Growth | 9. Reports | 10.
Performance | 11.
Partner Network | 12.
B2B | 13.
Brands
02 Seller Performance
1.
Account Health | 2.
Feedback | 3.
A-to-Z Guarantee claims | 4.
Chargeback Claims
03 Order Management
1.
Product Delivery | 2.
Delivery Confirmation Processing | 3.
Track your delivery | 4.
withdraw order
04 Return/Refund Management
1.
Authorize Request | 2.
Close Request | 3.
Issue refund
05 Using the Report
1.
Payments | 2.
Business Reports | 3.
Fulfillment
06 Get help from the Selling Partner Support Team
07 Talk to customers
08 Account Suspension
09 Withdrawal of sales proceeds
1.
Peony | 2.
World First
10 Adjusted handling time for FBM sellers
1.
Download the Inventory Loader Excel Template | 2.
Download the Active Listing Report | 3.
Creating and Saving Excel Documents | 4.
File upload
11 MCF orders
1.
Understanding the System Overview | 2.
Fee | 3.
How to order
12 FBA Export
1.
Understanding the System Overview | 2. Checking Listings Eligible for FBA Export | 3.
For international MCF orders
CHAPTER 9
All settings are
Conveniently in one place
01 Set up a seller account
1.
Your Seller Profile | 2.
Going on a vacation? | 3.
Manage | 4.
Deposit Methods | 5.
Charge Methods
02 Global Account Management
03 Notification and Login Settings
04 Set return information
1.
General Setting | 2.
Resolution | 3.Manage Return Addresses | 4.
Return Program Settings
05 Your Information & Policies
06 FBA Settings (Fulfillment by Amazon Settings)
Chapter 10
For global sellers
Simple tax knowledge
01 Business Selection and Income Tax Reporting
1.
Select industry code | 2.
Simple expense ratio, standard expense ratio
02 VAT Reporting (How to Get a VAT Refund)
CHAPTER 11
What you can receive as an exporter
Let's enjoy the benefits
01 What is export?
1.
Customs clearance code | 2.
Reporter code | 3.
Export Declaration | 4.
Export declaration benefits
Useful appendix to know
01 Amazon Glossary
02 How to input K-Packet
03 Hazmat (Dangerous goods) Review
04 Paid Tool Discount Coupon
1.
Helium10 | 2.
Viral-launch | 3.
Merchantwords
05 Author's Lecture Introduction
Into the book
Prime members prefer to buy Prime products.
And because Amazon handles shipping and customer service, sellers can focus on production and sourcing, improving performance and reducing fixed maintenance costs by reducing labor costs.
It also increases customer trust. FBA increases product visibility, especially for new sellers, and can help them qualify for the Buy Box.
A one-person business can generate the most sales. --- p.209
For Amazon sellers, conducting FBA does not mean simply selling; it is like conducting a trading business.
Trade involves an unavoidable hurdle called customs clearance, so we must have a thorough understanding of customs clearance and tariffs.
Of course, customs clearance is required in FBM as well, and customs duties may be imposed. However, in the case of FBM, customs clearance is mostly done in the form of list customs clearance, and since customs duties are exempted up to $800 when shipped to the United States, it is safe to say that they are almost non-existent. --- p.239
Amazon encourages customers to make initial contact with sellers via messaging when there is an issue with an order.
However, if the customer believes that there will be no agreement in the future, it will lead to an A to Z claim.
Claims can be filed within 90 days of the expected delivery date and are reflected in your order defect rate, so once a problem occurs, it will affect sales even if the problem is resolved. --- p.322
Of course, you don't apply for a business just for the benefits.
Registering a business means establishing a company and becoming its representative.
This is not a declaration that I will sell small amounts of money as an individual, but that I will make this my full-time job, and that I will take a strategic approach with a corporate mindset.
Therefore, it is necessary to know the basic tax knowledge required to run a business.
And because Amazon handles shipping and customer service, sellers can focus on production and sourcing, improving performance and reducing fixed maintenance costs by reducing labor costs.
It also increases customer trust. FBA increases product visibility, especially for new sellers, and can help them qualify for the Buy Box.
A one-person business can generate the most sales. --- p.209
For Amazon sellers, conducting FBA does not mean simply selling; it is like conducting a trading business.
Trade involves an unavoidable hurdle called customs clearance, so we must have a thorough understanding of customs clearance and tariffs.
Of course, customs clearance is required in FBM as well, and customs duties may be imposed. However, in the case of FBM, customs clearance is mostly done in the form of list customs clearance, and since customs duties are exempted up to $800 when shipped to the United States, it is safe to say that they are almost non-existent. --- p.239
Amazon encourages customers to make initial contact with sellers via messaging when there is an issue with an order.
However, if the customer believes that there will be no agreement in the future, it will lead to an A to Z claim.
Claims can be filed within 90 days of the expected delivery date and are reflected in your order defect rate, so once a problem occurs, it will affect sales even if the problem is resolved. --- p.322
Of course, you don't apply for a business just for the benefits.
Registering a business means establishing a company and becoming its representative.
This is not a declaration that I will sell small amounts of money as an individual, but that I will make this my full-time job, and that I will take a strategic approach with a corporate mindset.
Therefore, it is necessary to know the basic tax knowledge required to run a business.
--- p.384
GOODS SPECIFICS
- Date of issue: May 10, 2022
- Page count, weight, size: 416 pages | 186*257*20mm
- ISBN13: 9791157832439
- ISBN10: 1157832431
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