01 Basic Digital Marketing Terms
001 DX | Transforming Businesses and Industries with Digital Technology
002 STP | Segment your market and deliver value to the best target audience.
003 Marketing Funnel | Outlining the Process from Awareness to Purchase
004 Data-Driven Marketing | Leveraging Data to Drive Marketing
005 Branding | Creating a Brand Loved by Consumers
006 Persona | A specific image of your intended customer
007 Triple Media | Three Types of Media Connecting Businesses and Consumers
008 Customer Journey | The journey a customer takes from purchasing a product to using and sustaining it.
009 ??Channel | The point of contact between customers and companies
010 4Ps and 4Cs | Axis for Organizing Marketing Strategies
011 Purchase Behavior Model | Patterning Customer Shopping Patterns
012 CX (Customer Experience) | The value customers perceive, such as user or emotional satisfaction.
013 Content Marketing | Attracting Customers with Content
014 Metric Management | Managing Various Performance Indicators Used in Marketing Policies
015 KGI and KPI | Manage your desired goals and intermediate indicators numerically.
016 Return on Assets (ROAS) and Return on Investment (ROI) | Return on Investment (Marketing)
017 Platformer | Businesses providing media or IT services
018 Digital Advertising | Advertising delivered over the Internet
019 Media Buying | Purchasing advertising frames from media companies
020 Mass Advertising | Advertising Methods Using TV, Newspapers, etc.
021 Ad Technology and Marketing Technology | Advertising and Marketing-Related Technologies
022 Retail Media | Using Retail Stores as Advertising Mediums
023 Search Engines and SEO | Techniques for Ranking Higher in Search Systems and Search Results
024 CRM | How to Strengthen Relationships Between Businesses and Customers
025 Engagement | Quality Relationships Between Businesses and Customers
026 Big Data and Data-Driven | Massive Data and How to Use It
027 Privacy Protection | Protecting Your Personal Data
028 CCPA and GDPR | New Privacy Protection Laws
029 Machine Learning and AI | Technologies for Interpreting and Learning from Massive Data
030 OMO | Fusion of Online and Offline 3
031 Live Commerce | Selling Products with Real-Time Video Services
032 Lead Generation | Finding New Customers
033 Lead Nurturing and Lead Qualification | Building Relationships with Prospects
034 MA | Lead Management Tool
035 SFA | Existing Customer Management Tool
036 System Integrator and Cloud Integrator | Classification of System Development Providers
037 ??as a Service (XaaS) | Providing ?? as a Service
038 Web 3.0 | A decentralized, transparent, and privacy-friendly internet
039 Blockchain | Technology that Proves Ownership of Digital Assets
040 NFT | Warranty data tied to content
041 CMO, CDO, CIO | Head of Marketing and IT
042 Enterprise Architects and Business Architects | Professionals Driving DX
043 Data Scientist | A specialist who analyzes and interprets data.

02 Advertising and SEO Terms that Reach Your Target
044 Search Ads | Ads associated with search engine results
045 Display Advertising | Advertisements displayed on sites or applications.
046 Affiliate Marketing | Advertising Methods That Earn Rewards When Products Are Sold
047 Content-Linked Ads | Ads linked to articles within a site or application.
048 Video Advertising | Advertising Using Video
049 Social Media Advertising | Advertising Using Social Media
050 In-Feed Ads | Ads that appear between feeds.
051 Retargeting | Marketing Methods for Re-displaying Digital Ads
052 Frequency Control | Adjust the number of times an ad is displayed
053 DSP and SSP | Structure for Selling Ad Delivery and Ad Space
054 3PAS | Batch management of advertising delivery using third-party delivery servers
055 RTB | Automated Advertising Bidding
056 Inventory | Advertising space available to media companies
057 Impressions | A metric that indicates the number of times an ad was displayed.
058 Viewability | Impressions that are viewable by users
059 Ad Fraud | Clicking and Displaying Fraudulent Ads
060 Ad Verification | Structure for Verifying Ad Fraud
061 Ad Networks and Ad Exchanges | Structure for Delivering and Managing Advertising Spaces
062 Trading Desk | Digital Advertising Operations Agency
063 In-house Operation | In-house Digital Advertising Operation
064 Data Clean Room | Data Integration and Analysis under Platform Management
065 World Garden | A business that operates exclusively within a reader network.
066 Connected TV | TV that can connect to the Internet
067 Curated Media | Media that edits and distributes diverse social information.
068 Search Query | Word or phrase entered into a search engine
069 Organic Search | Search results displayed according to natural ranking
070 Technical SEO and Content SEO | The Art of Optimizing Your Website for Search Engines
071 Index | A database that collects and stores information from websites.
072 CRO | How to Optimize Conversion Rates
073 EFO | How to Improve Form Entry and Submission Rates
074 CPA | Cost of acquisition (such as customer or product purchase)
075 CTR | The ratio of the number of clicks divided by the number of times the ad was displayed.
076 CVR | Purchase, application, etc. ratio compared to total
077 CPM | A measure of the cost per thousand advertisements displayed.
078 CPC | An indicator that indicates the cost per click
079 CPI | An indicator of the unit cost of application installations.
080 GRP | Total viewership rating for TV commercials during a specific period
081 Reach | User Reach of Internet Advertising
082 OKR | How to Clarify Your Goals and the Results Required to Achieve Them
083 CAGR | Average growth rate over multiple years
084 ARPU | An indicator of average revenue per user
085 Cancellation Rate | The percentage of customers who canceled their service contracts over a certain period of time.

03 Terminology related to company-owned media and social media that helps transmit information
086 LP and LPO | Webpages Reached Through Advertising and Other Methods of Optimization
087 Wireframe | A schematic of a website or application design.
088 Breadcrumb List | Indicates your current location on the website
089 Global Navigation | Main Menu for the Entire Website
090 CMS | A system for efficiently managing content
091 HTML | A markup language that describes the structure of a website
092 CSS | A language for styling the visual style of a website
093 JavaScript (JS) | A scripting language that controls the dynamic behavior of a website.
094 PHP | A scripting language that runs on the server side
095 Cookies | Information that a website stores on the client side
096 Unified ID 2.0 | One of the methods for identifying users online
097 Conversion Page | Completion Page Displayed After Form Submission
098 Directory Map | Website Page Structure
099 Chatbot | An automated response conversation system utilizing AI and other technologies.
100 A/B Tests | Randomly Compare Two Versions
101 Heatmaps | Visualize User Movement on Pages
102 Opt-in and Opt-out | Consent to the Use of Personal Information
103 Crawling | Automatically collecting information from websites
104 UI ​​and UX | User Interfaces and User Experience
105 Usability | Ease of use and familiarity on the website
106 Heuristic Evaluation | Expert-led User Experience Problem Identification
107 Domain | Something like a website address
108 Core Web Vitals | Website UX Evaluation Metrics
109 PVs | Number of times a website page was viewed
110 UUs | The number of users who visited a website during a specific period.
Session 111 | A series of communications from the start of site access to its end.
112 ?? Rate (on-site metrics) | A metric measuring user behavior within a website.
113 MAU, WAU, DAU | Monthly, Weekly, Daily Active Users
114 Access Log | Web Server Access Records
115 Tracking | Recording and tracking the flow of goods or information.
116 Tag Management | Installing and Managing Tags on Your Website
117 UGC | User-Driven Content Creation
118 Social Media Account Management | Managing Corporate or Personal Accounts on Social Media
119 Carousel | A UI that displays content in a slideshow format.
120 Timeline | A screen listing SNS posts in chronological order.
121 Tagging | How to Link Accounts Related to Information Posted in a Feed
122 Hashtags | Keywords that indicate a specific topic starting with '#'
123 Viral Media | Media that spreads rapidly through word of mouth
124 Social Listening | Analyzing Trends and Reactions on Social Media
125 Social Graph | A map showing the relationships between people
126 Stories | Share photos and videos that disappear in a short time.
127 Reputational Risk | Risks that could damage a company's or individual's reputation.

04 Creative, promotional, and sales terms that require deep connection
128 Creative Brief | A Guide to Writing Creative Work
129 Thumbnail | Preview image displayed at the top of the content
130 Key Visuals | Main Visual Expressions Considered Particularly Important
131 Design Comp | Completed Design Images (Samples)
132 Prototype | An early-stage model that reflects actual functionality or design.
133 AR (Augmented Reality) | Technology that superimposes virtual information onto real space.
134 VR (Virtual Reality) | Technology that recreates a completely virtual space
135 Responsive Design | Automatically adjusts layout to fit screen size
136 Accessibility | Ease of use of a product or service
137 First View | The first area you see when you open a website.
138 Mobile First | Web Design That Prioritizes Mobile Screen Display
139 Transactions | Purchase of goods or services from online shopping malls
140 Cross-Usage Rate | Percentage of purchases made both offline and online
141 D2C | A model in which manufacturers sell directly to consumers.
142 Webrooming | The consumer behavior of researching online and purchasing offline.
143 Unified Commerce | An Integrated Offline and Online Shopping Experience
144 Dark Store | A store operating as a logistics hub exclusively for online shopping malls.
145 Online Shopping Mall Support Tools | Software and Platforms for Online Shopping Mall Operations
146 Loyal Customers | Premium Customers with High Loyalty and Purchasing Power
147 LTV | The value a customer brings to a business over their lifetime.
148 Step Mail | Multiple emails automatically sent based on scenarios
149 NPS | An indicator of customer satisfaction
150 ABM | A marketing strategy that focuses on targeting key customers.
151 Inbound Marketing | Marketing that gets customers interested and seeking you out first
152 BANT | Four Key Conditions: Budget, Decision-Making Rights, Necessity, and Timing of Implementation
153 Demand Generation | Marketing Activities to Generate Demand
154 Inbound vs. Outbound | Differences in Customer Approaches
155 Cold Calling | Calling Customers Who Have No Contact
156 New Prospects | Potential Customers with Future Order Potential
157 Lead Management | How to Collect, Segment, Nurture, and Manage Prospects
158 White Paper | Provides useful information such as product introductions and reports.
159 CTAs | Encourage users to take action on your website.
160 MQLs and SQLs | Lead Quality and Status
161 Scenario Design | Designing Content Tailored to User Behavior
162 Scoring | How to Evaluate a Prospect's Promisingness
163 Retention | Establishing and Maintaining Customer Relationships
164 Pipeline Management | How to Manage Sales Requirements from Meeting to Order
165 Cross-sell and Up-sell | Additional Product Offers and Price Improvement Proposals
166 Inside Sales | Non-face-to-face sales activities for prospects
167 Customer Success | Activities that encourage customers to take action and lead to success.
168 Onboarding | The process of helping users become familiar with the usage.
169 Sales Enablement | Creating a Structure for Sales Efficiency and Performance Improvement

05 Analysis and Development Terms for Improving Policies and Internal Systems
170 ??Party Data | Various Types of Data
171 Actual Data | Actual Data, Not Estimates
172 Training Data | Data with questions and answers added as information
173 Data Pipeline | The Flow from Data Collection to Storage, Processing, Analysis, and Visualization
174 LTV Analysis | How to Analyze Customer Lifetime Value
175 RFM Analysis | How to Analyze Customer Purchasing Trends
176 Pareto Analysis | An analytical method for identifying what accounts for a large proportion.
177 Cluster Analysis | An analytical method for grouping similar items together.
178 Contribution Analysis | How to Analyze Contribution to Performance
179 Decision Tree Analysis | Analysis Using Tree Structures
180 Multiple Regression Analysis | An analytical method for predicting a target variable from multiple explanatory variables.
181 Cohort Analysis | A Method for Analyzing Customer Groups with Common Attributes
182 MMM | Marketing Policy Effectiveness Measurement and Analysis Methods
183 Conjoint Analysis | How to Find the Optimal Combination
184 Algorithm | A sequence or calculation method for solving a problem
185 Predictive Models | Models that predict future events from past data.
186 Generative AI | AI that generates new information from input data
187 Singularity | The Technological Singularity Where AI Surpasses Human Intelligence
188 Deep Learning | Machine Learning Methods Using Neural Networks
189 Data Cleansing | Fixing data defects and organizing them into a usable state.
190 SQL | The most widely used database language
191 Python | Interpreted general-purpose programming language
192 AutoML | Automated Machine Learning Model Design and Build
193 SaaS | Software as a Service
194 Cloud Computing | Utilizing computer resources via the Internet
195 On-Premises | Building, owning, and managing the system yourself
196 Data Siloing | Information fragmented across departments, unable to be shared or linked.
197 Frontend and Backend | Visible and Invisible Features from the User's Perspective
198 ERP | Integrated system for core corporate tasks
199 RPA | Automating Repetitive Tasks with Robots
200 IoT | Various objects connected to the Internet
201 SES | A service that entrusts system development, maintenance, and operation.
202 Third-Party Tools | Tools developed by external businesses using APIs, etc.
203 API | Interface connecting applications
204 BI Tools | Tools for Analyzing and Visualizing Various Data
205 CDP | A Platform for Managing Customer Data
206 DMP | A platform for managing diverse data
207 ETL | Tools for linking, transforming, and formatting data
208 Data Lake | A place to store large amounts of data
209 Data Warehouse | Database for Integrated Analytics
210 Data Mart (DM) | Data Warehouse for Specific Fields
211 RDB | A database that manages data in a table format
212 Agile and Waterfall Development | Software and Systems Development Methods
213 Offshore and Nearshore | Outsourcing Work to Overseas and Near/Remote Locations
214 Data Center | A dedicated facility for storing servers and network equipment.
215 TCP/IP | Protocol for Internet Communication (Communication Sequence)

06 Management and Economic Terms Active Digital Marketers Should Know
216 5 Force Analysis | How to Analyze the Competitive Environment Within Your Industry
217 PEST Analysis | Analyzing the Business Market Environment from Four Perspectives
218 Innovation Diffusion Theory | A way of thinking that describes the market penetration rate of new products, etc.
219 Business Economics | A Way of Thinking About Analyzing Businesses from a Cost Perspective
220 Network Externalities | As the number of users increases, service convenience and utility increase.
221 The Law of Increasing Returns | The phenomenon whereby profits continue to increase as factors of production are added.
222 Value Proposition | Clarifying the Value of Your Products and Services
223 Framework | A basic frame or model for creating strategies or plans.
224 As is and To be | Clarifying the Phenomenon and the Ideal
225 PMF | The state in which a product or service matches a customer's needs.
226 Crypto Economy | An Economic System Based on Cryptocurrency and Blockchain
227 Cryptocurrency | A New Electronic Currency Using Blockchain Technology
228 Smart Contracts | Programs that are guaranteed to execute without tampering
229 DeFi (Decentralized Finance) | Conducting Financial Transactions Decentralizedly
230 Tokens | Digital Data Using Blockchain Technology
231 Dapps (Decentralized Applications) | Next-Generation Applications Leveraging Blockchain
232 Layer Structure | The Technical Layers That Build the Web 3.0 Ecosystem
233 Metaverse | A three-dimensional virtual space built on the Internet
234 DAO | A Decentralized, Self-Sustaining Organization Without a Central Administrator
235 BaaS | Delivering banking functions and services to the cloud
236 Sharing Economy | A service that allows individuals to trade items, locations, and other items.
237 Fintech | The Convergence of Finance and Technology
238 ??Pay | Various electronic payment services

07 Key Figures in the Digital Marketing Industry
239 Philip Kotler | The authority who laid the foundations of modern marketing
240 Jeffrey Moore | Founder of the Chasm Theory, renowned American consultant
241 Igor Ansov | Creator of the Ansov Matrix, Father of Strategic Management
242 Don Scholz | Founder of Integrated Marketing Communications Theory
243 David Aaker | Founder of Brand (Modern Branding) Theory
244 Lester Wanderman | Founder of Direct Marketing
245 Theodore Levitt | Harvard University professor, advocate of short-sighted marketing
246 Clayton Christensen | The Innovation Dilemma and the Founder of Work Theory
247 Everett M.
Rogers | Founder of the Diffusion of Innovation Theory
248 Michael Porter | Management scholar who created the value chain and the 5 Forces
249 Gordon Moore | One of the co-founders of Intel, who proposed Moore's Law
250 Alan Kay | The father of the personal computer, who created the prototype for the PC.
251 Ted Nelson | Hypertext Inventor
252 Vinton Cerf | Computer scientist who invented the TCP/IP protocol
253 Tim Berners-Lee | Computer scientist who invented the World Wide Web
254 Marc Andreessen | Engineer who developed the Mosaic browser
255 Jack Dorsey | Serial entrepreneur who founded X (formerly Twitter) and Square
256 Satoshi Nakamoto | The person known as the inventor of Bitcoin

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