Specialty coffee doesn't just refer to high-quality coffee.
We will set our own standards for life and choose values ​​that align with them.
I believe that the coffee we consume in our daily lives can become a gourmet experience, and that some people's tastes can expand into social culture.
In that journey, brands and consumers must no longer be just producers and consumers, but rather a community that supports and consumes everyone's culture.
Consuming high-quality coffee produced by those who love their lives carries the power of a declaration of a certain philosophy.
We have the power to move the spirit of the times beyond our individual tastes.
That is what it means to live as a modern-day macenat.
We will be built on that zeitgeist.