Introduction
Seven Benefits of Reading
Meeting time with a company that might give you a chance to meet the book of your life
A good review that definitely finds the book's "part"
If you still want to use the term 'MD recommendation' in the AI ​​era,
The core duties of an MD who dreams of becoming the top MD in the nation
The Big 7 Foreign Authors Especially Preferred by Korean Readers
A group of Korean star writers who are making people want to read more books.
Another reading, book talk participation
Even the most ruthless book organizer can't throw away this book.
A world study routine that significantly reduces work planning worries.
A bright night in the pandemic era when everything was uncertain
Recover Marketing: Helping You Rediscover Good Books
When in doubt about whether to do something or not, MD's rules for preventing accidents and incidents:
The usefulness of reading is fun and can save you 200 million won if you know it.
Good Best, Bad Best, Weird Best
Surprisingly Simple Attempts to Lead a Book Backwards
The MD's dream of becoming a "solo king" with just his ideas
MD who wants to work happily until he is 80
E-books: A Competent Friend of Paper Books
The Era of Fixed Book Price System and "Memories of Discounts"
The concerns of a bookstore employee who wants the way books are sold to mirror the content of the books.
The three (four) most beloved literary awards in Korea
Why Novel MDs Visit Gambling Sites Every Fall
It feels like reading a book by a Nobel Prize-winning author in its original language.
The heart of creating goods that will be used even 10 years later
As reading rates decline, smartphones become more accessible.
The basics of becoming an MD and being a good MD are 'this'.

“The path through which books are created and go out into the world,
“Is there another book that tells that invisible scene so warmly and honestly?”
_ Kim Seung-bok (Owner of the Tokyo Korean bookstore 'Chaekgeori', author of 'In the end, we all do it because we like it')

People who try to make good books last longer in the name of marketing
Kyobo Bookstore MD Rescue Committee's "Read, Sell, Share" Story

Hidden in the recovery, book talk, literary award special exhibition, goods, and exclusive events
_ A record of the struggles and sincerity of a bookstore MD who wants to work happily until he is 80.

In 2024, the publishing industry, and indeed society at large, was rocked for hours after news broke that Han Kang had won the Nobel Prize in Literature.
The publishers who owned Han Kang's books were gripped by excitement.
An emergency was declared in the newspaper editorial department as well.
Late at night, readers flocked to large bookstores, and various reporting and filming took place.
What kind of night did Kyobo Bookstore's novel MD spend that day?
In fact, he waits, staring intently at the monitor, from 8:05 PM every night before the Nobel Prize in Literature winner is announced.
It was the same that year.
He prepared the event banner and page in advance, leaving only the winner's name blank and waiting for the announcement.
And soon we will face unprecedented times.
The moment the Secretary-General of the Swedish Academy announced that the 2024 Nobel Prize in Literature would be awarded to Korean author Han Kang, he had a truly unique professional experience.
“Having done the most work in the shortest amount of time in my MD life,” he returned home past midnight, lay down in bed, tossed and turned, and when the sun rose, went to the hospital to get an IV.
It was in preparation for the exhausting journey that would follow.
In fact, he burns with fighting spirit by working overtime and on holidays in short-sleeved clothes until deepening autumn.

Even if it's the Nobel Prize in Literature, is this something a mere office worker would do? Was it because of the sales figures that made me realize, "The moment I checked the sales figures, I realized what the saying 'I couldn't believe my eyes' really meant?" Or was it the honor of being able to add "2024 Nobel Prize in Literature Special Exhibition (Han Kang Award)" to my portfolio? All are correct.
However, he explains that the biggest reason is that there has only been one 'first award' by a Korean writer.
Not everyone in the industry takes this fact seriously.
The reason it was particularly special to the author is because he is someone who loves MD work enough to want to continue working happily as a bookseller until he is 80 years old, and this feeling is connected to a sincere sense of solidarity and solidarity with those who write, create, and read books.

If those thoughts and feelings were only expressed in front of bestsellers like Han Kang's books, it cannot be said to be sincere.
The author also consistently pays attention to section books.
If the sales performance is judged to be 'humble' compared to the value of the book, various strategies are explored.
We plan merchandise and propose them to publishers, try to organize exhibitions with novel themes that can include the book, and promote the book through various promotional channels.
Of course, not all attempts are successful.
Neither recovery, book talks, solo events, nor literary awards special exhibitions are guaranteed to be successful.
While he tries to believe that content marketing is inherently like that, he never stops trying various methods to achieve good results.
“My definition of a good book is ‘a book that contains the beauty of the world.’
This is an attitude that is exactly in line with his thoughts: “Even though voices are growing louder about the crisis of reading and the disappearance of readers, I imagine the future of books from a positive and optimistic perspective.”
This is also why the recommendation, “Is there another book that so warmly and honestly tells the story of the invisible scene where a book is created and goes out into the world?” (Kim Seung-bok, owner of Doko Korean Bookstore ‘Chaekgeori’) is not without reason.

A rich book sales story told with honesty and humor.
_ From the clear 'ABC of MD Jobs' to 27 book recommendations

One of the book's defining characteristics is its humor, born from its honesty. While it might seem like a book centered on the MD's job, it would be easy to tout impressive achievements. However, the author also reveals stories from his early days, when he struggled even with MS Office, to examples of ambitiously implemented promotional events that were met with "explosive indifference" and subsequently faded into the background of history.
He also does not hesitate to reveal anecdotes such as an event where he failed to secure inventory, which is a basic task, despite proceeding enthusiastically and increasing sales, and an anecdote where he secretly called the CEO of a publishing company to beg after receiving more applicants than the quota for a book talk by a famous author.
This honesty makes readers laugh, and they also feel a sense of affinity towards the fact that MDs who handle knowledge content are just ordinary office workers.

Of course, there are many successful marketing examples.
Before the implementation of the 'Revised Book Price System', the Kyobo Bookstore-only special sale, 'Legend of the Galactic Heroes Limited Box Set', which sold like hotcakes; the 'Sherlock Holmes Complete Works Set', which saved my life with an exclusive discount sale in the middle of a month when I had to achieve my monthly sales target of "really, absolutely, absolutely"; the 'School Nurse Ahn Eun-young', which sold out all the prepared quantity in a few days with shopping cart goods designed with the cover illustration; and the 'Recover:K' project, where bookstores and publishers focused simultaneously, which quickly sold out the quantity in stock and established 'recover' as an industry marketing term are notable examples.


In particular, by introducing a special exhibition by a fellow MD (“100 books I want to introduce again no matter what”) that achieved a record of reverse driving purely through MD recommendations rather than discounts, gifts, or freebies, and which was also noticed by the media, we look back on the meaning of ‘MD recommendations’ in an era where even recommendations are being replaced by artificial intelligence.
What makes this book so practical is that it explains MD practice in a categorized manner.
It clearly explains the daily routine of a bookstore MD, starting from the commute to work, checking performance, monitoring the market, managing inventory, and meeting with vendors. It also provides tips on what questions publishers should ask when meeting with MDs, and emphasizes the importance of making recommendations, which is a basic task for a bookstore employee.

That's why one thing this book doesn't miss is 'book recommendations.'
He shares his rich sales memories and naturally explains the appeal of his work by selecting 27 related books.
It seems that he will not let go of the 'reading sales' until the very end.
Ultimately, this becomes a "human sales pitch" for all readers, who love books and who write, produce, market, and ultimately bring them to market after countless hands-on efforts. It reminds us that even in an age when AI is becoming a major part of human life, reading, selling, and sharing books remains a human endeavor.

Author's Note

“My definition of a good book is ‘a book that contains the beauty of the world.’
There are so many good things that readers gain from reading such good books.
So, even as voices of concern about the reading crisis and the disappearance of readers grow louder, I imagine the future of books from a positive and optimistic perspective.”