Turbo832's Art Collecting Secret Notes
 |
Description
Book Introduction
Resale ban? Profit sharing? Package deals?
The collector will tell you!
All About Art Collecting
“Collecting is the most attractive form of consumption and ownership of all the goods in the world.”
The scope of the art market is expanding as the MZ generation takes notice of art collecting, which was once considered a sophisticated hobby for the wealthy.
Although the daily reports of a booming art market are heating up the market, much information about the art market remains shrouded in mystery.
So, novice collectors are at a loss as to how to choose good pieces.
The author, who discovered the allure of art collecting, also had to go through a lot of trial and error due to a lack of information when he first entered the art market.
"Turbo832's Art Collecting Secret Notes" was born from the hope that novice collectors would find ways to reduce the time wasted in the art market and enjoy art.
The collector will tell you!
All About Art Collecting
“Collecting is the most attractive form of consumption and ownership of all the goods in the world.”
The scope of the art market is expanding as the MZ generation takes notice of art collecting, which was once considered a sophisticated hobby for the wealthy.
Although the daily reports of a booming art market are heating up the market, much information about the art market remains shrouded in mystery.
So, novice collectors are at a loss as to how to choose good pieces.
The author, who discovered the allure of art collecting, also had to go through a lot of trial and error due to a lack of information when he first entered the art market.
"Turbo832's Art Collecting Secret Notes" was born from the hope that novice collectors would find ways to reduce the time wasted in the art market and enjoy art.
- You can preview some of the book's contents.
Preview
index
prolog
01 Into the infinite charm of collecting
· Why I'm into art collecting
Investment Asset Character | Aesthetic Pleasure | Aspirations for High Society and Social Interaction | Publicness and Social Contribution
02 Principles and Special Features of the Art Market
· Primary and secondary markets
The primary market, where artwork is first showcased | The secondary market, which refers to auctions and private sales
· Special characteristics of the auction market
The Impact of Auction Bids on Secondary Market Price Formation | The Pitfalls of Auction Bids | Two Different Perspectives on the Auction Market
· What's special about buying from a gallery
No resale clause | Profit sharing clause | Boosting your buying power | Package deals requiring multiple works at once | Gallery program sponsorship and donations | Attractive collector requirements in the primary market
· How art assets differ from other assets
Significantly lower taxes compared to other assets | Liquidity of art | Art prices shaped by trust
03 A good day for collecting art
· Warm-up before starting art collecting
As a collector, my criteria for selecting a "good artist" | The correlation between artwork price and risk | Art fairs that allow you to connect with galleries and purchase artwork | Major trends in the global auction market
· Buying your first piece in the art market
Understanding the Auction Market | Building a Network at Galleries | Art Fairs: A Place to Meet Artists | Starting Your First Collective with Prints
· How should I sell the artwork I purchased?
Selling on the Auction Market | Irrationality of Participants | Selling During the Resale Ban | Selling on the PS Market
· Things that are easily overlooked when collecting
Things to keep in mind when storing artwork | Things to keep in mind when transporting artwork
04 The rapidly emerging domestic art market
· The domestic art market has reached a 1 trillion won transaction value era.
The Art Investment Trends of Korea's Wealthy | The Art Market Grows Through the Power of Collectors, Artists, and Galleries
· Analysis of domestic auction trends
Trends in the Korean Art World | Domestic Auction Results Through the Eyes of Six Artists
· Four keywords that stand out in the art market
The massive influx of the MZ generation | The massive shift to online shopping | Polarization centered around large galleries | NFTs and the art market
Epilogue
01 Into the infinite charm of collecting
· Why I'm into art collecting
Investment Asset Character | Aesthetic Pleasure | Aspirations for High Society and Social Interaction | Publicness and Social Contribution
02 Principles and Special Features of the Art Market
· Primary and secondary markets
The primary market, where artwork is first showcased | The secondary market, which refers to auctions and private sales
· Special characteristics of the auction market
The Impact of Auction Bids on Secondary Market Price Formation | The Pitfalls of Auction Bids | Two Different Perspectives on the Auction Market
· What's special about buying from a gallery
No resale clause | Profit sharing clause | Boosting your buying power | Package deals requiring multiple works at once | Gallery program sponsorship and donations | Attractive collector requirements in the primary market
· How art assets differ from other assets
Significantly lower taxes compared to other assets | Liquidity of art | Art prices shaped by trust
03 A good day for collecting art
· Warm-up before starting art collecting
As a collector, my criteria for selecting a "good artist" | The correlation between artwork price and risk | Art fairs that allow you to connect with galleries and purchase artwork | Major trends in the global auction market
· Buying your first piece in the art market
Understanding the Auction Market | Building a Network at Galleries | Art Fairs: A Place to Meet Artists | Starting Your First Collective with Prints
· How should I sell the artwork I purchased?
Selling on the Auction Market | Irrationality of Participants | Selling During the Resale Ban | Selling on the PS Market
· Things that are easily overlooked when collecting
Things to keep in mind when storing artwork | Things to keep in mind when transporting artwork
04 The rapidly emerging domestic art market
· The domestic art market has reached a 1 trillion won transaction value era.
The Art Investment Trends of Korea's Wealthy | The Art Market Grows Through the Power of Collectors, Artists, and Galleries
· Analysis of domestic auction trends
Trends in the Korean Art World | Domestic Auction Results Through the Eyes of Six Artists
· Four keywords that stand out in the art market
The massive influx of the MZ generation | The massive shift to online shopping | Polarization centered around large galleries | NFTs and the art market
Epilogue
Detailed image
Into the book
This book is a guide for those new to art collecting, and it tries to honestly cover the dark corners and pitfalls of the art market that all collectors know about but don't talk about openly.
The most important principle in writing a book was 'to be honest and tell it as it is.'
---From the "Prologue"
Why do so many people, not just the world's wealthiest, buy art? This is the fundamental question I began to ask as I began collecting art.
Although each person may place greater emphasis on certain aspects, I believe that the four main reasons why all collectors collect art are intertwined.
This is because artworks have the characteristics of investment assets, can provide aesthetic pleasure and emotion through the work itself, are excellent for social and cultural exchange, and can also serve the public good.
---From "01 Into the Infinite Charm of Collecting"
The reason galleries have resale bans is to protect the market for specific artists.
As explained earlier, if the author is popular, the secondary market price will be higher than the primary market price.
If the secondary market price is lower than the primary market price, there will be little demand for that artist in a gallery.
In this case, the entire market collapses and the artist disappears from the art market.
Therefore, it is common for galleries not to raise their primary market gallery prices as much as their secondary market prices.
---From "02 Principles and Special Features of the Art Market"
There's no right way to collect, but I think utilizing both galleries and the secondary market is the best option in the long run.
---From the "H Collector Interview"
Collectors who don't interact with art dealers are more likely to lose their judgment about marketability.
Art dealers play a crucial role in the purchasing and selling stages of artwork, and are a crucial axis through which information flows in the art market, so it is crucial to know a competent art dealer.
The most important principle in writing a book was 'to be honest and tell it as it is.'
---From the "Prologue"
Why do so many people, not just the world's wealthiest, buy art? This is the fundamental question I began to ask as I began collecting art.
Although each person may place greater emphasis on certain aspects, I believe that the four main reasons why all collectors collect art are intertwined.
This is because artworks have the characteristics of investment assets, can provide aesthetic pleasure and emotion through the work itself, are excellent for social and cultural exchange, and can also serve the public good.
---From "01 Into the Infinite Charm of Collecting"
The reason galleries have resale bans is to protect the market for specific artists.
As explained earlier, if the author is popular, the secondary market price will be higher than the primary market price.
If the secondary market price is lower than the primary market price, there will be little demand for that artist in a gallery.
In this case, the entire market collapses and the artist disappears from the art market.
Therefore, it is common for galleries not to raise their primary market gallery prices as much as their secondary market prices.
---From "02 Principles and Special Features of the Art Market"
There's no right way to collect, but I think utilizing both galleries and the secondary market is the best option in the long run.
---From the "H Collector Interview"
Collectors who don't interact with art dealers are more likely to lose their judgment about marketability.
Art dealers play a crucial role in the purchasing and selling stages of artwork, and are a crucial axis through which information flows in the art market, so it is crucial to know a competent art dealer.
---From "03 A Good Day for Collecting Art"
Publisher's Review
Can I see the painting I saw in the gallery while sitting on the living room sofa?
How do I purchase a work of art?
How should taxes be handled?
Beginner collectors who want to jump into art collecting but are hesitant because they are unfamiliar with the art market, and collectors who have entered the world of collecting but do not know the details of what valuable works are or where and from whom to purchase them, pay attention!
Turbo832 provides the answer to that question that cannot be found even if you search online.
Let's improve your art collecting skills with the know-how of a senior collector with prior experience in the art market.
Which artists are attracting attention in the global art market?
Who should we, living in the 2020s, focus on? Leonardo da Vinci, the artist we see in art books? Pablo Picasso? The author advises focusing on the work of contemporary artists with potential for growth, rather than the works of masters who have risen to unattainable heights, like stars in the sky.
In response to the question of who will become rising stars, the author introduces 13 writers who are beginning to stand out around the world, including Amoako Boafo, Sarah Hughes, and Javier Calleja.
Even if their names and works feel unfamiliar now, they will be on people's lips often in the future.
The changing art market, changing sales methods
Have you heard of no-resale clauses and profit-sharing clauses? Recently, galleries both domestically and internationally have begun adding clauses prohibiting resale for three to five years to sales conditions. Furthermore, international galleries are now including clauses requiring collectors to share with the gallery any profits they make when reselling a piece.
Why did galleries begin adding these provisions, and why do they consider going beyond just selling artwork? The author also focuses on the unique characteristics of the art market and the changing sales methods in both domestic and international art markets.
As a collector, I empathize with the collector's heart.
Just sharing the same tastes doubles the fun.
In the art market, where information is scarce and the market is highly closed, collectors who can share information and knowledge can be a great help to each other.
Knowing these facts, the author met with several collectors and recorded their stories.
They too went through their early days as beginner collectors, and after much deliberation, they established their own collecting standards and collecting guides.
The stories of those who first pondered the concerns of novice collectors and then found their own answers will be of great comfort to novice collectors seeking answers.
How do I purchase a work of art?
How should taxes be handled?
Beginner collectors who want to jump into art collecting but are hesitant because they are unfamiliar with the art market, and collectors who have entered the world of collecting but do not know the details of what valuable works are or where and from whom to purchase them, pay attention!
Turbo832 provides the answer to that question that cannot be found even if you search online.
Let's improve your art collecting skills with the know-how of a senior collector with prior experience in the art market.
Which artists are attracting attention in the global art market?
Who should we, living in the 2020s, focus on? Leonardo da Vinci, the artist we see in art books? Pablo Picasso? The author advises focusing on the work of contemporary artists with potential for growth, rather than the works of masters who have risen to unattainable heights, like stars in the sky.
In response to the question of who will become rising stars, the author introduces 13 writers who are beginning to stand out around the world, including Amoako Boafo, Sarah Hughes, and Javier Calleja.
Even if their names and works feel unfamiliar now, they will be on people's lips often in the future.
The changing art market, changing sales methods
Have you heard of no-resale clauses and profit-sharing clauses? Recently, galleries both domestically and internationally have begun adding clauses prohibiting resale for three to five years to sales conditions. Furthermore, international galleries are now including clauses requiring collectors to share with the gallery any profits they make when reselling a piece.
Why did galleries begin adding these provisions, and why do they consider going beyond just selling artwork? The author also focuses on the unique characteristics of the art market and the changing sales methods in both domestic and international art markets.
As a collector, I empathize with the collector's heart.
Just sharing the same tastes doubles the fun.
In the art market, where information is scarce and the market is highly closed, collectors who can share information and knowledge can be a great help to each other.
Knowing these facts, the author met with several collectors and recorded their stories.
They too went through their early days as beginner collectors, and after much deliberation, they established their own collecting standards and collecting guides.
The stories of those who first pondered the concerns of novice collectors and then found their own answers will be of great comfort to novice collectors seeking answers.
GOODS SPECIFICS
- Date of issue: August 16, 2022
- Page count, weight, size: 248 pages | 584g | 170*220*18mm
- ISBN13: 9788960536272
- ISBN10: 896053627X
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