AI is emerging as a key factor in restructuring existing industries and creating new business models.
This study analyzes the impact of generative AI, such as ChatGPT, on various industries, including commerce, education, and healthcare, and provides strategic insights on how companies that effectively leverage AI can achieve success.

Companies perfect their storytelling by consistently linking their business model, mission, vision, and customer values. Through stories that directly connect to their business model, companies communicate with all stakeholders, including customers, employees, and stakeholders.
To continue to drive innovation and change within a company, internal and external members must be able to empathize with the business model in the form of a story.
Because stories are a medium that can be shared independently of any ideas, philosophies, or prejudices.
--- From "01_Definition of Business Model"

Is OpenAI's ChatGP? A vitamin, a painkiller, or a habit-forming product? I suspect it's a painkiller for knowledge workers.
Moreover, the services provided by the super-large language model serve as a doping agent that reduces the time required for many knowledge tasks and increases productivity, making it an addictive product that cannot be stopped.
However, this is not a situation where users are stuck with a specific company.
Users directly use AI source technology providers such as OpenAI, Anthropic, Google, and Naver, considering factors such as cost and performance, or freely move to services from application providers such as Microsoft's Copilot service or Luton.
--- From "03_Value Model"

OpenAI's offering of GPT-3.5 for free, GPT-4 as ChatGPT Plus for $20 per month, and GPT-o1 Pro for $200 per month is a typical example of a product pyramid profit model in the AI ​​field.
There was also a statement from OpenAI CEO Sam Altman that the GPT-5 would cost $2,000 per month.
A multi-component system model is one in which a few components within a system represent high profits.
An example is OpenAI, which offers both a subscription model for individual users and a pay-as-you-go API model.
--- From "06_Profit Model"

FIFA has implemented semi-automatic offside decision technology starting with the 2022 Qatar World Cup, ensuring that soccer fans and players do not feel unfairly judged.
This is an example of creating new value for stakeholders and customers.
Ten cameras are installed in the stadium to capture the positions of 29 body parts of each of the 22 players, or a total of 638 locations, 50 times per second to create a three-dimensional image.
The soccer ball has an inertial sensor that collects data 50 times per second to support the final human judgment on whether the ball has crossed the goal line or whether it is a handball foul.

--- From "09_Business Model Innovation Cases through AI"