Shikoku at a glance

What kind of place is Shikoku?
Shikoku Travel Points
Shikoku's BEST Travel Destinations
Best Things to Do in Shikoku
Shikoku's BEST Food
Shikoku BEST Shopping List

Recommended Course

A 2-night, 3-day trip to Takamatsu with friends and loved ones
A 2-night, 3-day island trip that's great even if you're alone
A 2-night, 3-day Matsuyama trip to soothe your weary mind
A dynamic 3-night, 4-day trip to Takamatsu and Tokushima Prefecture
A 3-night, 4-day trip to Kochi Prefecture to meet Anpanman and Ryoma
A 3-night, 4-day trip to Ehime Prefecture to meet Botchan and Madonna
A 4-night, 5-day trip to Tokushima and Kochi Prefecture using the All Shikoku Rail Pass.
A 5-night, 6-day Shikoku itinerary using the All Shikoku Rail Pass

Travel Preparation

Pre-Travel Checklist
Immigration Checklist
Transportation in Shikoku
Good to know information

Local Guide

- Kagawa Prefecture -
Takamatsu
Kotohira
Naoshima
Shodoshima
Decima
Inujima
Megijima and Ogijima
(Plus Area) Chichibugahama, Zentsuji, Sakaide, Marugame

- Tokushima Prefecture -
Tokushima
Naruto
Iya Valley

- Ehime Prefecture -
Matsuyama
Uchiko
Oz
(Plus Area) Koizumi, Shimonada, Imabari, Saijo

- Gochihyun -
cocoon
(Plus Area) Kuroshio, Kitagawa Village, Konan, Nakatosa, Kami

Recommended accommodations

Book your accommodation
Takamatsu accommodations
Kotohira Accommodation
Tokushima accommodations
Iya Valley Accommodation
Matsuyama accommodations
Kochi accommodation

★ Travel Conversation
★ Search

Enjoy Shikoku's unique features are incomparable to other guidebooks!

- A complete, up-to-date travel guidebook, researched and written by travel experts!
- Includes Shikoku's best travel destinations and recommended courses by schedule and theme!
- Information on travel to the central cities of Shikoku's four prefectures, as well as the surrounding areas and islands brimming with diverse charm!
- A book that provides the fun of reading by containing colorful stories of Shikoku!
- Detailed maps and transportation information for each region to make your trip more convenient!
- Providing a mobile map service that allows you to find your way around easily based on Google Maps!

Packed with the latest information you need for your trip to Shikoku!

"Enjoy Shikoku" introduces everything from the representative tourist destinations of each region of Shikoku to local restaurants and cafes loved by both locals and tourists, to shopping hot spots full of must-buy items.
Especially for travelers who want to delve deeper into the local culture, Shikoku stories and tips are hidden throughout, adding depth to your Shikoku trip.
We also did not miss out on the central cities of Shikoku's four prefectures, as well as nearby travel destinations that can be visited for a day trip or a one-night stay.
In particular, we quickly covered and meticulously reflected the significant changes in travel information since the COVID-19 pandemic.

Shikoku's charm at a glance will make you want to travel there right away!

As overseas travel becomes more common, travel patterns are changing from focusing on big cities or famous tourist destinations to traveling to smaller cities with their own unique charm.
This is why the number of travelers heading to Shikoku, the smallest of the four main islands that make up Japan, is increasing.
Takamatsu, known as the "Udon Prefecture" for its abundance of udon restaurants; art islands dotting the Seto Inland Sea; Kochi, a city of childlike innocence decorated with Anpanman characters; and Dogo Onsen, the model for "Spirited Away."
“Enjoy Shikoku” is full of vivid photos capturing all of the scenery.
"Enjoy Shikoku" is a book that offers a wealth of things to see and read, with photos brimming with the charm of Shikoku that will make you want to go there right away and take the photo of your life, a sensational design, and a fun-filled story about Shikoku.

There's no need to worry even if you just take "Enjoy Shikoku" and leave!

If you're having trouble figuring out how to plan your route, check out the recommended courses suggested by experts.
We have proposed the optimal route to fully enjoy Shikoku by making the most of your limited time.
Additionally, we have created and included detailed maps and transportation routes for each region so that you don't have to worry about getting lost in unfamiliar streets.
Additionally, the 『Enjoy Series』's special mobile map service allows you to easily find the desired location on Google Maps.
You can use the map included in the book to get a quick overview of the locations of tourist attractions, restaurants, and shops, learn the route, and then conveniently find your way around using the mobile map service when you're there.

Shikoku at a Glance | What charms does Shikoku have? Let's take a quick look at Shikoku's basic information, as well as its representative attractions, cuisine, and shopping options, to get a broad picture of your trip.

Recommended Course | No need to worry about where to start your trip.
Let's create the best itinerary to suit your travel style by referring to the courses recommended by experts.

Travel Preparation | This guide contains useful information to know before your trip, from pre-trip preparations to airport immigration and local transportation.

Local Guide | Detailed coverage of Shikoku's major tourist attractions.
We introduce must-see attractions in Shikoku, famous restaurants, and hot shopping spots, and provide detailed information.

Recommended Accommodations | We introduce a variety of accommodations that will provide a comfortable rest during your trip, and provide tips and helpful hints for choosing accommodations.

supplement

Travel Conversation | Contains simple Japanese expressions that can be used locally.

Search | We've organized the tourist attractions, restaurants, and accommodations introduced in the book so you can easily find them just by knowing their names.


■ Additional services

Places from the book on my phone!

Enjoy's personalized map service for readers who have trouble finding their way around while traveling.
Let's travel smartly with the newly returned mobile map service based on Google Maps~
Enjoy always supports your comfortable travel.


One, a mobile map service that integrates with Google Maps.
Two, scan the QR code and the spots in the book will appear on your smartphone!
Third, location-based route finding features.
Fourth, you can easily find the location in each region's table of contents.

*Available on mobile or PC.