Part 01
The Joyful Japanese Cultural Psychology of Consideration
?Consideration for whom? (Japanese bicycle) Smoking-free zone 24 Dedication beyond consideration 26
The Cat that Calls Guests (Maneki Neko) 28 Festival - Fireworks 30 Pachinko and Slot Machine Paradise 32 Rickshaws, the Beginning of Tourism 34
Likeable Bald Men (Comedy Theater) 36 Umbrellas Filling Small Spaces 38 Are You a Man or a Woman? (Dotonbori) 40
The gatekeeper in front of the police station (America Village) 44. Wish-fulfilling memo 46. Employees at the same level (Japanese business etiquette) 48.
Boomerang Letter to Me (Post Office) 50 Singer on the Road (Tennoji Park) 52 The Joy of Waiting (Universal Studios) 54
The path I take will soon become the path 56 Mood-boosting clubber 58 Prejudice against Japanese (best friend) 60 Bowling alley shoes are self-made 62

Part 02
The Joy of Traveling in Japanese Culture (Transportation)
A Walk Above the Clouds (Airplane Play) 66 Train Crew 68 Japanese Bicycle Parking 70 Japanese Train Ticket Office Clerk 72 Japanese Culture, Festivals 74
Japanese market, Ichiba 76, train sunshades, windows 78, automatic doors, Japanese taxis 80, Transformers, Japanese cars (Parking Master) 82
Japanese Train Storytelling Stamp (Ekibento) 84 Japanese Train Locker 86 Japanese Train Station Locker Key 88
Eyes of the Blind, Electric Pole (Midosuji Illumination) 90 Women's Space on Japanese Trains (Around 40) 92 My Space on Japanese Trains 94
Emergency exit on a Japanese bus 96 A mother holding a baby on a Japanese bus 98 A child's bell on a Japanese bus 100
Japanese bus center handle 102 Japanese bus arrival station sign 104 Creation of Heaven and Earth Japanese train (Universal Studios) 106
# 7 Travel Skills That Boost Your Value-Added Social Travel Experiences? 109

Part 03
The Joy of Japanese Food and Culture
Soft and fluffy Japanese cheesecake 112 Free hot rice 114 Instant okonomiyaki (fugetsu) 116 Packaged pudding 118
100-Year-Old Pekkokjang Child 120 Please Give Me a Glass of Cold Draft Beer (Sapporo Beer Museum) 122 60 Years of Japanese Craftsmanship 124
Talking Sushi, Japanese Long-lived Company 126 Customers are King 128 Automatic Touch Japanese Menu (Dutch Pay) 130 Croquette 132
Japanese National Food, Onigiri 134 Original Takoyaki 136 Healthy Drink Snack, Happy Beans 138
Killer content on the signboard that boosts endorphins (Kinryu Ramen) 140 Table locations revealed (Bigguri Donkey Restaurant) 142
Restaurant Karaoke, Karaoke (Dobutsuenmae) 144 The Rebirth of Tonkatsu, Tonkatsu Sandwich 146
Hot Bread Ice Cream, Ice Dog (Tsutenkaku) 148 Japanese Bento Boxes That You Can Eat Up to the Bowl 150 Soba Manju 152 Japanese National Food 154

Part 04
The Joyful Japanese Cultural Psychology of Relaxation
Homeless people and cats live together in a symbiotic relationship. 158 Traditional Japanese inns. 160 Street footbaths (Arima Onsen). 162 Toilets designed for children. 164
Japanese Dining Etiquette 166 Japanese Hot Springs (Kusatsu Onsen, Gero Onsen) 168 Geta (Japanese Wooden Clogs) 170
Fukuoka, Kurokawa Yamamizuki Onsen 172 Japanese Toilet Touching Toilet Paper 174 Room of Thought (Twilight Divorce) 176
An Oasis in the City 178 Rest (Sleep) 180 Japanese Tea Culture 182 Someone Lives Here 184 When Fun and Dumplings Meet 186
Green Marketing Gum Paper 188 20cm Store 190 Mandarake (Used Chain Store) 192 Japanese Yukata 194 Game Content (Nintendo, Panasonic) 196
Enjoy English198 #Recommended budget accommodations and business hotels in Osaka202

Part 05
Enjoyable Japanese culture and psychology in everyday life
Breast-shaped jelly (Don Quixote) 206 Japanese-style socks, Dabi socks 208 Japanese desserts, soft pudding 210
Japanese public baths 212 Ikayaki (grilled squid) 214 Queue culture, Japan 218 Osaka Soemon-cho 220 Meeting bars and date bars 222
Flower deer eating candy (Nara Park, Japan) 226 Smell 228 What wish do you have? 230
supplement
Reviews from independent travelers to Japan 234 Insight: 3-Night, 4-Day Japan Trip (Osaka) 238 Discover Japanese Culture in Seoul 241
Sinchon Station, Insight Travel Experience Center (NHN's social enterprise, N-Visions' "Dialogue in the Dark") 243 Simple Japanese Conversation 245

A peek into the daily lives of Japanese people
A peek into the hidden minds of the Japanese
Observe the behavior and speech of people in Osaka, Kyoto, Nara, and Tokyo, Japan, through photographs.

If you begin to see something that is anything but trivial, you can now awaken from the deep slumber of indifference and begin your journey of insight into Japan.

An insightful journey that clears your mind and fills you with new sensations.
Let's let our imagination run wild.
You can imagine as much as you want.


Life is 1 year, 365 days, 8,760 hours, 525,600 minutes, 31,536,000 seconds,
It's sweet to be able to think, practice, and meet people.

We live in an era where anyone can easily enjoy overseas travel! However, most travelers fail to experience the true culture and authenticity of their destination.
"A common travel destination? Japan, but if you're looking for a trip that's anything but ordinary, why not borrow the author's insight into Japan for a moment?
Yoo Ho-sang, CEO of travel content production company [Terranova] and Traviest of Travi.com

Is life boring? Take a peek into the fascinating and fascinating lives of Japanese people.

Not sure what to do next? Fun and enjoyable money-making ideas will come to you right away.

- Jo Jeong-seon, deputy director and producer of MBC Radio Headquarters, and producer and DJ of Jo PD's Dawn Cafe

In “The Miracle of Sony,” SONY’s Akio Morita says, “We don’t respond to the market.
As the saying goes, “We create markets,” this book will be an opportunity to create new desires and discover new values ​​while traveling in Japan.

Maeng Hae-young, CEO of Gyeongnam Culture and Tourism Research Institute, Ph.D. in Business Administration

"Rediscover travel! A book filled with authentic content tailored to your tastes, sensibilities, and lifestyle, all driven by a desire for simplicity and leisure.
“I enjoyed being able to travel through everyday Japan and feel the small details of Japan as I read.”
Kim Min-jae, CEO of Tour History

This book contains the answers that the Japanese people need to wisely overcome the Great Tokyo Earthquake and Tsunami.
You can easily get a glimpse of the Japanese people's lifestyle, cultural habits, and values ​​that can be found between people through photos and text.
From small business start-ups to Japan Insight Travel
- Takaoka Kurumi (born in Osaka, Japan, lived in Osaka for 32 years), nail artist at Kurumi Gel Nail Care Shop in Japan

Most of the photos are taken at the same place as if they were a promise to 'be here'.
If you've read the title of this book, you're about to be immersed in the real Japan.

- Jang Yu-jin, Nonghyup Sales Manager Instructor

Although it is a trip to experience something new, many independent travelers end up only seeing what they see without being able to see their true thoughts and lives.
It vividly shows me the true and small aspects of Osaka that I couldn't feel because of package tours or fleeting moments.

- Lee Seung-gi, Art Service Online Film Marketing

I never knew that the Japan I saw and the Japan seen through the eyes of others could be so different.
I enjoyed reading this book, which is imbued with the passion and sincerity of author Oh Se-jong, who lives 25 hours a day.

- Kang Ji-won, CEO of WeRedSoft, creator of the Three Kingdoms mobile game

Every company needs creativity, branding, and marketing.
If you know Japan, you will see money.
We introduce an insightful journey into killer content in Japanese culture, recommended to corporate planners thirsty for new, successful items.

- Seo Young-ik, Ph.D. candidate, Department of Cultural Contents, Graduate School of Film, Dongguk University

What does travel mean to you?

Everyone lives with many dreams, but most of them end up being confined by various problems.

A trip that only seeks out tourist attractions, a trip that only seeks out famous places?
Don't you want to go on a trip as a reward for your tired self?
Traveling gives you meaning through unfamiliar cultures that may be trivial.

And this book will guide you to find the meaning you need.


Insights needed for business, messages that provide healing to my weary self, and knowledge gained through culture.


Get the motivation you need through the hidden 1 inch in Japan.

Let's unleash your limitless imagination with these small-capital startup items, independent travel destinations, and Japan experiences you can experience in Korea, recommended by the author of "Healing Evangelist."