There has never been a Brazilian book like this before.
An amazing sense of presence, as if the aroma of Brazilian coffee is being delivered directly to your nose!

There's something special about this travelogue.
Because it is a business trip, not a tourist trip.
The author, who has worked as a trade official for a long time, travels to every corner of Brazil, focusing on industry and economy.
The author's unique stories of Brazil's key industries and trade, beautifully blended with cultural content such as carnival and soccer, are unique and unique stories that only he can tell.
It provides useful information to both readers tired of the usual travelogues and businessmen hoping to enter the Brazilian market.

Above all, the greatest advantage of this book is that it is ‘easy to read.’
Rather than simply listing travel information, the author shares numerous episodes from his own experiences with readers as if he were having a direct conversation.
The vivid description of the Brazilian coffee aroma as if it were being delivered directly to the tip of your nose is superb.
Thanks to this, readers will be able to experience Brazil's economy and culture in a fun and light-hearted way.

In Europe, rubber began to be used in textiles and leather products in 1823.
In 1888, rubber consumption increased rapidly, including its use in bicycle tires.
Funds poured into Manaus, the world's only rubber producing region at the time.
Civilization also progressed rapidly thanks to the rich.
It was the second city in South America to have electricity, and street lighting was installed before London.

In 1896, Brazil's first opera house was built.
In Europe, luxury cruisers carried performing groups and aristocrats who wanted to see the performances.
The guide boasts, spitting.
He looks completely intoxicated with pride.
I thought, 'Is there anyone who hasn't been a bully when they were young?'
The columns at the entrance to the opera house are made of Italian marble, the doors are made of French wood, the chairs are made of well-ventilated Indian rattan, and the ceiling of the VIP waiting room is decorated with pure gold.
The opera house smelled of luxury.
--- Part 1.
A gift from God, Brazil's nature

What good is a pretty city if it's so inefficient?
“Is this number 570?” I asked the concierge of the building I had barely found in time for my afternoon appointment.
“But?” “I came here looking for Portodigital.” “There’s no such company here.” I searched with great difficulty, but it was a waste of time.

I called again to confirm.
They say they moved to a new building last month to expand their office.
'How do I find that building?' The person there decided to come out to where I was.
Fortunately, it wasn't far.
We followed the Porto Digital staff who guided us and found that we were in the 12-story building, the tallest building in downtown.
The Atlantic Ocean stretches out in the distance ahead, and the old-fashioned city buildings come into view behind.

Even though it was already a little past our scheduled time, we couldn't help but take a commemorative photo with Director Bruno, who greeted us after asking for our understanding.
Director Bruno explained about Porto Digital.
“It was founded to develop the software and information and communications industries.
Two incubators and two research institutes are participating in our activities.
“There are already 191 companies in downtown Recife participating.” --- Part 2.
Cities of romance and festivals going through turbulent times

It is no coincidence that Brazil was able to build a unique city like Brasilia.
You can feel this when you look at the lifestyles of people who are always free-spirited and creative.
“What kind of house is this! The living room is so small that I have to bury my nose in the TV to watch.
“But do you practice ballet in the kitchen? The kitchen is huge….” This was my first impression when I started looking for a house to rent after arriving in São Paulo.
"What the heck? Is the owner of this house a bar owner? Why would they build such a grand bar in the middle of the house? I don't know if the house is that big, but the living room is just the size of a mouse's tail." The second house I visited was also hot.


In our view, the house is in really bad shape.
I asked the real estate agent why this was happening.
They say it's because people in Brazil have strong personalities.
The contractor who builds the apartment sells it after building only the frame of the house.
Then, the people who buy the house will be responsible for the layout and interior repairs of the house themselves.
The structure of a house varies greatly because the layout is determined by the individuality of the person.
In Korea, there are several rooms centered around a neat living room, and a kitchen, storage room, etc., so it is a stark contrast to that.

--- Part 3.
People who live intoxicated by happiness