Marketers' Selling Writing
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Description
Book Introduction
Han Kang's "No Farewell," Haruki Murakami's "1Q84," and Kim Hoon's "Harbin"
Kim Young-ha's "The Reason for Travel," Kim Ae-ran's "Outside is Summer," Ruri's "The Long Night"...
Behind every shining bestseller is this person!
What is the sales secret of a 20-year veteran marketer at Munhakdongne?
A marketer who sells books by writing
The secret to writing that will grab the public's attention is revealed!
The requirements for 'good writing' vary depending on the character, purpose, and taste, but the conditions for 'writing that sells' are clear and simple.
"Marketers' Writing That Sells" is a book written by the author, a 20-year veteran marketer and marketing director at Munhakdongne, who shares his secret writing know-how.
Based on the experience of selling thousands of books with one article, the book presents the secrets of writing that captures the public's attention in a specific and vivid manner, such as "The secrets of good writing that produces marketing results" and "Things to remember if you start writing on platforms today."
A book full of insights that anyone who works with content, not just marketers, can reference!
Kim Young-ha's "The Reason for Travel," Kim Ae-ran's "Outside is Summer," Ruri's "The Long Night"...
Behind every shining bestseller is this person!
What is the sales secret of a 20-year veteran marketer at Munhakdongne?
A marketer who sells books by writing
The secret to writing that will grab the public's attention is revealed!
The requirements for 'good writing' vary depending on the character, purpose, and taste, but the conditions for 'writing that sells' are clear and simple.
"Marketers' Writing That Sells" is a book written by the author, a 20-year veteran marketer and marketing director at Munhakdongne, who shares his secret writing know-how.
Based on the experience of selling thousands of books with one article, the book presents the secrets of writing that captures the public's attention in a specific and vivid manner, such as "The secrets of good writing that produces marketing results" and "Things to remember if you start writing on platforms today."
A book full of insights that anyone who works with content, not just marketers, can reference!
- You can preview some of the book's contents.
Preview
index
7 Moments When One Word Sold Thousands of Books
Working in Marketing at a Publishing Company 17
27 Meanings of Effective Marketing Writing
Marketing must constantly evolve 53
The Secret to Good Writing That Delivers Marketing Success ① Fulfilling a Need 71
The Secret to Good Writing That Delivers Marketing Success ② Discovering Forgotten Needs 85
The Secret to Good Writing That Delivers Marketing Success ③ Breaking Free from the Need for Safety 95
The Secret to Good Writing That Delivers Marketing Success ④ Find and Emphasize Your Strengths 101
109 Ways to Introduce Yourself as a Marketer
How Writing Became a Marketing Trend 119
If you want to write better
The answer is desperation 129
Innovation in the Publishing Industry: The Emergence of the Fixed Book Pricing System 137
The tide changes, and we must acknowledge it. 149
It's not just the writing that's important,
You also need to understand the flow of popular titles 159
Trends change, but writing remains constant. 165
If you start writing on the platform today, remember this: ① Concept and Character 179
If you start writing on the platform today, remember this: ② No aggro 189
If you're writing on the platform from today, remember this: ③ Questions are important. 195
Should marketers even do that?
Yes, and you should also do this 201
To enrich your writing,
How to Make Your Content More Diverse 209
Moving hearts with a single word 219
Working in Marketing at a Publishing Company 17
27 Meanings of Effective Marketing Writing
Marketing must constantly evolve 53
The Secret to Good Writing That Delivers Marketing Success ① Fulfilling a Need 71
The Secret to Good Writing That Delivers Marketing Success ② Discovering Forgotten Needs 85
The Secret to Good Writing That Delivers Marketing Success ③ Breaking Free from the Need for Safety 95
The Secret to Good Writing That Delivers Marketing Success ④ Find and Emphasize Your Strengths 101
109 Ways to Introduce Yourself as a Marketer
How Writing Became a Marketing Trend 119
If you want to write better
The answer is desperation 129
Innovation in the Publishing Industry: The Emergence of the Fixed Book Pricing System 137
The tide changes, and we must acknowledge it. 149
It's not just the writing that's important,
You also need to understand the flow of popular titles 159
Trends change, but writing remains constant. 165
If you start writing on the platform today, remember this: ① Concept and Character 179
If you start writing on the platform today, remember this: ② No aggro 189
If you're writing on the platform from today, remember this: ③ Questions are important. 195
Should marketers even do that?
Yes, and you should also do this 201
To enrich your writing,
How to Make Your Content More Diverse 209
Moving hearts with a single word 219
Detailed image
Into the book
“I started book marketing the next day and had a pretty cool experience, something I had never experienced before.
『Black Line』, published in March 2008, sold over 3,400 copies in two volumes.
Since the blog post went viral in May, more than 7,500 copies have been sold in the three months since.
One blog review increased sales by over 100 percent without any advertising.
In terms of sales, this equates to an additional 21 million won.”
--- From "The Moment I Sold Thousands of Books with One Word"
“I thought the reason I came across the book so late was because the publisher didn’t do a good job marketing it, so I decided to become a marketer and do the marketing myself.”
--- From "Working in Marketing at a Publishing Company"
"What if you need to introduce a book but can't think of a suitable topic? That rarely happens.
No, it shouldn't be there.
Because a keyword that resonates with many people can always be timeliness.
The arbitrary timeliness I often use is 'Ochun-gi'.
Almost all adults think of themselves as being in their 'five-year-old' stage.
“Many people can relate to the concept of ‘When you’re worried because your passion is fading away’ and say it’s their story.”
--- From "The Meaning of Effective Marketing Writing"
“I had to do it anyway.
Because that's the marketer's job.
Marketers believe they should be the most progressive when it comes to their work.
It is better not to say things like, ‘This won’t work because of this,’ ‘That won’t work because of that,’ or ‘I tried it and it didn’t work.’
--- From "Marketing work must continue to change"
“The book that made me worry the most was Utano Shogo’s ‘And Then a Great Detective Was Born.’
Shogo Utano was a somewhat maniacal mystery novelist known in Japan for his unique "tricks."
Although none of his works have become bestsellers, his books are always mentioned when talking about 'tricks'.
I read the manuscript because I heard that a book by that author was coming out, and it was a little different from what I've written so far.
No, it was very different.
It was impossible to capture the fame of Utano Shogo's tricks as a promotional keyword.
It's true that it was a bit weak in that area.
Could it satisfy the needs people have for mystery novels, or the needs people have for Uta no Shogo? I decided to focus on awakening those needs.
That is, 'You are looking for A now and like it, but in the past you liked 1', and decided to recall how fun or romantic that time was.
“Every time I introduce this book, I always write in this direction.”
--- From "Secrets of Good Writing That Achieve Marketing Results ②"
“I often meet people who are preparing for employment.
After spending about an hour explaining in detail what a publishing marketer does and answering questions, this is the question I frequently get asked.
"Do marketers have to do that too?" I believe that marketers need content, and I believe that the ability to utilize books is the most important content for a marketer."
『Black Line』, published in March 2008, sold over 3,400 copies in two volumes.
Since the blog post went viral in May, more than 7,500 copies have been sold in the three months since.
One blog review increased sales by over 100 percent without any advertising.
In terms of sales, this equates to an additional 21 million won.”
--- From "The Moment I Sold Thousands of Books with One Word"
“I thought the reason I came across the book so late was because the publisher didn’t do a good job marketing it, so I decided to become a marketer and do the marketing myself.”
--- From "Working in Marketing at a Publishing Company"
"What if you need to introduce a book but can't think of a suitable topic? That rarely happens.
No, it shouldn't be there.
Because a keyword that resonates with many people can always be timeliness.
The arbitrary timeliness I often use is 'Ochun-gi'.
Almost all adults think of themselves as being in their 'five-year-old' stage.
“Many people can relate to the concept of ‘When you’re worried because your passion is fading away’ and say it’s their story.”
--- From "The Meaning of Effective Marketing Writing"
“I had to do it anyway.
Because that's the marketer's job.
Marketers believe they should be the most progressive when it comes to their work.
It is better not to say things like, ‘This won’t work because of this,’ ‘That won’t work because of that,’ or ‘I tried it and it didn’t work.’
--- From "Marketing work must continue to change"
“The book that made me worry the most was Utano Shogo’s ‘And Then a Great Detective Was Born.’
Shogo Utano was a somewhat maniacal mystery novelist known in Japan for his unique "tricks."
Although none of his works have become bestsellers, his books are always mentioned when talking about 'tricks'.
I read the manuscript because I heard that a book by that author was coming out, and it was a little different from what I've written so far.
No, it was very different.
It was impossible to capture the fame of Utano Shogo's tricks as a promotional keyword.
It's true that it was a bit weak in that area.
Could it satisfy the needs people have for mystery novels, or the needs people have for Uta no Shogo? I decided to focus on awakening those needs.
That is, 'You are looking for A now and like it, but in the past you liked 1', and decided to recall how fun or romantic that time was.
“Every time I introduce this book, I always write in this direction.”
--- From "Secrets of Good Writing That Achieve Marketing Results ②"
“I often meet people who are preparing for employment.
After spending about an hour explaining in detail what a publishing marketer does and answering questions, this is the question I frequently get asked.
"Do marketers have to do that too?" I believe that marketers need content, and I believe that the ability to utilize books is the most important content for a marketer."
--- From "Do marketers have to do that?"
Publisher's Review
Kim Young-ha, 『The Reason for Travel』 Kim Ae-ran, 『Outside is Summer』 Ruri, 『The Long Night』 …
Behind every shining bestseller is this person!
What is the sales secret of a 20-year veteran marketer at Munhakdongne?
The requirements for 'good writing' vary depending on the character, purpose, and taste, but the conditions for 'writing that sells' are clear and simple.
"Marketers' Writing That Sells" is a book written by the author, a 20-year veteran marketer and marketing director at Munhakdongne, who shares his secret writing know-how.
Based on the experience of selling thousands of books with one article, the book presents the secrets of writing that captures the public's attention in a specific and vivid manner, such as "The secrets of good writing that produces marketing results" and "Things to remember if you start writing on platforms today."
A marketer who sells books by writing
The secret to writing that will grab the public's attention is revealed!
So, what constitutes "writing that sells"? In his book, the author explains the "secrets of good writing that delivers marketing success" in four key points.
Let's look at them one by one.
① Satisfying needs
The author uses mystery novels as an example and talks about his experience pondering, "What do people expect from mystery novels?"
The best way to do this is to read reviews and one-liners from people who have written about mystery novels, thrillers, and even mystery novels, and find out what made them most satisfied or disappointed.
Now that you've finished your analysis and judgment, you need to write based on it.
Rather than saying, "I liked this and that," you should say, "I liked the thrill and the twist," to suit people's needs.
② Find forgotten needs
When asked to discover forgotten needs, exaggeration and boasting are a no-no! According to the author, marketing, especially in publishing, isn't about "inflating 1 to 100."
Or it's not 'lying that 1 is A'.
It is important to ‘let more people know why 1 is 1.’
③Getting away from the need for safety
If it's a new work by a bestselling author, the copy "New work by ***" is the safest way to go.
However, the author points out that everyone wants to be safe, and that being safe only yields predictable results.
So, as a marketer, you need to think outside the box and write about safety.
For example, when Haruki Murakami's "1Q84" was published, the author advertised it as "a novel that sold one copy every seven seconds" without any explanation, based on sales records in Japan.
Haruki, rather than his name, he puts forward “One Book Every 7 Seconds”.
It was a huge success, and similar style copies became popular afterwards.
④ Find your strengths and emphasize them.
“Think of a book as your child.
Anyone can see that the child is ugly.
I can't even study.
Everyone says I can't even exercise.
I know too.
But I shouldn't say that either.
It's a parent's heart.
“I think so.” The story of the director who created Munhakdongne, which appears in the book.
The author says, “It is easy to find flaws.
And most people do that.
“Marketers are not the ones who do that,” he asserts.
A marketer is someone who must find strengths among weaknesses and communicate them.
In addition, 『Marketers' Writing That Sells』 contains vivid know-how based on real-life examples, such as "How to make your writing richer and your content more diverse" and "How to move hearts with a single word."
A book full of insights that anyone who works with content, not just marketers, can reference!
Behind every shining bestseller is this person!
What is the sales secret of a 20-year veteran marketer at Munhakdongne?
The requirements for 'good writing' vary depending on the character, purpose, and taste, but the conditions for 'writing that sells' are clear and simple.
"Marketers' Writing That Sells" is a book written by the author, a 20-year veteran marketer and marketing director at Munhakdongne, who shares his secret writing know-how.
Based on the experience of selling thousands of books with one article, the book presents the secrets of writing that captures the public's attention in a specific and vivid manner, such as "The secrets of good writing that produces marketing results" and "Things to remember if you start writing on platforms today."
A marketer who sells books by writing
The secret to writing that will grab the public's attention is revealed!
So, what constitutes "writing that sells"? In his book, the author explains the "secrets of good writing that delivers marketing success" in four key points.
Let's look at them one by one.
① Satisfying needs
The author uses mystery novels as an example and talks about his experience pondering, "What do people expect from mystery novels?"
The best way to do this is to read reviews and one-liners from people who have written about mystery novels, thrillers, and even mystery novels, and find out what made them most satisfied or disappointed.
Now that you've finished your analysis and judgment, you need to write based on it.
Rather than saying, "I liked this and that," you should say, "I liked the thrill and the twist," to suit people's needs.
② Find forgotten needs
When asked to discover forgotten needs, exaggeration and boasting are a no-no! According to the author, marketing, especially in publishing, isn't about "inflating 1 to 100."
Or it's not 'lying that 1 is A'.
It is important to ‘let more people know why 1 is 1.’
③Getting away from the need for safety
If it's a new work by a bestselling author, the copy "New work by ***" is the safest way to go.
However, the author points out that everyone wants to be safe, and that being safe only yields predictable results.
So, as a marketer, you need to think outside the box and write about safety.
For example, when Haruki Murakami's "1Q84" was published, the author advertised it as "a novel that sold one copy every seven seconds" without any explanation, based on sales records in Japan.
Haruki, rather than his name, he puts forward “One Book Every 7 Seconds”.
It was a huge success, and similar style copies became popular afterwards.
④ Find your strengths and emphasize them.
“Think of a book as your child.
Anyone can see that the child is ugly.
I can't even study.
Everyone says I can't even exercise.
I know too.
But I shouldn't say that either.
It's a parent's heart.
“I think so.” The story of the director who created Munhakdongne, which appears in the book.
The author says, “It is easy to find flaws.
And most people do that.
“Marketers are not the ones who do that,” he asserts.
A marketer is someone who must find strengths among weaknesses and communicate them.
In addition, 『Marketers' Writing That Sells』 contains vivid know-how based on real-life examples, such as "How to make your writing richer and your content more diverse" and "How to move hearts with a single word."
A book full of insights that anyone who works with content, not just marketers, can reference!
GOODS SPECIFICS
- Date of issue: September 10, 2025
- Page count, weight, size: 224 pages | 248g | 128*188*14mm
- ISBN13: 9788991691629
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