Skip to product information
The history of ramen
The history of ramen
Description
Book Introduction
#East Asian history in a bowl of ramen
#YouTuber Ramen Conqueror Picky Ji Young-jun's 11 years of research and passion
#Ramen's little-known backstories
#The challenges and innovations of entrepreneurs in ramen
A book that will deepen your love of ramen.
History and stories contained in a bowl of ramen

There are very few Koreans who dislike ramen.
Ramen has become such a part of our lives that everyone has their own recipe.
YouTuber and Ramen Conqueror Picky Ji Young-jun has revealed some things we don't know about ramen.
The history and story of ramen, compiled through 11 years of tasting, enjoying, and studying thousands of varieties, has been published in a single book.
Ramen, which originated in Japan and has become a soul food for Koreans.
From the invention of instant ramen to the growth of global ramen companies, the Korean ramen industry, and new ramen varieties we've never encountered before, this book covers everything about ramen!

  • You can preview some of the book's contents.
    Preview

index
While publishing the book

Part 1: The Origins of Ramen and the Beginning of Instant Ramen

01 The beginning of ramen, the precursor to instant ramen
02 Momofuku Ando, ​​the ramen king who invented instant ramen

Part 2: The Roots of the Korean Ramen Industry: The Story of Samyang Foods and Nongshim

01 Chairman Jeon Joong-yoon and Samyang Foods, who created the original Korean ramen, 'Samyang Ramen'
02 Chairman Shin Chun-ho and Nongshim, who dominated the Korean ramen market through quality management

Part 3: Stories of Companies and Representative Ramen Brands Challenging the Korean Ramen Market

01 Paldo, pioneering the ramen market through innovation
02 Ottogi, beloved for its diverse ramen and anecdotes
03 Ramen from Binggrae, a dairy food company
04 Pulmuone: A Challenge to Healthy and Delicious Ramen
05 Harim enters the ramen market to become a comprehensive food company.
06 We make ramen with our own ingredients.
Saerom Foods, the leader in potato ramen
07 'Maxoban': Overcoming the Limitations of Local Businesses
08 A story about ramen that challenges with its own unique characteristics

Part 4: Ramen Stories from Around the World

01 China: The World's Largest and Most Overwhelming Ramen Market
02 Taiwan, the home of Manhan Daechan and famous for its beef ramen
03 Japan, the birthplace of instant ramen and the land of ramen
04 The United States, where ramen companies from around the world are rushing to enter
05 Indonesia, famous for its Mi Goreng ramen
Vietnam, the emerging ramen powerhouse with the highest per capita ramen consumption
07 'India', featuring masala and curry-based ramen
08 The Philippines, known for its unique stir-fried calamansi noodles
09 Thailand, a country with a uniquely delicious ramen with a Tom Yum Kung flavor
10 Ramen from North Korea, the Closest Yet Farthest Country
11 People who introduce various ramen from around the world

Part 5: A place to see the past and present of ramen

01 Osaka Cup Noodles Museum, where you can learn about the origins of ramen and have fun experiences.
02 Incheon Sanghoe Museum: A place to glimpse the history of Korean ramen
03 The Gumi Ramen Festival, held in Gumi, the home of ramen
04 CU Hongdae Store Ramen Library, a convenience store specializing in ramen filled with a variety of ramen varieties
05 A Unique Ramen Corner at a Large Discount Store: Homeplus Ramen Museum
06 Ramen Pop-up Store '88 Ramen Stage': A Memories-Bringing Back
07 'Korea Ramen Expo' that introduced the Korean ramen industry
08 A Ramen Specialty Shop Filled with Detail: 'Goyang Ilbeonga Self Ramen Cafe'

Part 6: Korea's Largest Ramen Club, Ramen Heaven, and the World Ramen Association

01 The Story of Korea's Largest Ramen Club, "Daum Cafe Ramen Heaven"
02 The World Instant Noodles Association, established to promote the development of the ramen industry

People who achieved their dreams with 7-part ramen

01 The Story of Mr. Lee, the Norwegian Ramen King and CEO of Lee Cheol-ho
02 The Story of Niche Ramen, the Legend of Ramen Venture Businesses, and Its Founder, CEO Bok-Hyeon Kim

Appendix 1: Ramen recommended by Ramen Conqueror Picky
Appendix 2: Famous Quotes from Ramen Kings Momofuku Ando, ​​Jeon Joong-yoon, and Shin Chun-ho
References

Into the book
At the age of 47, Ando was penniless and back to square one.
Unlike before, no one was looking for it.
Although it was hopeless, Ando did not give up and tried to get back on track.
While he was wondering what kind of business he could start again, the 'food' business came to Ando's mind.
Seeing people starving after the war, I realized that without food to sustain health and well-being, a higher standard of living—clothing, housing, art, culture—was impossible, and I felt that food was of paramount importance.

Japan, which suffered from a food shortage after the war, made bread and biscuits with the aided wheat flour and provided them to the Japanese. Ando saw this and thought, “If we use the same wheat flour, why not promote noodles that the Japanese like?” and thought it would be nice to make ramen with the aided wheat flour.

And if he were to venture into the food business, he thought he could succeed by making 'instant ramen', a convenient food, using wheat flour imported from the United States, and so he took on the challenge of inventing instant ramen.
---「Part 1.
From "The Origin of Ramen and the Beginning of Instant Ramen"

Samyang Foods Chairman Jeon Joong-yoon, who was loved by the entire nation for Samyang Ramen, received a phone call from President Park Chung-hee.
President Park Chung-hee highly praised Samyang Foods for its contribution to the policy of promoting snack foods and suggested that they try adding red pepper powder to ramen soup.
President Park Chung-hee usually ate Samyang Ramen with red pepper powder, and he said that it was delicious when he put red pepper powder in his ramen.

At the time of its launch, Samyang Ramen did not contain red pepper powder and was a mild ramen with a chicken broth base.
After President Park Chung-hee's phone call, Samyang Industries decided to add red pepper powder to Samyang Ramen.
Samyang Ramen, which uses a soup with red pepper powder, is a little spicier than before.
Samyang Ramen, with a little more spiciness, became even more delicious and sold better than before.
---「Part 2.
From "The Roots of the Korean Ramen Industry: The Story of Samyang Foods and Nongshim"

Chairman Shin Chun-ho has prioritized quality management since entering the ramen market.
The company established an early research institute and steadily improved the quality of its ramen, and in the early 1980s, it made a large-scale investment to further improve quality.
Believing that the taste of ramen comes from the taste of the soup, he built a soup factory in Anseong and made a large-scale investment.

It's surprising to look at the ramen products released by Nongshim in the early 80s.
This is because all of Nongshim's representative ramen products that are loved to this day, such as Sabalmyeon (1981), Neoguri (1982), Ansungtangmyun (1983), Jjapagetti (1984), and Shin Ramyun (1986), were released in the early 1980s.

Launched in 1982, Neoguri is a premium ramen with an udon concept.
It is a product of chewy udon noodles, a favorite in the Sanuki region of Japan. It is said that the name came from the word tanuki (raccoon dog) that came up while talking about the Sanuki region during the naming process, and that the name came from the fact that the chewy noodles resembled a raccoon dog.
The mild flavor was released first in 1982, and the spicy flavor was released in 1983.
---「Part 2.
From "The Roots of the Korean Ramen Industry: The Story of Samyang Foods and Nongshim"

Pulmuone will launch its 'Yukgaejang Kalguksu' product in January 2016 using a new noodle manufacturing technology.
The Yukgaejang Kalguksu product was a product with an exquisite savory and spicy taste, made by adding flavor oil from stir-fried beef brisket and Vietnamese chili peppers to the broth made by carefully simmering beef bones and oxtail in a traditional cauldron for six hours. Thanks to the advanced dried noodle manufacturing technology, the rich flavor was well realized.


The Yukgaejang Kalguksu product gained explosive popularity as soon as it was released.
Within three months of its launch, it ranked 5th in sales at large discount stores in Seoul, beating out competing ramen brands. Within six months, it sold 20 million units, taking first place in the kalguksu ramen market with a 36.5% share.
Yukgaejang Kalguksu, developed with new technology, has now become Pulmuone's representative ramen.
As Pulmuone began to see concrete results in the dried noodle market, it changed its brand to 'raw noodle texture' and launched various follow-up ramen products, such as Tonkotsu Ramen and Chewy Bibim Jjolmyeon.
---「Part 3.
From "Stories of Companies and Representative Ramen that Challenged the Korean Ramen Market"

Korean ramen is also incredibly popular in China.
More than 65% of ramen imported from China is Korean ramen.
Samyang Foods is leading the ramen craze in China, and is achieving remarkable results in ramen exports, led by Buldak Bokkeum Myeon.
China's cumulative exports in 2023 reached 1.2 billion yuan (approximately 225 billion won), and exports are steadily increasing.
In addition, Ottogi and Paldo are active in the Chinese market.
On the other hand, Nongshim established a production base in China.
Through Shanghai Nongshim (上海農心), which has an annual production capacity of over 200 million ramen units, and Shenyang Nongshim (沈.農心), which has an annual production capacity of over 400 million ramen and snacks, Nongshim is capturing the taste buds of the Chinese people with products such as Shin Ramyun (辛拉面), Nongshim's representative ramen, Dolsot Beef Ramen (石.牛肉拉面), a localized version of Ansung Tangmyun, Udonmyeon (..myeon), a localized version of Neoguri, and Shanghai Tangmyun (上海.myeon) with clear broth.
---「Part 4.
From "Ramen Stories from Various Countries Around the World"

Publisher's Review
The Ramen Story You Never Knew
A rich and fragrant century of history in a bowl of ramen.

A delicious and flavorful feast of knowledge for everyone, from ramen enthusiasts to readers interested in history and culture.
Ramen Conqueror Picky Ji Young-jun, creator of ramen culture content and ramen critic, has captured everything about ramen based on his 11 years of experience and research.
From the birth of ramen in Japan to the development of the Korean ramen industry and ramen culture around the world, this book tells the entire story of ramen.
It vividly conveys the stories of countless people's lives, challenges, and innovations embedded in the history of ramen.

'The World History of Ramen' goes beyond a simple food story.
The history of ramen is the history of our food culture and the history of companies.
It details the passion and spirit of challenge of the key figures who led the ramen industry, including Momofuku Ando, ​​the inventor of ramen and founder of Nissin Foods, who invented the first ramen, Chicken Ramen; Jeon Joong-yoon, the chairman of Samyang Foods, who created Korea's first ramen; and Shin Choon-ho, the chairman of Nongshim, the number one ramen company.
Furthermore, through Korean ramen and ramen companies, and the unique ramen cultures of countries around the world, we will realize that ramen is not just a food product, but an axis of culture and history.
GOODS SPECIFICS
- Date of issue: August 28, 2024
- Page count, weight, size: 312 pages | 135*205*30mm
- ISBN13: 9791191979602
- ISBN10: 1191979601

You may also like

카테고리