Getting Started_Why I Gave Up a Company with 160 Billion Won in Sales to Start My Own Business

Chapter 1.
Five Advantages of a One-Person Business
A Day in the Life of a Profitable One-Man Business Owner
One-person business owner vs.
Differences between freelancers
Advantage 1 of a One-Person Business: Freedom of Time
Advantage 2 of a one-person business: I can manage my workload according to my own plans.
Advantage 3 of a One-Person Business: Dealing with Business Partners and Clients the Way I Want
Benefit 4 of Being a Solo Entrepreneur: You Decide What to Sell
The 5 Benefits of Being a Solo Entrepreneur: And the Best Benefit Is This
Although they are all one-person businesses, their strengths are diverse.

Chapter 2.
Fixed costs! Fixed costs! Fixed costs! A one-person business with no fixed costs.
There are no beginners or veterans in business.
How to Develop Products That Sell, Not Products You Want to Sell
How to create your own product using 'goods + services'?
How can we capture the hearts of our customers?
What's more important in a product? Differentiation vs.
individualization
Three things a one-person business should never have
3 Key Points to Reliably Reduce Fixed Costs

Chapter 3.
A Business Model That Surely Generates Profits Revealed
How to Find a Business Model That's Sure to Be Profitable
The stereotype that the number of customers equals sales
Customer! Customer! How to think from the customer's perspective
People gather around fun things and invest in useful things.
New Customer Acquisition vs.
Retain existing customers
There is a way to do business without spending money.
The business model know-how that led me to success
How to Get Customers to Walk Into Your Business on Their Own
How to Create Customers by Thinking About Your Next Business
There's a way to build a company that never fails.
Why a one-man business owner should be a manager rather than a cleanup hitter.

Chapter 4.
Only one-person businesses can do this.
Sales Boost! Sales Strategy
How to Avoid the Trap of Rationalizing Everything
The fact that sales costs are the same whether you have a large or small customer.
5 Things You Should Never Do in Sales
How to get customers to order at all costs
How can you get customers to buy something you don't sell?
My own sales secret: To think about the 'customer's future'
How to Think About Your Customers' Future: 3 Keys
A 4-Step Strategy to Increase Your Customers' Lifetime Transaction Value
There are rules to how products are sold.

Chapter 5.
Time Management Secrets Revealed for Profitable Solo Entrepreneurs
How to joyfully embrace overflowing freedom
Make full use of other people's perspectives
A schedule management method that visualizes and manages time
Schedule digitally, self-management analogically!
This is a must-have! 'Your User Manual'
Just 10 minutes of note-taking a day can change a lot.
How to Have a "Me Day" with No Schedule
To increase sales, you need to create opportunities to make money, rather than just working.
Accounting work can be done in just 10 minutes a day!
Super-easy document organizing tips
When something needs to change, do it like this

Chapter 6. The IT era is the perfect environment for one-person businesses to promote themselves.
How is a blog for customers different from the start?
The customer's concerns are different from my thoughts.
How to most effectively communicate information to customers
How far should we go in building relationships through social media?
What are the tips for creating a 'happy atmosphere' on social media?
What's the best way to build trust with customers?
Quantity or quality? How to achieve both.
Can information that does not reach the user be called information?
Because I publish a mail magazine every day without rest,
The secret to delivering information that makes customers come to you on their own

Chapter 7.
Living as a cost-effective one-person business owner
Five Product Development Points for One-Person Businesses
Consulting Cases for Becoming a Consultant
This is how to acquire customers
What kind of one-person business are customers looking for?
Questions You Can't Miss to Create a Powerful Product
How to Make a Product That Sells, Not a Good Product
Things you should never miss when sales are booming
How can we make it more effective, rather than just using obvious pricing?
A strategy that makes you want to buy expensive products
How to Create a Structure That Makes Money Without a Boss
What should a one-person business really sell?

In conclusion: One-person businesses, it's your turn now.

The survival strategy of a one-person business that doesn't give in to financial and staff shortages.

I wake up at 8 a.m., wake up with an online English conversation class, have a remote meeting with a client via video chat, check a message from my secretarial service company, and send a quote to the client via email.
I have lunch with my labor attorney at a restaurant near my house, and after lunch I stop by a bookstore to spend some time before going to the office.
I discuss the website creation project requested by the client with relevant people via phone and write the manuscript to be posted on the website.
After double-checking the message from the secretarial service company, contact the customer immediately.
I end the day by having a meeting and dinner with the president of the sales agency at 5 p.m.


In this way, one-person business owners can reduce fixed costs, fill the void created by operating without employees, and enjoy a freedom that they would never be able to enjoy when running an organized business.
Thanks to the environment that allows businesses to focus solely on core tasks and fill in gaps through outsourcing and other means, today's one-person businesses can be the most cost-effective business model for resource-constrained CEOs. By effectively leveraging advancements in IT, communication via social media, and adaptive consumption patterns, businesses can operate economically, realize their own values, and still generate significant profits.


Introduce a company system that will never fail!

One-person businesses also have challenges.
Even if you work alone, you need to make a profit, and you need to have a vision as time goes by.
Above all, we must create a structure that generates profits even if the CEO does not work directly.
Here, the author shares five product development points for one-person businesses to address their funding challenges.
In addition, he suggests various methods of building a system that is sure to achieve its goals, and says that by doing so, you can create a company that is absolutely 'difficult to fail.'
All of these methods were learned through the author's own experience and trial and error. Through this process, the author became a popular lecturer, receiving over 300 lecture requests per year. He is currently the CEO of a one-person business that helps one-person businesses.


How to Run a Profitable One-Person Business

For one-person businesses, the absence of employees can be a source of frustration, and goals can become lost and disorganized.
Instead, business partners and clients who align with the CEO's values ​​fill the gap.
Above all, this manual on time management and self-control techniques that can be effective even for lazy people and those with weak execution skills will be helpful not only to one-person business owners but also to all businesspeople.
The important thing is that the CEO himself must know his own aptitude and how he works most efficiently.
Next, we need to introduce a system that will enable us to do that work consistently and faithfully.
This book contains the management principles of a profitable one-person business, including how to establish a cost-effective one-person business system, how to establish a business model, sales strategies, and promotional methods that actively utilize the IT era.
The author's practical experience and the know-how he gained while consulting with numerous managers will provide a realistic alternative for managers who are obsessed with scale and external appearances and fail to realize their core values, aspiring entrepreneurs starting with limited resources, and businesspeople who feel limited by complex interpersonal relationships.