Stories from Brand Marketers

INTRO People who find good points and speak out loud
- Finding the author
- There needs to be more stories about young professionals.
- Marketing practitioners within the brand
- The reason we gathered

PART 01 Lee Seung-hee is a marketer who is inspired, records, and shares.
- If you don't have a sense, don't dream of a Benz.
- Marketing learned through blogging
- Three things marketers shouldn't miss
- Learning from Baedal Minjok

PART 02 The World Through Jeong Hye-yoon's Marketing Perspective
- A high school student's concerns about his future career
- Marketing learned outside of business school
- My Marketing Journey - Advertising, Public Relations, Global, Startup
- Seeing the world through a marketing lens - Seeing it closely, not just glances

PART 03 Marketing that makes Son Ha-bin dance
- A job that suits people who are good at empathy: marketer
- Airbnb, a charming brand I found after much detouring.
- Challenge yourself as an Airbnb marketer
- It's my favorite brand.

PART 04 How Lee Yuk-heon Became a Marketer with 100 Skills
- Marketing by chance
- First experience: Movie recommendation app service
- Second development: Global conglomerates
- Third Now: Reading Club-Based Community Service
- Surviving as a marketer at a small company

PART 05 Baedal Minjok: Where you want to eat good food
Baemin, changing culture
- Where you want to eat good food, Baemin 2.0
- People who express themselves through food
- People who are crazy about Baemin
- What it means to live as a Baemin marketer

PART 06 Space Oddity: Benefiting the World with Music
- From a voluntary freeloader to a Space Oddity agent
- Brand Story - For all the space oddities in the world!
- A company that uses music as its canvas
- The Space Oddity Brand Marketer's Career and Career Alignment

PART 07 Airbnb: Travel is Living
- How many times a year do you travel?
A new travel platform: offering home-away-from-home trips.
- I fell in love with Airbnb after seeing a single photo, and then I joined the company.
- Finding a Target That Fits Right with Airbnb
- 'Travel is living' brand campaign

PART 08 TREVARI: Making the world more intelligent and people closer
If you don't live the way you think, you'll end up thinking the way you live.
Trevari, a community service based on reading groups
Why Startups Need Branding
- What kind of brand does Trevari want to become?
- Why I Work as a Trevari Marketer

PART 09 Maintaining Baemin's Branding
- When the blooming spring comes, Baemin New Year's Literary Contest
How was the 4th Baemin Spring Literary Contest planned?
- Progress, crisis, solution, reflection
- To endure is to win

PART 10: Branding for Music, Music for Branding
- Three concerns of a solo marketer
- Introducing the just-launched brand Space Oddity.
- Branding for Music, Music for Branding - Oddity Talk and Oddity Station
- Time management techniques to improve work efficiency

PART 11 Branding Your Lifestyle
- Airbnb, how is our brand doing now?
- Planning ideas that cross the chasm
- Jumping the Chasm: Attacking New Targets
- Give and receive feedback to improve the completeness of your ideas
- Brand marketers are brand keepers.

PART 12 For a world where more people read, write, converse, and become friends
- The lonely struggle of a startup marketer
- What do people want to read and share together?
- More people will like Trevari
- Marketing (broad and shallow) for intellectual conversation

PART 13: Getting Inspired by Lee Seung-hee and Jeong Hye-yoon
- Marketers' distractions are helpful.
- How to capture the beginning of an idea in writing
- Share, save, curate
- Conversation and records
- Inspiration comes from the way you look at the world.
- Diversity, writing, sharing
- Sometimes you need a comma

PART 14: Getting Inspired by Son Ha-bin and Lee Yuk-heon
- Read carefully and think steadily
Behavioral economics, marketing that changes behavior
- Strategy and Planning
- Novels, the epitome of storytelling
- The omnivorous method
- Look around, see, study
- Get inspiration from monthly magazines
- Chatting and stimulating each other
- Marketers, the four basic operations of inspiration

PART 15: Lee Seung-hee and Jeong Hye-yoon's Search for Taste
- What is taste to a marketer?
- Find your taste
- When an ordinary moment turns into a happy moment

PART 16: Son Ha-bin and Lee Yuk-heon's Search for Taste
- Philosophy of naturalness
- A design born from deep thought
- Just try it out

PART 17 THE UNTOLD STORY
- Criteria for non-major marketers to choose a company
- The importance of small things and details
- How free is that company?
Marketing, the daunting beginning
- There is no correct answer.

Stories from Brand Marketers

As of June 26, 2018, 『Stories of Brand Marketers - Food, Music, Travel, and Reading』 recorded the highest number of pre-order purchasers among all contents during the funding period on PUBLY, a content platform for working people.
From March 13, 2018, to May 24, 2018, the funding goal reached a staggering 1,796%. What made PUBLY readers tap into this digital content and listen intently to the authors' stories? Baedal Minjok, Space Oddity, Airbnb, and Trevari are popular brands that people in their 20s and 30s are likely to have clicked "Like" at least once.


At the same time, it is a brand that has changed our way of life.
While it's interesting to cover the little-known behind-the-scenes stories of well-known brands, there's another reason why the digital content "Stories of Brand Marketers" was transformed into a paperback book.
We wanted to weave together and spread the stories of marketers struggling to build better brands and better lives in various ways.
When choosing a way of life, a brand becomes a means, a taste, and a philosophy.
I recommend this book to readers who want to truly understand their favorite brands, those concerned about work-life balance, and those awaiting a better way of life.
Just as the identity of marketers is inseparable from their brand and their "self," this book is too small to be called an economics and management book, but too professional to be called an essay.
I recommend "Stories of Brand Marketers" to the young professionals of 2030 who want to enjoy work and life more persistently, both happily at work and happily at play.