Salaried workers, come to Gangnam!

How did an ordinary salaryman end up in Gangnam?
Anyone can become the owner of a Gangnam apartment if they know the strategy!

This book is not just a simple real estate success story.
This practical guide, from the basics of financial management to creating a seed money system, training your investment mindset, and even implementing strategies to make moving into Gangnam a reality, provides step-by-step strategies from the perspective of a salaried worker.
The author's real-life experience of achieving wealth through strategy and execution alone, without any special background or parental support, will provide answers closer to reality than anyone else's.

The author of this book achieved this miracle despite coming from a poor family and having only 18 million won in monthly rent deposits.
What matters is not my current state, but my direction and strategy.
The direction is already set, and what salaried workers need is a strategy.


Gangnam may seem like a place only for the 'chosen ones' these days, but it is actually open to everyone.
It's just that most people don't know the way or are afraid to start.
Through this book, anyone will see the path concretely and ultimately gain the strong conviction that 'I can do it too.'

Many people believe that the reason they can't save money is simply because they have low income.
But this is a clear misunderstanding.
The difference between people who are good at saving money and those who are not comes not from the size of their income, but from the difference in their ability to manage money.
For example, let's say there's a person whose annual salary is over 100 million won.
However, this person has impulsive spending habits and repeatedly spends without a plan.
What happens over time? You'll repeat the same pattern every month, with your paycheck disappearing as soon as it arrives, and eventually, you'll never be able to save enough.

--- p.65

The reason you should study real estate is simple.
This is to know exactly where to buy (place), when to buy (period), and how to buy (method).
Basically, you need to understand this much to start investing in real estate.
After that, you can add your know-how by looking at investment cases in various books.
The biggest reason why many people fail in real estate investing is because they subjectively invest in properties that 'look good' without any knowledge.
This applies to all types of rentals, including sales, leases, and monthly rents.

--- p.102

What kind of person would a real estate agent want to help? Would they help me simply because I've been kind to them both materially and spiritually? That's probably not the case.
Real estate agents are people who receive commissions through brokerage.
Their business is completely geared towards their own profits.
So, if you come to the office and are just looking at the list of properties and passing by, we won't be able to help you.
The idea is to help people who have the financial means to sign a contract right now.
So, if you want to actively seek help from a licensed real estate agent, you should subtly reveal how much financial capacity you have.
It gives you the confidence that you have the money ready so you can buy it as soon as a suitable property comes up.

--- p.160

As mentioned earlier, there have been three periods of rapid growth over the past 40 years, each time leading to significant increases in overall real estate prices.
However, the third uptrend ended in 2021, and it appears that it will be quite some time before the next surge occurs.
Therefore, relying on the current overall rise in real estate prices to invest seems unlikely to yield high returns. What we need to do now is analyze localized and individual positive factors until the next surge, and then select the best and invest accordingly.

--- p.192

Real estate investment is a representative investment field that profits from inflation.
Even during major shocks such as the 1998 IMF bailout and the 2008 US financial crisis, there has never been a period of real estate decline that lasted more than four years.
To that extent, real estate can be said to be a very safe investment in the long term.

--- p.279