Persuasion goes unnoticed
 |
Description
Book Introduction
“I spoke well, but why didn’t the other person budge?”
We face 'moments of persuasion' every day.
We comfort children, coordinate opinions in team projects, report to our boss or ask for a raise, and explain our proposals to customers or investors.
There are times when you think you spoke well, but the other person's expression was stiff and the atmosphere was awkward. You feel like you tried to persuade them, but ended up being persuaded instead.
It's not because I can't speak.
The problem is not the words, but understanding the flow before speaking.
《Persuasion is Unobtrusive》 is not a book that teaches you the art of speaking well.
This book discusses how to utilize the "structure of persuasion" to move people's hearts before words. Drawing on psychological strategies employed in the field by FBI hostage negotiators and global management consultants, it provides concrete examples and strategies for creating an atmosphere that discourages resistance, building trust, easing distrust, and ultimately, motivating others to take action.
Persuasion is not something that suddenly comes into your head, but rather it is about creating a flow that makes the other person move on their own.
Instead of trying to push people with words, this book uses concrete examples to show you how to start persuasion without saying a word.
Have you ever finished talking but the other person's heart didn't move? This book will clearly explain why.
We face 'moments of persuasion' every day.
We comfort children, coordinate opinions in team projects, report to our boss or ask for a raise, and explain our proposals to customers or investors.
There are times when you think you spoke well, but the other person's expression was stiff and the atmosphere was awkward. You feel like you tried to persuade them, but ended up being persuaded instead.
It's not because I can't speak.
The problem is not the words, but understanding the flow before speaking.
《Persuasion is Unobtrusive》 is not a book that teaches you the art of speaking well.
This book discusses how to utilize the "structure of persuasion" to move people's hearts before words. Drawing on psychological strategies employed in the field by FBI hostage negotiators and global management consultants, it provides concrete examples and strategies for creating an atmosphere that discourages resistance, building trust, easing distrust, and ultimately, motivating others to take action.
Persuasion is not something that suddenly comes into your head, but rather it is about creating a flow that makes the other person move on their own.
Instead of trying to push people with words, this book uses concrete examples to show you how to start persuasion without saying a word.
Have you ever finished talking but the other person's heart didn't move? This book will clearly explain why.
- You can preview some of the book's contents.
Preview
index
Recommendation
Entering and persuading, the best technique to turn the game around
Part 1: The Art and Science of Persuasion
Chapter 1: Listening to Forensics
Every conversation leaves a clue
The hidden desires of drug traffickers
Listen to Forensics in the Business World
Changes Driven by Forensic Listening
Chapter 2: Capturing the Untold Story
What did Chip miss and why?
The power of records is stronger than words
Find the untold story
An open-minded approach
Reading hidden patterns in behavior
Chapter 3: Basic Prerequisites for Persuasion
Five Steps to Entering Your Opponent's Mind
Persuasion is a science
22 seconds, time to read the opponent
Six Aspects of Relationships
Chapter 4: Concrete Steps to Begin Persuasion
Create a persuasion continuum
Put your opponent in a difficult position
A word that slightly changes the perspective
Four Steps to Using the Persuasion Continuum
Part 2: How to Become a Persuasion Expert
Chapter 5: The Power of Confidence
Unwavering faith moves people.
Chapter 6: The Secrets of Persuasive People to Maintaining Relationships
Three Steps to Regulating Excitement
The Art of Building Relationships for Persuasion
Tips from popular podcasters
Relationships, Consciousness, and Resistance
Chapter 7: The Art of Persuasion Learned from Magicians, Con Artists, and Fortune Tellers
Why do smart people get scammed?
The Barnum/Forer effect, which explains human weakness
Forerunner expressions that enhance empathy
Cold reading to increase persuasiveness
Chapter 8: The Neuroscience of Persuasion
Trust and emotional connection
Four Steps to Getting People to Come
How to Deal with a Deceptive Partner
How do stories stimulate the brain?
Neuroscience Reveals the Timing of Persuasion
Chapter 9: Gaining Business Competitiveness with FBI Behavioral Analysis 1.
What Your Lifestyle Says
Observe business practices
Observe employees your boss cherishes
Mind Mapping and Character Analysis
Connecting with strangers
Chapter 10: Securing Competitiveness 2: Understanding the Two Types of Persuaders
Emotional persuaders who appeal to emotions
Fact-based persuader based on data
Understanding the other person's personality
The FBI's two key questions: What's the same and what's changed?
If your defense is as strong as your offense, you can win.
Chapter 11: Group Persuasion
Why Fundamental Knowledge Is Important
Three Steps to Creating a Trend
Plug-and-play trend approach
Chapter 12 Persuasion Tactics and Negotiation
Thoughts on a good deal
What Hostage Negotiations and Business Negotiations Have in Common
Negotiation is a team sport
There is no such thing as perfect multitasking.
Why Team-Based Negotiation Can Achieve Higher Performance
The Wizard of Oz technique for achieving amazing results
Crisis is the persuader's best friend.
Establishing a crisis management team
What people consider important in negotiations
Chapter 13: How to Become a Natural Negotiator
Focus and clarity
Let go of worries and doubts
Goodwill to help others
Find out what the other person really wants
How to look down on a problem
Robert Iger, a natural persuader
Negotiation that creates positive emotional experiences
Chapter 14: The Role of Fear in Urgent Situations
The Impact of Fear
Living in the modern world with a primitive brain
A CIA agent paralyzed by fear
How to Overcome and Harness Your Fear
How to Get Used to Fear
Overcoming fear and moving into the future
Chapter 15: Your Own Way of Persuasion: Your Personal Persuasion Style
Meeting with John F. Kennedy Jr.
You build your own personality.
Chapter 16: Four Elements of Successful Persuasion
Point of view
reliability
Favorability
Repeatability
Part 3: Applying Persuasion Skills to Your Field
Chapter 17: Persuasive Situations in Business
Situation 1: Analyzing a new team after a promotion
Scenario 2: Replacing a Micromanager
Situation 3: Requesting a task
Situation 4: Setting Sales Goals
Situation 5: Encouraging employees to voluntarily participate in career development training.
Situation 6: Meeting Your New Boss
Situation 7: Inappropriate Interview Questions
Situation 8: Dealing with a Tired Customer Service Representative
Situation 9: Securing more project budget
Situation 10: Getting Your Boss to Take Action in a Crisis
Situation 11: Interviewing a Job Candidate
Situation 12: Entering the exhibition hall as a new entrepreneur.
Trying new persuasion techniques
Entering and persuading, the best technique to turn the game around
Part 1: The Art and Science of Persuasion
Chapter 1: Listening to Forensics
Every conversation leaves a clue
The hidden desires of drug traffickers
Listen to Forensics in the Business World
Changes Driven by Forensic Listening
Chapter 2: Capturing the Untold Story
What did Chip miss and why?
The power of records is stronger than words
Find the untold story
An open-minded approach
Reading hidden patterns in behavior
Chapter 3: Basic Prerequisites for Persuasion
Five Steps to Entering Your Opponent's Mind
Persuasion is a science
22 seconds, time to read the opponent
Six Aspects of Relationships
Chapter 4: Concrete Steps to Begin Persuasion
Create a persuasion continuum
Put your opponent in a difficult position
A word that slightly changes the perspective
Four Steps to Using the Persuasion Continuum
Part 2: How to Become a Persuasion Expert
Chapter 5: The Power of Confidence
Unwavering faith moves people.
Chapter 6: The Secrets of Persuasive People to Maintaining Relationships
Three Steps to Regulating Excitement
The Art of Building Relationships for Persuasion
Tips from popular podcasters
Relationships, Consciousness, and Resistance
Chapter 7: The Art of Persuasion Learned from Magicians, Con Artists, and Fortune Tellers
Why do smart people get scammed?
The Barnum/Forer effect, which explains human weakness
Forerunner expressions that enhance empathy
Cold reading to increase persuasiveness
Chapter 8: The Neuroscience of Persuasion
Trust and emotional connection
Four Steps to Getting People to Come
How to Deal with a Deceptive Partner
How do stories stimulate the brain?
Neuroscience Reveals the Timing of Persuasion
Chapter 9: Gaining Business Competitiveness with FBI Behavioral Analysis 1.
What Your Lifestyle Says
Observe business practices
Observe employees your boss cherishes
Mind Mapping and Character Analysis
Connecting with strangers
Chapter 10: Securing Competitiveness 2: Understanding the Two Types of Persuaders
Emotional persuaders who appeal to emotions
Fact-based persuader based on data
Understanding the other person's personality
The FBI's two key questions: What's the same and what's changed?
If your defense is as strong as your offense, you can win.
Chapter 11: Group Persuasion
Why Fundamental Knowledge Is Important
Three Steps to Creating a Trend
Plug-and-play trend approach
Chapter 12 Persuasion Tactics and Negotiation
Thoughts on a good deal
What Hostage Negotiations and Business Negotiations Have in Common
Negotiation is a team sport
There is no such thing as perfect multitasking.
Why Team-Based Negotiation Can Achieve Higher Performance
The Wizard of Oz technique for achieving amazing results
Crisis is the persuader's best friend.
Establishing a crisis management team
What people consider important in negotiations
Chapter 13: How to Become a Natural Negotiator
Focus and clarity
Let go of worries and doubts
Goodwill to help others
Find out what the other person really wants
How to look down on a problem
Robert Iger, a natural persuader
Negotiation that creates positive emotional experiences
Chapter 14: The Role of Fear in Urgent Situations
The Impact of Fear
Living in the modern world with a primitive brain
A CIA agent paralyzed by fear
How to Overcome and Harness Your Fear
How to Get Used to Fear
Overcoming fear and moving into the future
Chapter 15: Your Own Way of Persuasion: Your Personal Persuasion Style
Meeting with John F. Kennedy Jr.
You build your own personality.
Chapter 16: Four Elements of Successful Persuasion
Point of view
reliability
Favorability
Repeatability
Part 3: Applying Persuasion Skills to Your Field
Chapter 17: Persuasive Situations in Business
Situation 1: Analyzing a new team after a promotion
Scenario 2: Replacing a Micromanager
Situation 3: Requesting a task
Situation 4: Setting Sales Goals
Situation 5: Encouraging employees to voluntarily participate in career development training.
Situation 6: Meeting Your New Boss
Situation 7: Inappropriate Interview Questions
Situation 8: Dealing with a Tired Customer Service Representative
Situation 9: Securing more project budget
Situation 10: Getting Your Boss to Take Action in a Crisis
Situation 11: Interviewing a Job Candidate
Situation 12: Entering the exhibition hall as a new entrepreneur.
Trying new persuasion techniques
Detailed image
Into the book
Effectively persuading others requires psychology, strategy, situational awareness, and a variety of practical skills that we will learn in this book.
--- p.17
Of course, people do not express their thoughts and feelings as they are.
The only way to understand these thoughts and feelings is to discover and look into the stories people don't tell.
--- p.58
People-reading skills aren't just for spies, double agents, or former FBI hostage negotiators.
Developing the ability to read others and understand how they read you will give you a definite advantage in all areas and in business relationships.
--- p.78
We can increase our persuasiveness by strengthening our convictions.
And the first person we have to convince is ourselves.
--- p.115
Empathy is a powerful tool for creating connections in business and life.
We create emotional connections when we understand someone else's experience or hear stories from friends who have been in similar situations.
--- p.186
If it's an important negotiation, form a team of at least three people.
The three people are the speaker, the decision maker, and the behavior analyst.
If it's difficult to form a team of three, form a team of at least two and divide up the roles.
--- p.281
What's the difference between leaders who overcome crises and succeed and those who struggle and fail? It lies in their ability to manage and harness fear.
As the saying goes, in crisis there is opportunity.
--- p.218
Let's focus on delivering the right message at the right time.
This means considering the four key elements of successful persuasion: timing, credibility, likeability, and repeatability.
--- p.17
Of course, people do not express their thoughts and feelings as they are.
The only way to understand these thoughts and feelings is to discover and look into the stories people don't tell.
--- p.58
People-reading skills aren't just for spies, double agents, or former FBI hostage negotiators.
Developing the ability to read others and understand how they read you will give you a definite advantage in all areas and in business relationships.
--- p.78
We can increase our persuasiveness by strengthening our convictions.
And the first person we have to convince is ourselves.
--- p.115
Empathy is a powerful tool for creating connections in business and life.
We create emotional connections when we understand someone else's experience or hear stories from friends who have been in similar situations.
--- p.186
If it's an important negotiation, form a team of at least three people.
The three people are the speaker, the decision maker, and the behavior analyst.
If it's difficult to form a team of three, form a team of at least two and divide up the roles.
--- p.281
What's the difference between leaders who overcome crises and succeed and those who struggle and fail? It lies in their ability to manage and harness fear.
As the saying goes, in crisis there is opportunity.
--- p.218
Let's focus on delivering the right message at the right time.
This means considering the four key elements of successful persuasion: timing, credibility, likeability, and repeatability.
--- p.357
Publisher's Review
You can use hostage negotiation techniques and cutting-edge public relations techniques all at once to persuade?
This book does not emphasize eloquence or flowery language.
We discuss how to read your opponent, what to look for to understand them, and specific persuasion methods that can be implemented in the field to ensure successful persuasion.
This book is divided into three parts.
Part 1, The Art and Science of Persuasion, explores techniques and strategies that can be used effectively in risky situations and provides a comprehensive explanation of why these techniques and strategies work on a psychological level.
Part 2: How to Become a Persuasion Expert Explore how to develop persuasion skills such as emotional regulation, trust building, and relationship design, and Part 3: Applying persuasion skills to your field.
Shows how to apply persuasion skills to a variety of relationships and everyday situations, from negotiation and conflict to parenting and dating.
Persuasion, which works immediately in meetings and parenting, is not a technique to break someone down, but rather a force that moves people forward together. No matter where you are or what you do, persuasion will become a powerful weapon.
Reader Reviews
After reading this book, my attitude towards people changed.
I always tried to persuade people with logic, but what I really needed was the ability to listen.
This book teaches you how to read the emotions and desires hidden behind other people's words.
Even in meetings and family conversations, the number of times I make mistakes has decreased.
(mrso*****)
Whenever we had conflicting opinions during team meetings, I did what I learned in this book.
When emotions run high, pause for a moment and read the other person's signals.
As a result, people moved on their own without me having to say anything.
This is a truly practical relationship psychology textbook.
(kos*****)
The reason I had difficulty persuading others was not because I didn't understand them, but because I didn't understand myself.
This book shows that the essence of persuasion is ultimately self-awareness.
As I read, I realized how much of a disobedient person I was.
A book that makes me look back on myself.
(patr******)
This is a must-read not only for leaders but also for parents.
This book teaches me, who was always exhausted when trying to persuade my child, to speak with empathy, not force.
Now we talk more than we fight, and both my child and I are happier.
(uto****)
Rather than grand theories, things that can be used immediately in everyday conversation.
As I read, I gained confidence that I could do it too.
I really think persuasion doesn't work.
(tw****2)
This book does not emphasize eloquence or flowery language.
We discuss how to read your opponent, what to look for to understand them, and specific persuasion methods that can be implemented in the field to ensure successful persuasion.
This book is divided into three parts.
Part 1, The Art and Science of Persuasion, explores techniques and strategies that can be used effectively in risky situations and provides a comprehensive explanation of why these techniques and strategies work on a psychological level.
Part 2: How to Become a Persuasion Expert Explore how to develop persuasion skills such as emotional regulation, trust building, and relationship design, and Part 3: Applying persuasion skills to your field.
Shows how to apply persuasion skills to a variety of relationships and everyday situations, from negotiation and conflict to parenting and dating.
Persuasion, which works immediately in meetings and parenting, is not a technique to break someone down, but rather a force that moves people forward together. No matter where you are or what you do, persuasion will become a powerful weapon.
Reader Reviews
After reading this book, my attitude towards people changed.
I always tried to persuade people with logic, but what I really needed was the ability to listen.
This book teaches you how to read the emotions and desires hidden behind other people's words.
Even in meetings and family conversations, the number of times I make mistakes has decreased.
(mrso*****)
Whenever we had conflicting opinions during team meetings, I did what I learned in this book.
When emotions run high, pause for a moment and read the other person's signals.
As a result, people moved on their own without me having to say anything.
This is a truly practical relationship psychology textbook.
(kos*****)
The reason I had difficulty persuading others was not because I didn't understand them, but because I didn't understand myself.
This book shows that the essence of persuasion is ultimately self-awareness.
As I read, I realized how much of a disobedient person I was.
A book that makes me look back on myself.
(patr******)
This is a must-read not only for leaders but also for parents.
This book teaches me, who was always exhausted when trying to persuade my child, to speak with empathy, not force.
Now we talk more than we fight, and both my child and I are happier.
(uto****)
Rather than grand theories, things that can be used immediately in everyday conversation.
As I read, I gained confidence that I could do it too.
I really think persuasion doesn't work.
(tw****2)
GOODS SPECIFICS
- Date of issue: October 29, 2025
- Page count, weight, size: 320 pages | 450g | 140*210*18mm
- ISBN13: 9791194834021
- ISBN10: 1194834027
You may also like
카테고리
korean
korean
![ELLE 엘르 스페셜 에디션 A형 : 12월 [2025]](http://librairie.coreenne.fr/cdn/shop/files/b8e27a3de6c9538896439686c6b0e8fb.jpg?v=1766436872&width=3840)
