Instagram Personal Branding
 |
Description
Book Introduction
From personal brand concept to monetization
For those who dream of having a lifetime salary account by branding their own values.
The friendliest guide ever!
This book is not a simple guide to Instagram features.
This book contains the author's unique personal branding success strategies and methods, learned through countless experiences of success and failure, as he grew from an ordinary office worker to a personal brand called 'Andy Papa.'
# How to strategically set up your [profile]
# How to plan your own concept that will last a lifetime
# How to Plan 4 Types of Content That Will Increase Your Followers
# How to strategically use hashtags and data
# Monetization Strategy through Personal Branding
The author's suggested personal branding strategies and methods will serve as a useful compass and provide new insights to many who dream of expanding their value and potential through personal branding and achieving financial independence.
I highly recommend this book to the following people:
# Those who want to create an unwavering personal branding concept
# Those who want to grow into a brand that is loved and sympathized with
# Those who want to create new income through SNS
# A CEO preparing a one-person business, a road shop, or his own brand
# Brand Marketing Manager
For those who dream of having a lifetime salary account by branding their own values.
The friendliest guide ever!
This book is not a simple guide to Instagram features.
This book contains the author's unique personal branding success strategies and methods, learned through countless experiences of success and failure, as he grew from an ordinary office worker to a personal brand called 'Andy Papa.'
# How to strategically set up your [profile]
# How to plan your own concept that will last a lifetime
# How to Plan 4 Types of Content That Will Increase Your Followers
# How to strategically use hashtags and data
# Monetization Strategy through Personal Branding
The author's suggested personal branding strategies and methods will serve as a useful compass and provide new insights to many who dream of expanding their value and potential through personal branding and achieving financial independence.
I highly recommend this book to the following people:
# Those who want to create an unwavering personal branding concept
# Those who want to grow into a brand that is loved and sympathized with
# Those who want to create new income through SNS
# A CEO preparing a one-person business, a road shop, or his own brand
# Brand Marketing Manager
- You can preview some of the book's contents.
Preview
index
Starting the article
Part 1_ Instagram Personal Branding
Chapter 1_ Branding and Personal Branding
1.1 Branding
2.2 Personal Branding
Chapter 2_ The 3 Elements of Personal Branding
2.1 Brand Concept
2.2 Brand Identity
2.3 Brand Story
2.4 The Importance of the Three Elements of Personal Branding
Chapter 3_ Why Instagram is Beneficial for Personal Branding
3.1 SNS with the most people with similar interests
3.2 An image-centric platform that anyone can easily use
3.3 'Reels': Short-form video content that can be easily created and uploaded
3.4 A 'guide' that can be used like a blog
Chapter 4_ 5 Principles for Instagram Personal Branding Success
4.1 Defining your own values as verbs
4.2 Posting consistent content
4.3 Make it a habit to look at data
4.4 Maintain an appropriate ratio of sales content and value content.
4.5 Remember that the most powerful algorithm is 'communication'.
Brand slogans of global companies
Part 2_ Profile Settings - Personal Brand Identity
Chapter 1_ A brief summary of terms and profile names
1.1 Terminology
1.2 Profile Name
Chapter 2_ Creating an Attractive Name and Registering
2.1 Registering a name that matches the search logic
2.2 Creating a good name with value
2.3 Finding Good Name Ideas
2.4 Naming your expertise and identity
Chapter 3_ Profile Color and Photo - Personal Brand Image
3.1 [Profile] Color - Brand Image
3.2 Profile Photo - Brand Personality
Chapter 4_ Sharing Vivid Brand Stories
4.1 Advantages of [Story]
4.2 [Story] Share vivid brand stories from everyday life.
Chapter 5_ Story Highlights - Mini Curation
Chapter 6_ Pin to My Profile - Visualizing Personal Branding Topics
Chapter 7_ [Introduction], [Category], [External Link] - Personal Branding Information Bulletin Board
7.1 [Introduction] - Sharing the most brand information
7.2 [Category] - Sharing Brand Trust and Expertise
7.3 [External Link] - Stepping Stones that Lead to Other Web Pages
〈Emotional Art Kit Created by an Art Major Mom: Nolzart〉
Part 3_ Personal Brand Concept Planning
Chapter 1_ 3 factors that determine the concept
1.1 Sustainability: Brand Vitality
1.2 Responsiveness: Brand Growth Drivers (Saves, Shares, Comments, Likes)
1.3 Differentiation: Brand Viability
Chapter 2: Developing a Differentiated Concept - Brand Mining Notes
2.1 Brand Mining Notes
2.2 Brand Mining Process
2.3 Brand Mining Note Case ⑴
2.4 Brand Mining Note Case Study (2)
Chapter 3: Setting Personal Branding Goals - Goal Mining
3.1 The First Step in Setting Goals: SWOT Analysis
3.2 The Second Step in Goal Setting: Cross-Analysis
3.3 The Third Step in Goal Setting: Long-Term, Medium-Term, and Short-Term Goals
Chapter 4_ Setting Brand Themes and Targets with Data
4.1 Using Instagram search term data
4.2 Using Naver and Kakao search term data
The Toy Store Owner Who Spreads Happiness: Uncle Polar Bear
Part 4_ Personal Branding Content Planning
Chapter 1_ Four Types of Content
1.1 Routine Content
1.2 Participatory Content
1.3 Informative Content
1.4 Original Content
1.4 Effective Content Sharing Sequence
Chapter 2_ Planning Content with Content Mining Notes
2.1 Planning routine content
2.2 Planning Participatory Content
2.3 Planning informative content
2.4 Planning Original Content
Brand Content Management Table and Monthly Content Management Table
Part 5_ Personal Brand Marketing Strategy
Chapter 1_ Creating an Account that Grows with Insight Data
1.1 Check your content target - [Accounts reached] and [Accounts engaged] data
1.2 Checking Content Responsiveness - [Content Reach] and [Impression] Data
1.3 Evaluating Engaging Content - [Visit Profile] Data
1.4 Check the target and effective content posting time - [Follower] data
1.5 Checking Popular Content - [Content] Data
Chapter 2_ Effective Hashtag Usage Strategies
2.1 Four Hashtags You Must Know
2.2 Effective Hashtag Usage Strategies
〈3 Tips for Taking Great Photos〉
Part 6_ Personal Branding Monetization Strategy ⑴ - Group Buying
Chapter 1_ The time and hashtags when product brands find me
Chapter 2_ Checking Product-Related Data with Search Keywords
2.1 Selecting Products Using Naver and Instagram Data
2.2 Finding Products with Google Trends Data
2.3 Identifying Group Purchase Timings Using Naver and KakaoTalk Data
2.4 Using PandaRank data to identify products and group purchase timing
Chapter 3_ Planning a Successful Group Purchase
3.1 Planning a Pre-Notification Event
3.2 Planning Content with High Conversion Rates
3.3 Pin the group purchase page to the top of the [Feed] post.
3.4 Find out the group purchase posting time
3.5 Monthly, Annual Group Purchase Plan
3.6 Recording and Evaluating Group Purchase Results
3.7 Planning a Group Purchase Advertisement
3.8 Planning a group purchase under a new 'brand' name
Chapter 4_ The Collaboration of Group Buying and Live Commerce
Chapter 5_ Sponsorship Revenue
"Littlely" Service: Monetizing Personal Branding
Part 7_ Personal Branding Monetization Strategy ⑵ - Monetizing Expertise and Expanding External Channels
Chapter 1_ Monetizing Expertise
1.1 Research Collaboration
1.2 E-book publishing
1.3 Brand Building and Consulting
Chapter 2_ Brand Expansion Using External Channels
2.1 Brand Collaboration
2.2 Book publishing and lectures
Using the Powerful Notification Feature: KakaoTalk Channel
In closing
Part 1_ Instagram Personal Branding
Chapter 1_ Branding and Personal Branding
1.1 Branding
2.2 Personal Branding
Chapter 2_ The 3 Elements of Personal Branding
2.1 Brand Concept
2.2 Brand Identity
2.3 Brand Story
2.4 The Importance of the Three Elements of Personal Branding
Chapter 3_ Why Instagram is Beneficial for Personal Branding
3.1 SNS with the most people with similar interests
3.2 An image-centric platform that anyone can easily use
3.3 'Reels': Short-form video content that can be easily created and uploaded
3.4 A 'guide' that can be used like a blog
Chapter 4_ 5 Principles for Instagram Personal Branding Success
4.1 Defining your own values as verbs
4.2 Posting consistent content
4.3 Make it a habit to look at data
4.4 Maintain an appropriate ratio of sales content and value content.
4.5 Remember that the most powerful algorithm is 'communication'.
Brand slogans of global companies
Part 2_ Profile Settings - Personal Brand Identity
Chapter 1_ A brief summary of terms and profile names
1.1 Terminology
1.2 Profile Name
Chapter 2_ Creating an Attractive Name and Registering
2.1 Registering a name that matches the search logic
2.2 Creating a good name with value
2.3 Finding Good Name Ideas
2.4 Naming your expertise and identity
Chapter 3_ Profile Color and Photo - Personal Brand Image
3.1 [Profile] Color - Brand Image
3.2 Profile Photo - Brand Personality
Chapter 4_ Sharing Vivid Brand Stories
4.1 Advantages of [Story]
4.2 [Story] Share vivid brand stories from everyday life.
Chapter 5_ Story Highlights - Mini Curation
Chapter 6_ Pin to My Profile - Visualizing Personal Branding Topics
Chapter 7_ [Introduction], [Category], [External Link] - Personal Branding Information Bulletin Board
7.1 [Introduction] - Sharing the most brand information
7.2 [Category] - Sharing Brand Trust and Expertise
7.3 [External Link] - Stepping Stones that Lead to Other Web Pages
〈Emotional Art Kit Created by an Art Major Mom: Nolzart〉
Part 3_ Personal Brand Concept Planning
Chapter 1_ 3 factors that determine the concept
1.1 Sustainability: Brand Vitality
1.2 Responsiveness: Brand Growth Drivers (Saves, Shares, Comments, Likes)
1.3 Differentiation: Brand Viability
Chapter 2: Developing a Differentiated Concept - Brand Mining Notes
2.1 Brand Mining Notes
2.2 Brand Mining Process
2.3 Brand Mining Note Case ⑴
2.4 Brand Mining Note Case Study (2)
Chapter 3: Setting Personal Branding Goals - Goal Mining
3.1 The First Step in Setting Goals: SWOT Analysis
3.2 The Second Step in Goal Setting: Cross-Analysis
3.3 The Third Step in Goal Setting: Long-Term, Medium-Term, and Short-Term Goals
Chapter 4_ Setting Brand Themes and Targets with Data
4.1 Using Instagram search term data
4.2 Using Naver and Kakao search term data
The Toy Store Owner Who Spreads Happiness: Uncle Polar Bear
Part 4_ Personal Branding Content Planning
Chapter 1_ Four Types of Content
1.1 Routine Content
1.2 Participatory Content
1.3 Informative Content
1.4 Original Content
1.4 Effective Content Sharing Sequence
Chapter 2_ Planning Content with Content Mining Notes
2.1 Planning routine content
2.2 Planning Participatory Content
2.3 Planning informative content
2.4 Planning Original Content
Brand Content Management Table and Monthly Content Management Table
Part 5_ Personal Brand Marketing Strategy
Chapter 1_ Creating an Account that Grows with Insight Data
1.1 Check your content target - [Accounts reached] and [Accounts engaged] data
1.2 Checking Content Responsiveness - [Content Reach] and [Impression] Data
1.3 Evaluating Engaging Content - [Visit Profile] Data
1.4 Check the target and effective content posting time - [Follower] data
1.5 Checking Popular Content - [Content] Data
Chapter 2_ Effective Hashtag Usage Strategies
2.1 Four Hashtags You Must Know
2.2 Effective Hashtag Usage Strategies
〈3 Tips for Taking Great Photos〉
Part 6_ Personal Branding Monetization Strategy ⑴ - Group Buying
Chapter 1_ The time and hashtags when product brands find me
Chapter 2_ Checking Product-Related Data with Search Keywords
2.1 Selecting Products Using Naver and Instagram Data
2.2 Finding Products with Google Trends Data
2.3 Identifying Group Purchase Timings Using Naver and KakaoTalk Data
2.4 Using PandaRank data to identify products and group purchase timing
Chapter 3_ Planning a Successful Group Purchase
3.1 Planning a Pre-Notification Event
3.2 Planning Content with High Conversion Rates
3.3 Pin the group purchase page to the top of the [Feed] post.
3.4 Find out the group purchase posting time
3.5 Monthly, Annual Group Purchase Plan
3.6 Recording and Evaluating Group Purchase Results
3.7 Planning a Group Purchase Advertisement
3.8 Planning a group purchase under a new 'brand' name
Chapter 4_ The Collaboration of Group Buying and Live Commerce
Chapter 5_ Sponsorship Revenue
"Littlely" Service: Monetizing Personal Branding
Part 7_ Personal Branding Monetization Strategy ⑵ - Monetizing Expertise and Expanding External Channels
Chapter 1_ Monetizing Expertise
1.1 Research Collaboration
1.2 E-book publishing
1.3 Brand Building and Consulting
Chapter 2_ Brand Expansion Using External Channels
2.1 Brand Collaboration
2.2 Book publishing and lectures
Using the Powerful Notification Feature: KakaoTalk Channel
In closing
Detailed image
Into the book
Investing in real estate is investing in the future value of land, and investing in stocks is investing in the future value of a company.
Likewise, I'm investing in personal branding on Instagram.
Then, as my efforts, both big and small, accumulated, brands began to recognize my value, and new collaboration opportunities began to arise. This naturally led to financial gains, and my previously unknown value and potential began to grow.
For me, personal branding is not only a process of creating new, unprecedented opportunities, but also a stable and robust source of financial income and a platform for self-actualization that develops and expands my value and potential.
--- p.5~6
When registering a name, it's important to consider Instagram's search logic above all else.
Instagram's search logic searches based on letters in names.
So when you search for a topic, if your name doesn't contain frequently used search terms, it won't be found or it will be pushed down in the search rankings.
This means that if someone who is planning to travel to Jeju Island searches for 'Jeju' but does not have 'Jeju' in the name, it will not be searched at all or will be lower in the search rankings.
--- p.45
Many people ask me what's the fastest way to grow a brand on Instagram.
Every time, I consistently say, “The only shortcut to growing your brand based on trust is to ‘continuously’ build relationships with your followers and ‘continuously’ share content that resonates with them.
Above all, it is important to think about what you can sustain.
“If you can find a brand concept that you can sustain, then growing it into a personal brand is not difficult at all,” he answers.
--- p.87
When it comes to sharing content for personal branding, there's a recommended order based on my experience.
First, I post basic "routine content" that can make people recognize me, then I actively communicate with "participatory content," and then I make people recognize the need for my brand with "informative content."
Finally, I condense and share the message my brand wants to convey through 'original content.'
You don't have to follow this order strictly, but in my experience, I think it's better to stick to this order if possible.
By following this order, you will build a solid foundation of trust with your followers, and based on this, you will create a personal brand that will continue to grow over time.
It may seem slow, but as routine content accumulates, relationships are formed with followers, participation increases, and group purchases and sales go well.
--- p.133
As Instagram CEO Adam Mosseri has said, hashtags are a tool that helps the Instagram algorithm categorize posts.
The official Instagram creator account states, "Don't use too many hashtags."
We should interpret this to mean, 'Don't use too many hashtags that are not related to your brand concept or are widely known.'
In reality, doing so does nothing to increase the reach of my posts.
--- p.189
When conducting a group purchase on Instagram, the 'one-week group purchase process' is very important.
Once this process is well established, you can conduct group purchases regularly every month.
In fact, if you look at accounts that consistently achieve good sales results through group buying, you can see that the 'one-week group buying process' is well-established.
Likewise, I'm investing in personal branding on Instagram.
Then, as my efforts, both big and small, accumulated, brands began to recognize my value, and new collaboration opportunities began to arise. This naturally led to financial gains, and my previously unknown value and potential began to grow.
For me, personal branding is not only a process of creating new, unprecedented opportunities, but also a stable and robust source of financial income and a platform for self-actualization that develops and expands my value and potential.
--- p.5~6
When registering a name, it's important to consider Instagram's search logic above all else.
Instagram's search logic searches based on letters in names.
So when you search for a topic, if your name doesn't contain frequently used search terms, it won't be found or it will be pushed down in the search rankings.
This means that if someone who is planning to travel to Jeju Island searches for 'Jeju' but does not have 'Jeju' in the name, it will not be searched at all or will be lower in the search rankings.
--- p.45
Many people ask me what's the fastest way to grow a brand on Instagram.
Every time, I consistently say, “The only shortcut to growing your brand based on trust is to ‘continuously’ build relationships with your followers and ‘continuously’ share content that resonates with them.
Above all, it is important to think about what you can sustain.
“If you can find a brand concept that you can sustain, then growing it into a personal brand is not difficult at all,” he answers.
--- p.87
When it comes to sharing content for personal branding, there's a recommended order based on my experience.
First, I post basic "routine content" that can make people recognize me, then I actively communicate with "participatory content," and then I make people recognize the need for my brand with "informative content."
Finally, I condense and share the message my brand wants to convey through 'original content.'
You don't have to follow this order strictly, but in my experience, I think it's better to stick to this order if possible.
By following this order, you will build a solid foundation of trust with your followers, and based on this, you will create a personal brand that will continue to grow over time.
It may seem slow, but as routine content accumulates, relationships are formed with followers, participation increases, and group purchases and sales go well.
--- p.133
As Instagram CEO Adam Mosseri has said, hashtags are a tool that helps the Instagram algorithm categorize posts.
The official Instagram creator account states, "Don't use too many hashtags."
We should interpret this to mean, 'Don't use too many hashtags that are not related to your brand concept or are widely known.'
In reality, doing so does nothing to increase the reach of my posts.
--- p.189
When conducting a group purchase on Instagram, the 'one-week group purchase process' is very important.
Once this process is well established, you can conduct group purchases regularly every month.
In fact, if you look at accounts that consistently achieve good sales results through group buying, you can see that the 'one-week group buying process' is well-established.
--- p.205
Publisher's Review
#Andy Papa's Instagram brand marketing success strategy
Create a lifetime salary account by branding your own values!
This book isn't just a simple Instagram manual; it's an Instagram personal branding & marketing strategy book for those who dream of a lifetime of salary by branding their own values.
This book contains effective strategies and methods for personal branding success, from planning your own unique concept to monetization.
● How to strategically set up your [profile]
# How to create and register a [name] that matches Instagram's search algorithm
# How to use [Story Highlights] with the mini-curation feature
# How to add a call to action to [external link], etc.
How to plan your own unique brand concept
# How to plan your own differentiated brand concept with 'Brand Mining Notes'
# How to use various data to determine brand themes and targets,
How to Plan 4 Types of Content That Will Increase Your Followers
# How to Plan Four Types of Highly Responsive Content with 'Content Mining Notes'
How to strategically use hashtags and data
# [Insight] How to strategically analyze and utilize data
# How to use 4 types of hashtags strategically
● Monetization strategy through personal branding
# How to successfully plan a group purchase
# How to plan various monetization models through personal branding
The author's personal branding success strategies and methods, compiled through countless experiences of success and failure, from an ordinary office worker to a personal brand called "Andy Papa," will serve as a useful compass and provide new insights to many who dream of expanding their value and potential through personal branding and achieving financial independence based on this.
I highly recommend this book to the following people:
# Those who want to create an unwavering personal branding concept
# Those who want to grow into a brand that is loved and sympathized with
# Those who want to create new income through SNS
# A CEO preparing a one-person business, a road shop, or his own brand
# Brand Marketer
Create a lifetime salary account by branding your own values!
This book isn't just a simple Instagram manual; it's an Instagram personal branding & marketing strategy book for those who dream of a lifetime of salary by branding their own values.
This book contains effective strategies and methods for personal branding success, from planning your own unique concept to monetization.
● How to strategically set up your [profile]
# How to create and register a [name] that matches Instagram's search algorithm
# How to use [Story Highlights] with the mini-curation feature
# How to add a call to action to [external link], etc.
How to plan your own unique brand concept
# How to plan your own differentiated brand concept with 'Brand Mining Notes'
# How to use various data to determine brand themes and targets,
How to Plan 4 Types of Content That Will Increase Your Followers
# How to Plan Four Types of Highly Responsive Content with 'Content Mining Notes'
How to strategically use hashtags and data
# [Insight] How to strategically analyze and utilize data
# How to use 4 types of hashtags strategically
● Monetization strategy through personal branding
# How to successfully plan a group purchase
# How to plan various monetization models through personal branding
The author's personal branding success strategies and methods, compiled through countless experiences of success and failure, from an ordinary office worker to a personal brand called "Andy Papa," will serve as a useful compass and provide new insights to many who dream of expanding their value and potential through personal branding and achieving financial independence based on this.
I highly recommend this book to the following people:
# Those who want to create an unwavering personal branding concept
# Those who want to grow into a brand that is loved and sympathized with
# Those who want to create new income through SNS
# A CEO preparing a one-person business, a road shop, or his own brand
# Brand Marketer
GOODS SPECIFICS
- Date of issue: May 25, 2023
- Page count, weight, size: 248 pages | 388g | 142*210*15mm
- ISBN13: 9791197862656
- ISBN10: 119786265X
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