Naver previously announced that 2 million new blogs were created and a total of 300 million documents were published in 2021.
If all 300 million published documents were transferred to A4 paper and stacked, it would be 3.6 times the height of Mount Everest.
It is particularly impressive that more than 60% of blog users are from the MZ generation in their 20s and 30s.

--- p.28

The important thing is to expose content that many people are curious about and interested in at the top of the first page of search results.
Placing trivial content that no one searches for at the top doesn't help monetization at all.
Since such content has low search volume to begin with, it is not expected to bring traffic to the blog and it cannot attract the attention of advertisers.
This is the power of top search rankings.

--- p.41~42

The second reason is to increase expected returns.
If you want to turn your Naver blog into a solid money pipeline, you should target creators who are experts in specific topics, which is a condition for influencer approval.
It's not all about working as an influencer and getting additional advertising benefits.
The more influential you become in a given field, the more monetization opportunities you have, the more benefits you can enjoy, and the more production costs you can receive.
The easier it is for your blog to grow, the more you become an expert, and the more valuable you become.
--- p.73

But can you really capture these highly competitive keywords from the start? Currently, unless you have influencer credentials, the odds are very slim.
In fact, it is no exaggeration to say that it is close to 0%.
So, how should creators who are just starting out or are still unfamiliar with blogging grow their blogs? The answer lies in keyword expansion and golden keyword strategies.
Let's look at them one by one.

--- p.83~84

Even though I've been writing on Naver Blog for 9 years, I still have trouble writing the first paragraph of my post.
For quite some time, I couldn't let go of the useless desire to make a deep impression from the start.
I sometimes call this 'writer's disease'.
Let's not write in a way that makes it seem like we're grasping at straws or using esoteric expressions.
Articles intended to convey information must be friendly to readers (search users).

--- p.99

Third, images with promotional text unrelated to the content of the text should not be used excessively.
This is a common mistake made when using Naver Blog as a means of promoting a business.
It's only natural to want to expose an image with your contact information to every searcher who comes to your blog and potentially becomes a customer.
However, images that are not related to the text are likely to be perceived as simple advertisements that lack information.
This negatively impacts the credibility of the blog.

--- p.140

Affiliate marketing is an attractive way to monetize your blog with no ceiling on potential profits.
I have made over 10 million won in a single day using this method, and I am still making over 1 million won a month with just 2-3 articles.
How do you make money?
--- p.168

The Naver Influencer System was created to attract new bloggers and expand into an integrated SNS platform.
The core of this is 'keyword challenge', 'influencer ranking', 'additional advertising benefits', and 'additional revenue generation opportunities'.
If you're planning to run a blog for profit, it's important to work as an influencer on a specific topic and increase your rankings, whether you like it or not.
What does Naver Influencer mean for blog monetization?
--- p.201

It can be easily understood that sources that continuously produce content that has a negative impact on the Naver search ecosystem are filtered out through spam filters, thereby distancing them from search users.
So there is definitely a low-quality phenomenon that exists among bloggers.

--- p.239