Prologue “I just said something, and it was misunderstood?!”

PART 01.
The miracle of very small speech

01 There is a different way of speaking that moves people's hearts.
02 Show a 'bright future' or a 'dark future'
03 Add pride to your expressions
04 Lowering the barrier (hurdle) opens the heart.

PART 02.
The Art of Favoring Without Losing

01 When asking for a light task
02 When asking for urgent work
03 When postponing the deadline
04 When asking for opinions at a meeting
When asking how to handle 05 days
06 When requesting a review of materials
07 When requesting a brief conversation
08 When asking a capable person to do something

PART 03.
The Art of Proposals That Get You What You Want

01 When talking about the value of a proposal
02 When you become aware of the other person's problem
03 When you want to understand the other person's concerns
04 When the other person hesitates to make a decision
05 When requesting a proposal review
06 When suggesting a solution
07 When denying the other person's opinion
08 When emphasizing cost reduction

PART 04.
The Art of Persuasion That Leads to Success

01 When you need to convey negative content
02 When suggesting a business meeting
03 When you need to attract the other person's attention
04 When proposing new requirements
05 When negotiating budget or price
06 When to postpone a deadline
07 When assigning an important role to the other person
08 When specifying contract terms
09 When persuading in difficult situations

PART 05.
The art of persuasion that easily obtains consent

01 When proposing a meeting
02 When you suggest lunch while things are still awkward
03 When recommending participation in a company dinner
04 When coordinating appointment times
05 When looking forward to our next meeting
06 When asking someone to go to a meeting together
07 When making a restaurant reservation for someone
08 When you want to hear more of the other person's thoughts

PART 06.
The Art of Rejection Without Hurt

01 When it is difficult to firmly refuse
02 When it is difficult to make time
03 When refusing work that does not comply with the regulations
04 When to refuse in an impossible situation
05 When the deadline is tight and work is difficult
06 When you are wondering whether to refuse or not
07 When something is on your mind

PART 07.
The intellectual art of maintaining relationships

When the results of the first day do not meet expectations
02 When you want to give feedback
03 When you need to modify a project midway
04 When you want someone who has experienced frustration to try harder
05 When pointing out the other person's wrong response
06 When you want to express a different opinion from everyone else
07 When you have to tell an embarrassing truth
08 When you want the other person to be specific

PART 08.
Techniques for giving feedback without hurting feelings

01 When pointing out shortcomings
02 When the other party fails to complete the task
03 When pointing out repeated mistakes
04 When the work is beyond the other party's capabilities
05 When giving advice to someone who makes frequent mistakes
06 When giving negative feedback
07 When tying an opponent who lacks details
08 When you tell the cause of failure
09 When telling the other person to be careful

PART 09.
The art of reporting that accurately conveys intent

01 When requesting a meeting
02 When telling the other person to ask without pressure
03 When requesting attendance at a meeting for urgent matters
04 When to retell the previous story
05 When asking the other person to confirm
06 When you check the report
07 When requesting a specific explanation
08 When you want to refer to the other person's thoughts
09 When you are in a corner and need help

PART 10.
The art of complimenting that doubles the effect

01 When praising the other person's work ability
02 When many people join forces and succeed
03 When praising someone who consistently achieves results
04 When an employee presents a new perspective
05 When the report is well organized
06 When you want to build trust with the other person
07 When praising a superior naturally
08 When showing respect to someone who is a role model
09 When you want to give a light compliment
10 When praising someone who has achieved the expected results

PART 11.
The Art of Encouragement That Creates Likeability

01 When the other person seems to have some concerns
02 When the other person hesitates to share their worries
03 When boosting the motivation of someone who is struggling
04 When faced with a difficult challenge
05 When reassuring someone who is worried, "Can I do it?"
06 When the other person is anxious due to personnel changes
07 When Encouraging a Burnout Coworker
08 When cheering on someone who is about to take on a new challenge

PART 12.
The Art of Apologizing to Smooth Out Relationships

01 When apologizing for a mistake made despite working hard
02 When explaining the whole story of the problem
03 When apologizing on behalf of a subordinate for his or her mistake
04 When the cause of failure is not yet known
05 When you first say sorry
06 When you must first apologize unconditionally
07 When responding to an emergency situation
08 When asking for forgiveness from the other person

PART 13.
Speaking skills that add charm to ordinary speech

01 When clarifying the product's target
02 When motivating others
03 When emphasizing the various functions of a product
04 When making a suggestion with specific information
05 When narrowing down and emphasizing attractive points
06 When making a suggestion with a different perspective
07 When introducing something that the other person is not familiar with
08 When speaking impressively about an ordinary subject

Epilogue: "To Move People's Hearts"

“I just said something and it was misunderstood?!”
Most people have problems because of their 'words', not because of their work!

A single word can ruin a relationship, and sometimes even cause important matters to go wrong.
Especially in the workplace, we often take on tasks because we don't get proper recognition or because we're not good at saying no or making requests.
"The Art of Speaking Without Being Misunderstood Anymore" is a book that introduces 100 practical expressions that can be used immediately in situations like this.

The author began his career at Dentsu, Japan's top advertising agency, and is currently a copywriter with 13 years of experience working at Line Yahoo.
As someone with a background in science and engineering, he experienced communication difficulties early in his career due to his stiff speech, leading to numerous misunderstandings.
I gradually mastered the art of speaking by writing captivating copy, communicating with demanding advertisers, and persuading executives and colleagues. Ultimately, I realized that the key lies in "communication" rather than flowery expressions or sense.

No matter how well-intentioned you are, what ultimately matters is how the other person perceives it.
He changed his tone of speech by thinking about 'words that are easy to hear from the other person's perspective', and as a result, he successfully led over 100 projects and won over 20 prestigious advertising awards worldwide.

A good tone of voice changes your reputation, and a good tone creates opportunities!
If you find yourself in an uncomfortable situation or creating misunderstandings because of your words, this is a must-read!

In "The Art of Speaking So You Won't Be Misunderstood Anymore," it compares words that are liked (O) and words that invite misunderstanding (×) in 13 different situations, including requests, persuasion, suggestions, feedback, rejections, apologies, and compliments.
Examples of conversations included 'when to request collaboration', 'when to refuse or apologize', 'when to report to a superior', and 'when collaborating with colleagues or external companies'.

Chapter 6 discusses rejection, a topic that many people struggle with.
When rejecting, it is important to explain the context.
For example, instead of saying, "What you requested cannot be completed by today," you can say, "It is difficult to complete all the materials, but I can provide you with the concept outline today."
It is about maintaining a smooth relationship with limited acceptance rather than complete rejection.

Chapter 9 talks about important reports in corporate life.
In particular, most people say "Please check the attached file" in emails, which may seem polite at first glance, but it is ambiguous and wastes time.
Therefore, it is better to provide key information by saying, "Please focus on files 1 to 3 in the attachments."

Chapter 12 also contains the techniques of apples.
'sorry.
But, to say that it is hopeful is not a good expression.
Because ‘hopeful’ can only be a subjective judgment of the speaker.
Therefore, it is better to convey the specific cause of the incident and the solution along with an apology.

This book is not a book about repetition or theory-centered speaking.
It's a practical communication tool that you can use right away, before a meeting, before sending an email, before saying a single word.
These expressions can be applied to any moment of speaking, so they can be of great help to office workers, new graduates, freelancers, etc.

By changing just one small thing in your speech, you can change the other person's attitude, the temperature of your relationship, and even the success or failure of your work.
This book, which helps increase favorability and reduce misunderstandings by adding just one tone or word to real-life conversations, will be a useful guide for anyone who wants to reduce the stress caused by words.