Actually, this is also a design
 |
Description
Book Introduction
Why do I lose track of time when I watch Netflix?
Why Did Rush Shut Down Its Social Media?
Why do Coupang reviews have star ratings, while Kurly reviews don't?
So, this is all by design?
This book talks about design, something we didn't recognize as design.
We explore the design deeply embedded in our daily lives, including mobile apps, digital products, and global brands, and expand upon existing concepts of design.
The reason we constantly consume endless replayable content, gravitate toward brands that value ethical beliefs, and are drawn to likes and reviews first is because it's all "by design."
Now, let's look at the world from a new perspective, recognizing that design is not just a piece of art, but a means of reflecting the times, the environment, and people's desires, as well as a tool for understanding daily life and society.
Then, the hidden intentions of the services we encounter in our daily lives and the values pursued by the brand will naturally become apparent.
And you will think like this.
'Actually, this was all design.'
Why Did Rush Shut Down Its Social Media?
Why do Coupang reviews have star ratings, while Kurly reviews don't?
So, this is all by design?
This book talks about design, something we didn't recognize as design.
We explore the design deeply embedded in our daily lives, including mobile apps, digital products, and global brands, and expand upon existing concepts of design.
The reason we constantly consume endless replayable content, gravitate toward brands that value ethical beliefs, and are drawn to likes and reviews first is because it's all "by design."
Now, let's look at the world from a new perspective, recognizing that design is not just a piece of art, but a means of reflecting the times, the environment, and people's desires, as well as a tool for understanding daily life and society.
Then, the hidden intentions of the services we encounter in our daily lives and the values pursued by the brand will naturally become apparent.
And you will think like this.
'Actually, this was all design.'
- You can preview some of the book's contents.
Preview
index
Chapter 1: The Hidden Secrets of the Apps You Use Every Day
Why does Toss only allow one action per page?
Why do I lose track of time when I watch Netflix?
Why Tinder Feels Like a Game
Why do Coupang reviews have star ratings while Kurly reviews don't?
How Social Proofing Works in Apps
Chapter 2: A New Perspective on Design
The Decline of Waterfall and the Rise of Lean UX
Is pretty design really that important?
When you focus on the worldview, not the brand or story
Localization Strategy: The New Face of Global Brands
Looking at keywords with desire
A UX story that's easy to read when the screen is cluttered.
Chapter 3: Are ethics important in design?
Can we escape the dark nudge?
Why Did Rush Shut Down Their Social Media Accounts?
Let's escape digital pollution
Three apps that saved my life from falling apart.
Why Did Spider-Man Delete Instagram?
Chapter 4: Creating Successful Services with Design Thinking
The key to MVP is learning, not optimization.
Welcome to the world of failure
How to Agree on Scope When Planning a New Feature
Five Ways to Build Your User Habits
Eleven Things I Learned While Building Digital Products
Chapter 5: For Better Communication
Understanding Startup Villains with Eight Defense Mechanisms
The Impact of Emojis on Communication
A good story to read when communication is difficult
Why does Toss only allow one action per page?
Why do I lose track of time when I watch Netflix?
Why Tinder Feels Like a Game
Why do Coupang reviews have star ratings while Kurly reviews don't?
How Social Proofing Works in Apps
Chapter 2: A New Perspective on Design
The Decline of Waterfall and the Rise of Lean UX
Is pretty design really that important?
When you focus on the worldview, not the brand or story
Localization Strategy: The New Face of Global Brands
Looking at keywords with desire
A UX story that's easy to read when the screen is cluttered.
Chapter 3: Are ethics important in design?
Can we escape the dark nudge?
Why Did Rush Shut Down Their Social Media Accounts?
Let's escape digital pollution
Three apps that saved my life from falling apart.
Why Did Spider-Man Delete Instagram?
Chapter 4: Creating Successful Services with Design Thinking
The key to MVP is learning, not optimization.
Welcome to the world of failure
How to Agree on Scope When Planning a New Feature
Five Ways to Build Your User Habits
Eleven Things I Learned While Building Digital Products
Chapter 5: For Better Communication
Understanding Startup Villains with Eight Defense Mechanisms
The Impact of Emojis on Communication
A good story to read when communication is difficult
Detailed image
Publisher's Review
★10th Brunch Book Award Winner★
Woody, a writer with 650,000 Brunch views and a top 0.5% Likes
Uncover the secrets of design hidden in everyday life!
"This is actually a design too" is a design textbook that reflects the present age.
"Design for a New Era," which captivated over 5,000 subscribers and won the grand prize at the 10th Brunch Book Publishing Project, has been reimagined with immersive everyday examples and the author's insights.
From the design principles behind everyday apps like Toss, Today's House, and Coupang to rapidly changing branding trends and practical concepts, it covers everything from service planners and product makers to anyone designing new experiences from a user perspective.
Do you still think design is just about making things pretty?
Design isn't just about being pretty!
The era of viewing design as ‘decoration’ is over.
Today, design is not simply a means of decorating objects or expressing beauty.
Design is a key to solving business problems and a useful tool for creating better experiences in everyday life.
Furthermore, design is gaining increasing significance as a means of reflecting the times, the environment, and people's desires, and realizing ethics.
This book, which seems to have nothing to do with design in the decorative sense, contains the most trendy design thinking of the moment.
We cover design cases that reflect the new era through social proof, realism, dark nudge, freetotype, and design ethics.
Even if you are not a designer, if you understand the mechanisms of design thinking, you will be able to use design as a weapon in your life in any field you work in.
Through this book, I hope to help you see design not simply as something you see and feel, but as a powerful tool that can transform everything we interact with.
Woody, a writer with 650,000 Brunch views and a top 0.5% Likes
Uncover the secrets of design hidden in everyday life!
"This is actually a design too" is a design textbook that reflects the present age.
"Design for a New Era," which captivated over 5,000 subscribers and won the grand prize at the 10th Brunch Book Publishing Project, has been reimagined with immersive everyday examples and the author's insights.
From the design principles behind everyday apps like Toss, Today's House, and Coupang to rapidly changing branding trends and practical concepts, it covers everything from service planners and product makers to anyone designing new experiences from a user perspective.
Do you still think design is just about making things pretty?
Design isn't just about being pretty!
The era of viewing design as ‘decoration’ is over.
Today, design is not simply a means of decorating objects or expressing beauty.
Design is a key to solving business problems and a useful tool for creating better experiences in everyday life.
Furthermore, design is gaining increasing significance as a means of reflecting the times, the environment, and people's desires, and realizing ethics.
This book, which seems to have nothing to do with design in the decorative sense, contains the most trendy design thinking of the moment.
We cover design cases that reflect the new era through social proof, realism, dark nudge, freetotype, and design ethics.
Even if you are not a designer, if you understand the mechanisms of design thinking, you will be able to use design as a weapon in your life in any field you work in.
Through this book, I hope to help you see design not simply as something you see and feel, but as a powerful tool that can transform everything we interact with.
GOODS SPECIFICS
- Date of issue: July 24, 2023
- Page count, weight, size: 240 pages | 143*203*15mm
- ISBN13: 9791169211307
- ISBN10: 1169211305
You may also like
카테고리
korean
korean
![GQ KOREA Mark (Monthly): December [2025]](http://librairie.coreenne.fr/cdn/shop/files/8ef265dbbfbf186523ed75ba7319009d.jpg?v=1765340328&width=3840)
