
Short-Form Marketing with Capcut
Description
Book Introduction
Short-form content that sells is different from the beginning!
The era of short-form content has arrived! Short, intense videos have become a key tool for marketing and monetization. So how should we leverage short-form content? This book is a practical guide that covers everything from the concept of short-form content to platform differences, marketing effectiveness, and monetization strategies.
Starting with the basic questions everyone wants to know about short-form content, we'll explain planning strategies and content creation methods to effectively attract customers.
In particular, it provides specific suggestions on how to build a brand and communicate with customers through the four stages of short-form planning marketing.
It contains the know-how to create content that consumers will naturally seek out, rather than just simple advertisements.
It also introduces step-by-step video editing techniques using CapCut so that even beginners can easily follow along, and includes methods for creating short-form videos quickly and efficiently using AI.
This book contains success stories and real-world monetization experiences that prove short-form content is not just a trend but a powerful marketing tool, making it useful information not only for content creators but also for marketers and businesses.
If you want to reach more people and increase sales by leveraging short-form content, this book is the perfect guide for you.
The era of short-form content has arrived! Short, intense videos have become a key tool for marketing and monetization. So how should we leverage short-form content? This book is a practical guide that covers everything from the concept of short-form content to platform differences, marketing effectiveness, and monetization strategies.
Starting with the basic questions everyone wants to know about short-form content, we'll explain planning strategies and content creation methods to effectively attract customers.
In particular, it provides specific suggestions on how to build a brand and communicate with customers through the four stages of short-form planning marketing.
It contains the know-how to create content that consumers will naturally seek out, rather than just simple advertisements.
It also introduces step-by-step video editing techniques using CapCut so that even beginners can easily follow along, and includes methods for creating short-form videos quickly and efficiently using AI.
This book contains success stories and real-world monetization experiences that prove short-form content is not just a trend but a powerful marketing tool, making it useful information not only for content creators but also for marketers and businesses.
If you want to reach more people and increase sales by leveraging short-form content, this book is the perfect guide for you.
- You can preview some of the book's contents.
Preview
index
PART 1: 3 Questions About Short-Form Trading That 99% of People Ask Before Starting
01 Are short-form shorts? What are reels?
__ 01-1 What is the difference between short-form and traditional videos?
__ 01-2 Reels, Shorts, TikTok - The Difference Between the Representative Short-Form Videos
02 Are short-form videos really promoted?
__ 02-1 Short-form marketing proves its value
__ 02-2 How to Use 'Their Own' Short-Form Method to Boost Sales
03 Can ordinary people make money through short-form trading?
__ 03-1 Bonus for uploading videos diligently, advertising revenue +α
__ 03-2 Interviews with People Who Have Actually Monetized
Episode 1: What Short-Form Topic is Right for Me?
PART 2: 4 Steps to Short-Form Marketing that Brings Customers to You
Step 1 of Short-Form Marketing Planning: Think Like a Customer
__ 01-1 How do customers find products?
__ 01-2 What kind of content do customers find attractive?
__ 01-3 What criteria do customers use when purchasing products?
__ 01-4 What do customers need when purchasing a product?
__ 01-5 How do customers evaluate their product usage experience?
Step 2 of Short-Form Marketing Planning: Don't Sell, Give
__ 02-1 Informative Short-Form Planning 1: Setting up a Customer Character Who Will Buy My Product
__ 02-2 Informative Short-Form Planning 2: Finding the Information Customers Really Want
__ 02-3 Informative Short-Form Planning 3: Finding Core Messages That Address Customers' Real Concerns
__ 02-4 Informative Short-Form Planning 4: Creating Content Titles Using Copy
__ 02-5 Informative Short-Form Project 5: Creating On-Screen Actors and Sub-Characters
__ 02-6 Informative Short-Form Project 6: Creating a Short and Fun Short-Form Script
__ 02-7 Informative Short-Form Planning 7: Complete a Storyboard on a Single Sheet of Paper
Step 3 of Short-Form Marketing Planning: Be Friendly
__ 03-1 Find the Short-Form Challenge That's Right for You
__ 03-2 Planning a short-form dance challenge that's more exciting than the dancers themselves
__ 03-3 Planning a parody that is understandable even if it's a robot performance
Step 4 of Short-Form Marketing Planning: Get Your Customers on Your Side
__ 04-1 Finding episodes that can build trust
__ 04-2 Creating a Short Log Title That Touches the Heart
__ 04-3 Creating an Emotional Script
__ 04-4 Complete the storyboard to plan the shoot in advance
《Episode 2》 What short-form filming techniques are useful when planning short-form films?
PART 3: 5 Steps to Short-Form Editing on Your Phone
Step 1 of Short-Form Editing: Getting Started with CapCut
__ 01-1 Installing Capcut
__ 01-2 Take a look at the Capcut home screen
Step 2 of Short-Form Editing: Importing Videos, Photos, and Images
__ 02-1 Importing videos and photos from your phone
__ 02-2 Loading photos, videos, and images from the library
__ 02-3 View the editing screen
Step 3 of Short-Form Editing: Editing Cuts to Leave Only the Necessary Parts
__ 03-1 Things you must know when editing short-form cuts
__ 03-2 Cut editing to remove the front and back scenes of the video
__ 03-3 Cut editing to remove the middle scene of the video
Step 4 of Short-Form Editing: Adding Subtitles for Readability
__ 04-1 Things you must know when adding subtitles to short-form videos
__ 04-2 Inserting basic subtitles
__ 04-3 How to create readable subtitles
__ 04-4 Automatic subtitle creation with AI
Step 5 of Short-Form Editing: Adding Background Music and Sound Effects to Increase Focus
__ 05-1 Things you must know when adding background music and sound effects
__ 05-2 Adding background music in Capcut
__ 05-3 Adding sound effects in Capcut
__ 05-4 How to load sound effects and background music from my phone
Recommended sites to help you create short-form episodes of "Episode 3"
《Appendix》 Create Short-Form Content in 10 Minutes with AI
01 Are short-form shorts? What are reels?
__ 01-1 What is the difference between short-form and traditional videos?
__ 01-2 Reels, Shorts, TikTok - The Difference Between the Representative Short-Form Videos
02 Are short-form videos really promoted?
__ 02-1 Short-form marketing proves its value
__ 02-2 How to Use 'Their Own' Short-Form Method to Boost Sales
03 Can ordinary people make money through short-form trading?
__ 03-1 Bonus for uploading videos diligently, advertising revenue +α
__ 03-2 Interviews with People Who Have Actually Monetized
Episode 1: What Short-Form Topic is Right for Me?
PART 2: 4 Steps to Short-Form Marketing that Brings Customers to You
Step 1 of Short-Form Marketing Planning: Think Like a Customer
__ 01-1 How do customers find products?
__ 01-2 What kind of content do customers find attractive?
__ 01-3 What criteria do customers use when purchasing products?
__ 01-4 What do customers need when purchasing a product?
__ 01-5 How do customers evaluate their product usage experience?
Step 2 of Short-Form Marketing Planning: Don't Sell, Give
__ 02-1 Informative Short-Form Planning 1: Setting up a Customer Character Who Will Buy My Product
__ 02-2 Informative Short-Form Planning 2: Finding the Information Customers Really Want
__ 02-3 Informative Short-Form Planning 3: Finding Core Messages That Address Customers' Real Concerns
__ 02-4 Informative Short-Form Planning 4: Creating Content Titles Using Copy
__ 02-5 Informative Short-Form Project 5: Creating On-Screen Actors and Sub-Characters
__ 02-6 Informative Short-Form Project 6: Creating a Short and Fun Short-Form Script
__ 02-7 Informative Short-Form Planning 7: Complete a Storyboard on a Single Sheet of Paper
Step 3 of Short-Form Marketing Planning: Be Friendly
__ 03-1 Find the Short-Form Challenge That's Right for You
__ 03-2 Planning a short-form dance challenge that's more exciting than the dancers themselves
__ 03-3 Planning a parody that is understandable even if it's a robot performance
Step 4 of Short-Form Marketing Planning: Get Your Customers on Your Side
__ 04-1 Finding episodes that can build trust
__ 04-2 Creating a Short Log Title That Touches the Heart
__ 04-3 Creating an Emotional Script
__ 04-4 Complete the storyboard to plan the shoot in advance
《Episode 2》 What short-form filming techniques are useful when planning short-form films?
PART 3: 5 Steps to Short-Form Editing on Your Phone
Step 1 of Short-Form Editing: Getting Started with CapCut
__ 01-1 Installing Capcut
__ 01-2 Take a look at the Capcut home screen
Step 2 of Short-Form Editing: Importing Videos, Photos, and Images
__ 02-1 Importing videos and photos from your phone
__ 02-2 Loading photos, videos, and images from the library
__ 02-3 View the editing screen
Step 3 of Short-Form Editing: Editing Cuts to Leave Only the Necessary Parts
__ 03-1 Things you must know when editing short-form cuts
__ 03-2 Cut editing to remove the front and back scenes of the video
__ 03-3 Cut editing to remove the middle scene of the video
Step 4 of Short-Form Editing: Adding Subtitles for Readability
__ 04-1 Things you must know when adding subtitles to short-form videos
__ 04-2 Inserting basic subtitles
__ 04-3 How to create readable subtitles
__ 04-4 Automatic subtitle creation with AI
Step 5 of Short-Form Editing: Adding Background Music and Sound Effects to Increase Focus
__ 05-1 Things you must know when adding background music and sound effects
__ 05-2 Adding background music in Capcut
__ 05-3 Adding sound effects in Capcut
__ 05-4 How to load sound effects and background music from my phone
Recommended sites to help you create short-form episodes of "Episode 3"
《Appendix》 Create Short-Form Content in 10 Minutes with AI
Detailed image

Publisher's Review
This book is a practical guide that covers everything from the basic concepts of short-form content to planning, production, editing, and marketing strategies.
We'll explain in detail how to promote and monetize short-form content with real-world examples, systematically introducing platform-specific features and content creation know-how so even beginners can easily follow along.
From a marketing perspective, you'll analyze how short-form content connects with customers and drives sales, build your brand through four steps in short-form content planning, and learn strategies to naturally attract consumers.
It also provides practical tips, including editing techniques using CapCut and AI-powered short-form production techniques. It also includes interviews with successful people and monetization strategies through short-form content, presenting realistic possibilities.
Additionally, anyone can seize opportunities in the short-form market by learning how to create short, compelling content. This book contains essential, practical information for anyone considering marketing, content creation, and branding. This book will help you truly understand short-form content and strategically leverage it to reach more people!
We'll explain in detail how to promote and monetize short-form content with real-world examples, systematically introducing platform-specific features and content creation know-how so even beginners can easily follow along.
From a marketing perspective, you'll analyze how short-form content connects with customers and drives sales, build your brand through four steps in short-form content planning, and learn strategies to naturally attract consumers.
It also provides practical tips, including editing techniques using CapCut and AI-powered short-form production techniques. It also includes interviews with successful people and monetization strategies through short-form content, presenting realistic possibilities.
Additionally, anyone can seize opportunities in the short-form market by learning how to create short, compelling content. This book contains essential, practical information for anyone considering marketing, content creation, and branding. This book will help you truly understand short-form content and strategically leverage it to reach more people!
GOODS SPECIFICS
- Date of issue: July 15, 2025
- Page count, weight, size: 220 pages | 152*225*20mm
- ISBN13: 9791194630128
- ISBN10: 119463012X
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