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Repositioning
  • Repositioning
  • Repositioning
Repositioning
€19,00
Repositioning
Description
Book Introduction
The author, who first used the term "positioning" in 1972, now addresses the relatively less-publicized concept of repositioning and explains its definition.
This book explains the meaning of repositioning, which is necessary in a fiercely competitive era where competition, change, and crisis all come at once, and provides vivid corporate examples to make it easy to understand.

index
Translator's Note
prolog

Part 1 Competition
Chapter 1: Basics
Chapter 2: The Advent of Competition
Chapter 3: Repositioning Competition

Part 2 Changes
Chapter 4: Evolution is Real
Chapter 5: The bigger the body, the harder it is to change.
Chapter 6: When to Beware of Blind Growth

Part 3: Crisis
Chapter 7: Crisis Changes the Way You Play the Game
Chapter 8: The Game of Value

Part 4: The Principles of Repositioning
Chapter 9: Repositioning Requires Patience and Perseverance
Chapter 10: Repositioning is for the Courageous
Chapter 11: Repositioning: Starting with the CEO and Ending with the CEO
Chapter 12: Clear Repositioning

Epilogue

About the Author
Translator's introduction
GOODS SPECIFICS
- Date of issue: November 5, 2011
- Page count, weight, size: 220 pages | 380g | 148*210*20mm
- ISBN13: 9788942007424
- ISBN10: 8942007422

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