
The 100 Rules of One Color a Day
Description
Book Introduction
One color a day, a step-by-step daily color study!
Everything about color, guided by the world's best colorist!
This book comprehensively and comprehensively explores the boundless world of color and presents 100 essential rules for successfully utilizing color.
Each law encompasses both theoretical and practical knowledge, and is concisely summarized to its core, based on the content of a popular color design course at the prestigious University of Leeds in the UK.
The 100 Laws are categorized into nine themes, including science, art, design, and industry, making it easy to find just the parts you need. Each law is divided into two pages, making it easy to look at one topic per day at a glance.
The left page summarizes the core theory and application cases of the law.
The right page contains visual images with additional explanations to help you understand the law in more depth.
Color, the most important visual element in various fields such as advertising, branding, medical facility design, package design, and UI design, increases appeal and recognition, and also improves usability.
The experience and clear explanations of Stephen Westland, considered the world's leading colorist, will greatly help you establish a better direction in selecting and utilizing colors.
Everything about color, guided by the world's best colorist!
This book comprehensively and comprehensively explores the boundless world of color and presents 100 essential rules for successfully utilizing color.
Each law encompasses both theoretical and practical knowledge, and is concisely summarized to its core, based on the content of a popular color design course at the prestigious University of Leeds in the UK.
The 100 Laws are categorized into nine themes, including science, art, design, and industry, making it easy to find just the parts you need. Each law is divided into two pages, making it easy to look at one topic per day at a glance.
The left page summarizes the core theory and application cases of the law.
The right page contains visual images with additional explanations to help you understand the law in more depth.
Color, the most important visual element in various fields such as advertising, branding, medical facility design, package design, and UI design, increases appeal and recognition, and also improves usability.
The experience and clear explanations of Stephen Westland, considered the world's leading colorist, will greatly help you establish a better direction in selecting and utilizing colors.
- You can preview some of the book's contents.
Preview
index
introduction
01 #Dress Debate
02 Accessibility
03 Additive Mixture
04 Advancing and retreating colors
05 Albers's Interaction of Colors
06 Atmospheric Perspective
07 Balance
08 Basic Color Names
09 Bauhaus
10 Bezold effect
11 Black and White
12 Blue light
13 Brand Colors
14 stomach
15 Same nuances and tones
16 Chemistry of chromophores
17 Chiaroscuro
18 saturation
19 Color phobia
20 CIE colorimetric system
21 Movie Colors
22 CMYK
23 Color constancy
24 Color Painting
25 Color Prediction
26 Color Literacy
27 Color Management
28 Color Meanings
29 Color Measurement
30 color systems
31 color scale
32 color combinations
33 color temperature
34 Colorants
35 colorways
36 complementary colors
37 Context
38 contrast
39 Electromagnetic Spectrum
40 Emotions and Colors
41 Environmental Color Design
42 Flat Color
43 Fluorescence
44 color gamut
45 Color Geography
46 Goethe's Theory of Colors
47 gradients
48 Grisaille
49 Harmony
50 color angles
51 Color Wheel
52 Human Visual System
53 Impressionism
54 Infographic Colors
55 International Clang Blue
56 Iten's Art of Color
57 LED colors
58 lights
59 degrees
Color vision of 60 or more
61 unique colors
62 Maxwell
63 Conditional isomorphism
64 monochrome
65 Munsell color system
66 NCS colorimetric system
67 Natural Light
68 Neutral color
69 Newton's Optics
70 Op Art
71 palettes
72 Pantone
73 Intermediate Mix
74 The Three Elements of Perception
75 Permanence
76 Pointillism
77 primary colors
78 Rayleigh scattering
79 RGB
80 safety colors
81 Shadow
82 Simultaneous comparison
83 spectral colors
84 structural color
85 Subtractive Mix
86 Revelation
87 Sustainability
88 symbolic colors
89 Synesthesia
90 Technicolor
91 Texture
3 attributes of 92 colors
93 Tints, Shades, Tones
94 Traditional Color Theory
95 Transparency Effect
96 Trichromatic color vision
97 undertones
98 Hering's four primary colors
99 Warm Colors, Cool Colors
100 white balance
Acknowledgements
01 #Dress Debate
02 Accessibility
03 Additive Mixture
04 Advancing and retreating colors
05 Albers's Interaction of Colors
06 Atmospheric Perspective
07 Balance
08 Basic Color Names
09 Bauhaus
10 Bezold effect
11 Black and White
12 Blue light
13 Brand Colors
14 stomach
15 Same nuances and tones
16 Chemistry of chromophores
17 Chiaroscuro
18 saturation
19 Color phobia
20 CIE colorimetric system
21 Movie Colors
22 CMYK
23 Color constancy
24 Color Painting
25 Color Prediction
26 Color Literacy
27 Color Management
28 Color Meanings
29 Color Measurement
30 color systems
31 color scale
32 color combinations
33 color temperature
34 Colorants
35 colorways
36 complementary colors
37 Context
38 contrast
39 Electromagnetic Spectrum
40 Emotions and Colors
41 Environmental Color Design
42 Flat Color
43 Fluorescence
44 color gamut
45 Color Geography
46 Goethe's Theory of Colors
47 gradients
48 Grisaille
49 Harmony
50 color angles
51 Color Wheel
52 Human Visual System
53 Impressionism
54 Infographic Colors
55 International Clang Blue
56 Iten's Art of Color
57 LED colors
58 lights
59 degrees
Color vision of 60 or more
61 unique colors
62 Maxwell
63 Conditional isomorphism
64 monochrome
65 Munsell color system
66 NCS colorimetric system
67 Natural Light
68 Neutral color
69 Newton's Optics
70 Op Art
71 palettes
72 Pantone
73 Intermediate Mix
74 The Three Elements of Perception
75 Permanence
76 Pointillism
77 primary colors
78 Rayleigh scattering
79 RGB
80 safety colors
81 Shadow
82 Simultaneous comparison
83 spectral colors
84 structural color
85 Subtractive Mix
86 Revelation
87 Sustainability
88 symbolic colors
89 Synesthesia
90 Technicolor
91 Texture
3 attributes of 92 colors
93 Tints, Shades, Tones
94 Traditional Color Theory
95 Transparency Effect
96 Trichromatic color vision
97 undertones
98 Hering's four primary colors
99 Warm Colors, Cool Colors
100 white balance
Acknowledgements
Detailed image

Publisher's Review
A color that I had only vaguely thought of through feeling,
Now with the world's leading color design authority
Learn step by step, from the basics to the application!
This book covers all the concepts and knowledge necessary to interpret and utilize color in 100 rules.
Rather than delving into the 100 keywords of color design and color theory, this book is designed to allow readers to quickly understand and glimpse their potential. Its fusion approach of science, art, and design provides readers with ideas and stimulates their curiosity.
It covers everything from basic knowledge such as color properties, additive and subtractive mixing, and simultaneous contrast to practical topics such as brand color, color management, and white balance.
Is it possible to find accurate information about such matters online? Sure, you could find it somehow, but it would take a considerable amount of time.
Once you're familiar with the basic concepts, you'll feel the need to research further, explore more deeply, and figure out how to utilize them.
The 100 rules in this book serve as just such a key.
A must-know for art and design majors
All the concepts of color theory in one book! One day, one color!
Includes over 100 full-color images to add to the fun of flipping through.
No one would dispute that having a sense of color and the knowledge to use it are among the most important requirements for becoming a skilled artist or designer.
However, surprisingly, there are not many people who have studied color theory systematically, even among experts.
Even if you graduate from art school, there are many people who handle colors based solely on feeling.
This book is aimed at everyone, from college students majoring in related fields to professionals with extensive experience, and guides readers through the world of color, which is much more profound than they realize, from beginning to end, like a vivid lecture.
To achieve this, this book is designed to teach you one law a day.
Each law consists of two pages.
The left pages contain brief definitions and explanations of the concepts, along with guidance and guidelines for their application, while the right pages contain large, rich visual examples to aid in understanding the principles.
The rules are arranged alphabetically for easy reference, and for readers seeking to solve specific tasks or applications, a path-by-path index is also provided, categorized by nine color-coded topics, including science, art, design, and industry.
In graphic design and branding, as well as in medical facilities, product packaging, and software user interfaces, the colors we see can enhance appeal, influence recognition, and improve usability.
Such colors are exposed and interpreted based on scientific principles, and applied to objects by designers who have a good understanding of such principles.
In this book, readers will gain insights for better color decisions through the author's friendly explanations and examples.
Rooted in the popular Color Theory course at the prestigious University of Leeds, this world-renowned reference book will become the standard for designers, engineers, architects, and students seeking to further their understanding and expertise in color.
Now with the world's leading color design authority
Learn step by step, from the basics to the application!
This book covers all the concepts and knowledge necessary to interpret and utilize color in 100 rules.
Rather than delving into the 100 keywords of color design and color theory, this book is designed to allow readers to quickly understand and glimpse their potential. Its fusion approach of science, art, and design provides readers with ideas and stimulates their curiosity.
It covers everything from basic knowledge such as color properties, additive and subtractive mixing, and simultaneous contrast to practical topics such as brand color, color management, and white balance.
Is it possible to find accurate information about such matters online? Sure, you could find it somehow, but it would take a considerable amount of time.
Once you're familiar with the basic concepts, you'll feel the need to research further, explore more deeply, and figure out how to utilize them.
The 100 rules in this book serve as just such a key.
A must-know for art and design majors
All the concepts of color theory in one book! One day, one color!
Includes over 100 full-color images to add to the fun of flipping through.
No one would dispute that having a sense of color and the knowledge to use it are among the most important requirements for becoming a skilled artist or designer.
However, surprisingly, there are not many people who have studied color theory systematically, even among experts.
Even if you graduate from art school, there are many people who handle colors based solely on feeling.
This book is aimed at everyone, from college students majoring in related fields to professionals with extensive experience, and guides readers through the world of color, which is much more profound than they realize, from beginning to end, like a vivid lecture.
To achieve this, this book is designed to teach you one law a day.
Each law consists of two pages.
The left pages contain brief definitions and explanations of the concepts, along with guidance and guidelines for their application, while the right pages contain large, rich visual examples to aid in understanding the principles.
The rules are arranged alphabetically for easy reference, and for readers seeking to solve specific tasks or applications, a path-by-path index is also provided, categorized by nine color-coded topics, including science, art, design, and industry.
In graphic design and branding, as well as in medical facilities, product packaging, and software user interfaces, the colors we see can enhance appeal, influence recognition, and improve usability.
Such colors are exposed and interpreted based on scientific principles, and applied to objects by designers who have a good understanding of such principles.
In this book, readers will gain insights for better color decisions through the author's friendly explanations and examples.
Rooted in the popular Color Theory course at the prestigious University of Leeds, this world-renowned reference book will become the standard for designers, engineers, architects, and students seeking to further their understanding and expertise in color.
GOODS SPECIFICS
- Date of issue: November 25, 2024
- Format: Hardcover book binding method guide
- Page count, weight, size: 212 pages | 174*240*20mm
- ISBN13: 9791193217740
- ISBN10: 1193217741
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