Introduction ..10
Introduction
In Search of Lee Byung-chul's Historical Muscles...16

Chapter 1.
Become me

Lee Byung-chul's 'World of Talent'...
30
A rich young master with poor learning ability...
36
Standing before history without capital or experience...
41
A glimpse of infinite possibilities amidst trials...
46
A train journey to the continent to explore business...
54

Chapter 2.
Become Samsung

After the liberation on August 15th, they moved to Seoul...
64
Stepping on the moonlight amidst the chaos of war...
70
The craftsmanship I learned from "The Barber's Lesson"...
76
Dreaming of becoming a "financial Samsung" by acquiring commercial banks...
84
Samsung Electronics' dream of a grander, century-long plan...
98
Advanced technology is the only way for Samsung to survive...
106
Keeping a close eye on semiconductors, the "rice of industry"...
121
Semiconductors, a field where one's fate is at stake until the very end...
138

Chapter 3.
Things that were not accomplished

Intuition with a 96% win rate and a focus on talent...
156
Two painful defeats: the "land project" and the "Korea Fertilizer" scandals...
173
He was neither the eldest nor the second son, but the third son...
185
93.6% of the inheritance is fair inheritance...
192
It'll be cool in the summer and warm in the winter...
201

This book explains that what made Lee Byung-chul different from others, who started his "100-year management" without much capital or technology, was his "power to think," and that the core of his power to think was his "spirit to be number one."
The core spirit that permeates Samsung, beginning with Lee Byung-chul, was none other than "perceive things with the power of thought." This deep-rooted spirit was the driving force that created a global, cutting-edge industry of light, simple, and succinct forms that no one could match.


"I am Lee Byung-chul" explores the historical muscles of Lee Byung-chul and introduces the beginning of Ho-am's life from the moment of his fate in a meticulous and structured manner.
The opportunities and trials that allowed a wealthy young man with poor learning ability to stand before history without capital or experience, and his ability to focus on limitless possibilities, grew into thinking power and muscle.
Ultimately, this focus on craftsmanship culminated in the phrase "talent first," and it grew to become a spirit that led the company to rely on technological prowess.


The Ho-Am spirit shows that business is not a matter of success or failure determined solely by the size of capital, but rather a matter of people, and that success or failure is determined by the thorough efforts of oneself and those around oneself.
Lee Byung-chul's desire for talent and nurturing of talent, summarized by the phrase "people first," led to the spirit of becoming the number one company, which created a new corporate culture in the history of Korean corporations and created the legend of Samsung.

The author's insight into Ho-Am's passion not only for nurturing talent but also for training himself to the point where he applied a strictness that made it impossible for even a single detail of his clothes to be out of place will satisfy readers' expectations.