Entering

Part 1.
The predicted future: the new landscape of a super-aged society

ㆍTogether and slowly
Starbucks Meets Dementia
Starbucks Dementia Cafe: A Community Hub for Dementia Families
AI taxis transform the lives of seniors.
The emergence of 'on-demand transportation' that combines the best features of buses and taxis.
- Shopping, cleaning the cemetery, taking walks together, and even finding a hobby partner
Evolving housekeeping services
- Slow checkout counter at convenience store
'Take it easy and take it slow' is the key word in a super-aged society.
- There is a 'Grandchild Day' in Japan.
Grandparents are the ones who give elementary school entrance gifts.
- Companion dogs are also aging
The emergence of pet nursing homes and home visit care services

ㆍNew landscape of super-aged society
- Surprised the Japanese archipelago
45-year retirement age
- “Even if you earn a lot, your pension won’t be cut.”
Abolish the pension reduction system for retirees.
- A major transformation after 40 years
Changes in Japanese inheritance
- Preventing industrial accidents among older workers
Japan Creates Manual for Senior Workers
- Protect your dementia money
Even 'money care' is taken care of
- 610,000 middle-aged and older hikikomori
What is your 'survival plan' after your parents' death?
- The otaku is old.
“What shall I do with my treasures?”
- “I give away my inheritance.”
A new trend for seniors living alone: ​​legacy support.

Part 2.
A cheerful senior is coming

How Active Seniors Live
- In Japan, the average age of students is 62 years old.
There's a university?!
- Another elementary school
A school for adults built on top of a closed school
- National network of 'Smart Seniors'
Melo Club
- This is my prime
Seniors make a splendid return to Shibuya
- “I don’t want to get reemployed.”
Senior Entrepreneur Salon, located in the heart of Tokyo
- Catch the capable 7080!
Active as a specialist, treated similarly to active duty
Seniors who are addicted to the Japanese version of well-dying, "Jong-Hwal."
Expansion of local government resident ending support projects

ㆍKeywords for the new aging generation
- The emergence of a 'new generation of seniors'
No retirement, no dependence, no crowding
- Leading the senior market
Three Key Marketing Keywords for Middle-Aged Women
- Japanese seniors prepare
Second jobs
- The future as seen by the young and middle-aged generations
It's so different

Part 3.
The quality of care

Evolving Japanese Nursing Homes
- Maintaining your health while working at a nursing home
The "Healthy Life Expectancy for Seniors with Work" Project
- Manahouse's unique passion for oral care
Zero Aspiration Pneumonia Project
- Back to elementary school
Grandparents at the daycare center
- Raising the quality of nursing care
The Evolution of 'Excretion Care'
- In Japan
Are there any nursing homes without diapers?
- The entire village becomes a hospital.
The Challenge of Community Care in a Rural Japanese Village
- Hospital and nursing home combined
Medical and nursing complex 'Nursing Medical Center'
- 19th specialist
Why the 'Comprehensive Clinic' Was Born

A dementia-free nation
- A bus stop where buses don't come
'Good Lies' for Seniors with Dementia
- The term "wandering" will also be eliminated, following dementia.
Japan is changing the negative perceptions created by terminology.
- Local governments provide dementia insurance.
The Evolution of Dementia-Friendly Villages
- “We will reduce the incidence of dementia by 6% over the next 6 years.”
Japan even set a goal of preventing dementia. Is this really true?

Part 4.
Senior Business: The Curtain Rises

ㆍNew markets created through reverse thinking and on-site
- A solution to the empty house problem has appeared.
Address, a multi-location living platform
- Seniors paired with the MZ generation
"I'm not afraid of the 100-year era."
- “Catch the single-person elderly households”
The "Senior Battle" at Japanese Convenience Stores
- Lunchbox delivery service
The emergence of trust products
- A Hot Meeting of Healthcare and Fitness
Medical Fitness
- Get your prescriptions while in the car
Drive-thru pharmacy
- Made by doctors
Digital health venture
A Japanese small business that turns adult diapers into fuel.
A reverse idea of ​​the 'SFD system'

Interview 1.
Interview 1: Hideki Oe, CEO of Japanese Retirement Expert
- Three conditions for office workers to retire rich
- A magical word that will change your life after retirement
Interview 2.
Interview 2: Japanese Aging Society Novelist Miu Kakiya
- Everyone is in the same situation after retirement. You have to compete based on your character.
- No wife likes to take care of her retired husband.
- What you need for a dignified old age is a life of service.

As of 2025, South Korea has already crossed the threshold of a super-aged society.
The alarm bells of population decline and national extinction are growing louder.
Amidst this massive change, the most pressing issue is the aging population.

Artificial intelligence, pandemics, climate change... but the real crisis is the aging population that is upon us!
South Korea's super-aging society: the dawn of an era where half the population is elderly.

A society is defined as a 'super-aged society' when the proportion of people aged 65 or older exceeds 20% of the total population.
As of 2025, our country has already entered a super-aged society.
In particular, the super-aged society will accelerate further as the elderly population exceeds 10 million in the second half of 2024.
The dual problems of a super-aging population and a low birth rate are bringing about rapid changes in Korean society.
As the population has passed its peak and is now entering a decline, the sense of crisis is growing to the point where even extreme scenarios such as “national extinction” are being discussed.
The prediction that half the population will be elderly within the next half century is no longer a simple concern but is becoming a reality.
If we ignore these changes, our society will inevitably face serious difficulties.

Japan, Beyond a Super-Aged Society, a Mirror Reflecting Our Future
The most authoritative guide to learning about Japan's new aging society culture.

How is Japan, which experienced the world's fastest aging population in the early 2000s, coping with this change? Having experienced a super-aged society more than a decade before Korea, Japan is playing a pioneering role in addressing the aging problem.
From their lives, we can gain insights and lessons to overcome the super-aging society.
The author highlights two important changes brought about by Japan's super-aging society.
First, the values ​​of the middle-aged and older generations and the younger generations have harmoniously merged to create a new culture.
Second, aging policies and technologies have developed with a focus on the field, leading to social changes that are friendly to the elderly.
Looking into these changes, we can see that the keywords "together, slowly" are key to making a super-aged society sustainable.
In local communities, gatherings like dementia cafes have emerged, and innovative transportation methods like AI taxis are being introduced to improve convenience for seniors.
Large supermarkets operate "slow checkout counters" for seniors, and younger generations serve as their digital partners, teaching them how to use IT devices.

Innovative attempts to care for the elderly include nursing homes that install "bus stops" to prevent dementia patients from wandering, and "medical and nursing complexes" and "community care" that integrate medical care and nursing care.
Additionally, Japan operates a super-aged university called "Adult University," which provides seniors with the opportunity to relive the joys of their school days.
Along with this, new senior businesses are also emerging one after another.
Convenience stores in Japan have expanded their customized services for the elderly, and businesses that promote healthy life expectancy, such as "medical fitness," which combines health and fitness, are also actively developing.
This book introduces the various changes and attempts that Japanese society has made amidst its rapidly aging population, and aims to provide clues for resolving the problem of aging.
Japan's experience is like a mirror that shows us our country's future.
We need to develop and implement our own strategy to address the aging population, building on Japan's success story.
This book is a useful reference that addresses not only changes in population structure but also social and cultural transitions.
Through this, we hope to actively participate in and adapt to the super-aged society, and further explore ways to transition to a new aging society.