Magazine B is an ad-free, original publication that showcases one well-rounded brand from around the world each month, from JOH's perspective.
Magazine B is a serious yet easy-to-read magazine for everyone interested in brands, from brand executives envisioning business to those who want to develop a sense of branding.

* Brand Introduction
Snow Peak was first created in 1958 by Yukio Yamai, a hardware wholesaler in a small town in Sanjo City, Nagata Prefecture, Japan.
Since then, the brand has evolved, with his son, Tooru Yamai, taking over the management and expanding the scope to include lifestyle products, unlike the early days when the brand was limited to mountaineering products.
Unlike other camping brands that typically focus on functionality, Snow Peak offers designs that are more suited to residential environments, starting with a serious question about how modern people relate to nature.