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Wealth Insights
Wealth Insights
Description
Book Introduction
“When the world turns upside down, there is a chance to become rich!”
Successful in over 10 businesses over 40 years
Insights on work, business, and life from a 60-something active businessman.

* The protagonist of a hot topic that has been flooded with inquiries about publication
* Reached 100,000 followers in 1 month
* 16 million views with just 10 reels

* Includes the story behind the production process of Reels and personal branding.

There is a person who became a role model with 160,000 followers in an instant by recording 16 million views with just 10 reels.
The main character is Cheongdam Candidate, a surprisingly 60-year-old female businesswoman.
Practical advice from real-life experiences, such as “A business idea that made me earn 20 million won a month,” “The good things about living in Cheongdam-dong,” and “When the world turns upside down, the opportunity to become rich comes,” provided fresh insights that had never been heard before, drawing an unprecedented response.
In particular, when it was revealed that he was an active businessman who started a business in his early 20s and has successfully run over 10 businesses over the past 40 years, requests for the publication of his book continued.


The recently published 『Wealth Insights』 is a collection of insights on wealth and success that Cheongdam Candiani has shared with his 20-year-old son in response to enthusiastic requests from readers.
Over the past 30 years, I've lived in Apgujeong-dong and Cheongdam-dong, and I've met the super-rich. How did they build their wealth? From trading to Airbnb, I've learned practical success tips and the mindset that allows me to constantly challenge myself.
It is a teaching similar to survival education for surviving in a capitalist society.


As the comment said, “It’s like looking at a 3D version of a self-help book,” seeing someone in their 60s still actively working as an active businessman is a great motivation to many.
Above all, it reveals for the first time the process of making reels that have accumulated 1 million views six times, and includes the behind-the-scenes story of Cheongdam Candiani's Instagram in the format of 'son asking and mother answering', providing another insight to those interested in personal branding.





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index
prolog

Chapter 1.
Challenge _ Life belongs to those who commit


Gained 100,000 followers in one month
To grow at an absurd rate
Life belongs to those who commit it
Every experience is an asset, it's real.
How to Discover Hidden Opportunities
Start with important but not urgent tasks.
Move immediately within 5 seconds
5 Things That Helped Me Achieve All My Goals
Environment makes man
If you change your speech, your life will change.
If you want to become rich, start by changing your clothes.
People to avoid that you surprisingly don't know
The most important study when doing business
If you need motivation, come here
The good thing about living in Cheongdam-dong
The spending habits of the top 1 percent in Cheongdam-dong
When the world turns upside down, there comes a chance to become rich.
Don't be too obsessed with relationships.

Chapter 2.
Business _ Starting a business is not a choice, it's a necessity


Are entrepreneurs born that way?
We live in the best time to start a business.
In business, your major doesn't matter.
2 Things You Must Know Before Starting a Business
Criteria for selecting business items
If you don't know this when doing business, you'll fail.
How to start a business that will never fail
If you want to start a business but don't have the funds
A business idea that earned me 20 million won a month
The most efficient no-capital startup
Please buy the products you want to sell like this
Things to be aware of when transacting overseas
Don't do business with these people.
How to avoid being scammed
To double your employees' efficiency
Why the business was able to grow explosively
The Secret of a Successful Store
How to Create the Top 1% of True Fans
Sales Secrets That Increase Your Chances of Success
How to Double Your Sales in One Hour a Day
Try this when business isn't going well
When a crisis comes to business
This is how sales are done

Chapter 3.
Opportunity _ Money only lives when invested


If you don't commit, you can't succeed.
If you're crazy about one thing, you can do anything
The thrill of taking a path less traveled
Sometimes throw yourself into recklessness
The fastest and most certain formula for success
The era of selling design
Why Basics Matter More Than Trends
Business know-how to cope with a crisis
The one habit I've practiced for 40 years
The most surefire way to save 10 million won
For seed money to become lump sum
What you need to know to raise over 100 million won
The Secret to Getting Rich That Most People Don't Know
How the Top 1 Percent Built Their Wealth
You can be recognized if you say just two words well.
How to resolve conflict most effectively
Opportunities that have passed don't come twice.
The power to endure to the end

Chapter 4.
Detail - I can do it, I will do it until I can do it


Interpersonal skills essential for success
Why You Shouldn't Break Off Relationships Carelessly
The attitude of the 99 percent who don't do it
Know-how to achieve results that most people don't know about
Thoughts that build a strong mentality
A must-teach lesson for children
A mindset that only successful rich people have
How to Multiply Your Business Income
When you are anxious and having a hard time doing business
A crisis can provide another opportunity.
The world is outside the door
Luck favors the prepared mind.
Good things and bad things always come together
Don't buy luxury goods, become a luxury brand.
Trendy everyday life, luxurious thoughts
What I Practice Every Morning to Be Successful
The one thing that truly rich people consider most important
In my 60s, why I'm studying digital.

Epilogue.
This is how the Cheongdam Candidate Instagram was created.

Detailed image
Detailed Image 1

Into the book
People loved my story.
Everyone was thrilled to hear my dramatic story of starting from scratch in my 20s and traveling the country and the world doing business.
He said he wanted to introduce himself to other people and tell them his story.
Every time I heard that, I thought to myself that I wanted to tell people the full story of my business someday, and I started unpacking the bundles one by one.
Then people started responding.

--- p.18

Even now, when someone I don't know well says to me, "You'll be good at anything," I feel like that's what will happen, and I want to live like that.
Moreover, the words parents give to their children have a tremendous impact on the child's future.
Your perspective on the world changes.
The proof is me.
So, when I had children, I thought I had to make sure to pass on the positive language my father had given me to my children.
I believed that was the most valuable legacy I could give.

--- p.52

Do what you can, using your abilities and moving your hands and feet.
It's a bit of a bummer, but it's something you can start doing without spending a lot of money.
You can start small at first and grow it by observing the response.
If you're afraid of starting a business, there's a surefire way to learn in the shortest amount of time.
There is no asset more precious than experience.
If you want to open a clothing store, just start.
I'm not telling you to start a business.
The idea is to explore traditional markets, find clothing stores that suit your style, and gain experience working in sales there.
When starting a clothing business, the most important thing is sourcing the items.
If you go to Dongdaemun Market or Namdaemun Clothing Market, you can see advertisements for sales positions all the time.
If you learn about what products consumers frequently buy and what trends are in the field before starting a business, the chances of failure are greatly reduced.

--- p.107

The reason I was angry was because I mistakenly thought that if my ability was 100 percent, my employees should be 100 percent as well.
Actually, my thoughts are nonsense.
If an employee's ability was 100%, he would not start a business and work as an employee for a salary.
It wasn't because of the employees that I got angry at them either.
There was also a reason why I felt burdened by taking on a task that was bigger than my capabilities.
It wasn't the staff, but I who was frustrated.
I realized that fact later.
If you are currently dissatisfied with your employees, it is time to consider whether the cause is not your own.

--- p.136

Life is a series of choices.
If I had to choose one of two paths, I would choose the one that takes the challenge.
I felt the same way when I left my familiar Gangneung and came to Seoul, and when I chose to live the life of a global trader rather than staying in Korea.
I believed that there were hidden opportunities on paths not taken by others.
(Omitted) At that time, trading was not something that anyone could easily take on.
Even employees at large corporations were not fluent in English, and private companies were even less likely to do so.
But I was curious and enjoyed trying things that others hadn't tried.
There was a thrilling sense of pleasure in being the first to pioneer a wasteland that no one had ever been to before.

--- p.178

Human relationships cannot be divided into dichotomies.
There is no distinction between useful and useless people.
If you build relationships like that, there will be no one left around you.
However, when the opponent is in a high position or doing well, there are cases where they flock to them, but when the situation turns against them, they immediately leave.
If you interact with people in that way, keep in mind that one day you too may end up being cut off in the same way.

--- p.240

A person's ability cannot exceed his physical strength, no matter what he does.
The same goes for money.
Earn exactly as much as your physical strength.
So where does the incredible passion of successful people come from? The obvious answer is physical strength.
If you want to earn twice as much as others, you need to work twice as hard. If you want to earn ten times as much, you need to put in ten times as much effort.
It is impossible for someone who only has the stamina to work for 4 hours to suddenly work for 8 hours.
When your body is tired, everything becomes a hassle, let alone putting in effort.
When you're tired, you end up doing things roughly, and if you do that roughly again and again, you'll end up weeding yourself out.

--- p.261

For me, in my 60s, the digital world has become another motivation for learning.
It opened the way for me to generate income as a producer rather than a consumer at an age when I should be retiring.
Today, too, I am actively communicating with people through social media.
I believe that my experience in global trade offline and my ability to navigate the digital world even in my 60s can inspire others.
They say that having nothing to do is a greater disaster than having no money.
You can't just sit back and do nothing because you have nothing to do.
Regardless of age or education level, anyone can find work to do in the digital world.
Even I, in my 60s, can do it, so you can definitely do it.
--- p.299

Publisher's Review
“The real thing has appeared!”
“Please publish it as a book!”
From item selection to sourcing, sales, and mindset
Everything You Need to Know About Business from a Senior Entrepreneur


Lifelong employment is over.
People are being reborn as entrepreneurs through one-person businesses, knowledge-based startups, zero-capital startups, and business ventures.
It's a new era, one we've never experienced before.
I left the organization and started my career as a businessman, but I am still unaware of everything at every moment.
But there is no one to ask, and even if you do ask, it is even more difficult to get a satisfactory answer.
This book is a senior businessman's clear answers and heartfelt advice to countless questions.


The author, Ham Seo-kyung, CEO of Cheongdam Candiani, started her own business at the age of 21 and has since challenged and succeeded in a wide variety of businesses, including fashion wholesale, English libraries, Airbnb, Japanese wholesale and retail, and trading.
At the age of 27, he started a clothing store on the first floor of the Savoy Hotel in Myeongdong with 5 million won, and bought the lease for the store after 7 months. He also opened an English library for children and made it a success.


While living in Cheongdam-dong, he ran a guesthouse while watching K-pop fans flock from Japan and China. Based on this experience, he built a log cabin in Gangneung during the COVID-19 pandemic and is currently running an Airbnb.
In the early 2000s, when online shopping was booming, he established a company in Osaka, Japan, and achieved great success by conducting wholesale and retail sales targeting online sellers. The trading business, which he has been running for over 30 years, continues to be a solid source of revenue.


In this book, the author, drawing on insights gleaned from 40 years of experience, unpacks everything about business, from identifying business ideas and sourcing strategies to sales strategies, employee relations, and the mindset of a successful entrepreneur. Hearing the author's story of how he overcame real-life challenges like the IMF crisis, the Lehman Brothers crisis, and the COVID-19 pandemic, and his profound understanding of the fundamentals of work and the essence of business, it's easy to understand why this book was so eagerly anticipated.


“You are the most helpful person I have followed this year.”
“A tremendous impact and detail that has never been seen in any book.”
“These are tonics that should be read over and over again.”
“I feel reassured because it feels like there’s an adult by my side.”
“The more I read about it, the more I am impressed by your career and insights.”
“A wise man in all fields.
“I am grateful that we can live in the same era and learn from each other.”

Reversing age, gender, language, platform, etc.
A 60-something businessman shares his life philosophy and attitude.


The author of this book, Ham Seo-kyung, CEO of Cheongdam Candiani, is in her 60s.
However, he connects with 160,000 followers on Instagram, built a second home in Gangneung, and offers accommodations through Airbnb.
During the COVID-19 pandemic, she hosted Naver Shopping Live and ranked first in the fashion category for three consecutive times, and also hosted one live broadcast per day on Instagram for 40 days.
Although the world is changing into a digital one, CEO Ham, in his 60s, has no hesitation at all.


Age, gender, and language are no obstacles to doing business.
She started her business at a time when there weren't many female entrepreneurs, and you can tell just by looking at her introduction on 'Dong-A TV' as a successful career woman alongside first-generation female entrepreneurs Joan Lee and MCM CEO Kim Sung-joo.
He started a business without any money, and with just one word, “Thank you,” he started trading in Europe and became a global trader.


Perhaps it's because of his dramatic journey of starting from scratch in his 20s and traveling the world and doing business domestically, that CEO Ham's advice is full of brilliant insights.
“The world is outside the door.
The fact that they shout “Shut up and get a ticket!” shows how much of a weapon an open mind can be in business.
The advice to “leverage the experience of experts” is a way to stand on the shoulders of giants, while “don’t buy luxury goods, become luxury goods” is a hard-hitting advice to stop worrying about outward appearances and focus on the inner self that increases your value.
As her nickname, 'Cheongdam Candidate' suggests, she gives thoughtful advice like a girl next door, and as an adult who has lived life first, she shares her serious attitude towards life and philosophy of life.
GOODS SPECIFICS
- Date of issue: March 18, 2024
- Format: Hardcover book binding method guide
- Page count, weight, size: 312 pages | 412g | 128*188*22mm
- ISBN13: 9791187875352
- ISBN10: 118787535X

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