Recommendation
A fateful story that will change your life
Preface _The Johnson Family

Chapter 1 Discussion _ To find cheese
Why I'm still hesitating

Chapter 2 Who Moved My Cheese?

Chapter 3 Where did my cheese come from?
Hem in a dilemma
In search of new cheese
Into the Maze
First taste with a stranger
It's not cheese though
I'm afraid to change my beliefs
What gets me out of my cage is
If you believe it is possible
What's outside the maze?
It's not dark if there's a candle
I finally found a new cheese

Chapter 4 Discussion - Sharing the New Cheese
The path to change I found

Letter from Spencer Johnson
Conclusion _Ken Blanchard
Acknowledgements

■ The sequel to the global bestseller with 28 million copies sold is finally published!
_Where did my cheese come from?

Twenty years ago, a light and thin book with a unique narrative format came into the world.
It was a book about how two diligent mice and two little humans each dealt with drastic changes that would affect their lives.
The story was short and simple, but the message it contained was much more than that.
People resonated with the message of this short and simple story, and the story spread further and further.
And now, the whole world knows this story.
There are many people who not only know about it, but still strongly recommend it.
It is “Who Moved My Cheese?” which has sold 28 million copies worldwide.

But many readers still hesitated and asked:
“So what happened to Hem, who was stubbornly left alone?” some people asked.
“I think I look like Hem.” Feeling the need to answer people’s questions and concerns, Spencer Johnson decided to tell the story of cheese once more.
The story of Hem, which everyone is curious about or feels a sense of kinship with.
Spencer Johnson's Where Did My Cheese Come From?, released after 20 years, begins at that very point.
When his friends who left did not return, Hem, who was restless and resented them, finally decides to go out and find more new cheeses himself.
Why did he go out in search of new cheese?
Where on earth does cheese come from?
How can I escape the maze?
Are the facts we believe always right?
This book finds answers to these questions one by one through Hem's journey.
Through this, we will learn how to choose new beliefs, realizing that our 'old beliefs', which we believe to be true, are actually hindering our growth.

■ Simple and short, yet powerful and essential message!
_When you let go of old beliefs, a whole new world of possibilities opens up.

The message Spencer Johnson delivered through his previous work was clear.
“To survive, we must forget the past and set out in search of new cheese.” In other words, our lives are constantly changing, and therefore we need to accept change and respond quickly.
But Hem wasn't like that.
Why is this? Why do some people adapt so well to change, like Heo, while others struggle, like Hem? How can we adapt more easily and quickly to a turbulent world? Spencer Johnson offers the answer through this simple yet powerful "Cheese Story," once again unfolding.
Hem, who sets out into the maze in search of more new cheese, comes across a note left behind by Permit: "Past beliefs do not lead us to new cheese."
The note that Hem left behind seemed odd to Hem, who thought that cheese was either 'there' or 'not there'.
But gradually Hem comes to realize.
That he was trapped in a prison called 'past beliefs', that is, 'old beliefs'.
Hem realizes that 'new beliefs' are necessary for change and survival, and he learns the process of acquiring new beliefs.

And finally, Hem asks a fundamental question that was not in the previous work.
“Then where did the cheese come from before?” Hem, who was busy looking for cheese ‘inside’ the maze, dreams of the world ‘outside’ the maze through this question.
Hem, who had only been looking for cheese that was visible, was now able to think and imagine where the invisible cheese was.


■ Spencer Johnson's final magic spell for us!
_Don't wander around in the maze, get out of the maze.

"Where Did My Cheese Come From?" is ultimately a story about not "visible phenomena," but rather "a shift in our thinking" about those phenomena.
Like its predecessor, it's a short and simple story that can be read quickly, but the message it contains is profound and powerful enough to change our destiny.

After reading this book, announcer Kim So-young said, “It is time to reflect on whether we are wandering in a maze.
“Those who dream of a future without limits and are willing to do, experience, and enjoy anything will eventually find the exit from the maze,” he said, adding that he too is trying to envision a world outside the maze.
Kim Ji-young, a principal dancer at the Korea National Ballet, said that while reading her previous book had led her to take on the challenge of traveling to the Netherlands, reading this book changed her perspective. “I gained the courage to continue to challenge myself by learning that I could do much more than I thought.”
Seo Yong-gu, a professor of business administration at Sookmyung Women's University, said, "It reminds me of the paradigm shift from the pipeline economy to the platform economy," and evaluated that Hem's story provides great courage and momentum to Koreans seeking change.

Unfortunately, this book is Spencer Johnson's 'last spell' on us.
Spencer Johnson passed away from complications of pancreatic cancer in July 2017, while preparing to publish this book.
But he left us another message that will be remembered forever.


Don't believe everything you think.

Break free from old beliefs that hinder growth.

Imagine the impossible and explore the impossible.

When you let go of old beliefs, a whole new world of possibilities opens up!